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ARTICLE REVIEW

S. Rusu, L. M. Csorba, R. Cureteanu, F. L. Isac (2012). Tourism Entrepreneurship and its


Role in the Activity of SMEs in Romania, Journal of Economic and Business Research No
2, pp. 23-32

This article is about tourism entrepreneurship and its role in the activity of SMEs
in Romania. As mentioned by the author, the developed countries encourage the
entrepreneurial activities as a most important way to increase development, productivity
and economic growth.
The author performed a theoretical analysis of the representative specialized
literature, on the subject of the influence of tourism entrepreneurship upon the activity of
the SMEs, all over the world and, particularly, in Romania. In the literature review, the
authors highlight on the tourism entrepreneur such as hotels, guesthouses, travel agencies
and tour operator services. That means the individuals who sell products and services to
tourists. The development of this industry depends upon the involvement of the local
workforce which may play the role of the employees or of the entrepreneurs, but also it
needs the goodwill showed to the tourists by the local host.
Besides that the author also mentioned about the role of local and regional
development within the activity of local tourist community. The authors consider that
tourism entrepreneurship may growth in such an environment in which the social,
economic and political conditions attend as a motivational force, but, such an activity
must be sustained by the community and the leadership of the businesses.
Inthisarticle,theauthorshighlightsonthecharacteristicoffirmstoensurethat
theirbusinessesarewellpositionedstrategicallytofightthemarketandthecompetitive
environment.Thefirmmustbewillingtoriskandinnovate,passingeverythingthrough
the filter of people and having the ability to make things happen through people

(technicaldimension),tocreateaworkenvironmentforthecompany,bothforemployees
andforcustomers(psychologicaldimension),andlastbutnotleast,tobebasedonmoral
values(ethicaldimension).Thisisbecause Romania has a wide range of natural and
cultural features attractive to tourists, both in urban and rural areas.
The authors categorized three types of enterprises at Romania which, i

ndividual

or family enterprises, small business and larger companies. The key highlight in this
enterprises are capital, decision making, employment, service or product offered, and so
on. The author has analyzed that the greatest part of the tourist businesses are family
business enterprises. The key elements necessary for the development of tourism
entrepreneurship in Romania and all over the world, includes, the initiation of change,
creative resources, entrepreneurial education, innovation and creativity, knowledge of
management and leadership, vigilance regarding opportunities, relationship management,
time of action and vision and strategic orientation.
As conclusion, the authors listed the major problems of tourism entrepreneurs in
Romania are the lack of experience in that field or, even they have experiences in
management, they have insufficient capital and a lack of formal business skills.
In the authors argument, especially on the major problem of tourism entrepreneurs in
Romania, it is not strong conclusions if just mainly rely on the past literature review. The
authors did not give any evidence on the argument. The authors did not mentioned about
the advantages of tourism entrepreneurship in Romania such as, there is a numerous and
cheap labour force, the material resources are available at smaller prices, the prices of
land and buildings are lower than in the urban area and there are unexploited potential
markets.