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Step Up Paper Company

Marketing & R&D Department

Trendy Notes
Together Lets Transcend on Trend

Alinday, Lea Marie

Guiriba, Francis Romelbert
Martinez, Dorris Marie
Campos, Ma. Lahksmi


Title Page
Executive Summary
Business Description
Operational Plan
Financial Plan

Trendy Notes makes a difference as it is not the usual notebook that one can buy
from the store. Instead, this new generation of notebook will help one manage not just
his notes and papers, but also his own time.
During the further observation of the Marketing Department of Step-Up Paper
Company of current difficulties of students, it was found that there's a call for
transforming a regular notebook into a more organized one. This has new features that
will at least alleviate the problem in organizing not just one's notes and papers, but as
well as the stress a brought by daily busy schedule.
Here are the main and unique features of Trendy Notes:
1. Sticky Notes
2. Calendar
3. Planner
4. Mini Digital Clock
5. Plastic Pocket and Ballpen Holder
6. Garter Lock
7. Refillable (leaves of 30s, 50s, 80s or 100s base on the preference of
the preference of the customer)
The customer may further avail of the modification or personalization offered.
The final price will depend, primarily, on the materials used (features of the product),
production costs and costs related in personalization of the Trendy Notes. Otherwise,
the cost of the notebook will be capitalized only by the features and the production cost.
Queries, suggestions, placement of future orders for leaves and personalization
will be made possible through the company's facebook page and website.


One may find himself missing deadlines and forget something important.
Perhaps he spends more time searching for a misplace documents, or wasting much
time driving the day due to disorganization. Life will be stressful and surely terrifying
simply because of disorganization. Your time will be losing each day, each month, or
each year just for searching and doing things that are supposed to be done on time.
John Locke believes that all learning comes through sense instead of reason.
Reason is only a way of organizing the information that your senses give you.
(Management Skills and Application, p.60)
These reasons made many people struggle with disorganization. Most of them
have lot of works to do like students. They have to save dates for the exams; they have
to keep their certificate of attendance for excuse purposes, setting meetings on
organizations, taking notes for the important reminders, etc. These priorities need to be
systematizing in order to be less stressful of doing these stuffs. The Step Up Paper
Company came up with an idea to design a notebook which will help them.
Many of us take for granted that paper allows us not only to enjoy our lives but










(http://www.philosophyslam.org/kidsphilosophyslam) .
When we combined each pieces, it will give a big benefit to us especially
students where they use this to learn. Since 105 AD, the Ancient Chinese introduced the
paper making and renovate by the other countries for the past centuries. And today,
notebook is commonly use by everyone. Notebook is a one of the important tools to
note down the things youve want to remember. Taking notes is the best way to point out
their priorities. The usage of notebook is not just to write down the lectures, it also can
help you to manage your daily routine in your life.
A notebook (notepad, writing pad, drawing pad, legal pad) is a book or binder composed of
pages, often ruled, made out of paper, used for purposes including recording notes or memoranda,
writing, drawing, and scrapbooking.[1][2][3]

Paper notebooks[edit]

Notebooks for sale at a department store

Paper notebooks can be distinguished by:

1. Form factor (size and weight)
2. Binding and cover material (including printing and graphics)
3. Pre-printed material on writing surfaces (lines, graphics, text)

Legal pad
According to legend, Thomas W. Holley of Holyoke, Massachusetts invented the legal pad around the
year 1888 when he innovated the idea to collect all the sortings, various sort of substandard paper scraps
from various factories, and stitch them together in order to sell them as pads at an affordable and fair
price. In about 1900, the latter then evolved into the modern legal pad when a local judge requested for a
margin to be drawn on the left side of the paper. This was the first legal pad. [4]
The only technical requirement for this type of stationery to be considered a true "legal pad" is that it must
have margins of 1.25 inches (3.17 centimeters) from the left edge of legal pad. Here, the margin, also
known as down lines,[5] is room used to write notes or comments. Legal pads usually have a gum binding
at the top as opposed to a spiral or stitched binding.

