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Information technology is an essential partner in

management of your business, regardless of the kind of


enterprise you operate. Whether you need computers for
storage, transfer, retrieval or transmission of information,
you can manage your business with greater accuracy and
efficiency with the assistance of information technology
and computer applications. The U.S. Small Business
Administration suggests its time to get connected.
Storage
You may already use a computer for data storage for your
business. Inventory, sales, receivables and payables
stored in Excel, Open Office or a similar program keeps
these figures at your fingertips. Accounting software
stores your payroll information, tax records and
specialized data for your business. Once youre
acquainted with a program, you wont know how you
functioned without it. You can eliminate much of the
physical storage at the office by using information
technology to scan and store old personnel and payroll
files, tax files or client files. You may need less square
footage with information technology.
Marketing
Large and small businesses are on a level playing field on
the Internet. You can have a Web presence, take orders,
buy merchandise, sell excess or even operate some
businesses entirely online. A marketing tool that uses
information technology is the Quick Response or QR Code
that looks like a bar code but is square. A scan advertises
your website address and includes any text you choose.
You can use your business management skills to direct
employees or contractors to do your Internet marketing,
or you can choose to learn a new set of skills in
information technology.

Information
Whether you learned business management by the book
or by practical experience, youll need updates all of your
life. The Internet is a wealth of information to keep you
current with trends, techniques, software and human
resources. You can draw on online databases and
websites to locate potential employees, compare
insurance proposals, tackle employee issues or check out
the competition. Managing your business with information
gleaned from the Internet keeps you knowledgeable and
on the cutting edge.
Communication
Communication by email is faster and costs less than
sending a paper letter in the mail. You can transform your
business to the 21st century with the use of email for
communication with clients or customers. Information
technology allows you to organize email file folders by
client or by type of communication, such as orders or
billing. You can drag and drop your email files to closed
folders as your company completes projects. Your
communication files become closed files, placed in
storage on CD or on a hard drive with a duplicate copy or
backup automated by a program or service.

Innovation is the great way to success in this digital age. The path of
innovation in business means doing something different, smarter or
better that will make a positive difference in terms of value, quality or
productivity by using emerging or proved technologies of the world. The
technology which has already proved itself in last two decades is of
course the information technology (IT). It has dramatically changed the
lives of the individuals and organisations. Currently online shopping,
digital marketing, social networking, digital communication and cloud
computing etc are the best examples of change which came through the
wave of information technology. Now accurate business planning,
effective marketing, global sales, systematic management, real time
monitoring, instant customer support and long term business growth
cannot be achieved at the optimum level without IT.
The importance of IT in Business

The success of every business depends on certain factors. Some of


which are accurate analysis, choosing the right technology and the future
vision. Research from the last two decade has proved that those
organisations that do invest in technology and choose the path of
innovation increase their market share, financial figures and overall

competitiveness. Information technology is the only technology which


provides you the opportunity to analyse specific data and plan your
business journey accordingly. It also provides you many tools which can
solve complex problems and plan the scalability (future growth) of your
business. In the modern age, it is proved that digital marketing is a great
tool which let you promote your products or services to the global
market while sitting in the comfort of your remote office or home. And
thanks to the cloud computing and modern communication which enable
you to form a global organisation, manage and monitor its virtual offices
all over the world. Now I will briefly explain how information
technology plays a vital role in different phases of business.

Decision Making
Speed and accuracy are at the heart of making right decision for your
business. Every successful organisation has to go through a
comprehensive market research process which enables management to
make the right decision. Market research can be done in many ways
through online surveys, forums, blogs, group discussions using World
Wide Web and of course through in-person interviews as well. Currently
Big data, Google Analytics and Microsoft CRM Dynamics are also great
tools to extract useful information which can impact on decision making.
These online tools not only provide real time responses from the
potential audience but also ensure the accuracy of data by minimising
the risk of human errors.

