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discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/216744993

Toyota Kata
Book January 2009

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Toyota Kata

By: Rother, Mike

Imprint: McGraw-Hill
Pub Date: September-09
ISBN: 9780071635233
Format: Hardcover
Subject Area: Business & Economics
Pages: 400
Illustrations: 30
Trim: 15.2 x 22.9cm
Price: AUS $55.00/NZ $60.00
PUBLICITY HIGHLIGHTS:
Media Campaign to target all major
business publications such as BOSS &
The Deal.
All inflight publications such as Qantas
Magazine & Virgin Blue Voyeur.
Description
A leading expert on Toyota provides the very first look at the
company's people-management routines
Based on six years of research, Toyota Kata brings to light, for the
first time, the auto companys secrets to managing employees. It
reveals the two main routines of thinking and acting (called kata)
that Toyota instils in its people, which in turn generate continuous
improvement, adaptation, and remarkable results.
Inside, Mike Rother provides the insights readers need to model
their management system after that of Toyota. Anyone seeking
better ways to lead, manage, and develop people will find all they
need in Toyota Kata.
Key Features
This is the first book to explain how Toyota manages its people on
a day-to-day basis to achieve superior results
400,000 copies have sold of Rothers first Toyota book, Learning
to See

Rother is world-famous as an expert on Toyota; he is invited to

speak at national conferences and training seminars at least once
a month
This is the perfect complement to just about any other Toyota
process book
Market
Executives, managers, engineers and students

Author Biography
Mike Rother co-authored two groundbreaking LEI workbooks:
Learning to See and Creating Continuous Flow, both of which won
the prestigious Shingo Prise. He is an independent scholar and
currently a guest researcher at the University of Dortmund in
Germany.
Related Backlist
ISBN

AUTHOR

AUS$

NZ$

9780071392310

LIKER,JEFFREY

Toyota Way

TITLE

$45.95

$55.00

9780071492171

LIKER,JEFFREY

$44.95

$50.00

9780071448932

LIKER,JEFFREY

Toyota Culture
Toyota Way
Fieldbook

$46.95

$57.00

Super Trader

Author: Tharp, Van K

Imprint: McGraw-Hill

Pub Date: September-09

ISBN: 9780071632515
Format: Hardcover
Subject Area: Investments & Securities
Pages: 240
Trim: 15.2 x 22.9cm
Price: AUS $46.95/NZ $52.00
PUBLICITY HIGHLIGHTS:
Media Campaign to target all finance and
business publications such as The
Australian Financial Review & Asset.

Tharps is one of the most famous names in the world of

trading; he is the creator of the Super Trader program
The author enjoys extensive exposure the world over,
through speaking engagements, seminars, newsletters,
and business

Market
Active traders, readers of Tharp's previous books and newsletters,
readers of books such as Way of the Turtle, Trend Following, and
The Little Book of Bull Moves in Bear Markets.
Author Biography
Van K. Tharp, Ph.D., is the founder and president of Van Tharp
Institute. He is the author of Safe Strategies for Financial Freedom,
Financial Freedom through Electronic Day Trading, and the New York
Times bestselling Trade Your Way to Financial Freedom.
Related Backlist
ISBN

Description
The latest from Van Tharpa fast-paced guide to mixing the perfect
blend of trading psychology and strategies
Written in his trademark avuncular style that has drawn legions of
readers to Van Tharp, Super Trader combines keen insight into both
trading practices and behavioural patterns to help readers achieve
the best conditions for performing at peak levels.
Traders will learn how to cut losses short and meet investment goals
by carefully determining risk/reward ratios and what they expect
from an average trade. Tharps approach is both performances
driven and grounded in trading psychology. The book helps readers
reinforce what they learn with the use of charts, figures, and
illustrations.
Key Features
Books by Tharp are among the most popular trading
books on the market, with 150,000 copies sold of Trade
Your Way to Financial Freedom

AUTHOR

9780071486644

FAITH

9780071508520

MARKMAN, JON

TITLE

AUS$

NZ$

Way Of The Turtle

New Day Trader
Advantage

$44.95

$55.00

$44.95

$50.00

Understanding Wall Street, Fifth Edition

Little, Jeffrey B; Rhodes L
Imprint: STANDARD USE

Pub Date: September-09

ISBN: 9780071633222
Format: Paperback
Subject Area: Investments & Securities
Pages: 320
Illustrations: 100
Trim: 15.2 22.9cm
Price: AU$ 32.95/NZ$ 36.00
PUBLICITY HIGHLIGHTS:
Media Campaign to target all finance and
business publications such as The
Australian Financial Review & Asset.