Binding and cover

Principal types of binding are padding, perfect, spiral, comb, sewn, clasp, disc, and pressure, some of
which can be combined. Binding methods can affect whether a notebook can lie flat when open and
whether the pages are likely to remain attached. The cover material is usually distinct from the writing
surface material, more durable, more decorative, and more firmly attached. It also is stiffer than the
pages, even taken together. Cover materials should not contribute to damage or discomfort.
It is frequently cheaper to purchase notebooks that are spiral-bound, meaning that a spiral of wire is
looped through large perforations at the top or side of the page. Other boundnotebooks are available that
use glue to hold the pages together; this process is "padding". [6] Today, it is common for pages in such
notebooks to include a thin line of perforations that make it easier to tear out the page. Spiral-bound
pages can be torn out, but frequently leave thin scraggly strips from the small amount of paper that is
within the spiral, as well as an uneven rip along the top of the torn-out page. Hard-bound notebooks
include a sewn spine, and the pages are not easily removed. Some styles of sewn bindings allow pages
to open flat, while others cause the pages to drape. that's wrong, Tyler is wrong he becomes a left foot.
Brianna! Whisper. That's wrong. That's wrong. Clicking, Solomon Islands
Variations of notebooks that allow pages to be added, removed, and replaced are bound by either rings,
rods, or discs. In each of these systems, the pages are modified with perforations that facilitate the
specific binding mechanism's ability to secure them. Ring-bound and rod-bound notebooks secure their
contents by threading perforated pages around straight or curved prongs. In the open position, the pages
can be removed and rearranged. In the closed position, the pages are kept in order. Disc-

bound notebooks remove the open or closed operation by modifying the pages themselves. A page
perforated for a disc-bound binding system contains a row of teeth along the side edge of the page that
grip onto the outside raised perimeter of individual discs.

Notebooks used for drawing and scrapbooking are usually blank. Notebooks for writing usually have
some kind of printing on the writing material, if only lines to align writing or facilitate certain kinds of
drawing. Inventor's notebooks have page numbers preprinted to support priority claims. They may be
considered as grey literature. Many notebooks have graphic decorations. Personal organizers can have
various kinds of preprinted pages.

Artists often use large notebooks which include wide spaces of blank paper appropriate for drawing.
Lawyers use rather large notebooks known as legal pads that contain lined paper (often yellow) and are
appropriate for use on tables and desks. These horizontal lines or "rules" are sometimes classified
according to their space apart with "wide rule" the farthest, "college rule" closer, "legal rule" slightly closer
and "narrow rule" closest, allowing more lines of text per page. When sewn into a pasteboard backing,
these may be calledcomposition books, or in smaller signatures may be called "blue books" or exam
books and used for essay exams.
In contrast, journalists prefer small, hand-held notebooks for portability (reporters' notebooks), and
sometimes use shorthand when taking notes. Scientists and other researchers use lab notebooks to
document their experiments. The pages in lab notebooks are sometimes graph paper to plot data. Police
officers are required to write notes on what they observe, using a police notebook. Land
surveyors commonly record field notes in durable, hard-bound notebooks called "field books."
Notebook pages can be recycled via standard paper recycling. Recycled notebooks are available,
differing in recycled percentage and paper quality.

Possible electronic successors[edit]

Since the late 20th century, many attempts have been made to integrate the simplicity of a notebook with
the editing, searching, and communication capacities of computers through the development of note
taking software. Laptop computers began to be called notebooks when they reached a small size in the
1990s, but they did not have any special note-taking ability. Personal digital assistants (PDAs) came next,
integrating small liquid crystal displays with a touch-sensitive layer to input graphics and written
text. Tablet PCsare larger and provide more writing and navigation space.
Digital paper combines the simplicity of a traditional pen and notebook with digital storage and
interactivity. By printing an invisible dot pattern on the notebook paper and using a pen with a built in
infrared camera the written text can be transferred to a laptop, mobile phone or backoffice for storage and


Paper - Works on Paper
Dolloff, Francis W. and Roy L. Perkinson. How to Care for Works of Art on Paper.
Museum of Fine Arts, Boston. Fourth Edition. 1985

