EDWARD HALL

ehall0517@gmail.com

301.602.2854

www.linkedin.com/in/hallbackfromtokyo

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CEO COO CFO STRATEGY TURAROUNDS OUTSIDE DIRECTOR

Experienced senior Global executive and Board Director, with expertise driving change and implementing
cross-functional strategic initiatives to improve business performance, including turn-around and post-M&A
integration. Experienced in public (Fortune 100), private, and private equity ownership. As a trusted advisor to
CEOs and Boards for data-driven strategic planning, forecasting and tactical execution, has accumulated a track
record of successful management over 25 years, including 13 years in Asia. Strong experience with disciplined
financial management, near and off-shore BPO and supply chain optimization to increase EBITDA.
Outside Director credentials from experience on the Boards of Avon Products Co. Ltd. (Japan), and Shinsei
Financial (formerly GE Consumer Finance Japan). Also served on the Board of the Japan Direct Selling
Association and currently on the Board of Moneo and Company, Tokyo. Active member of The National
Association of Corporate Directors (NACD) at both the National level, and in the Washington, DC Chapter.
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EXPERIENCE
September 2016 to Present
Non-Executive Board Member
The Moneo Company
Tokyo Japan and Washington, D.C.
The Moneo Company is a Tokyo-based consultancy specializing in strategy and performance
turnaround, with offices in Tokyo, Hong Kong, Dubai and Washington, D.C.
Outside Director on the Moneo board and a senior advisor to clients on a project basis.
July 2013 to February 2016
President and CEO
Avon Products, Ltd. (Japan) a portfolio company of TPG Capital
Board Director from October 2013
Promoted to President from CFO and COO in January 2015
Tokyo, Japan and Hong Kong
As President and CEO:
President, CEO and Board Director of Avon Products Co., Ltd., a Japanese cosmetics and skin care
company in restructuring and turnaround mode, and wholly owned by TPG Capital.
Engaged with customers, sales leaders and Marketing to develop and execute the product, channel,
brand PR and other go-to-market strategies to realize the new business model.
Worked with TPG and its Bank to successfully sell the firm to a new owner in January 2016.
As CFO and COO:
Responsible for daily management of Finance, (GAAP reporting, Treasury, risk management, budgeting
and forecasting), supply chain Operations, IT and Human Resources.
Led the Strategic Plan and its functional interlock for the CEO.
Edward Hall

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Led all financial discussions with our private equity owners and discussions with the Board.
Moved all manufacturing and distribution activities to third-party partners, restructured the workforce,
and sold the firms owned facilities, saving millions of dollars in annual operating costs for better gross
margins, generating immediate cash for dividends and resulting in a balance sheet light in fixed assets.
Outsourced in-bound call center activities, closed the internal center, separated employees and
transitioned the work to the new third party partners, further reducing costs and improving service.

