05

Table of Contents
01

Introduction

Focus on What Matters Most:

Driving Innovation page 20
When people think about big data use cases, new business
models and exciting new innovations are what spring to mind.

page 04

Were seeing new connections everywhere. Smart phones.

Laptops. Sensors on machines, vehicles, and appliances. All
of those connections are generating massive data.

06

An Integrated Big Data Cloud

Platform Strategy page 24
How can you put a big data initiative to work at your
organization? A successful strategy has four processes.

02

03

Getting the Most of Out of Innovation

page 06

To take advantage of big data opportunities, you need to

closely coordinate both innovation and production. You
need the freedom to manage rapid development.

Focus on What Matters Most:

Operational Efficiency page 16

What Big Data Means for You

page 30

Whether youre a data scientist working hands-on with data

assets, or a business professional, our solutions can help you
make the most of your data capital.

Focus on What Matters Most:

Customer Experience page 12
Lets take a closer look at how big data can help you focus
on your top business imperatives.

04

07

08

Conclusion: Drive Growth and Innovation with

Big Data page 36
Its clear that big data has tremendous potential to help
organizations dramatically transform their business.

There are always opportunities to improve the efficiency of

your business processes.

02

Driving Growth and Innovation Through Big Data with Oracle and Intel

Table of Contents

03

Chapter 1:

Introduction
ere seeing new connections everywhere. Smart phones.
Laptops. Sensors on machines, vehicles, and appliances. All of
those connections are generating massive amounts of data. For
companies that can transform and manage it, data represents a huge
opportunity as a source of competitive advantage and should be
leveraged as such.

Big data is touching every industry and every individual in some way,
from IT professionals and business leaders to the customers they
serve. Retail shoppers can receive discounts or store directions
delivered to their smart phone as they browse a boutique. Online
consumers can get personalized offers tailored just for them.
By using big data, manufacturers are measuring the success of their
new products in days instead of weeks. And drivers can take
advantage of easier access to on-street parking based on real-time
data and smarter devices. Big data and cloud are the two
technologies driving some of these kinds of dramatic transformations.
Together, they enable us to bring our most valuable assets together in
a new way.

WSJ Global Exec Study: Gaining the Digital Advantage

WSJ Slide Share: Gaining the Digital Advantage

MIT Technology Review Custom: The Rise of Data Capital

The Informed Executive: Improving organizational

agility through workforce analytics

Infographic: Data Capital

Video: The Rise of Data Capital

Read More:Bringing Your Three Most Valuable

Assets Together

04

Driving Growth and Innovation Through Big Data with Oracle and Intel

Chapter 1: Introduction

05

Close
Chapter 1:

Bringing Your Three Most Valuable

Introduction

Together
ere seeing Assets
new connections
everywhere. Smart phones.
Laptops. Sensors
on machines,would
vehicles,
andthat
appliances.
All of
Most organizations
agree
customers,
those connectionsemployees,
are generating
data. For assets. They
and massive
data are amounts
their mostofimportant
companies that can
manage
data
represents
a huge
aretransform
certainly and
valuable,
butit,
the
way
you combine
these
opportunity as a source
of competitive
advantage
and
should
be another is
elements
together in new
ways to
build
on one
leveraged as such.what is essential for driving revenue and growth.

Big data is touching

industry
every
in some
way,
Forevery
example,
dataand
alone
hasindividual
limited value
without
context.
from IT professionals
and business
leaders
to the
customers
But when
you bring
real-time
data
togetherthey
with historical
serve. Retail shoppers
can receive
or store
directions
behavior
metrics,discounts
demographics,
and
other data, you
delivered to their smart
phone
as theycompetitive
browse a boutique.
Online
unleash
a powerful
advantage.
Integrating this
consumers can get
personalized
offers
tailored
just processes
for them. empowers
enriched
data with
your
business
employeesare
to deliver
the personalized
offers
By using big data,your
manufacturers
measuring
the success of
theirand rich
experiences
customers
crave.
It enables
you to differentiate
new products in days
instead of
weeks. And
drivers
can take
yourself
tough marketplace.
advantage of easier
accessintoaon-street
parking based on real-time
data and smarter devices. Big data and cloud are the two
technologies driving some of these kinds of dramatic transformations.
Together, they enable us to bring our most valuable assets together in
a new way.