History of Papermaking
NOTE: Visuals included in the original published guide are not provided in this
Paper is such a commonplace of twentieth-century life that one rarely pauses to reflect
that the material that makes up today's newspapers, books, prints, certificates, cups,
plates, napkins, and countless other objects for dignified or humble use had its origins
nearly two thousand years ago. According to tradition, this amazingly versatile
material, whose importance for civilization is scarcely less than that of the wheel, was
discovered in A.D. 105 by an ingenious Chinese eunuch named Ts'ai Lun. Like so
many great inventors, Ts'ai Lun seized on an idea that was simplicity itself. He sought
a use for the scrap cuttings of the expensive woven cloth then used for writing. He
beat the scraps until they were reduced to a mass of individual fibers, mixed the mass
with water, and poured it onto a cloth or bamboo screen. The water drained away
leaving behind a matted sheet of fibers--paper! The basic process of making paper by
spreading a slurry of fibers onto a porous screen has remained unchanged in principle
down to the present, in spite of the enormous changes in the mechanics of
accomplishing this act.
Ts'ai Lun's followers found that paper could also be made from bamboo, hemp, and
mulberry bark. The Japanese, for example, who began making paper in the seventh
century, relied primarily on mulberry bark. Even today, the Japanese "rice paper" sold
in art supplies stores is made not of rice but of mulberry bark.
Conquest and caravans brought paper and the secret of its manufacture to the West via
Samarkand, Baghdad, Egypt, and Morocco, and by the twelfth or thirteenth century
Spain and Italy had begun making paper. The process underwent a few minor changes
during this long journey, since the Chinese materials were not available, and paper
was in competition with parchment as a writing material. The early European
papermakers macerated cotton and linen rags for fibers, and to keep the ink of the
quill pen from feathering or bleeding out into the sheet they dipped the paper into a
tub of warm gelatin [an extract from the hoofs, hides, and horns of animals', which
gave the paper a harder surface. This process is known as sizing. The amount of sizing
in paper depends upon its eventual use. Writing paper requires a hard surface and

therefore a large amount of size. Printing paper requires less, and blotting paper
almost none. [p. 7]
Instead of using a bamboo screen, the Europeans fashioned their paper molds from
metal wires stretched across a wooden frame, a simple device on which paper was
made for all the books, drawings, and prints produced in Europe for many centuries.
The skilled craftsman dipped his mold into a vat of fibers floating in water, lifted it,
and by just the right series of to-and-fro motions gently formed the sheet of paper. The
"vatman" was the key individual in the Papermaking business: the ability to make a
uniform sheet not only once but time after time required long years of apprenticeship
as well as physical endurance. After the vatman had formed each sheet, an assistant
transferred it to a heavy felt, gradually building a pile of felts and paper sheets in
alternation. This pile was then placed in a large press, which forced out excess water
and consolidated the sheets of paper. After sizing the paper was sent to the drying loft
and draped over long ropes to dry.
Since so much skilled labor was involved in papermaking, it is not surprising that the
manufacturer soon began to take special pride in "branding" his paper with his own
watermark in the form of his name, insignia, or a special design. The watermark is
produced by a thin wire pattern attached to the screen of the paper mold. Since this
design projects above the surface of the mold, the paper is thinner wherever it has
touched the wire. The translucent mark is visible when the paper is held up to the
Gutenberg's invention of movable type in the fifteenth century firmly established the
usefulness and necessity of paper. From then on the papermaker struggled to keep
pace with demand and faced two ever present difficulties: the cost of labor and the
scarcity of raw materials. Mechanical and chemical innovations helped to solve these
difficulties but also posed new ones. Technology improved quantity at the expense of
The Hollander machine, named for the country in which it was invented, was one of
the most important of these innovations--a seventeenth-century version, one might
say, of the modern food blender. Metal blades cutting and churning at high speed in a
large tub of rag cuttings mixed with water quickly reduced even the toughest of rags
to a smooth, even pulp. The Hollander soon replaced the enormous stamping
machines whose heavy, pounding hammers had previously been used for pulping the
rages. The sorter fibers produced by the Hollander resulted in a weaker sheet of paper
but produced fifty to a hundred times more pulp than the stampers.
Another seventeenth-century innovation was the introduction of alum [aluminum
sulphate], a chemical used to harden the gelatin size and to keep it from putrefying
while in the tub. Alum soon became one of the standard papermaking materials, with
unfortunate results for the strength [p. 8] and longevity of paper. It has been found that
alum radically increases the acidity of paper. From the second half of the seventeenth
century onward, use of this chemical severely diminished the strength and

