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Executive Summary......................................................................................... 1
2.0 SWOT Analysis........................................................................................... 3
2.1 Internal Strategic Factors (Strength & Weakness)......................................4
2.2 Strengths.................................................................................................... 5
2.3 Weaknesses............................................................................................... 5
4.4 PEST (Political, Economic, Social and Technological) & (Opportunities &
Threads)........................................................................................................... 7
4.5 Opportunities............................................................................................. 7
4.6 Threats....................................................................................................... 8
PEST Analysis (Opportunities & Threads).........................................................9
4.6.1. Political Factors................................................................................... 9
4.6.2. Economic Factors................................................................................ 9
4.6.3. Social Factors.................................................................................... 10
4.6.4. Technological Factors........................................................................10
4.6 Suggestions & Recommendations Based on Apples SWOT Analysis to
overcome Apple Weakness............................................................................ 11
6.0 Conclusion................................................................................................ 12
References..................................................................................................... 13
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Executive Summary
Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak in
April
1976.
It
began
as
computer
software
and
hardware
manufacturers. Apple Computer Inc. has one of the biggest and most
loyal customer bases, who supported the continued growth of the
company. In 2007 Apple Computer Inc. Changed the company name
to Apple Inc, which reflects the expansion in the market for consumer
electronics while maintaining its traditional focus on the personal
computer. Apple Inc. has evolved from strictly a computer company
to a diversified technology company, renowned for its art, software and
design. CEO Steve Jobs is not only the company leader he is one of its
principal visionaries. Jobs latest creations are the iPhone and the IPad
He refers to it as a "magical device that will change the world.
The main Purpose of this assignment is to critically analyze and identify the company
strength, weakness, exploit its opportunities and prevent threads for the company. These
types of analysis such as SWOT & PEST will provide a company a clear platform to
achieve its completive advantage.
Apple Inc. is an international American company that produces computer software, cell
phones, personal computers and consumer electronic products. The notable results of
Apple include: the iPod, the iPhone, the Macintosh line of PCs and the iPad. 301 retail
locations in 10 nations are worked by Apple in August 2010. The product of Apple
comprises on the Mac OS X working framework, iWork suite of profitability
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programming, Final Cut Studio, Logic Studio a music generation device's suite, iOS; a
versatile working framework, the iTunes media program, the iLife suite of sight and
sound and imagination s programming, Aperture; an expert photography bundle, Airplay,
Airprint, (Business Insider, 2016).
Macintosh Company was produced on first April, 1976 by the prime supporters named
Steve Jobs and Steve Wozniak in Cupertino, California. The initial 30 years of the
organization was named Apple Computer Inc. however, later on January 9, 2007, "PC"
has evacuated (Business Insider, 2013). They presented Apple I PC in 1976 which was a
disappointment however in 1980, they propelled Apple II which was fruitful. The IPO
offered by the organization in 1980 (Datamonitor, 2006).
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flexibility for the firm to adjust prices while ensuring significant profits.
Also, Apple is known for rapid innovation based on the companys
intensive growth strategies. Rapid innovation enables the firm to keep
abreast with the latest technologies to ensure competitive advantage.
Based on this dimension of Apples SWOT analysis, the companys
strengths are difficult to compete with, thereby supporting the firms
continued leadership in the industry.
2.2 Strengths
1. The major strength of Apple has its strong market position and consumer
trustworthiness which raises due to Apples ecosystem, which in turn to
increases Companys competitive advantage. Second, Apple has a full variety of
software, products and apps which are interlinked and maintain each other. Third,
iTV and other new products will be released soon.
2. In 2012, 3rd time Apple chosen as the most innovative company in the world.
3. At the end of 2012, Apple holds approximately $10,000,000,000 in cash.
Company has no debts and the gross profit margin is also higher than its
competitors.
4. Apple was the second valuable brand in 2012 and its brand value was at $76.5
billion.
5. High quality customer experience is a key of Apples retail store by providing a
direct speak to well-informed staff which increases brand awareness.
2.3 Weaknesses
1.
2.
3.