Description
For 30 years, Understanding Wall Street has been helping investors
gain a firm grasp of how the stock market functions. Now, when
readers need it most, we provide important updates while retaining
the foundations that have made the book a perennial bestseller.
Understanding Wall Street, Fifth Edition, has new section sand
information on the current shift to exchange traded funds (ETFs),
using the Internet as an investing tool, recent scandals, and other
subjects important to readers today.
Key Features
More than 1 million copies of the first four editions sold
The book is used by investment companies and educational
institutions as an introduction to the industry
New material and substantially revised on the most timely
topics
Market
Novice investors, college business classes, training classes for
employees at financial services companies, investment clubs, and
brokers who are soliciting business

Author Biography
Jeffrey B. Little is a fully registered investment analyst with FINRA.
He formerly served as senior analyst with Dean Witter (now Morgan
Stanley) and vice president of T. Rowe Price Associates.
Lucien Rhodes is a financial journalist with several years
experience as an analyst and portfolio manager in both commercial
and investment banking.
Related Backlist
ISBN

AUTHOR

9780071470087

ADVANI,R

9780976474982

MORRIS

TITLE

AUS$

NZ$

Wall Street MBA

S&P Guide To
Money & Investing

$30.95

$36.00

$25.95

$31.00

Bank Valuation and Value-Based Management

Jean Dermine
Imprint: McGraw-Hill

Pub Date: September-09

ISBN: 9780071624992
Format: Hardback
Subject Area: Finance and
Investment
Pages: 400
Illustrations: 30
Trim: 15.2 22.9cm

The books thorough coverage of asset-liability management

is invaluable to market practitioners, bank regulators, and
professionals in banking and finance

Market
Executives and managers in investment banks, bank regulators and
compliance managers, risk managers
Author Biography
Jean Dermine is professor of banking and finance at INSEAD.
Related Backlist

Price: AU $170.00/NZ $180.00

ISBN

9780071441803

Description
The most thorough and timely valuation model created exclusively
for banks
In Bank Valuation & Value-Based Management, acclaimed professor
Jean Dermine presents his highly effective valuation model that
enables institutional bank managers, bank regulators, and risk
managers to assess and control both value creation and risk. With
an insightfully global perspective, this thorough guidebook addresses
such critical and timely bank management issues as Basel II and
other capital management methods, securitisation, resolution for
non-performing loans and investments, and the measurement of
interest rate risk.
Key Features

Jean Dermine is professor of banking and finance at INSEAD

and was a visiting professor at the Wharton School of the
University of Pennsylvania

AUTHOR

PRATT

TITLE

Valuing A
Business 5E

AUS$

NZ$

$160.00

$175.00

Corporate Financial Analysis with Microsoft

Excel

companies have coped with slowdowns in their cash inflows, and the
penalties a few paid for not reacting promptly.

Author: Clauss, Francis J.;

Imprint: McGraw-Hill

Key Features
Strong market for books on this topic, such as Building
Financial Models by Tjia and Building Financial Models with
Microsoft Excel by Proctor
Many real company examples from Wal-Mart to IBM
Book includes worksheet solutions for all exercises and
case studies in the chapters, plus solutions for end of
chapter exercises, problems and case studies

Pub Date: September-09

ISBN: 9780071628853
Format: Hardcover
Subject Area: Corporate Finance
Pages: 512
Trim: 20.3 x 25.4cm
Price: AUS $145.00/NZ $155.00

Market
Finance professionals, on-line and regular business schools, in-house
training programs, corporations
Author Biography

Description
A highly practical guidebook for working professionals in both
corporate finance and security analysis that integrates both
spreadsheet skills with management skills including multiple
examples from real corporations.
Microsoft Excel is an essential tool for financial executives. This book
teaches corporate financial managers how to apply Excel's powerful
tools to their day-to-day jobs.
The four main topics covered are: Financial Statements, or
managing a firm's past and its future; Cash Budgeting, or managing
a firm's short-term financial operations; Capital Budgeting, or
managing a firm's long-term investments of capital; and Financial
Securities, namely, managing a firm's investments in financial
securities. Numerous real company examples are included from the
likes of Wal-Mart, Sun Microsystems, H-P, Silicon Graphics,
Microsoft, and IBM. The examples illustrate how managers at these

Francis J. Clauss (Palo Alto, CA) got his Ph.D. from the University
of Michigan and has also studied engineering and business and
financial management. He spent most of his career at Lockheed
Missiles and Space Company, now Lockheed-Martin, as Research
Scientist, Manager of Manufacturing Research and Asst. to the Vice
President of Missile Systems Divisions.

The Customer Signs Your Paycheck

Author: Cooper, Frank
Imprint: McGraw-Hill

Pub Date: September-09

ISBN: 9780071632881
Format: Paperback
Subject Area: Customer Relations
Pages: 224
Illustrations: 15
Trim: 15.2 x 22.9cm
Price: AUS $29.95/NZ $35.00
PUBLICITY HIGHLIGHTS:
Media Campaign to all small business
media such as Enterprise Magazine, Grow
Your Business Magazine & My Business.