permanence of writing papers, and only in recent times has its destructiveness been
fully recognized and corrected.
The disastrous effects of chlorine, use of which began in 1774, were realized more
immediately. It was employed as a bleach for stained or colored cloth, previously
deemed unusable for book and writing paper, and it caused entire stacks of paper to
crumble into dust before they could even be used.
The supply of rags never seemed to catch up with the demand for paper, which by the
nineteenth century had become enormous. In the latter part of that century, an
ingenious papermaker in Maine, I. Augustus Stanwood, conceived the idea of
"importing mummies from Egypt for the sole purpose of stripping the dried bodies of
their cloth wrappings and using the material for making paper." The woven wrappings
and papyrus filling were transformed into a coarse brown wrapping paper, which was
eventually used by grocers for wrapping vegetables, meats, and other foodstuffs! After
the ragpickers and cutters in the mill developed cholera, probably as a result of their
handling infected rags, this enterprising plan was brought to an end.
The search for an economical substitute for rags long occupied papermakers. By 1800
as many as 135 substitutes had been suggested, including asbestos, thistles, potatoes,
linden leaves, St. John's-wort, corn husks, cabbage stalks, and cattails. Eventually
wood showed the greatest promise. Its potential as a papermaking substance had first
been suggested in 1719 by the French scientist Ren Antoine Raumur, who had been
impressed with the ability of wasps to make paper nests from wood. In 1800 Mathias
Koops published in London a book of which a part was "printed on paper made from
wood alone . . . without any intermixture of rags . . . ." Koops was ahead of his time
and was unable to capitalize on his invention, but within a few decades practical
methods were devised for grinding and pulping wood.
The first groundwood pulp mill in the United States was founded near Stockbridge,
Massachusetts, in 1867, and the very next year the first New York newspaper to use
groundwood pulp was printed. Today newsprint and groundwood pulp are virtually
synonymous. Anyone who has seen his old newspaper clippings disintegrate within a
few years will not need to be convinced that groundwood pulp paper can be of poor
quality. It is weak largely [p. 9] because its preparation produces extremely short
fibers in clumps and retains a large amount of the binding material [lignin] that held
the fibers together within the tree. This binding material breaks down easily into
acidic components, which attack paper and cause it to deteriorate.
The wonder is that, despite the use of all these destructive agents by the papermakers,
any books or works of art on paper should have survived at all. Fortunately, these
materials and methods were not used uniformly by all papermakers. While some mills
turned to assembly production of magazines, newspapers, and inexpensive books,
other mills were less "progressive" and stayed with traditional methods, continuing to
produce high-quality papers for the artist and fine printer. It thus came about that there
became available a great variety of papers with widely different qualities of

permanence. Today it is possible for a contemporary artist like Robert Rauschenberg

to obtain paper just as fine as that used by Audubon for his Birds of America [18271838]. At the same time, it is equally possible for the unwary artist to use paper that
will scarcely outlast an ordinary newspaper. Similarly, the art collector may find that
the mat he so admired has seriously stained the picture it was supposed to protect; or
the librarian may find that many recently purchased books have become unusable.
What is the lesson to be learned from these facts about paper? First, we must learn to
be discriminating in our use of paper. The paper must be suited to its purpose: if
performance is required, then the quality must be chosen accordingly. The traditional
handmade papers of Europe and the Orient will answer the needs of special users,
such as artists. For those who run today's high-speed printing presses, however, the
critical technical requirements for uniform thickness and weight, special sizing, and
large quantity rule out these traditional types of paper. But the papermaking industry
has learned a great deal from the mistakes of the past and can now write a prescription
for longevity that modern technology can administer.
The ideal combination for permanence seems to be an acid-free and alum-free pulp
made of the purest possible fibers--a condition that, ironically, was essentially fulfilled
by the ancient papermaking methods, although by circumstance rather than design.
The purest papermaking fibers available in quantity to the modern papermaker are
pure new cotton and pure high-alpha cellulose. A paper made with these fibers and
without acidic ingredients may be said to be highly permanent and durable, free from
the causes of internal deterioration.
To help control the external factors that effect permanence, some fine, acid-free text
papers have been made with available alkali present, which acts [p. 10] as a buffer to
neutralize any possible acid contamination from handling by the user or reader or
from the atmosphere in which the paper is kept. Artificial aging tests carried out on
paper made with pure high-alpha cellulose and alkaline additives have indicated an
expected permanence in excess of three hundred years. Anyone concerned about the
future of paper can now take heart, whether it is a matter of reading a favorite novel
again in a few years time or of preserving a valuable picture for the next century. [p.
[Dolloff, Francis W. and Roy L. Perkinson. How to Care for Works of Art on Paper. Museum of
Fine Arts, Boston. Fourth Edition. 1985.]