WSJ Global Exec Study: Gaining the Digital Advantage

WSJ Slide Share: Gaining the Digital Advantage

Customers
MIT Technology Review Custom: The Rise of Data Capital

Organization
Infographic: Data Capital

Video: The Rise of Data Capital

Employees

Data

Read More: Bringing Your Three Most Valuable

Assets Together

04

Driving Growth and Innovation Through Big Data with Oracle and Intel

Chapter 1: Introduction

05

Chapter 2:

Getting the Most of

Out of Innovation
o take advantage of big data opportunities, you need to closely
coordinate both innovation and production. You need the
freedom to manage rapid development in an environment with
minimal controltogether with the ability to migrate your innovation
into a production environment to support real-world needs that are
constantly changing.

But a well-planned integration strategy is essential to putting this

innovation to work in your business environment. Your innovation
may need to reside on a new platform, and must work smoothly with
your existing systems and processes. No matter where the innovation
came from, you still need to access data, and figure out how to make
it scale.

Innovation and Production Go Hand in Hand

Like most companies, you probably possess a wealth of information
about your customers, your business, even your competitors. Its likely
you want to be able to use all this information to innovate rapidly,
uncovering new markets or data-driven products and services. You
want to involve not only your technology team, but business and
strategic leaders as well. And you want to try out new business
processes, search for new insights, and test new hypotheses.

06

Driving Growth and Innovation Through Big Data with Oracle and Intel

Production

Innovation

Big Data

IDC White Paper: 6 Patterns of Big Data & Analytics Adoption

Chapter 2: Getting the Most of Out of Innovation

07

Digital Television Company Captures Customer

Clicks with Real-Time Streaming Analytics
One of the world's leading providers of digital television
entertainment services is delivering a premium video experience
through state-of-the-art technology, unmatched programming, and
industry leading customer service to more than 37 million customers
in the U.S. and Latin America.

The Oracle real-time big data solution enabled it to track every

customer activity very closely and make decisions based on real and
intimate data. The solution now captures between 180 million and 200
million transactions per day without impacting user performance. With
this level of detailed visibility into customer viewing activity, this
digital television leader is now able to determine programming
success rates and tailor individual offerings based on each customers
preferences. Chalk up one more benefit for the customer.

The high-profile and much respected programming leader turned to

Oracle GoldenGate, Oracles real-time data streaming solution to
help them gain a more complete picture of customer behavior so
they could match programming with specific and desirable
customer needs.
To capture every click from the customers remote control device, the
solution required real-time loading of the change data from a receiver
collected on Oracle Golden Gate then on to Kafka and finally to the
Hadoop Distributed File System (HDFS). The entire process happened
nearly instantaneously.

ORACLE REAL-TIME BIG DATA SOLUTION

Customer

08

Oracle Golden Gate

Kafka

REAL-TIME ANALYTICS
Customer

Customer

StubHub Moves from the Lab

to the Real World
StubHub, the worlds largest ticket
marketplace, wanted to implement
real-time analytics to get better insight into key business subjects,
such as churn prediction, product recommendations, and fraud alerts
for its online customers.

HDFS

Driving Growth and Innovation Through Big Data with Oracle and Intel

Chapter 2: Getting the Most of Out of Innovation

09

The firm deployed the Oracle Database solution to increase capacity to

store information about millions of customers from more than 25 data
sourcesall in a single data warehouse. Its data scientists can work
directly with customer-related data, such as ticket purchasing history,
inside the database. They can explore the data graphically, and build
and evaluate multiple data-mining models, before choosing the best
approach for deployment to a production environment.
Closely coordinating innovation and production also helps StubHub
discover and respond to fraud issues faster. Fraudsters react to
detection by changing their approach to defeat it. With big data
analytics, StubHub can discover changing fraud behaviors faster;
innovate to create new fraud mitigation models; and integrate those
models into their existing applications quickly and simply.
Gaining better insight into its customers has enabled StubHub to
reduce fraud by up to 90 percent, improving customer satisfaction
and saving the firm reimbursement expenses. Big data requires not
only innovation or production capabilities alone. To unlock the full
potential of innovation, you need to have both, and get them to work
smoothly together.