Description
With over 15,000 copies sold in its self-published edition and a large
cult following, The Customer Signs Your Paycheck reveals simple
techniques for making the most out of every interaction with every
customer. Ideal for customer service reps as well as their managers,
this book reveals what it takes to make customers happy in a time
when customer satisfaction can make or break a business.
The phrase, The customer is boss has never been truer than now
when how a customer feels about your company can make or break
you. An unhappy customer equals more than the loss of one
person's business. With customer empowerment, especially with an
endless supply of online forums and product blogging, it really
means the loss of a lot of business. Why drive customers to your
competition when it's so easy to give them the service they want
and deserve?
This becomes easy, says Frank Cooper, when you carry the
customer is boss metaphor to the next level, and he reveals his
secrets for doing this in The Customers Signs Your Paycheck. In this
book, he first builds up the readers, reminding them that their
company wouldn't have hired them if they didn't have the skills to
positively affect customer relations. Once they have the confidence
and the right attitude, he then reveals his 10 Rules of Customer

Relations, which include The Customer is Never an Interruption;

Remember, You are the Company!; and State Things in a Positive
Way.
Key Features
As a self-published book, this has sold over 15,000 copies
and was only previously available through back of the room
sales and select Walden Bookstores.
Through the author's speaking, this book has built a fan base
of readers who are eager to get copies of this no-longerpublished gem.
At a time when customer service can make or break a
business, customer service professionals need all the
ammunition they can get for creating positive customer
relationships and building loyal customer bases.
Written in a style that is both motivating and easy to
understand, this book is ideal for managers to buy for all
their staff.
Provides 10 rules for customer relations, as well as in-depth
information on customer behaviour and selling techniques.
Market
Customer service professionals and their supervisors, as well as
sales pros who work directly with customers.
Author Biography
Frank Cooper (Everett, WA) is the author of How to Grow a
Profitable Business. As a successful author, Frank started his
speaking and consulting business in 1974. A frequent speaker at
large corporations and active in both the National Speakers
Association and the Institute of Management Consultants, Frank
became one of only a handful of professionals with the dual
designations of Certified Speaking Professional (CSP) and Certified
Management Consultant (CMC).
Related Backlist
ISBN

AUTHOR

9780070779747

CARLAW

9780071444538

BACAL

TITLE

Big Book Customer

Service Training
Games
Perfect Phrases For
Customer Service

AUS$

NZ$

$36.00

$39.00

$14.95

$18.00

Selling to the C-Suite

Read, Nicholas A.C.; Bistritz, Dr. Stephen J.

Imprint: McGraw-Hill
Pub Date: September-09
ISBN: 9780071628914
Format: Hardback
Subject Area: Sales & Selling
Pages: 240
Trim: 15.2 22.9cm
Price: AU $50.00/NZ $55.00

The success of Selling to Vito shows that sales pros are desperate
for advice on how to sell to the top.
This book builds on that body of knowledge by being the first book
on the subject to reveal original research from CEOs detailing
exactly how they want to be sold to.
Both authors speak regularly at large global conferences, including
ASTD, SHRM and SAMA and regularly publish in trade magazines for
the selling professionals.
They will promote the book to their impressive client list that
includes IBM KPMG, HP, Dell, Sony, Cisco, British Telecom, Arab
Bank Limited, SAS, and more
In addition to Read being located in Australia, both authors travel
throughout the world and consult to global clients. Upcoming
engagements are in London, South Africa, Cairo, Canada, China and
Australia.
Market
Sales professionals and sales executives
Author Biography

Description
Selling to the C-Suite shares, for the first time, over 10 years worth of
proprietary research conducted with over 500 of the world's top CEOs
revealing exactly how they want to be sold to.
For even the most seasoned sales pro, simply getting into the C-Suite
much less selling to it can seem like a daunting task. CEOs seem
unapproachable and often unwilling to loosen their purse strings. But
this is a false perception, according to Dr. Stephen J. Bistritz and Nic
Read. Bistritz and Read have had decades of sales, sales management,
and training management experience dealing with companies ranging
from start-ups to global leaders. They've been in back rooms, board
rooms, and executive offices around the globe, forging trusted advisortype relationships with hundreds of senior executives. What they have
learned is that CEOs are eager to hear the solutions sales people have
to provide provided the sales rep sells to them in the way they want to
be sold to. Selling to the C-Suite reveals exactly how to do it.
This book blows the lid off established conventions and provides timely
advice for sales success in tough markets by showing how to create,
maintain and leverage relationships at executive levels in client
organisations.
Key Features

Nicolas A.C. Read (Australia) is President of Sales Labs, which helps

companies drive predictable and repeatable revenue growth through the
application of improved process, measurement, and skills. Previously, he
was Executive Director of the Revenue & Growth Risk Services practice
in Ernst & Young. Author of several sales workshops, he has sold,
managed and consulted in 40 countries. In 2005, Read was awarded
Winner of the Best Sales Trainer category in the International Business
Awards (www.stevieawards.com), an annual awards show that has been
dubbed the business world's own Oscars by The New York Post.
Stephen J. Bistritz, Ed.D., (Atlanta, GA) brings more than four
decades of high-technology sales, sales management and training
management experience dealing with companies ranging from start-ups
to global leaders.

