One of the luxurious hotel in coxs bazar right now with- - a capital of 421

crore - 104 room facilities and also 100 rooms in underconstruction - 7000
square feet's largest ball room having capacity of 1200 people Underconstructed helipad and bar - Own gift shop facilitating all imported
products and cafe - Efficient management service providing solution to any
problem within 3 minutes - Strong power generation capacity ensures supply
of electricity within 3-10 seconds in case of electricity failure

- 4 conference hall

Capital
Upcoming Project
Unique Structure of Hotel
Efficient Management Service
Strong Power Generation

Language: To deal with our international visitors we need good command of English
because foreigner doesnt know Bengali. Most of the Bangladeshi people dont know
English very well. In our country most of the
Guides, Waiters, Hotel staff and Taxi drivers do not have any idea about English. So
they fail to provide proper service to the tourists. Guides need knowledge about
tribal language to make the foreigners understand the custom, culture and lifestyle
of the tribal people. This is the problem we face in language.

Opportunities
There are many opportunities to develop tourism in this country and these include
(a) immense untapped potential on heritage tourism, backwater tourism, ecofriendly tourism, health tourism and pilgrimage tourism, eco-tourism
(b) accessibility of high quality human resources,

(c) lower credit-deposit ratio, and

(d) availability of funds for investment from financial institutions.
(e) prospective private investors both from local and abroad who would be
interested in investing money for the development of this sector in the country.

Threats
Uncontrolled and unsystematic growth of tourism will lead to following threats:
a)Riskof pollution,
b)environmental and ecological hazards
c)cultural degradation.

Though Bangladesh govt. and other stakeholders have already undertaken some
significant steps over the past years in the tourism sector, there are still parts of
tourism infrastructure accommodation facilities and services, which do not fulfill the
requirements of high quality and competitive destinations. Bangladesh has the
prospect to become one of the leading destinations worldwide and ensure a longterm benefit from tourism industry.

To achieve this goal the following strategies need to be undertaken:

1.
2.
3.
4.

Strategy
Strategy
Strategy
Strategy

for
for
for
for

Development Infrastructure within Bangladesh

Accommodation
Visa Processing
Country Branding

1. Strategy for Development Infrastructure within Bangladesh

Strategy formulations:
As the quality of tourism largely relies on the well-functioning public
infrastructure,BangladeshParjatan Corporation, National Tourism Board and Private
and foreign initiatives and investment are essential to extend the public
infrastructure at tourist sites.

Strategy execution:
BPC has been promoting and creating various tourist facilities in the whole country
such as: Forming 29 tourism units at different places of tourist attractions of
Bangladesh to facilities to the tourists, Leasing out BPCs vacant lands to private
sector investors to create tourist facilities etc. BishwaIjtema and other religious
festivals should be more systematically organized to attract both domestic and
foreign tourists.

Govt. can build up necessary infrastructure: roads, highways and bridges; sea ports
and airports; rivers and coastal waters worth navigation; always and rail road's, etc.

2. Strategy for Accommodation

Strategy formulations:
To improve standards of present accommodation facilities and attract investments
into new high standard accommodation facilities.

Strategy execution:
First development stage focuses on privatization or public-private partnership and
on upgrading existing hotels. Hotel's capacity must be extended in terms of quality
and quantity. Govt. should offer easy access to invest foreign investors to this

sector. Both new and large hotels and tourism and conference facilities should be of
3, 4 or five star category, and also the existing small hotels, apartments, cottages,
etc. As there is still the low standard accommodation, the owners of existing
accommodation facilities need to be
motivated and assisted in investing into upgrading.

3. Strategy for Visa Processing:

Strategy formulations:
To ease visa & Immigration formalities and visa waiver for short term trip and visa
on
arrival.
Strategy execution:
Bangladesh needs to welcome foreign tourist to become a good tourist country. As
Visa process and cost dishearten a tourist, the Govt. should adopt proper steps
through embassies for promoting the visa. Govt. should set up a separate wing in
foreign missions of Bangladesh for tourism.

4. Strategy for Country Branding:

Strategy formulations:
Establishing a favorable image of Bangladesh abroad.

