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Sneha Ramkumar

Consultant at EY

Specialties: Consulting, Market Research , Biotechnology

Consultant - Performance Improvement at EY
October 2015 - Present (1 year 2 months)
Insights Director at IMRB International
July 2015 - September 2015 (3 months)
Senior Research Manager at IMRB International
July 2014 - June 2015 (1 year)
Research Manager at IMRB International
July 2013 - June 2014 (1 year)
Associate Research Manager at IMRB International
June 2012 - June 2013 (1 year 1 month)
Types of studies handled include:
Brand Health tracking of leading brands from the F&B and Personal Care sector.
Measuring brand health & communication diagnostics
(designing, implementation and analysis) for clients in diverse industry verticals.
Quantitative product and concept testing
Summer Intern at Titan Industries
April 2011 - June 2011 (3 months)
Determined the market potential for trophies by Titan .Included market research and analysis.
Intern at Cadbury plc.
March 2011 - April 2011 (2 months)
Conducted a short study to determine the buying behaviour of chocolates in BPOs.
Intern at IIT Madras
December 2009 - March 2010 (4 months)
Research on molecular biology in collaboration with Stanley Govt Hospital



Skills & Expertise

Market Research
Customer Insight
Marketing Communications
Microsoft Excel
Advertising Research
Market Analysis
Secondary Research
Consumer Product Testing
Questionnaire Design
Reporting & Analysis
Branding Research
Business Strategy
Primary Research
Brand Health Tracking
Product Management
Business Development
Consumer Behaviour
ISO 20252
Financial Modeling
Proposal Writing
Job Costing
Business Process Improvement
Supply Chain Consulting
Business Transformation Programmes

Loyola Institute of Business Administration
PGDM, Finance & Marketing, 2010 - 2012
Activities and Societies: Placement committee
Anna University
BTech, Biotechnology, 2006 - 2010
Activities and Societies: Entrepreneurship Cell
Padma Seshadri Bala Bhavan


1991 - 2006
Activities and Societies: IAYP


Sneha Ramkumar
Consultant at EY

3 people have recommended Sneha

"Sneha is a very talented researcher. And we all value the value addition you bring in to our organization.
Positive attitude, solution seeking behavior, understanding client need and simple & crisp approach are your
key strengths. "
Dilushan Dahanayake, Manager Consumer Insight & Media, Fonterra, was with another company when
working with Sneha at IMRB International
"I have had the privilege of working with Sneha on a few projects and must say she has built a very strong
and well deserved reputation as a researcher with a clear focus on actionable insights and being dedicated
to producing her very best at all times. She is one of those who would get things done. Being able to deliver
consistently, she would be a great asset to any team she is a part of. I recommend her highly - she will never
let you down."
Tarun Saxena, Research Manager, Kantar Group, IMRB International, worked directly with Sneha at
IMRB International
"Sneha is a very bright, energetic and enthusiatic person. She is always willing to go the extra mile in all that
she does. She is always keen to learn new things and experiment new ideas. She is driven with a strong sense
of ethics to achieve great success. I believe Sneha is an exceptional person, one that would contribute greatly
to any organisation."
Sylvia John, studied with Sneha at Loyola Institute of Business Administration
Contact Sneha on LinkedIn