Today, we have a cohesive set of solutions for big

data analysis that help us acquire the data we need,
discover new insights, make improved business
decisions, and scale associated information systems
for ongoing analysis.
Brian Motzer, Principal Database Administrator, StubHub

Learn More: StubHub Taps into Big Data for Insight into
Millions of Customers Detecting and Preventing Fraud
in Real-Time

10

Driving Growth and Innovation Through Big Data with Oracle and Intel

Chapter 2: Getting the Most of Out of Innovation

11

Chapter 3:

Focus on What Matters Most:

Customer Experience
ets take a closer look at how big data can help you focus on
your top business imperatives. The customer experience is
certainly top of mind in todays highly competitive environment. Your
customers have more choices than ever, and more freedom in
choosing how, where, and when they do business. Technology makes
it easy for them to compare prices, share reviews and opinions, and
switch to a competitor if their needs arent being met.

Consumer expectations are growing, too. Your clients expect an

informed, personalized interaction every time they do business with
you. People who feel valued are more loyaland help you stay
profitable over the long term.

Customers can interact with you day or night, creating a stream of

real time data. No matter how or when they engage, you need be
able to capture and apply that data.
Tracking customer behavior, including physical location, and
always respecting their privacy, lets you offer them more relevant
products and services. Spatial analytics will help you locate
individual customers, or spot patterns in the movements of large
numbers of them.
Customers can choose from a variety of channels, whether in
person, online, on the phone. To keep every interaction informed
and engaging, you need automated decision making coupled with
machine learning.

Business Organization
Customers

Customers

Toward a Customer-Centric Organization

How can you differentiate yourself in this tough environment?
Delivering a personalized experience is key. Your customers are
generating plenty of data, which gives you an unprecedented
opportunity to understand them betterand do more for them.

12

Driving Growth and Innovation Through Big Data with Oracle and Intel

Data

Services and Products

More data opens the way to new products and services that you can
deliver anytime, anywhere. And it helps you to personalize what you
do for each customer.

Chapter 3: Focus on What Matters Most: Customer Experience

13

Delivering a Delightful Customer Experience

De Persgroep, a multimedia publishing company
in The Netherlands, improved marketing and
segmentation by gaining a 360-degree view of
customers and prospectsincluding their
payment habits, potential areas of interest, and
online activity. With better-targeted campaigns, the company
improved customer prospecting results by 600 percent.

Learn More: De Persgroep Predicts Customer Behavior with

92% Accuracy and Reduces Churn

Another firm, Wargaming.net, an

award-winning online game
developer and publisher, tracked
player metrics to deliver a more enjoyable gaming experience and
drive company success.

Learn More: Wargaming Creates Complex Analytical Models

in Minutes Instead of Hours

In launching business intelligence at Wargaming, our

plan was to embed a network of analysts across the
company to assist local management as well as our
teams for design, development, and marketing with

Our strategy is extremely customer-centric, and we

advanced analytics. We started by mapping our

wanted to get a 360-degree view of our customers and

requirements to various options, and Oracle emerged

prospects. Oracle Big Data Appliance helped us

as the frontrunner because of its proposed

achieve that goal, and in addition, we have found

architecture plus its global presence and strength.

new ways of doing business, new ways of improving

our products, and new ways of marketing and
customer segmentation.
CIO, De Persgroep

14

Driving Growth and Innovation Through Big Data with Oracle and Intel

Head of Global Business Intelligence, Wargaming.net

As these examples show, big data helps you understand not only
customer preferences, but their behavior, so you can deliver the right
product or service at the right time, through the right channel. If you
can do this faster than your competition, your approvals and your
market share will start to rise.

Chapter 3: Focus on What Matters Most: Customer Experience

15

Chapter 4:

Focus on What Matters Most:

Operational Efficiency
here are always opportunities to improve the efficiency of your
business processes. Whether youre looking to streamline
internal processes, optimize supply chains, or accelerate regulatory
compliance and reporting, improving efficiency can save money and
reduce risk. Indeed, taking an existing process and making it more
efficient is a first big data project for many organizations.