Strategy execution:

Country branding, which is about using strategic marketing to promote a

countrysidentity, has turned into a strategic tool of a countrys competitiveness.
Bangladesh Govt. has also taken certain steps to build a brand name "Beautiful
Bangladesh." As a part of publicity &marketingactivities, two video films named
'Visit Bangladesh' and 'Discover Bangladesh' have beencreated. Colorful brochures
and folders have been printed telling the tourismproducts/ places of attractions in
Bangladesh. Aggressive marketing is required not onlywithin the country but also
outside the country. Bangladesh Embassy at abroad shouldwork as a publicity
campaign to motivate foreigners to tour.

Objective Two: Bangladesh develops a specific Unique Selling Point

To attain this goal the following strategies require to be undertaken:

5. Strategy for Efficient Marketing Structure:

Strategy formulations:
To develop Bangladesh as a unique selling point.
Strategy execution:
Effective marketing structures require to be in position to promote Bangladesh as a
unique selling point (USP). It involves a well-balanced marketing strategy, as well as
a proper institutional structure. A particular brand will be fashioned and
strengthened and guarantee permanent presence at major source markets.

6. Strategy for Sustainable Development:

Strategy formulations:
To safeguard of eco- system in coastal zone and islands and build up eco-tourism in
thearea based on the natural bio-diversity for tourism in Bangladesh.
Strategy execution:
The potentiality and sustainability of eco-tourism in Bangladesh largely relies on
regulararrival of visitors to the destination without annihilating the natural
resources. It is essential to ensure the satisfaction of visitors while the natural areas

should not be tarnished and environment must remain good and free from pollution.
It is also to be ensured that the quality services are being given, however, the
benefit of local people must be placed into consideration in terms of employment
generation, business opportunities, education, infrastructure and superstructure
development, etc. in order to make Bangladesh a money spinning eco-tourism
destination.
The world's largest mangrove forest has been nominated only for the eco-tourism
activities.

Objectives Three: Bangladesh is known and recognized as all year

destination
To attain this goal the following strategies require to be undertaken:

7.Strategies for Hotels Products and Product Diversification:

Strategy formulation:
To diversify the hotel products and other tourism products tailored to specifictarget
groups and to develop the recreational and active holiday facilities to be
attractiveall-year-round that attract local and foreign tourists through development
and maintenanceof products.

Strategy execution :
The attractiveness and earning power of a hotel are usually rated by two of the
most important criteria- standard andsituation .However in the holiday hotel
business,holiday making facilities- Hotel, Motel. Cottage,conference room,
dormitory, Bar and picnic spots, and the atmosphere are equally important. Private
and publicinitiatives are expecting to improve the present position.Total tourism
products are differentiated with: Archaeological sites; eco-tourism products;Natural
Products/Tourist
Attractions;
Religious
products;
Modern
or
Manmade
tourismproducts; Historical or other potential tourism attractions; Cultural
Attractions. As well assports tourism, food tourism can be organized by the
stakeholder.

8. Strategy for Marketing Communication for Tourist Attraction:

Strategy formulation:
To boost up the Bangladesh's tourists position and earnings foreign revenues.

Strategy execution:
Bangladesh facilitates several attractions that involves natural and cultural
heritage, butalso cultural and traditional events and festivals. Today, Foreign guests,
even local and regional visitors know a few among these.The establishment,
promotion andmarketing of tourist attractions ensure the required preconditions for
achieving theobjective of Bangladesh becoming an all-year-round destination.

Objectives Four:
successful and

Institutional

and

legal

framework

appropriate

for

sustainable development
To attain this goal the following strategies need to be undertaken:

9. Strategy for Building efficient National Tourism Organization:

Strategy formulation:
To act as a contact point for international travel agencies, visitors for the
development oftourism industry.

