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PRClientPlanAssignment

HeatherHamby
Pettigrew
M/W9:3010:45
I.

OrganizationalOverview
Myclient,TheMcFallBallet,foundedin1972,isthelargestperforming
artsorganizationintheSoutheast.Itishometo32worldclass
professionaldancersfrom11differentcountries.TheMcFallBalletis
hometotheSchoolofDanceEducation,whichisoneofthelargestdance
educationprogramsintheUnitedStates.

II.

PlansforGrowth
PositionTheMcFallBalletasapositiveandpreeminentorganizationin
theartscommunity.
Increaserecognition,supportandenthusiasmforTheMcFallBallet.

III.

Objectives
IncreasedenrollmentinclassesofferedthroughTheSchoolofDance
Education.
Increasedticketsalestoallproductions.
Heightenpublicawarenessandsocialmediaengagement.
Strengthenbusinessrelationshipswithotherorganizationswithinthe
Atlantaartscommunity.

IV.

Audiences
IndividualsofallagesintheAtlantaareawithaninterestinthearts,
specificallydance.
Children(ages218)andadults(ages18+)withaninterestinenrollment
inclassesofferedthroughTheSchoolofDanceEducation.

V.

StrategiesandTactics
SpeakingOpportunities
i. OfferexclusivetalkbacksandQ&Asessionswithwellknown
individualsfromtheorganizationincludingprofessionaldancers,
choreographers,costumedesigners,etc.Thesesessionswillbe
heldatspecialeventsincludingpreshowparties,radiointerviews,
localnewsoutletinterviews,etc.andinvitationswillbeextended
topress.
Events
i. Offerincentivesforstudentsandparentswhobringafriendto
classduringBringaFriendWeek.

ii. GirlsNightOutandCocktailHoureventsincludingaspecial
preshowpartywithdrinksandrefreshmentsprovidedwhen
purchasedinadiscountedticketbundle.
iii. CollaborationwithorganizationssuchastheHighMuseumofArt
andAllianceTheater.Hosteventstargetedtowarddifferentage
groupssuchaspaintingclassesforchildren,yoga/pilatesclasses
foradults,artsfestival,cocktailhour,etc.
iv. Selectbigfacedancerstoattendlocalcommunityeventsand
participateinlocalfundraisersandphilanthropyevents.

SocialMedia
i. Ticketandcompanymerchandisegiveawaysifviewersfollow,
likeandtag/inviteafriendtofollow/likeTheMcFallBalletto
increasefollowersandengagementonsocialmediaoutlets.
ii. LinkallsocialmediaaccountstocompanyFacebookpage.
iii. Offerexclusiveinterviewsandbehindthescenesfootageof
rehearsalsandperformancesonvarioussocialmediaoutlets.
iv. Updateblogfrequentlywithoriginal,interestingandfuncontent
forsubscribersandinvitefollowerstosubscribetothecompany
blogbyprovidingeasytofollowlinksinmonthlynewsletters.
v. Handoutfliersprovidingsocialmediainformationandofferan
emailsubscriptionsignupatallpromotional/marketingtablesheld
atperformances,festivalsandvariousotherAtlantaevents.