Marketing and Business Growth

The heart of the business success lies in its marketing which enables the
management to identify its target audience first and then observe their
trends and needs. The overall marketing covers public relation,
advertising, promotion and sales which subsequently impact on business
growth. Many types of marketing can help you reach your potential
customers. But I will briefly explain digital marketing here which was
the dream in the past without Internet technology. Digital Marketing is a
modern phenomenon which let you promote your products or services
all over the world. It is a broad term which includes many concepts like
search engine optimisation (SEO), pay per click (PPC), blogging,
discussion forum, email shot, SMS, MMS, social media marketing and
Smartphone app advertisement etc. Currently web market is booming at
a very fast pace because most of the entrepreneurs have understood that
the long term success in business is not possible without digital presence
on the internet. Millions of new websites are being added on the internet
every year.

Customer Support and Satisfaction


Higher level of customer satisfaction is the key to success which cannot
be achieved without a real time customer support process. Business
success depends on knowing its customers needs, trends, behaviours and
satisfaction level. Effective communication is the best tool to understand
the customer demands, problems and their solutions. Thanks to the
Internet Technology that has enabled us to communicate with millions of
potential or existing customer in the real time. IT provides many
channels to communicate with the customer without going out in snow

or rain. Some of these channels are email, webinar, social media,


member portals, online newsletters and text or multimedia messaging
through the smart phone. Enterprise organisations normally use
customer relationship management systems (CRM) to hold valuable data
for understanding customer behaviours and future needs.

Resource Management and Globalisation


Resource management plays a crucial role in business success. When it
comes to medium or large organisation, it is very hard for the top
management to manage all the resources manually. These resources may
include tangible, financial or human resources etc. Information
technology has played a vital role in automating such complex problems
by introducing user friendly solutions. A decade ago, most of the
resource management solutions were desktop based. Thanks to the
internet and cloud technology which enables software engineers to
introduce cloud based ERP (Enterprise Resource Planning) solutions.
Now, the managers can manage or monitor their organisational resources
virtually anywhere in the world by using their personal computer,
laptops, tablets or Smartphone. This concept has introduced the idea of
globalisation. Most of multinational companies (Microsoft, Google,
Amazon, McDonalds etc) in the world use these cloud based solutions to
manage their virtual or physical offices and staff worldwide.

Conclusion

I think, it is impossible to attain long term business success without


leveraging the benefits of information technology in this digital age. The
companies have to bear a reasonable cost to achieve this success because
using an innovative approach in business strategy, employing highly
trained IT professionals and making right decisions at right time are the
prerequisite of business success. As IT solutions continue to increase the
productivity, efficiency and effectiveness of business operations and
communication, business will continue to rely on Information
Technology for success.
What is the importance of IT in your organisation? Can you think of any
more area where IT is helpful in business success? The sole purpose of
this article is awareness to those who still do not know much about
modern IT. It is the first publication of my life, so if you see any
deficiency in the article then please let me know with your comments.

Definition - What does Business Driver mean?


A business driver is a resource, process or condition
that is vital for the continued success and growth of
a business. A company must identify its business
drivers and attempt to maximize any that are under
their control. There are always outside business
drivers that a company cannot influence, such as
economic conditions or trade relations with other
nations.

As organizations become more complex, identifying


business drivers becomes more difficult. For this
reason, some software makers offer programs to
help companies clarify and monitor their business
drivers.
Techopedia explains Business Driver
The term business driver has largely become a
management buzzword to refer to any important part of a
business. The business drivers for a software company
might be superior products, technological innovation,
excellent marketing and ongoing customer support.
Enterprise resource planning (ERP) software, supply chain
management (SCM) software and many other software
packages promise to help companies improve their
business analytics and manage business drivers.

Explain the concept of Internetworked Enterprise

Answer
The Internet is changing the way business are
operated and people work, and how information
technology helps business operations and end user
activities.

