Survey Questions for Pharmacies

Pharmacy Name:

Size of pharmacy (Small / Medium / Large / Branded Chain):

1. What is the mix of Over the counter vs. prescription drugs sold at the pharmacist?
2. Of the total revenue generated, what percentage is generated from dermatology drugs?
o <5%
o 5-15%
o >15%
3. How many dermatology clinics are in the area near the pharmacy?
o No dermatology clinics
o 1-2 clinics
o 2-5 clinics
4. On an average, how many days worth of stock do you keep at your pharmacy?
o <15 days
o 30-45 days
o 15-30 days
o > 45 days
5. On an average, after how many days does the pharmacy pay its suppliers?
o <15 days
o 30-45 days
o 15-30 days
o > 45 days
6. On an average, what is the value of a prescription written by a dermatologist?
a. <Rs. 200
b. Rs. 200 Rs. 500
c. Rs. 500 Rs. 800
d. > Rs. 800
7. Which are companies whose dermatology drugs sell the most? Pick the top three:
o GlaxoSmithKline
o Sun Pharma + Ranbaxy
o Hegde and Hegde
o Macleods
o Brinton Pharma
o Palson Drugs
o GlenmarK
o Zydus Cadila
o Curatio Healthcare
o Win Medicare

8. Why do the drugs of the above selected companies, sell the most? Rank the reasons by their
importance:
o Well known company
o Low price
o Well known generic brand
o Good packaging
o Better coverage by an MR
o Better efficacy
9. Do you currently stock products of the smaller companies mentioned below? If yes, rank by
sales generated:
o Curatio Healthcare
o Apex Labs
o Brinton Pharma
o Aristo Pharma
o Palson Drugs
o KLM Pharma
10. If not currently stocked, have you stocked any of the products of these smaller companies in the
past?
o Curatio Healthcare
o Apex Labs
o Brinton Pharma
o Aristo Pharma
o Palson Drugs
o KLM Pharma
11. If yes for any company in Ques. 9 or Ques. 10, why according to you does the doctor prescribe
their product versus that of a larger company? Pick top three reasons:
o Better known brand
o Differentiated product and no similar product launched by a large company
o Nearby doctors have consistent coverage by an MR
o Lower-priced products
o Better packaging
o Higher efficacy of drug
12. For each of the dermatology categories listed below, name the best-selling generic drug:
1. Antifungal drugs
2. Haircare
3. Demelanising agents (Skin lightening creams)
4. Emollients (Moisturizers)
5. Sunscreen
6. Anti-acne drugs
13. For each of the best-selling drugs mentioned in Ques. 12, what are the reasons for their success:
o Well known company
o Low price
o Well known generic brand
o Good packaging
o Better coverage by an MR
o Better efficacy

14. For each of the best-selling drugs mentioned in Ques. 12, by how much has the price increased
in the last one year?
o No change
o 10-15%
o 5-10%
o >15%

Please ask, in case of any doubts, can we call the pharmacy at a suitable time. If okay, please note the
Pharmacys contact number: