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Process
PART A:
1
Chapter 1:
Reference:
Dieter, G. Engineering Design A Materials and Processing Approach, 4th Edition, McGraw Hill, 2009
2
Ulrich, K. and Eppinger, S. Product Design and Development, McGraw-Hill,
2000
What is Design?
The process of identifying and deeply understanding a problem or need, thinking creatively,
using sound decision-making processes to identify the best solution, and using project
management and teamwork skills to drive the entire process, implement the solution, test it,
and modify it.
A design problem summaries what is undesirable in a particular situation, and the problem is
considered solved when an improvement in the situation is achieved and acceptable to all parties
Define
Problem
Gather
Information
Concept
Generation
Evaluation
of Concepts
Product
Architecture
Configuratio
n Design
Phase II.
Embodiment
Design
Phase I.
Conceptual
Design
Phase III.
Detail Design
Phase VII.
Planning for
Retirement
Phase V.
Planning for
Distribution
Phase VI.
Planning for Use
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Phase IV.
Planning for
Manufacture
Parametric
Design
Define
Problem
Gather
Information
Concept
Generation
Evaluation
of Concepts
Phase I.
Conceptual
Design
Define
Problem
Gather
Information
Concept
Generation
Evaluation
of Concepts
Phase I.
Conceptual
Design
Question to Ponder
Customers desire that usually drives the development of a product, not the engineers vision of
what the customer should want.
Except for technology driven innovative products where customers have never seen before.
How to gather information from customers?
Interviews with customer key questions to ask? (recorded)
Focus groups discussions (recorded)
Customer complaints telephone, letter or email
Warranty data statistics on warranty claims
Customer surveys by mail, email, telephone or in-person
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Customer Requirements
Not all information gathered from the customers through various methods are all the needs that the customer require.
Some requirements are not expressed because it has become a standard or common need (e.g. a remote control on a TV)
still a need but no longer excites the end user and they may forget to mention it.
Human needs in general:
- Physiological needs thirst, hunger
- Safety & security needs protection against danger
- Social needs being loved, feel belonging to othersPsychological needs self-esteem, self-respect, recognition
- Self-fulfillment needs a persons potential
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Evaluate the customer needs: separate into musts and wants and prioritise wants
Begin to identify the customer requirements.
Clearly establish the relationships between the customer requirements and the engineering
characteristics of the design
With all of the above information, write a PDS.
The PDS becomes the controlling documentation for the design
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Benchmarking
Method for measuring company operation against the best company inside and outside of the industries.
Select the product, process, or functional area that is to be benchmark.
Identify the performance metrics that will be measured and used for comparison.
Compare the best in class product or process with the in house equivalent using the performance metrics.
Specified program and actions to meet an exceed the competition
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15
House of quality
Interrelationships
Customer
importance
ratings
Relationship
matrix
Target values
Competitive
assessment
How to satisfy
customer wants
Weighted
rating
Technical
evaluation
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Interrelationships
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
Customer
importance
rating
(5 = highest)
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Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
What the
Customer
Wants
Relationship
Matrix
18
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Aluminum components
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
What the
Customer
Wants
High relationship
Medium
relationship
Low relationship
Relationship
Matrix
Technical
Attributes and
Evaluation
Relationship matrix
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Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
20
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Aluminum components
Relationships
between the things
we can do
Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
Weighted rating
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Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
Relationship
Matrix
Company B
Technical
Attributes and
Evaluation
Company A
What the
Customer
Wants
Analysis of
Competitors
How to Satisfy
Customer Wants
Easy to use
Reliable
Lightweight
Color corrections
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Interrelationships
What the
Customer
Wants
Relationship
Matrix
Analysis of
Competitors
How to Satisfy
Customer Wants
Technical
Attributes and
Evaluation
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Tutorial: http://www.webducate.net/qfd/qfd.html
Eg: Design cloth to
facilitate climbing
Customer requirements (What should it do?) - describes the customer needs in language that they
understand
Engineering requirements/characteristics (How should it do it?) Refers to the technical aspects of the
design
- Each ER should be measurable and have an associated target value of range
Correlation between customer requirements and engineering characteristics
Customer
Information from customer
Market research
Customer feedback
Technical
Expert information
Technical research
Technical community
feedback
Environmental
Constraints & standards
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PDS is a basic control and reference document for the design and manufacture of a product or
process
PDS finalizes the process of establishing customer requirements, prioritizing them, and casting
them into a technical framework so design concepts can be established
A PDS specifies a problem not a solution. Rather it denies the task by listing all the conditions the
product will have to meet. This can involve a good deal of research, into market conditions,
competing products and the relevant literature including patents
A document that contains all of the facts related to the outcome of the product development
(document listing the problem in detail).