Related Backlist
ISBN

AUTHOR

TITLE

AUS$

NZ$

9780786303151

BOSWORTH

Solution Selling

$56.95

$70.00

Upstarts!

Author: Fenn, Donna

Imprint: McGraw-Hill
Pub Date: September-09
ISBN: 9780071601887
Format: Hardcover
Subject Area: Business & Economics
Pages: 300
Trim: 15.2 x 22.9cm
Price: AUS $46.95/NZ $52.00

Key Features
More than 200,000 college students are now enrolled in
entrepreneurship programs at 2,100 colleges and universities
For marketers who want to target the Facebook generation
For entrepreneurs who want to understand and cash in on the
new success strategies that are critical for success
Fenn has an active speaking schedule
Market
Entrepreneurs, managers and marketing executives selling to this
market
Author Biography
Donna Fenn is a contributing writer at Inc. magazine. An expert on
small business trends and entrepreneurship for more than twenty
years, she is also a community leader on Work.com, a featured
expert on SBTV.com, and a blogger on Inc.com.
Related Backlist
ISBN

Description
An inside look at the Gen Y upstarts who are changing the way the
world does businessfrom Facebook to TerraCycleto the next big
thing
Theyre the largest group of self-starters in the history of the planet,
and theyre not only starting businesses at a faster rate than any
other generation, theyre the Holy Grail for every company looking
for the hottest new market to sell to.
This eye-opening book from Inc.s Donna Fenn reveals eight
important lessons every marketer and entrepreneur can learn from
these upstarts. Featuring case studies of the hottest companies
Etsy, Mint.com, Loopt, The Hundreds, Mental Floss, and Thread less,
College Prowler, Buzz Marketingand interviews with the worlds
coolest entrepreneurs Upstarts! Offers practical advice on branding
buzz, collaboration, social missions, company culture, and trendspotting, and it demystifies the new business models that will
redefine success.

9780071489751

AUTHOR

COMAFORDLYNCH,
CHRISTINE

TITLE

Rules For
Renegades

AUS$

NZ$

$41.95

$47.00

The Big Book of Marketing

Anthony G. Bennett
Imprint: McGraw-Hill

Pub Date: September-09

ISBN: 9780071621250
Format: Paperback
Subject Area: Marketing
Pages: 400
Trim: 18.7 23.5cm
Price: AUS $55.00/NZ $60.00

Based on material originally developed for Georgetown

University Business Schools popular course on Global
Marketing and Best Practices
An instant classic on best practices for marketing managers,
product developers, PR reps, brand managers, Internet
marketers, advertising directors, and marketing students

Market
Marketing Managers and Executives, CMOs, Product Developers,
Publicity/PR, Brand Managers, Internet Marketers, Advertising
Directors, Marketing Students.
Author Biography
Anthony G. Bennett has worked as a marketing and sales
executive at several Fortune 100 companies. He teaches marketing
at Georgetown University.

Description
Proven prescriptions from world-class marketing aces on staying
ahead of the curve in todays fast-paced marketing environment
Never has there been a more thorough, authoritative guide to worldclass marketing essentials than The Big Book of Marketing. It brings
together the wisdom and high-level expertise of marketing
professionals from eighty-six of the worlds greatest companies who
share their insights on research, planning, pricing, public relations,
advertising, direct marketing, international marketing, and eighteen
other areas marketers need to master in order to succeed in todays
global marketplace.
Key Features

Features case studies from 86 of the worlds largest and most

successful companies, including Pepsi, Gillette, GE, Merck,
Kraft, Costco, Procter & Gamble, Exxon, Frito-Lay, Paramount
Pictures, and Texas Instruments

Just Ask Leadership

Anthony Cohen, Gary B.
Imprint: McGraw-Hill

Pub Date: September-09

ISBN: 9780071621779
Format: Hardcover
Subject Area: Leadership
Pages: 400
Trim: 14 21.3cm
Price: AUS $34.95/NZ $40.00

Description
How to strategically question an organisation to greatness
The only way to find the right answer is to ask the right questions.
Just Ask Leadership helps anyone from department heads to CEOs
direct, empower, and motivate their people by asking high-quality,
open-ended questions.
The author unveils three dynamic processes that great leaders must
build into their organisation: gaining perspective, evaluating
performance, and conducting energy. This fosters the positive
communication necessary for directing, empowering, and motivating
people.
Key Features
Based on extensive interviews with 50 CEOs, this book reveals
how the most effective ones use questions to inform their
strategic decisions

Motivation is a hot topic as evidenced by the growth of training

programs focusing on the subject and the sales of books in this

sector

Market
Leaders and managers at all levels, consultants, trainers
Author Biography
Gary B. Cohen is president and cofounder of ACI Telecentrics, Inc.,
and partner and co-founder of CO2 Partners, LCC. He has been
written about in European and Asian editions of The Wall Street
Journal, Financial Daily News, USA Today, The Washington Post,
Business Week, Wall Street Reporter, Venture magazine, Paul
Pioneer Press, and Profits Journal.

Waging War on Complexity Costs

Wilson, Stephen A.
Imprint: McGraw-Hill

Pub Date: September-09

ISBN: 9780071639132
Format: Hardback
Subject Area: Operations Research
Pages: 304
Trim: 15.2 22.9cm
Price: AU $65.00/NZ $75.00

Key Features
Relevancy: In this time of cost-cutting and restructuring, the
book provides both short-term and long-term approaches to
managing costs, increasing organisational efficiency, and
higher profits. The concepts contained in the book are
applicable in both good times and bad times.
Marketing and Platform: The authors will use this book in all
of their consulting engagements. In addition, both authors
are active on the speaking circuit and frequently attend
professional conferences which will promote the book.
Previews: The authors will send out preview booklets of the
first chapter to their list of contacts. This successful strategy
has driven sales for the authors previous books.
Buyback: The authors will take 2,000 copies upon publication
Market
Executives, high-level managers, operations specialists, and MBA
students
Author Biography

Description
Organisational efficiency consultants Wilson and Perumal show
executives and high-level managers how to reduce costs and boost
profits by eliminating organisational complexity.
The rise in process and organisational complexity has driven an
unprecedented rise in complexity costs: the costs needed to support
overly proliferated products, services, and features, and the
increasingly complicated processes and organisational structures
that have grown up around them. These are the rocks once hidden
beneath the rising tide, now exposed as sharp liabilities. None of us
are protected from complexity costs, impacting us today but created
in prior years.
To combat this tide of costs, Wilson and Perumal use a step-by-step
process to show readers how to improve the short-term and longterm health of their organisations through the shedding of nonvalue-add costs inherent in process, organisational and product
complexity. The prise for doing so is substantial, and is reflected in
greater revenues, lower expenses, and higher profits.

Stephen A. Wilson (Dallas, Texas) is Managing Director of

WilsonPerumal, the strategy and operations management
consultancy. He is co-author of Conquering Complexity in Your
Business and a contributing author for Fast Innovation, both
published by McGraw Hill.
Andrei Perumal (Dallas, Texas) is Managing Director of
WilsonPerumal, the strategy and operations management
consultancy. He works with CEOs, executive teams, and government
leaders to help them solve challenging problems with a focus on
integrating strategy, operations and organisation.

The Power of Management Innovation

Feigenbaum, Armand V.; Feigenbaum, Donald S
Imprint: McGraw-Hill

Pub Date: September-09

ISBN: 9780071625777
Format: Paperback
Subject Area: Management Science
Pages: 64
Trim: 15.2 22.9cm
Price: AU $15.95/NZ $17.00

apply management capital within their organisation in order to

improve results in an enormously demanding and brutally
competitive economic, social, political, and global environment.
Key Features
Armand Feigenbaum is widely considered the founding father
of the global quality imperative.
Provides proven strategies for systematically integrating
management processes in your organisation.
The Mighty Manager series has sold more than 125,000
copies life-to-date
Market
The Power of Management Innovation is intended for hands-on
leaders and managers who are responsible for the performance of
their organisations, large and small.
Author Biography

Description

Armand Feigenbaum (Pittsfield, MA) is the originator of Total

Quality Control, which was conceived and completed while he was
earning his doctoral degree from MIT, and he is the recipient of
numerous medals and honours from quality associations around the
world.

This entry in our very successful Mighty Manager series gives

readers 24 actionable lessons for applying systematic management
and leadership models.

Donald Feigenbaum (Pittsfield, MA) is an acknowledged world

leader in systems management and engineering and has published
numerous influential works in the field of systems technology.

Two basic characteristics stand out in the companies that are most
successful in leadership and management: their quality of
management and their management capital.
Quality of management involves the leadership passion, the
populism, and the disciplined responsibility for sustaining and
accelerating business growth and profitability.
Management capital on the other hand, is a company's overarching
theme for effectively recognising, developing, accumulating,
deploying, and measuring the capacity and effectiveness of its total
resources hard assets and soft assets to achieve these results in
sustaining and accelerating growth and profitability.
The 24 lessons here are intended to convey the essentials the
Feigenbaums classic, The Power of Management Capital. Each of
these 24 lessons (see Table of Contents) will show readers how to

Persuasive Presentations

Author: Booth David; Shames Deborah; Desberg Peter

Imprint: McGraw-Hill
Pub Date: September-09
ISBN: 9780071628594
Format: Paperback
Subject Area: Technical Writing
Pages: 288
Trim: 15.2 x 22.9cm
Price: AUS$32.95 / $36.00