With real-world operational data, your analysts can turn around test
flights or test drives much more quickly. Informed by the right
operational data, the deployment of complex systems from conveyor
belts to railroad equipment can go smoother. Improving product
quality this way also accelerates time to market.
Video: Airbus Uses Big Data
Appliance to Improve Flight Testing

Video: Oracle IoT Cloud Service

Helps Gem Drive Safety
and Quality

Improving Product Quality

In many industries like aerospace and transportation, product quality
doesnt stop at the factory door. Manufacturers need to test their
systems in normal operation to ensure they perform to specification.
Whether you need to test fly a plane, test drive a car, or test operate a
baggage handling system, the right information from the physical
world is critical: you need sensor data from products, and the right
analytics to uncover whats going on.

But quality issues dont stop once products

make it into production. Gem manufactures
valves, actuators and control systems that are used in industries like
pharmaceutical manufacturing. Product quality extends to ensuring
that installed components continue to operate reliably and to
specification. The right sensor data and analytics can detect and even
predict degraded performance or failure.

Read More: Big Data and the Internet of Things:

A Powerful Combination

16

Driving Growth and Innovation Through Big Data with Oracle and Intel

Chapter 4: Focus on What Matters Most: Operational Efficiency

17

Close
Oracle solutions enabled Airbus analysts to speed up data acquisition
and analysis processes, and now flights are turned around much
quicker. Overall testing time has been reduced by 30 percent. This has
Big Data and the Internet of Things: A Powerful Combination
Chapter 4:
a direct and immediate impact on Airbus ability to deliver its new
One of the best ways to boost operational efficiency is through preventive A320 Neo aircraft faster than they could before.Internet of
Things (IoT)
maintenance. Discovering and solving potential issues before they can impact

Focus on What Matters Most:

equipment or key business
processes is one area where big data analytics really
Operational
Efficiency

shine. When combined with rich, real-time data from the Internet of Things
Learn More: DIRECTV Captures Customer Clicks with
hereanalytics
are always
opportunities
to improve
(IoT),
become
even more
effective.the efficiency of your
Real-time Streaming Analytics
business processes. Whether youre looking to streamline
The IoT can deliver a constant stream of sensor data from any device that can
internal processes, optimize supply chains, or accelerate regulatory
be monitoredwhether its an engine component, a robot on the factory floor,
compliance and reporting, improving efficiency can save money and
an HVAC system, or a moving vehicle. Big data analytics enable you to evaluate
reduce risk. Indeed, taking an existing process and making it more
Thanks to Oracles Big Data Appliance, our test
these metrics, together with historic data, discover patterns, and build
efficient is a first big data project for many organizations.
predictive models.
team can now handle a larger volume of flight data

than before. And that data is available for analysis

models based on analytics, you can gain the insight you need to trigger action much more quickly. As a result, our team can now
Airbus, a leading aircraft manufacturer, employed big data analytics to
and get out in front of issues. So you can dispatch a technician to repair an air solve problems in a few hours that previously
streamline its product testing processes. Flight testing comes at the
ANALYTICS
conditioning unit before it fails in mid-summer. Update a component before it
probably took several days.
end of the development process, so any delay in testing has a direct
WhenReduces
you combineTesting
the real-time
dataBy
provided
by the IoT with predictive
Airbus
Time
30 Percent

can shut down your assembly line. Or tune up an airline engine before it causes
and immediate impact on delivery of the plane to their airline
Fabrice Bregier, President and CEO, Airbus
problems in flight.
customers. Every test flight returns with terabytes of data showing
andAirbus
the IoTanalysts
complement
one anothers
strengths.
how Big
the data
planeanalytics
performed.
are eager
to get their
hands They enable
Internet of
Internet of
youdata,
to apply
learned
from
on this
workwhat
with youve
it, and learn
from
it. past data, and put it to use to solve
Things (IoT)
Things (IoT)
real-time challenges.
Read More: Big Data and the Internet of Things:
A Powerful Combination

16

Driving Growth and Innovation Through Big Data with Oracle and Intel

Chapter 4: Focus on What Matters Most: Operational Efficiency

17

White Paper: Driving Real-Time Insight:

The Convergence of Big Data and the Internet of Things

Video: Big Data, Big Picture:

How to Datafy Anything

UK Health Service Discovers

New Savings
One public sector organization, the UKs NHS Business Services
Authority, employed Oracle solutions to boost its efficiency by gaining
value from data spread across its IT systems, data, storage, and
analytical capabilities.