It should avoid forcing the design direction toward a particular concept and predicting the outcome.
Should be understood that the PDS is evolutionary and will change as the design process
proceeds.
It is important to work with the customer and analyze the marketplace to produce a list of
requirements necessary to produce a successful product.
The designer should constantly refer back to this document to ensure designs are appropriate.
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30
Demands &
Wishes
PDS Checklist
Mapping
Table
Identify Problem
and Needs
Do
Requirements
Satisfy
Needs?
Determine
Requirements
No
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Yes
Contributing Factors
Points to Consider
Functional
Overall geometry
Safety
Human
Quality
Quality control
Ergonomic
Design
32
Constraint a design decision imposed by the environment of a stake holder that impacts or limits
the design
Example: The system must use a PIC18F52 microcontroller to implement processing
functions as per customer request
Standard an established way of doing things that ensure interoperability
Example: USB Ports, D Cell Batteries (Source: Design for Electrical and Computer
Engineers)
Recognizing Constraints/Limitations
Standard
Safety
Testing
Reliability
Data formats
Documentation
Design methods
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PDS Document
Product Identification
Market Identification
Key Project Deadlines
Physical Description
Financial Requirements
Life Cycle Targets
Social, Political, & Legal Requirements
Manufacturing Specifications
PLUS - Design Requirements (a) Mapping Table-Customer Requirements/Engineering
Characteristics for comprehensive design specifications along with (b) Design
Specification Checklist)
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Example: PDS
1. What is the product going to be?
2. What are the dimensions of the product?
3. What materials does the product require?
4. What is the estimate cost of the materials?
5. What tools/technology will be used to work on the project?
6. Are the tools/technology accessible, or will special arrangements need to be made?
7. What is the time estimate for completing the project?
8. Where will the product be worked on primarily?
9. Will an outside company be used to complete the project?
10.Will materials need to be ordered? If so, how much time should be allotted for shipping,
ordering, etc?
11.Will an expert in the field need to assist with the creation of the product? If so, when will
this person be contacted to set up a mutually convenient time to meet?
12.Who will benefit from the benefit from the creation of the product?
13.Why is it necessary to create this product?
14.How will the product demonstrate technical knowledge?
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E.g.:
Product
Weight
:Maximum 3 kg
Size
:13 diameter; 15-25mm centre thickness
Timescale
:18 weeks from initial phase to manufacture.
Cost
:Maximum RM300 per wheel
Quantity :4 on initial design run
Safety
:-Design for fatigue life of 250000 cycles at approximately
1.4g loading
-Interface between centre and rims must be airtight
-Smooth surface finish
-Secure fittings
Competition
:There are few competitors in niche market, but various racing wheel
manufacturers.
Maintenance:Seals and bolts must be checked occasionally.
Customer :Lightweight motorsport / weekend racer.
Manufacturing Facilities:Dependent upon material
CNC and Casting in-house.
Other manufacturing must be out-sourced.
Installation :4 inch PCD 4 stud formation.
Materials :Range of materials to be modelled:
Aluminium 2024 T6
Steel
Plastics
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Define
Problem
Gather
Information
Concept
Generation
Phase I.
Conceptual
Design
Evaluation
of Concepts
Patent Literature
Intellectual Property
Patents
Handbook
Trade Literature
Define
Problem
Gather
Information
Concept
Generation
Phase I.
Conceptual
Design
Evaluation
of Concepts
Brainstorming
Functional decomposition
Morphological chart
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E.g.:
Physical decomposition
Suspension
system
Steering
system
Urban Car
Chassis
Braking
system
Power train
Functional decomposition
Power train
Variable valve
timing
Direct injection
3.5 cc
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Define
Problem
Gather
Information
Concept
Generation
Evaluation
of Concepts
Phase I.
Conceptual
Design
43
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Evaluating competing concepts by ranking the design criteria with weighting factors and scoring
the degree to which each design concept meets the criterion.
Weighting factors:
- A 5-point scale (0-4) knowledge of the criteria is not very detailed.
- An 11-point scale (0-10) the information is more detail.
The evaluation steps are quite similar to Pugh concept selection method but without any datum.
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Material cost
Manufacturing cost
Time to produce
Durability
Reliability
Reparability
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Crane hook
Cost
Mat.
Cost
Manuf. Cost
Quality in service
Reparability
Durability
Reliability
Time to
produce
O1= 1.0
O11= 0.6
O111= 0.3
O112= 0.5
O12= 0.4
O113= 0.2
O121= 0.6
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O122= 0.3
O123= 0.1
Concept 1
Design Criterion
Weight
factor
Concept 2
Concept 3
Units
Magnitude
Mat cost
0.18
RM/kg
Manuf. Cost
0.3
Reparability
Score
Rating
Magnitude
Score
Rating
Magnitude
Score
Rating
60
1.44
60
1.44
50
1.62
RM
2500
2.1
2200
2.7
3000
1.2
0.12
Experience
Good
0.84
Excellent
1.08
Fair
0.6
Durability
0.24
Experience
High
1.92
High
1.92
Good
1.44
Reliability
0.12
Experience
Good
0.84
Excellent
1.08
Fair
0.6
Time to prod.