Description
When faced with the task of making a presentation, many of us focus on
the facts of what we want to say, and fill slide after slide with P.O.S.
data cross-referenced with N.O.I. minus C.A. plus a Q.R.D.A. and pray
that we'll make a good impression, present a convincing argument, and
be remembered for being "on."
It's only when we hear our audience snoring that we realize we've gone
about it all wrong. Scientific research has proven that presenting correct
data is only 5 percent of the "persuasion" puzzle. The other 95 percent
of giving an inspiring, memorable and persuasive presentation is
emotional--it's learning how to strike an emotional chord with your
audience so that they remember what you said and are truly persuaded
by your ideas.
In Persuasive Presentations, readers learn the art of the "Eloqui
Method," a technique which taps into the persuasive, emotional aspects
of presentations that has been employed over the past 15 years by
Fortune 500 Companies such as Microsoft, Mattel, Merrill Lynch, Boeing
and Pfizer.

Key Features

Great Corporate Connections: The authors regularly work with

and speak to the employees of Fortune 500 companies like Pfzier,
Mattel, Merrill Lynch and Microsoft. This fall, for example, they are
giving a presentation on the Eloqui method to over 10,000
Microsoft Employees. MH Sales Feature

Strong and Growing Topic: As classic books such as Words that

Work, The Psychology of Persuasion and How to Talk To Anyone
and recent bestsellers such as Presentation Zen and The Back of
the Napkin prove, there is market hungry for more books on
persuasion and presentations.

Impressive Partnerships: Eloqui has an impressive network of

strategic partners, from Tony Parinello (Selling to VITO), Keith
Ferrazzi (Never Eat Alone) and Jeffery Fox (The Keys to Success).
Our authors will link to these authors' sites and appear on their
radio programs.

Great Platform: The authors are members of an extensive

business organization called ProVisors, with over 1,000 members.
The members are decision makers in law, accounting, financial
services, consulting and insurance.
Market
Anyone who needs to make effective presentations on the job.
The hundreds of thousands of people who bought books like
Crucial Confrontations, Beyond Bullet Points, Presentation Zen,
and Back of the Napkin.
The thousands of people in the corporations the authors consult
with each year (see attached client list).
Author Biography
David Booth (San Diego, CA) is a professional theatre director and
classically-trained actor.
Deborah Shames (San Diego, CA) is an award-winning producer and
director.
Peter Desberg (Carson, CA) is a Licensed Clinical Psychologist and
University Professor who specializes in memory processing and stage
fright.

Related Backlist
ISBN

AUTHOR

9780071401944

PATTERSON

TITLE

Crucial Conversations

AUS$

NZ$

$29.95

$31.00

Getting Back to Work

Author: Rolie, Linda K.;
Imprint: McGraw-Hill

Pub Date: September-09

ISBN: 9780071638678
Format: Paperback
Subject Area: Careers / Job Hunting
Pages: 304
Trim: 21.6 x 27.9cm
Price: AUS $29.95/NZ $35.00
PUBLICITY HIGHLIGHTS:
Media Campaign to target all major
newspapers and careers supplements
such as My Career.

Key Features
Timely issue: 1.2 million people lost their jobs in 2008, and the
unemployment rate is currently at 7.6%, the highest in 17 years.
The market is primed for a book specifically targeted to people who
have lost their jobs and need to find new ones.
Experienced Author: Linda K. Rolie has spent over 20 years in
the field of out placing and career development, working both for
corporations and job hunters, and is currently the director of
Career Services, a placement agency. She also holds a Master's
Degree in Counselling so is perfectly qualified to address the
practical and emotional needs of job seekers.
Deals with the Emotional and Practical: Losing a job is one of
the most significant life events that people experience. The author
provides emotional guidance to help readers recover from the
shock of job loss, as well as strategies for managing stress and
expectations during the job hunt.
Market

The 1.2 million people who lost their jobs in the last year alone.

Author Biography
Description
A comprehensive, action-oriented, job-hunting guide uniquely tailored to
people who are suffering the financial and emotional ramifications of
having lost their jobs.
Finding and getting a job in today's economy is hard enough, but is
even more difficult after you've been laid off from your previous job. In
addition to polishing off long-dormant resume-writing, networking,
interviewing and negotiating skills, workers who have been laid off from
their previous jobs have a unique set of obstacles to conquer: dealing
with the emotional ramifications of losing a job and the effect that has
on their motivation, the way they present themselves to potential
employers and colleagues, and their very sense of self.
In Getting Back to Work, Linda Rolie, an expert in strategic career
development with a background as a psychiatric therapist, gives readers
the concrete, time-tested tools they need to find a new job in today's
tough economy, while also addressing and working through the
psychological challenges they face after being laid off that might prevent
them from landing the job of their dreams.