The History of Paper

The history of paper dates back almost 2,000 years to when inventors in China first crafted cloth sheets to
record their drawings and writings. Before then, people communicated through pictures and symbols
etched on stone, bones, cave walls, or clay tablets.
Paper as we know it today was first made in Lei-Yang, China by Ts'ai Lun, a Chinese court official. In all
likelihood, Ts'ai mixed mulberry bark, hemp and rags with water, mashed it into pulp, pressed out the
liquid, and hung the thin mat to dry in the sun. During the 8th century, Muslims (from the region that is
now Syria, Saudi Arabia, and Iraq) learned the Chinese secret of papermaking when they captured a
Chinese paper mill. Later, when the Muslims invaded Europe, they brought this secret with them. The first
paper mill was built in Spain, and soon, paper was being made at mills all across Europe. Over the next
800 years, paper was used for printing important books, bibles, and legal documents. England began
making large supplies of paper in the late 15th century and supplied the colonies with paper for many
years. Finally, in 1690, the first U.S. paper mill was built in Pennsylvania.
At first, American paper mills used the Chinese method of shredding old rags and clothes into individual
fibers to make paper. As the demand for paper grew, the mills changed used fiber from trees because
wood was less expensive and more abundant than cloth.
Today, paper is made from trees mostly grown on working forests and from recovered paper. Recycling
has always been a part of papermaking. When you recycle your used paper, paper mills will use it to
make new newspapers, notebook paper, paper grocery bags, corrugated boxes, envelopes, magazines,
cartons, and other paper products.
Besides using recovered paper and trees to make paper, paper mills may also use wood chips and
sawdust left over from lumber operations (whose products are used to make houses, furniture, and other
things). Today, more than 36 percent of the fiber used to make new paper products in the United States
comes from recycled sources.

Paper Products & Everyday Life

Many of us take for granted that paper allows us not only to enjoy our lives but also to go about our daily
routines with greater efficiency.
From the thinnest tissue, to the most absorbent diaper, to the toughest corrugated box, there are almost
as many different kinds of paper as there are uses for it.
Most of us begin our mornings by enjoying the comforts of paper products - from facial tissue and paper
towels, to the morning newspaper, to the carton that holds your orange juice, and the paperboard
packaging that holds your breakfast cereal.
Our children benefit from paper each school day from classroom drawings and notebook paper to text
books that students learn from.
At work, office papers help us communicate. Even in this
digital age, and despite talk about the "paperless office,"
office papers are essential for copiers, laser printers,
brochures, notepads, and other uses. And since digital
documents can be deleted, there's nothing like having a
back-up on paper.
Wherever we go, paper is there to help at every turn. It's the
bags that hold your groceries or latest clothing purchase.

It's the cards, letters and packages you receive, the cup
that holds your coffee, and the album that holds your memories.
Even while we sleep, paper is still hard at work providing a host of innovative paper products that help
hospitals deliver cleaner, better patient care and protect healthcare personnel. Paper is at work in
thousands of industrial and manufacturing applications helping keep the air clean, and providing
protective apparel and innovative packaging.
When you consider the tremendous benefit of paper, it's clear that we must all continue to work together
by recycling used paper. Recycling is easy to do, and it's good for business and the environment. So next
time you read the paper, open your mail, clean out your files, or empty a box, don't put that paper and
paperboard packaging in the trash. Complete the circle and recycle it.