June 2010 to May 2013

Vice President and Chief Financial Officer
Promoted to Chief Operating Officer in June 2011
Amway Japan, G.K.
Tokyo, Japan
CFO for the Amway Japan legal entity of approximately $1.3 Billion in revenue and 700K registered
distributors. Responsible for the off-shoring of the Accounting function to a new shared operations
center in Kuala Lumpur, Malaysia, saving $1.5 Million in annual operating costs.
Responsible for all aspects of IT systems, software development and infrastructure. Restructured the IT
function and re-focused the division on strategic architecture and business process skills while offshoring commodity development and system management activities. Saved $7 Million in annual
operating costs and vastly improved service delivery to support revenue growth in on-line channels.
Management of the Operational Excellence Group and business PMO for Lean Sigma and Kaizen
activities across Amway Japan. Executed $4.2 Million in operating cost savings.
Added responsibility for Supply Chain Management, Procurement, Logistics and Distribution in 2011.
Restructured the Distribution infrastructure, closing two of four regional distribution centers, and
improving asset utilization 60%, saved $3.2 Million in annual operating costs.
Managed ~400 staff until restructuring completed in 2012, reducing total labor cost by 32%.
September 2008 June 2010
Executive Director and Chief Financial Officer
Shinsei Financial (formerly: GE Consumer Finance Japan)
Tokyo, Japan
CFO and member of the board of directors for the former GE Consumer Finance Japan purchased by
Shinsei Bank Group. Additional responsibilities included the corporate strategic plan and the evaluation
of new initiatives, financial systems and infrastructure, procurement and vendor management, including
outsourcing and off-shore operational support in Dalian, China for the entire company.
Managed 60+ finance professionals, including 14 offshore.
Overseeing the closure of two business lines to reduce 38% of full-time staff, 700+ headcount, by the
end of fiscal 2009 saving 5.5 Billion Yen in annual labor costs.
January September 2008
Division General Manager, Office of the Group CFO
Shinsei Bank, Limited (a publicly traded Japanese bank, partially owned by private equity)
Tokyo, Japan
Advisor to the corporate CFO for all strategic change initiatives. Managed a team of project managers
covering organization design, people development, process reengineering, technology, data integrity and
operational controls. Focus on company, product, customer and channel profitability.

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2006 to 2008
Vice President, Finance
Goldman Sachs Japan, K.K.
Goldman Sachs Asset Management Corp.
Tokyo, Japan
Manager of corporate accounting, transfer pricing and financial reporting for the Japan broker/dealer
business and the asset management subsidiary, U.S. GAAP reporting, and Japan GAAP reporting.
Managed a team of approximately 20 professionals, including 14 CPAs and 5 Vice Presidents.
Project manager for various, IT and process reengineering initiatives in both entities.
Received an internal award for project management in December 2006.

1997 through 2005

IBM Corporation
North Carolina, U.S. and Tokyo, Japan
Rotated through grooming assignments in Financial Services Consulting, Deal Structuring, Strategic Planning,
and Corporate Finance, in both domestic and international roles. Promoted four times from 1998 to 2003.
Manager of Finance, Asia Pacific Personal Systems Group (Lenovo after May 2005) ($4B Rev.)
Manager of Global Financial Consolidation and Forecasting Personal Systems Grp. ($12B Rev.)
Manager of Global Manufacturing Expense Personal Systems Group ($550MM spend)
Manager of Americas Budgeting and Strategic Planning Personal Systems Group ($8B Rev.)
Large Enterprise Bid Pricing and Deal Structuring Personal Systems Group
Financial Services Management Consultant Business Consulting Services

Early Career:
1992 to 1995
Reengineering Consultant Financial Services
1986 to 1992
Assistant Vice President, Private Banking - The Boston Company (a subsidiary of American Express Co.)
1983 to 1986
Lending Analyst Bank of New England, N.A.

EDUCATION
MBA, Duke University, Fuqua School of Business
Durham, NC
Teaching assistant for 2nd year Statistical Forecasting and Decision Sciences
Concentrations in finance and international strategy with an emphasis on Asia
BA, cum laude, Business Administration, Boston College
Boston, MA
Alpha Sigma Nu national honor society
Cum laude distinction

Edward Hall

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BOARD CREDENTIALS

Board member, Avon Products Co. Ltd. (Japan)

Board member, Shinsei Financial (formerly GE Consumer Finance Japan)
Board member, The Japan Direct Selling Association
Board member, The Moneo Company, Tokyo
Active member of The National Association of Corporate Directors (NACD) at both the National level,
and in the Washington, DC Chapter

PERSONAL

Panel speaker on operations off-shoring at Globis University, Tokyo

Panel judge in Temple University of Japan VC competition (Mark L. Ford, PhD. class)
Forum speaker: Captive or External: what is right for your firm? at
Shared Services and Outsourcing Week Asia, September 2011, Marina Bay Sands, Singapore
Enjoys landscape photography, cooking, and international travel

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Edward Hall

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