Strategy execution:
The National Tourism Organization (NTO) is the prime communication point for
internationaltravel agencies and tour operators. The broader the range of products
and the morediversified the target groups, the more efficient operation of NTO will
be required.
Bangladesh ParjantanCorporation (BPC) is the main source of information on certain
events, possibilities, etc.in a certain area for the tourists already in Bangladesh. The
BPC quality also influence the general recognition of a destination ofhigh quality

and with good services. BPC moreover must fulfill the requiredstandards and quality
criteria set by the government related to the promotion of different tourist sites the
establishments of private tourismorganizations, Like TOAB, ATAB is also running
their operation for the tourism development.

10. Strategy for Safety and Security:

Strategy formulation:
To ensure safety and security for tourist, particularly at the tourist spots.

Strategy execution:
Bangladesh govt. should facilitates tourist police specially trained in tourism for the
safety andsecurity of foreign tourist as well as domestic tourists. At the same time,
the privatesecurity can also come forward to protect the safety and security for the
development of tourismindustry.

11. Strategy for HR Development:

Strategy formulations:
Human Resource Development in Tourism sector is essential to develop quality
tourism
professionals and products.
Strategy execution:
Actually strategic leadership should be developed in every organizations related
totourism sectors to promote tourism and obtaine a source of income generation for
theindividual organization as well as national level of the country. Bangladesh has
formed National Hotel and Tourism Training Institute through which it has been
facilitating 2-yearlong diploma in Hotel Management as well as training on six
disciplines (Front Office andsecretarial operation; Travel agencies and tour
operation; food and Beverage production;Food and Beverage services;
Housekeeping and Laundry operation; Bakery and pastryproduction).
University of Dhaka has founded Tourism and Hospitality dept. and isproviding BBA
and MBA degree. Moreover, some private university has also begun thisTourism and
Hospitality department.

Objectives Five: Local population is increasingly more involved in tourism

sector
(Internal Marketing)
To attain this goal the following strategies need to be undertaken:

12. Strategy for Entrepreneurship Development:

Strategy formulations:
To promote the present position of tourism industry in Bangladesh.
Strategy implementations:
Tourism is based on micro, small- and medium-sized enterprises to a great extent.
As the jobs and revenues in tourism will berealized through the micro, small and
medium-size activities, enhanced entrepreneurshiphas a direct positive impact on
the extension of the basic activity in the tourism sector. Formany years now
Bangladesh should extend, support to entrepreneurs and business start-up.The
existing capacities and programs will be utilized.

Conclusion & Recommendation

Nowadays, tourism sector appears as a significant driver of economic growth of

nations playing an important role by way of creation of employment opportunities,
generating foreign exchange and contributing the growth of the GDP and the
poverty mitigation. The increasing importance of this sector within the outline of the
countrys development found formal acknowledgment when the campaign, an
endeavor by the Government of Bangladesh was launched as a part of publicity &
marketing activities. Two video films named 'Visit Bangladesh' and 'Discover
Bangladesh' have been made. Colorful leaflets and folders have been printed telling
the tourism products/ places of attractions in Bangladesh. A great natural
component, Coxs Bazar the longest sea beach in the world is in the custody of
Bangladesh. Certainly, this natural asset, Kuakata, Sundarban and other key spots
in Bangladesh are not totally used by the country for the development of the
tourism sector. Major improvements have been taking place together with the

global tourism scenario. These changes are forced by the advances in the field of
transportation and communication, urbanization, the beginning of industrialization
in the world and the information insurrection. The combined effect of the abovementioned phenomena translated itself into a remarkable rise of tourism industry.
The question arising in the context of these new global and local realities is to what
extent Bangladesh eventually could seize the opportunities arising out of the
changed scenario by drawing the greater number of tourists from the world and
how. In fact, this was the question that provided the context for this current
research enquiry.
Keeping in view the requisite for an intensive examination, the study focused on the
tourists to Bangladesh from different countries and the professional experience of
the executive of BPC, members of TOAB, manager and greeters of Hotel and
different measurement parameters of Travel and Tourism Competitiveness Index
(WTT) for Bangladesh and other neighboring countries.

Here are some recommendations:

Tourism is a very outstanding source of foreign exchange and employment. In

Bangladesh unemployment problem is high placed problem.
Tourism development could built-up a new age for resolving unemployment problem
and could produce income. In this section, some specific recommendations are
listed below.

i.

ii.

iii.