0.04
Hours
40
0.28
25
0.36
60
0.2
7.42
8.58
5.66
Preliminary Design.
Decisions are made in this design phase: strength, material
selection, size, shape, and spatial compatibility.
Any major changes beyond this design phase become very
expensive.
Product
Architecture
Configuratio
n Design
Parametric
Design
3 major activities:
Phase II.
1. Product architecture
Embodiment
Arrangement of the physical functions
Design
Dividing the overall system into subsystem module
How the physical components of the design are to be arranged and combined?
2. Configuration design
Preliminary selection of materials, modelings and sizing of parts
What features (e.g., holes, ribs, splines and curves) will be present and those features are to be
arranged in space relative to each other?
3. Parametric design
Involves the information on the part configuration and aims to establish its exact dimensions
and tolerances
Important aspect of parametric design is to examine the part, assembly and system for design
robustness
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Phase II
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Product
Architecture
Configuratio
n Design
Phase II.
Embodiment
Design
Parametric
Design
Integral Architecture
The implementation of function uses only one or
few chunks (large pieces).
Component perform multiple function: so called
function sharing
E.g., wrench, screw driver
1 physical element save large number of function
Changes made to any component tend to
propagate to other (or many physical elements)
Often adopted when there is a constraint of weight,
space or cost
Modular Architecture
The chunk implement only one or a few function.
Accomplish overall function through combination of
building block/modules
Interaction between chunks are well defined
E.g., computer
Advantages:
Components can be manufacture in higher
quantity (reduce cost)
Shortening product development cycles (mod.
develops independently)
Easier to evolve over time
To adapt to needs of different customers
To replaced components as they wear out or
used up
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Product
Architecture
Configuratio
n Design
Phase II.
Embodiment
Design
Parametric
Design
Modeling
Represent physical appearance of the design ideas
Engineers use model for thinking, communicating,
predicting, controlling, and training
various types (e.g., scale models, prototype, equtions,
CAD/CAE modeling)
Simulation
Model subject to various input or environmental
condition
To observe how they behave
Analysis
Involves calculation form understanding of
mathematical and engineering fundamental
Ensuring the design concept are able and reliable to
performed and manufactured
Finite-element analysis solves wide range of
engineering problems area such as stress, thermal,
flow, etc
Several type of software (Nastran, Abacus, Lusas,
Ansys)
*However, understanding the fundamentals are
important
Materials Selection
An important aspect of design for mechanical,
electrical, thermal, chemical or other application is
selection of the best materials
Systematic selection of the best material for a given
application begins with properties and costs of
candidate materials.
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Product
Architecture
Configuratio
n Design
Phase II.
Embodiment
Design
Parametric
Design
58
Simplicity-minimize part number, part variety, simplify assembly sequences and component handling and inse
Team work
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Provide chamfers
Provide clearance
Standardize
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Process Selection
Analysis of material and processing methods for individual component based on:
Tolerance requirement
Production volume
Component complexity requirement
Critical performance criteria
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Liberal tolerance
Design part so that many operation can be carried out without reposition it
Simplicity
66
Rough machine
250
100
Standard machining
125
200
63
440
32
720
16
1400
2400
4500
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Process
Dimensional Tolerance
(in)
Rough machining
0.03
100
Standard machining
0.005
200
0.001
300
0.0005
600
0.0002
1000
0.00005
3000
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Phase III.
Detail Design
Phase III
Detail Design : the process in which the precise shape, dimension, and tolerances are specified, the material
selection is confirmed, and the method of manufacture is considered for every individual component of the
product
Detail Engineering Drawing - First task to be complete in detail design
Gives details of product specification in size and layout/views
Should also be understandable to production or customer
Drawing of each:
Component
Subassembly
Assembly
Information on details drawing include:
Standard views of orthogonal projection (top, front, side views)
Auxiliary views such as section, enlarge views or isometric views that aid in visualizing the
component and clarifying the details
Dimensions (Presented according to the standard)
Tolerances
Materials specification, and any special processing instructions
Manufacturing details; such as parting line location, draft angle, surface finish
Title block-with drawing title, scale, type of projection, name, logo, file location, etc.
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NOTE: While many consider that the engineering design process ends with detail design, there
are many issues that must be resolved before a product can be shipped to the customer. These
additional phases of design are often folded into what is called the product development process.
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Answer
Answer