Linda K. Rolie (Portland, OR) is a master's level managing

director in outplacement and career development consulting services
for corporations and impacted candidates. As the founder and
president of Career Services, Ms. Rolie is known for measurable
results in corporate settings, creating and implementing challenging
programs, and consistently facilitating rapid return to work.

Fearless Resumes
Author: Stein, Marky
Imprint: McGraw-Hill

Pub Date: September-09

ISBN: 9780071482356
Format: Paperback
Subject Area: Careers/Resumes
Pages: 160
Trim: 15.2 x 22.9cm
Price: AUS $23.95/NZ $27.00
PUBLICITY HIGHLIGHTS:
Media Campaign to target all major
newspapers and careers supplements such
as My Career.

Description
Marky Stein, bestselling author of Fearless Interviewing and renowned
career coach, now gives readers the final word on how to structure and
write a winning resume that gets noticed. While there are many
approaches to writing a resume, Stein shows readers that there are
simple, straightforward, and statistically proven methods to get your
resume to the top of the heap and get the job you want now. With over
17 years as a career coach and consultant to over 75 Fortune 500
companies Stein has read, edited, written, and rewritten over 10,000
resumes. Steins Fearless Resumes system is proven: it has helped get
90% of her career counselling clients back to work or into a different
career in 90 days or less, with 80% finding employment within 6 weeks.
Whats so different about a Fearless Resume? Stein shows readers
how to:
1. Hook the readers attention within the first few sentences,
making him or her want to read more.
2. Avoid the most common mistakes that can lead your resume
straight to the paper shredder.
3. Turn stale and boring job duties into dynamic, sizzling Qstatements (quantified), with special keywords that reflect
exactly the kind of results the employer is looking for.
4. Paint a vivid picture in the employers mind of how you can help
him or her make a profit. Theyll pass over resumes of people

that just get the job done in favour of someone that can prove
she or he can bring the money in!
5. Leverage whatever level of education or experience you have to
your advantage.
6. Reduce or eliminate your weaknesses, and transform them into
strengths.
7. Dramatically increase your chances of being called for an
interview and getting hired for the position youre looking for.
8. Take control of your job search by being able to craft a specially
tailored resume for any job you choose.
9. Master a skill that you may use many times, with great success,
in the course of your career and lifetime.
10. Feel proud because your resume reflects you at your best
better, in fact, than you ever dreamed possible!
Key Features
Marky Stein is a proven bestselling author; her book Fearless
Interviewing has sold almost 20,000 copies since 2002.
Stein will actively promote this book at all of her speaking
engagements, in her career coaching, and also via her online
presence as the job search expert on various websites (ivillage,
monster).
Market

Professional job hunters at any level who know that a better-crafted

resume can be the key to a more successful job search.
Author Biography

Marky Stein (Campbell, CA) is an author, career coach, and public

speaker and who has been actively involved in career counselling
and leading seminars since 1989. Ms. Stein has worked with
professionals from more than 65 of the Fortune 500 companies
including Toshiba, Levi-Strauss, Dell, Palm, 3Com, Sun
Microsystems, Hewlett-Packard, Compaq, Tandem, Fujitsu, Blue
Shield, IBM, Cisco, Eastman-Kodak, Hilton, Hitachi and others.
Related Backlist
ISBN

AUTHOR

TITLE

AUS$

NZ$

9780071408844

STEIN

Fearless Interviewing

$25.95

$29.00

9780071433167

BLOCK

$20.95

$24.00

9780071454056

BETRUS

202 Great Resumes

Perfect Phrases For
Resumes

$14.95

$18.00

Get Connected

Author: Hall, Starr ; Rosenberg, Chadd

Imprint: Entrepreneur Press
Pub Date: September-09
ISBN: 9781599183589
Format: Paperback
Subject Area: Internet / General
Pages: 288
Trim: 15.2 x 22.9cm
Price: AUS $39.95/NZ $45.00
PUBLICITY HIGHLIGHTS:
Media Campaign to target all general
business media and major
newspapers.

Key Features

Provides quick-reference matrix of the top 15 social network sites

and identifies essential information including:
Audience
Strengths and weaknesses
Features, tools, and add-ons
Advertising and marketing opportunities
Best business-category matches
Tips to immediately get started
Proven success secrets
and more
Includes in-depth case studies, best practices, and proven
techniques from social networking experts
Provides an actionable plan specific to social networking for
business rather than a broad look at social media
Features glossary of social networking and online terms
Market

Professional job hunters at any level who know that a better-crafted

resume can be the key to a more successful job search.
Description
A shortcut for online networking newbies, this timely guide uncovers the
top 15 social networking sites, and shows ambitious entrepreneurs how
to successfully transition their business into the new media
environment. Almost immediately, business owners discover how to
connect with their consumers, build their web presence, and ultimately,
boost their bottom line!
Social media pros Starr Hall and Chadd Rosenberg invite entrepreneurs
to get connected with more than 40 million potential consumers using
this all-inclusive guide to social networking for business.
Providing an at-a-glance grid of the top 15 online social hotspots,
including Facebook.com, MySpace.com and Hi5.com, Hall and
Rosenberg cut through the clutter and help new media users uncover
the best social-site match for their business based on business-relevant
details including user demographics and psychographics, exclusive site
features and resources, overall advantages, and more! A comprehensive
toolkit, this instructive guide also gives entrepreneurs simple steps for
establishing their online identity, proven techniques for engaging and
attracting quality customers, and priceless tactics for building and
managing their brand within the social consumer community.

