Luke: Nicola : Matthew:

Monday

Week 1

Week 2

Week 3

Week 4

Contest to to win
tickets to the grand
opening launch of the
HP Pavilion with the
laptop available
exclusively
Second trailer released
with celebrity
endorsement from
stars (drake,
kardashians, Taylor
Swift)

Tuesday

Wednesday

Thursday

Social Media website

are open (Twitter,
Facebook, Instagram,
Snapchat

Posters and paper based

leaflets through doors and
shop windows etc. These
will be ready and released
into the public on this day.

Limited Edition laptop

covers go on sale for
and are released to the
public, offers go on
sale.

20 second skippable
video youtube ad gets
live, playing before
music and gaming
videos.

Daily walkers, go out on

walk about with goodie
bags with exclusive
merchandise. Memory
sticks

SPEECH from CEO on

the new laptop and
what their initial
outcome has been

Special packaging for

remainder of the
campaign launched

TV advertisement plays
between 6am - 9am on
CITV and E4

TV ads played
between 4pm-8pm
after school and
college.

Radio advert plays during

weekdays 7am -9pm.

A competition will
arise and the
company will give
away free laptops and
other runner up
prices if consumers
can give greatest
story on what they
will use the laptop for.
Youtube skippable ad
starts playing before
the gaming reviews.
Overlay adverts start
appearing on gaming,
music, and reviewing
videos.
Competition ends
TV ads played
between
10am-3pm
Radio Ads played
between 4pm-8pm

Week 5

The Television advert

is played between
10am-2pm
Radio ads played
between 5pm-9pm.

TV ads played between

10am-3pm
Radio Ads played between
4pm-8pm.

Posters begin to be
removed from
Billboards
TV ads played
between 10am-2pm
Radio ads played
between 5pm-9pm.

TV ads played
between 10am-2pm
Radio ads played
between 5pm-9pm.

Week 6

TV ads played
between
3pm-9pm

TV ads played between

4pm-8pm

TV ads played
between
5pm-9pm

Daily Walkers finish

their campaign.

Friday

Saturday

Campaign launched
and promo advert is
released on multi
media platforms

30 second trailer
advertising the laptop
on ITV And multi media
platforms

Poster roll out complete

5 seconds Radio spots
launch; playing
frequently until ad
launch of UTV Media &
Global Radio networks
2 days later

Sunday

5 seconds TV spots start

up; playing frequently
until ad launch on ITV
four days later; first of
which is during The
X-Factor Semi Final

Advert plays from

6pm-1am with 30
second trailers with
celebrity
endorsement

Radio advert starts

playing between 7am 9pm for weekends.

Competition winner
announced in special
ad at 6:45 on ITV
during Evening News

TV ads play between

5am-5pm

TV Ads play between

11am-4pm

Radio Ads play from

9am-9pm

Radio ads play between

1pm-7pm; particularly
within the Vodafone Big
Top 40

TV ads play between

9am-9pm
Radio Ads played
between 5am-5pm.

All posters removed

from billboards
TV Ads play between
11am-4pm
Radio ads play between
1pm-7pm; particularly
within the Vodafone Big
Top 40.
Material removed from
Social Media and
website throughout the
day.

Youtube skippable
ads are replaced with
non-skippable ad
created by youtuber.
TV ad played between
3pm-8pm
Radio Ads play
between 10am-2pm &
9pm-1am.

The television
advertisements are
played between
10am-2pm &
9pm-1am.

Competition closes for

competition laptop
winners

Radio ads played

between 10am-2pm

Radio ads played

between 10am-2pm

Radio Ads play from

9am-9pm

Final TV Ads play

between 11am-4pm
Winner is announced