Oracle Advanced Analytics data mining

capabilities and Oracle Exalytics performance
really impressed us. The overall solution is very
fast, and our investment very quickly provided
value. We can now do so much more with our
data, resulting in significant savings for the NHS
as a whole.
Nina Monckton, Head of Information Services,
NHS Business Services Authority

NHS identified up to GBP100 million (US$156 million) that could

potentially be saved across the NHS through benefit fraud and error
reduction, by deploying a new analytics infrastructure.

Learn More: NHS Business Services Authority Gains Better

Insight Into Data

18

Driving Growth and Innovation Through Big Data with Oracle and Intel

Chapter 4: Focus on What Matters Most: Operational Efficiency

19

Sensors

Chapter 5 :

Focus on What Matters Most:

Driving Innovation

Customers

Devices

hen people think about big data use cases, new business
models and exciting new innovations are what spring to mind.
Innovators like Uber, AirBnB, and Facebook are in many ways the face
of big data.

While innovative discoveries can sprout from new big data projects,
innovation can sometimes emerge from a project that a company has
been working on over the long term. In some cases, existing projects
with a limited scope can become a springboard for something new.

Opportunities in Reach
Consider your own business, and see if there are any opportunities to
solve new problems with new data. Determine whether you could
combine data from devices, sensors, customers, and analyze that in
real time to react better and faster. For example, you may already
have the data you need to offer location-based services.

20

Driving Growth and Innovation Through Big Data with Oracle and Intel

Real Time Analytics

You may also want to evaluate your data to determine whether you
can open the door to new opportunities in an adjacent market, such as
offering predictive maintenance services to your existing customers.
In many cases, new data or technology can accelerate time to market.
It can help you identifying your most valuable customers and
launching special programs to boost loyalty that match their interests.
Video: Big Data Discovery Helps
CERN Understand the Universe

Chapter 5: Focus on What Matters Most: Driving Innovation

21

CaixaBank Makes the Most of Customer Data

For many organizations, big data analytics
are much more than an IT initiative. They
play an important strategic role in
powering innovation and growth. For example, CaixaBank, the largest
domestic bank in Spain with more than 13.8 million customers, uses
Oracle solutions to integrate massive data from all points of sale and
customers online and mobile profilesenabling the bank to
understand customers, their preferences and their mood. This
initiative is driven at the CEO level, and gives CaixaBank the insight
they need to offer customers tailored solutions more quickly and
flexibly. As a result, the bank experienced a 50 percent sales increase
in targeted offers.

The implementation of this Big Data solution

will help CaixaBank remain at the forefront of
innovation in the financial sector.
Juan-Maria Nin, CEO, CaixaBank

Learn More: CaixaBank Maximizes Big Data Business Value

22

Driving Growth and Innovation Through Big Data with Oracle and Intel

Chapter 5: Focus on What Matters Most: Driving Innovation

23

01

Chapter 6:

An Integrated Big Data

Cloud Platform Strategy
ow can you put a big data initiative to work at your
organization? A successful strategy will encompass four main
processes. All of these steps build on one another, but they dont
always happen in sequence. You need the freedom to work with data
as you see fit, and as your analysis leads you in different directions.

Aggregate: Connect People to the

Information They Need

The information you need for your big data initiative will come from
many different sources. You may be bringing together:
Publicly available content from social media or other sources
Data from sensors connected to equipment, packages, or even
customers on mobile devices
Content from third-party data providers, such as Dun & Bradstreet
or the Oracle Data Cloud, who can blend different data streams to
meet your needs
Data from your existing enterprise applications

Aggregate

Manage Data

Experiment to Innovate
Analyze and Act

Video: AMBEV Chooses Big Data

Cloud Service for Its Robust Platform

24

Driving Growth and Innovation Through Big Data with Oracle and Intel

A robust architecture is required to support these myriad data sources.

It should enable you to aggregate data from these multiple sources,
then collect, clean, and prepare the dataor even transform it to the
right formats.
Sometimes theres a need to take immediate action on data thats
arriving quickly before you transform or store it. If a sensor in a
manufacturing environment shows a machine out of tolerance, youll
need to discover it right away and take action. That requires sifting
through huge volumes of information and performing real-time
analytics on the data stream while its moving at full speed.