Author Biography

Marky Stein (Campbell, CA) is an author, career coach, and public

speaker and who has been actively involved in career counselling
and leading seminars since 1989. Ms. Stein has worked with
professionals from more than 65 of the Fortune 500 companies
including Toshiba, Levi-Strauss, Dell, Palm, 3Com, Sun
Microsystems, Hewlett-Packard, Compaq, Tandem, Fujitsu, Blue
Shield, IBM, Cisco, Eastman-Kodak, Hilton, Hitachi and others.
Related Backlist
ISBN

9781599180304
9781599181943

AUTHOR

MARSHALL, P
LEVINSON,
JAY

TITLE

Ultimate Guide To
Advertising On
Google
Guerilla Marketing
On Internet

AUS$

NZ$

$41.95

$47.00

$34.95

$40.00

The Online Professor's Practical Guide to

Starting an Internet Business

phase and continues to offer a personal network to help them maintain

their new business momentum.

Author: Babb, Danielle

Imprint: McGraw-Hill

Combining step-by-step instruction, real-life examples and interviews,

and real-time online support, Babb presents a completely integrated,
totally comprehensive approach to building success online.

Pub Date: September-09

ISBN: 9781599183459
Format: Paperback
Subject Area: Entrepreneurship
Pages: 288
Trim: 17.8 x 22.9cm

Key Features

Price: AUS $39.95/NZ $45.00

Provides a more integrated, more interactive approach to

building a business online.
Includes access to youronlineprofessor.com, a custom
website that features: live experts, industry and community
forums, blogs and interactive tools including idea-generating
software, profile-assessment quizzes, downloadable forms,
templates, and more.
Provides a built-in business network for bouncing ideas,
trading tips and solutions, and making valuable connections
Includes foreword by Dr. John Rutledge, a leading economist
who has served as advisor to several presidents, including
the current administration, as well as to multinational
corporations, financial institutions, and investors

Market
Description

Professor and ultra successful web-based entrepreneur Danielle

Babb gives budding entrepreneurs a dynamic guide to building an
online venture, complete with a direct link into the world of online
business-youronlineprofessor.com. While each chapter provides
essential start-up steps, practical concepts, and invaluable tips and
tricks, youronlineprofessor.com provides a custom support system to
ensure success.
Supported by custom website youronlineprofessor.com, Dani Babb
introduces aspiring entrepreneurs to a more interactive, practical
approach to building a successful online business.
With each business phase, from idea discovery to future growth,
youronlineprofessor.com provides a host of tailor-made tools and
solutions, including interactive tools, convenient downloads, live
experts, and built-in social forums and business networks, and more. As
individuals build their dream e-business, they gain a direct connection
into the online business world that supports them during the start-up

Aspiring entrepreneurs looking to transition out of their current job

and start their own online endeavour
Author Biography

Danielle Babb (Newport Beach, CA) is the founder of several

online businesses, a professor, an author, public speaker and
consultant. She has a Ph.D. in Organisation and Management with a
Technology emphasis, as well as an MBA with a technology
emphasis. She is featured regularly on top networks such as CNN,
MSNBC, Fox News, Fox Business and the Today Show.

Start Your Own Restaurant Business and

More
Author: Lynn, Jacquelyn
Imprint: Entrepreneur Press

Price: AUS $34.95/NZ $40.00

Description

Fully updated with newest trends, market statistics forecasts and

more, the third edition of the top selling title in Entrepreneur's
Startup Series shows aspiring business owners how to break in to
the $558 billion restaurant industry.
Fully updated to reflect today's restaurant environment, aspiring
restaurateurs discover everything they need to know when starting their
own restaurant, pizzeria, delicatessen, coffee house, bakery, or catering
business, including:
set-up and equipment
inventory
staffing
legal structure
location
permits
sanitation
marketing
financial management

and more

Key Features

Pub Date: September-09

ISBN: 9781599183534
Format: Paperback
Subject Area: Entrepreneurship
Pages: 288
Trim: 18.7 x 23.2cm

There are approximately 945,000 restaurants in the United

States; 100,000 of those were started in the last five years,
and the number of restaurants started each year keeps
increasing.
Previous editions sold over 40,000
Covers six of the most popular food-related businesses
Offers advice on startup and running the business

Market

Anyone looking to start a food-related business. Tens of thousands

of restaurants are started each year.