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some time, John Browett and Scott Forstall left the firm, this will
2.
3.
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4.5 Opportunities
1. Apples market share will be increase due to high demand of iPad
and iPad mini in tablet market and this will help company to use
as competitive advantage.
2. Apple TV sales will be increased by the launch of iTV which will
release soon.
3. Smartphone and tablet markets are growing which is a good
opportunity for Apple to expand their market share in these
markets.
4. Collecting
damages
from
competitors
because
companies
4.6 Threats
1.
Aggressive competition
2.
Imitation
3.
Tough
competition
in
the
industry
is
partly
because
of
the
(jung, 2012).
The main competitor of iOS is Android OS in mobile market. The
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4.6
Suggestions
&
Recommendations
Based
on
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existing products which can be made easy to use with superior design
like projector.
Superior software and Apps are what Apple need to look in near
future. Developing software and applications we never imagined will
give Apple an added advantage in the market. Apple should cut
number of junk services it is providing currently and create space for
value added services at its App Store.
6.0 Conclusion
In short, Apple Company is very innovative and early adapters and it is typically the
foremost company who takes new innovative products as compared to other companies.
These types of things usually considered as riskier but it appears to be functioning as
Apples advantage. Strong market position and consumer loyalty which increases due
to closed ecosystem and user friendly products makes different to Apple Company from
its competitors.
Another most important factor is that the Apple Company is the First most admired
company in the world. Whereas, it is also credited to first sustainable music
downloading business model in history by its iPod and iTunes online media store.
Apple is a profitable company and its future is bright. But Apple should be careful in
legal and political areas because as to reduce operating cost it has outsourced in different
countries and it has to find different alternate to reduce the risk as Apple buys application
processor from Samsung which can create a problem for it.
With the development of Apple in the previous decade comes another
period of mechanical goliaths. The fight amongst Microsoft and Apple
has been a long and difficult rollercoaster, and it appears to be
presently Apple has the high ground. With the iPad 2 taking off store
racks (around 600,000 sold on the main day) and bits of gossip about
the following iPhone turning out this late spring, they have indicated
how working through difficult times and investigating hazardous
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endeavors have paid off. Be that as it may, where does Apple and the
driving force Steve Jobs have its hands plunged in now. Apple has been
serving its new purchasers a current fan base well by turning out with
above normal quality items that approach the most in vogue and
specific purchasers.
References
Contributor, P. (2016). Apple Inc. PESTLE Analysis. PESTLE Analysis.
Retrieved 8 November 2016, from http://pestleanalysis.com/applepestle-analysis/
Nather, A. (2016). Apple - Press Info - Apple Reports Second Quarter
Results.
Apple.com.
Retrieved
November
2016,
from
http://www.apple.com/pr/library/2012/04/24Apple-Reports-SecondQuarter-Results.html
Ghali,
N.
(2016).
marketing/internal-and-external-business-
environment-of-apple-marketin.
external-business.
Retrieved
essays/marketing/internal-and8
November
2016,
from
http://www.ukessays.com/essays/marketing/internal-and-externalbusiness-environment-of-apple-marketing-essay.php
Bryan, C. (2016). Apple's iPhone grew to 25.1% global market share in
2012.
AppleInsider.
Retrieved
November
2016,
from
http://appleinsider.com/articles/13/01/25/apples-iphone-grew-to-251global-market-share-in-2012
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November
2016,
from
http://www.businessinsider.com/blackboard/apple
Burns, M. (2016). Apple Q2 2012: 35.1M iPhones, 11.8M iPads, 4M
Macs, and 7.7M iPods. TechCrunch. Retrieved 8 November 2016, from
http://techcrunch.com/2012/04/24/apple-q2-2012-35-1m-iphones-118m-ipads-4m-macs-and-7-7m-ipods/
DeWitt, P.E., 2012. Whats eating Apple? The analysts weigh in. [online] Available at:
http://tech.fortune.cnn.com/2012/11/14/apple-shares-fallen-wall-street-analysts/ [Accessed 06
May 2013]
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[online]
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company.
[online]
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[Accessed
November