Chapter 6: An Integrated Big Data Cloud Platform Strategy

25

You may need to compare your real-time data to models youve

developed from storing and analyzing historical data. In many cases, a
single data point wont provide the context you require. Youll have to
be able to spot not just a single event, but patterns and trends derived
from multiple events and data points.

02

Manage Data: Ensure Availability

and Security

Data management was once a relatively simple process.

Organizations could easily store all their important data in a
relational database and access it when needed. But in todays big
data environment, even data that was once considered unimportant is
now potentially significant. Tools like Hadoop and NoSQL provide
new capabilities and capture data that might in the past have been
discarded or ignored. But they also introduce complexity into your
data management architecture.
To take advantage of the latest innovation, you need a data
management layer that can work with new data types and storage
technologies. Access to all this data needs to be seamless, secure,
and compliant with the policies and corporate standards you already
have in place. Your employees should be able to use their existing
skills, and your applications should continue to work without
extensive modification.

26

Driving Growth and Innovation Through Big Data with Oracle and Intel

Seamless

Data Access

Secure
Compliant

Data should be accessible to anyone who needs it and has permission.

Finally, access needs to be fast and reliable, no matter what
technologies and applications you are using for managing your data.

03

Experiment to Spark Innovation

Building a lab to experiment and manipulate your organizations data

is another important step for a big data initiative. A data lab is not a
system of record, but a system to drive innovation.
When raw data is first acquired from a source, its rarely ready for
analysis. You need tools to transform it, remove parts of the data that
arent important, and combine data in novel ways. You need to be
able to explore and understand the data, and search for unexpected
correlations and connections through big data discovery. And you
need more rigorous analysis tools like R on Hadoop to examine what
big data discovery turns up. Your data scientists need to be able to
build predictive models based on these findings. They will want to
test them, refine them, and compare their performance to existing
models. When they develop a successful model, they need to be able
to deploy it to production fast
Chapter 6: An Integrated Big Data Cloud Platform Strategy

27

04

Analyze and Act

After youve aggregated your data, successfully managed it, and

worked with it in the data lab, its time for the real payoff: putting the
data to work. Working with data visualization and business
intelligence tools, advanced analytics can transform your data
to provide valuable business insights. The output should be
consumable by:
Predictive analytics models in production
Applications that you have bought or built yourself, such as
financial analytics or customer analytics
Data services that can be delivered and consumed by other parts
of the company elsewhere, or even sold externally
Visual analytics that are used by business leaders
Sharing your optimized data throughout your organization can benefit
a variety of groups. For example, automobile companies can take
consumers service and repair information and make it available to
their marketing or sales teams (with their customers permission). And
telecommunications firms often sell aggregated and anonymous
location information about their subscribers to retailers and other
companies for footfall analysis.

28

Driving Growth and Innovation Through Big Data with Oracle and Intel

Chapter 6: An Integrated Big Data Cloud Platform Strategy

29

Business Leaders: Scale Insights Across

the Business
Chapter 7:

What Big Data Means for You

ig data, enabled by the Oracle Cloud Platform, can help
organizations unleash benefits across the organization. Whether
youre a data scientist working hands-on with data assets, or a
business professional exploring how to apply technology to your
companys processes, our solutions can help you make the most of
your data capital.

Regardless of their industry, line of business leaders have common

priorities and care-abouts. Theyre focused on driving data-driven
decisionsoften without ITs involvement. And they are looking for
better ways to visualize information and patterns that are based on
real-time information sources.
Big data can bring these business leaders the visibility they need to
make better, more informed decisions more quickly. It helps
businesses swiftly eliminate the noise and see signals faster.
The Oracle Cloud Platform for Big Data helps business leaders:
Collaborate and share insights more easily
Visualize critical business patterns anytime, anywhere
Gain instant access to analytics on all data, and see signals faster

Oracle Cloud Platform

Business Leaders

Data Scientists

IT Users

Business Analysts

30

Driving Growth and Innovation Through Big Data with Oracle and Intel

For line of business leaders, the end result is the ability to make better,
data-driven decisions, without requiring direct IT involvement. Oracle
solutions help business professionals connect to the existing
applications they need, and enjoy self-service access to tools and
resources to do their jobs more effectively.