Business Description
Step-up Paper Company's main purpose is to help students as well as those who
are being stretched with a busy schedule be notified as they use this new and total
packaged notebook for their daily plans and objectives. With Trendy Notes, the
company aims to help its customers keep track of their daily whereabouts and compile
their papers as they want things to be organized.
With these, the company came up with this motto:
Together, let's transcend, on trend.
The company, with this motto, recognizes the need to transcend and be versatile
in carrying out objectives by busy people in various sectors and industries. From the
reliable observation and studies, the company's Marketing Department was able to
pinpoint people's problem in organizing their notes may it be related to academics,
business and other purposes. For example, students get frustrated by their unorganized
notes and by so many notebooks they bring in school as well as the losing pages,
quizzes and slips that their teachers would usually require them to compile at the end of
the school year or semester. Also, with them are those busy who would also want to
have a monthly planner where they can write their plans for specific day as not to miss
any single activity, meetings or requirement they need to attend or submit.

The company aims to develop time management and organization as provided

by the features of this new innovated Trendy Notes:
1. Sticky Notes
These come in squares and rectangles with different colors. These will be
placed just at the back part of the notebooks cover.

2. Calendar
The calendar comes with the current year and this will be put beside the
array of the sticky notes at the back part of the notebook.
3. Planner
This will be a monthly planner which can be seen in the last 12 pages of
the notebook. The months are also color coded.
4. Mini-Clock (Digital) with date
This is placed at the left bottom part of the cover of the Trendy Notes.
The digital clock with date is adjustable to keep up to date.
5. Plastic pocket & Ballpen Holder
The plastic pocket is placed just at the back position of the notebook
before its back cover. This is a page-like plastic where papers or slips can be
6. Garter Lock
The garter lock serves as the lock of the notebook to avoid losing and
tearing of pages and important papers/slips.

7. The notebook is also refillable and costumers may just choose or decide the
number of pages they would want their notebook be refilled with.
Since Trendy Notes goes on the trend, the company also exclusively offers
further simple personalization of the notebook which can be availed through our FB
page. The company believes that students and other people will be motivated in
studying and carrying out plans if they will at least have their notebooks personalized.
The following are the designs and possible inputs for the personalization!

Through the company's artistic and creative labors, the potential customers may, on the
*cover of the notebook:
1. form their names
2. add characters (only symbols or 2d characters)
Additional Information: The personalization will only be limited on the cover of the
These designs may come with exciting:
1. Neon Colors
2. Glitters
3. Glow in the Dark
The Company's suppliers would be:
For the paper (leaves, sticky notes, cover), the company have Prime line Company
which is a manufacturer of copy paper, Bond Paper, Exercise Pads and Thermal Paper
Role within the Philippines.

For the mini digital clocks, the company have T & A Trade and Sales whos main
products are mini clocks, wrist watches, test and measurements equipment, press
control and electronics.

The company targets all customers such as students, teachers, businessmen

and other professionals who will be needing and patronizing the product.
Core Competencies
The main goal of the company is to produce products that will address the
transcends demands of the market. As weve said, Together Lets Transcend on Trend
Successful men are known to be:
Time conscious
Efficient in his/her resources, and:
Effective Planner
The Trendy Notes can help a person attain and develop those characteristics.
Operational Plan
A. Location
the company will be supplying Trendy Notes to the book and school
supplies stores in the whole region. Some of these stores are: National
Bookstore, Book Shop and sale. Most of the said stores are near the Universities
and other schools where our target market are present and we believe that those
stores will be the best locations to introduce this products.
B. Market Strategy
The company will make a move to introduce the product to the costumers
in Bicol Region by distributing tarpaulins on every bookstore that contains
enough details to recognize our product and to be encouraging the costumers to
take a peek to the product. As the modern technology arises, the company will

make sure that it goes on trend so the company will also do the advertisement in
an online promotion by using the internet.
Potential customers may visit the official Step-up websites:
http://www.step-up/trendynotes.com.ph or log on to
http://www.facebook.com/trendynotes. Online advertising is believed to be an
effective promotional tool because people nowadays are already into social
networking sites.

C. Production
Financial Plan
Shown in this section is the projected balance sheet and profit for the three yearend operations.
First year

Second year

Third year





Accounts Receivable












Accounts Payable and Equity

Accounts Payable