Although it is already passed 42 years of liberation of Bangladesh,

there is no inclusive tourism policy. So Government should form an allinclusive and long-term national tourism policy in the setting of a
global phenomenon.
Transportation infrastructure is the precondition for tourism
development. So the government should take crucial steps to develop
highways, railways and airways to link important tourist attractions as
well as public transport amenities should be created and comfortable.
National Tourism Board in the direct supervision of Prime Minister
could be the most active institution for the improvement of tourism
industry in Bangladesh.

iv.

v.

vi.

vii.

viii.

Make sure safety and security for tourists, particularly at the tourist
spots. Bangladesh Govt. should formed tourist police especially
proficient in tourism for the safety and security of foreign tourist and
domestic tourists.
To reduce visa & immigration formalities and visa waiver for overseas
tourists, The Govt. should take appropriate steps through embassies
for supporting the visa. Govt. should create a separate wing in foreign
missions of Bangladesh for tourism.
Positive image of our tourism industry must be voiced by our
diplomats, ambassadors, consular on behalf of Bangladesh in different
countries of the world. Bangladeshs mission abroad can act as
overseas office for the wholesale tour operators who conduct
incoming tours.
It is necessary to spread the hotel products and other tourism
products tailored to specific target groups and to increase the
recreational and active holiday facilities to be attractive all-year-round
that enable to attract local and foreign tourists through development
and maintenance of products.
Natural and cultural heritage, cultural and traditional events and
festivals are very rarely known to foreign guests, even to local and
regional visitors. The formation, promotion and marketing of tourist
fascinations will ensure the necessary prerequisites for attaining the
objective of Bangladesh becoming an all-year-round target.

Question: Do you think that you get support from the govt. in all aspects?

Answer: Tourism is treated as a separate industry in our country and it has 34 percent contribution in the GDP every year. Definitely, in fact Govt. has
established Bangladesh Parjatan Corporation (BPC) for helping tourism
industry in every aspect. It is an autonomous body under the ministry of Civil
Aviation and Tourism was established in 1972. Basic target of BPC is to
expand the tourism sector and provide the service for local and foreign
tourist. National Hotel and Tourism Training Institute (NHTTI) is an institute
for professional tourism management training. NHTTI was established in
1974 under Bangladesh Parjatan Corporation. This institute offers courses to
ensure trained personnel for hotel and tourism industry. NHTTI started a twoyear long diploma course in hotel management in 1994. Institute also

provides the job training for BPC personnel and arrange special seminar,
workshop related to tourism development. Another important institution
supporting the development of tourism is Bangladesh Tourism Board.
Bangladesh Tourism Board established in 2010 to meet the strong demand
for private sector and the tourism professionals. It is affiliated with United
Nations World Tourism Organizations (UNWTO). As part of tourism sector
development, recently government has passed the Coxs Bazaar
Development Authority (CDA) at the meeting of ministry.

There are economic, socio-cultural and environmental key benefits of

tourism.
i) Economic benefit: Tourism can provide direct jobs to the community, such
as tour guides and hotel housekeeping. Indirect employment is generated
through other industries like agriculture, food production and retail.
Infrastructure development and visitors expenditure generates income for
the local community and can lead to the alleviation of poverty.
ii) Social benefit: In addition to the revenue, tourism can bring about a real
sense of pride and identity to communities. It allows them to look at their
history, and community identity. This helps the local residents to maintain
their tradition and culture.
iii) Environmental benefit: Tourism provides financial support for the
conservation of ecosystems and natural resource management, making the
destination more authentic and desirable to visitors.
Negative effects of tourism are also not ignorable. These are:

i) Negative economic effect: Jobs created by tourism are often seasonal and
poorly paid, yet tourism can push up local property prices and the cost of
goods and services. Place of tourism can be affected by terrorism.
ii) Negative social effect: Visitors behavior can have a detrimental effect on
the quality of life of the host community. For example, crowding and
congestion, drugs and alcohol problems can occur. Interaction with tourists
can also lead to an erosion of traditional cultures and values.
iii) Negative environmental effect: Tourism poses a threat to a regions
culture and natural resources, through overuse.