Chapter 7: What Big Data Means for You

31

Business Analysts: Enable powerful analysis,

visualization, and discovery

IT Users: Increase Agility and Responsiveness

to Business

Business analysts are continually focused on gaining better insights

into data. They need to gain better insights not only across their
companys relational databases, but through unstructured sources
such as Hadoop, NoSQL and other tools.

IT users in the big data space are focused on enabling cloud-based,

rapid deployments. They need to make their environments secure, and
manage and support heterogeneous, cross-platform infrastructures
spanning on-premises, mobile, and cloud environments.

Business analyst teams need the power to better visualize the

complexities of big data through more self-service tools that dont
require technical data science backgrounds. Like line of business
leaders, business analysts want the freedom to work with data,
without interrupting an IT team.

The Oracle Cloud Platform for Big Data helps IT:

With the Oracle Cloud Platform for Big Data, business analysts gain:
Insights across all types of data, including RDBMS, Hadoop, NoSQL
Self-service capabilities for large numbers of users
Access to data lab for experimentation

Rapidly deploy into production with automation

Secure and manage all data
Gain cross-platform support across on-premises, mobile, and
cloud deployments
With a flexible, cloud platform in place, IT organizations can benefit
from higher quality of service and lower operational risk. They can
free up more budget for innovation, and refocus their roles to act as
more strategic service brokers for business clients.

With access to best-in-class analytics tools, business analysts can

uncover hidden patterns faster. They can gain insights about the data
right away, and easily share their analysis with their line-of-business
colleagues. The result is improved innovation and business agility.

32

Driving Growth and Innovation Through Big Data with Oracle and Intel

Chapter 7: What Big Data Means for You

33

Data Scientists: Gain Comprehensive Analytics for

Data Lab and Production
Data scientists play a critical role in helping companies unlock the
potential of big data. They are extremely talented at manipulating
data, but they need specialized tools and open source technologies
that can help them control and transform it more effectively.
Most data scientists would rather spend more time putting their
statistical knowledge to use, instead of trying to become technology
experts in assembling the data together.
The Oracle Cloud Platform for Big Data helps data scientists:
Power extreme performance with in-memory, parallel algorithms
Enable predictive and statistical modeling on Hadoop, and in
the database
Spend time analyzing data, not assembling it
With the Oracle Cloud Platform for Big Data, data scientists can
expand the reach of their analysis, and perform analytics on all the
data they acquire, rather than on a limited range of samples.

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Chapter 7: What Big Data Means for You

35

Chapter 8 :

Conclusion: Drive Growth and

Innovation with Big Data
ts clear that big data has tremendous potential to help
organizations dramatically transform their business to drive
innovation, efficiency, and a more satisfying customer experience.

The Oracle Cloud Platform for Big Data is one cloud for the entire
business, meeting everyones needsfrom technical users at the IT
level to strategic business leaders steering the line of business. The
Oracle integrated platform:
Connects people to information through tools that help you
combine and aggregate data from any source
Delivers best-in-class capabilities for managing and securing all
datamaking your applications run optimally and securely
Supports tools to experiment on data for greater innovation
Transforms your business through insights

Only Oracle offers this level of breadth in offerings with

the choice of in-the-cloud or on-premises in partnership
with Intel, leveraging Intel Xeon processors engineered
for big data.

Building on Three Core Principles

The Oracle Cloud Platform for Big Data is a natural extension of our
belief in the power of data. At Oracle, we believe that using data can
make a difference in the world. Harnessing the power of data can
impact peoples lives. We are serving a higher purpose. Its not about
devices, its about people.
Oracle also believes in the power of enabling people to answer the
tough questions. Those people are our customers and our employees
spanning every profession. Getting value from data means enabling
more people to see it, to play with it, and to use the results of that
experimentation.
And finally, we believe that these insights are driving us to new
innovations. Digital disruptors arent the only companies that are
capable of breathtaking innovation. Your organization is trying to
make a difference in acquiring information and acting on it in ways
nobody would have thought possible. Oracle can help you make your
vision a reality.
Continue your Big Data journey at www.oracle.com/bigdata

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Chapter 8 Conclusion: Drive Growth and Innovation with Big Data

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Chapter 8 Conclusion: Drive Growth and Innovation with Big Data

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