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Criteria

Content

Written
Presentati
on

Research
Quality

Visual
Appeal

weight

Task Description:

Rubric for Brochure


You are tasked to make a brochure containing all information about Fiber Optics. Your
will be graded according to the following criteria: content, written presentation, resea
and visual appeal.
Professional

Adequate

Needs Work

Unsat

Demonstrates in
Demonstrates
Demonstrates little
depth understanding
understanding of
understanding of
of topic
the topic
topic
50% Accurately utilizes
Employs research
Employs research
researched
information with an
information with a
information in the
adequate degree
fair degree of
brochure
of accuracy
accuracy

Lacks
unders
topic
Reports
most b
the inf

Well organized
content
Attractive and welldesigned format
Clear and easily
understood message
20%
Computer generated
with strong visual
appeal

Content is
organized
Format is adequate
Message is
sufficiently
understood
Computer
generated with
acceptable eye
appeal

Unorgan
conten
Hard to
Messag
unders
tenden
wande
Handwr
compu
genera
little or
or skill

Five sources used


Use of reliable
sources
15% Accurate analysis of
research

Three sources used Two sources used


Sources have some Questionable
reliability
reliability of
Adequate analysis
sources
Basic information
of research
with questionable
accuracy

Imaginative; original Creativity is


Use of graphics make
acceptable
15%

Use of graphics
the message come
alive
adequate to
present message

Content lacks
organization
Format is difficult to
follow and poorly
organized
Message not clearly
understood
Computer
generated but
poorly designed

Little creativity
used
Poor selection of
graphics

Less tha
source
Little re
source
Inaccur
inform

No origi
Graphic
in with
messa

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