Businesses are becoming Internetworked


Enterprises. The internet and internet like
networks -- within the organization (intranets) ,
between enterprises and its trading partners
(extranets) and other networks have become
primary information infrastructures. This is mainly
evident in e-commerce and enterprise
collaboration.
Electronic Commerce: Its buying and selling ,
and marketing and servicing of products, services
and information over a variety if computer
networks. For example: an e-commerce could
include use of multimedia web pages giving
product catalogs on the internet.
Enterprise Collaboration systems: involve the
use of groupware tools to support communication,
coordination, and collaboration among members of
networked teams and workgroups.

Brief History of Trade Union Movement in India


On November 21, 2013 By Nitin SinghalCategory: Economy of India

Introduction
This article deals with the history of Trade Union Movement, its growth, features, etc.

Trade unions are organizations of workers formed to protect the rights and interests of
workers through collective action.
In India, the first quarter of the 20th century gave the birth of the trade union
movement. A series of strikes were declared in India in the twenties. The success of
most of these strikes led to the organization of many unions.
In 1920, the All India Trade Union Congress (AITUC) was set up. In 1926, the Trade
Unions Act was passed which gave a legal status to the registered trade unions.
Subsequently many trade unions were formed such as:

Indian National Trade Union Congress (INTUC),

Centre of Indian Trade Unions (CITU),

Hind Mazdoor Sabha (HMS),

Bharatiya Mazdoor Sangha (BMS),

United Trade Union Congress (UTUC), and

National Federation of Independent Trade Unions (NFITU).

Growth of Trade Unions in India

It was not until the close of First World War, that the modern trade Union movement
really took permanent roots in Indian Soil.
The establishment of Bombay Mill Hands Association is considered as the first phase of
the trade union movement in India. In 1905, the Printers Association of Calcutta and
Dock Union Board in Bombay were formed.
There was labor unrest in India at the end of the First World War. In several industries,
the workers went on strikes to secure wage increases. The Russian Revolution and the
Industrial Labor Organization have inspired the Indian laborers to launch trade unions
like the Spinners Union and Weavers Union which had been established in Madras and
Ahmedabad respectively.
But the important step in the history of Indian trade unionism was the foundation of All
India Trade Union Congress in 1920. There had been a steady progress of trade union
movement in India. However, the decision of the Madras High Court that the formation
of trade union is illegal stood in the way of its development.

In 1926, the Trade Unions Act was enacted to give legal recognition to the different
trade unions. The said Act also .conferred certain privileges on the registered trade
unions in an industrial unit. The Trade Unions Act has made it compulsory on trade
unions to use their funds for workers interests and to prescribe a fee of at least 25 paisa
per works. Most of the members of the executive committee of a trade union must be
employed in the factory.
In 1930, the climate was not favorable to the growth of trade Union movements in India.
The prosecution of the communists involved in Meerut conspiracy case and the failure
of Bombay Textile strike of 1929 retarded the trade union movement. Moreover the
serious economic depression was added with it, during the period.
In the next phase, the Second World War gave a great impetus to the trade union
movement in India. The rising cost of living forced laborers to organize themselves into
trade unions. At the same time the Second World War split the trade union leaders on
the question of participating in the war. Industrial unrest was also increased during this
period. As a result; there was a marked increase in both the number of trade unions and
of organized workers.
With independence and partition, the country was plunged into growing unemployment.
A series of strikes occurred, in the country. The All India Trade Union Congress was split
up as a result of which the Indian National Trade Union Congress (INTUC) was formed
in 1947 under the control of congress party. The Hind Mazdoor Sabha (HMS) was
formed by the socialist Party in 1948, and United Trade Union congress (UTUC) was
formed in 1949. Recently, Centre of Indian Trade Unions (CITU) has been formed by
the Communist Party (Marxists).
There are more than fourteen thousand registered trade unions in India. The steady
growth of trade unions in India is due to the political consciousness among the laborers
as well as the governmental measures to facilitate collective bargaining through
appropriate legislation.
Features

The main characteristics of the trade unionism are:


(a) Small size of membership,
(b) Lack of adequate finance,
(c) Non fulfillment of welfare schemes,

(d) Control of political parties,


(e) Outside interference in the activities of labor unions.