Ad idea 1) sports product

- Sports brand idea, for example nike or another company that specialises in
sports or fitness, so this product could be a supplement or an item of clothing, such as
preworkout (gives the body a very high level of focus) or compression clothing that helps
the muscle to contract. I wouldnt need any supporting cast however if there are people
in the background it may add to the effect of a proper environment. I would require a
gym location,park,or a kitchen (depending on the item of choice) which is done as im a
member of puregym. I would use comedy in my ad as well as serious notes about the
product, emotional response would also be used. If i was to do this ad i would have
portray the ad in a way which people would never be able to go without the product
again,If preworkout is used then the ad will be really upbeat to show how preworkout
makes you feel. If another product like compression clothing is used then the ad would
be more informative. This ad would be realist as its going to be portraying facts about
the products being used, the touchpoints of this ad would be around 6pm -8pm when
most viewers are watching the television, it could even only be set on certain channels
that are sports regulated, sky sports for example. Abasic print advert to accompany my
tv ad would follow all the usual conventions of print ads, high key lighting of the product,
with icons of social media around it, and some examples of shops that sell the product.

Ad idea 2) Energy drink

- An example of a company that I could create an advert for about energy drinks
could be redbull, monster, lsv etc. I could use a couple people around me studying as
well as myself, i would probably do this ad on college grounds or in somebody's dining
room around a space that notes can be spread around, everybody could be studying
and the scene be in black and white, then an energy drink is introduced and colour
returns to the scene. It would be a realist advert as it would show on the outside how
energy drinks feel on the inside. The advert could use comedy as well as facts and
general information. I would have this shown after 5 pm to about 10 pm where most
students would be at home with the tv on. A basic print advert to accompany my tv ad
would follow all the usual conventions of print ads, high key lighting of the product, with
icons of social media around it, and some examples of shops that sell the product.
Ad idea 3) Food
- In order to advertise food correctly most would use a family sat around the table,
with cheesy voice acting and conversation which has comedy built into it as well as
trying to show genuine expression, i could do a simple product like fish fingers. I would
have this ad set in a dining room, using my family, or friends as the cast, to show how
the food may bring us all closer together than before. This ad would have cheesy
comedy and emotive response. I would have it shown at around the time most people
eat in the pre-evening, 4-7 pm, this would target them while they are hungry which may
be persuading them to buy this product. A basic print advert to accompany my tv ad

would follow all the usual conventions of print ads, high key lighting of the product, with
icons of social media around it, and some examples of shops that sell the product.