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Employee Satisfaction on Hyundai Motors
KC Hyundai, Srinagar
Submitted To:
Mr. Aijaz Ahmad
:- 14036135044
And
Sheeba Shah
Enrollment No. :- 14036135030
SSM college of engineering and technology, Parihaspora Pattan
Introduction:Corporate Name
Hyundai Motor
Company
Date of Establishment
Date of Listing
CEO
June 28,1974
Auto Manufacturing
Paid- in Capital
Fiscal Year-end
December
Asset
birth, the Hyundai Motor Company signed a technologyshare agreement with Ford in 1968. Soon after Hyundai's
access to Ford's resources, the first Hyundai car was
developed: the Cortina. This model was quickly followed
by the release of the Pony, Hyundai's first entirely Korean
designed and built model. Its blueprints however, were
not all-Korean, the company having used Japanese
technology from Mitsubishi to develop the car.
Japanese constructors at the time had already developed
wide range of models, many of which were exported
worldwide, mainly to the US and South America. The Pony
model was the first Hyundai to be shipped overseas in
1975.
However, Hyundai would only cross US borders later,
in 1986, with the release of the Excel. The subcompact
car was an instant hit with its fairly small price tag
accounting for most of its popularity. The Excel was such
a hit that it sold in over 100,00 units in the first seven
months.
This was the last automobile that Hyundai produced
before resorting to their own technology in 1988. The
Sonata was their first born, a mid-seize car that marked
the beginning of a new era. Despite the steps the
company had taken into building a strong brand image,
the reputation Hyundai had previously collected was lost
because of poor quality and reliability complaints.
As soon as the 90's came, Hyundai was short of air
on American territory, struggling for one last gasp.
Instead of retreating, the company made massive
investments in new design and technology. By the time
Maximum power
110@4,000
Maximum torque
24@1,900-2,750
Engine description
1.5l 110bhp CRDI
with VGT
Turning radius
5.05m
No. of cylinders
4
Drive type
FWD
Turbo charger
No
Super charger
No
Valves per cylinder
4
Compression ratio
17.8:1
Fuel supply system
CRDI
Gear box
5 Speed
Steering gear type
Rack & Pinion
Capacity
Seating capacity
5
No. of doors
4
Length
4310 mm
Width
1695 mm
Height
1490 mm
Ground clearness
170 mm
Wheel base
2500 mm
Kerb weight
1173 kg
Gross weight
1650 kg
Front headroom
995 mm
Rear headroom
935 mm
Front legroom
1120/925 mm
Rear legroom
835/625 mm
Fuel tank capacity
(liters)
45
Cargo volume
352 liters
Tyre size
175/70 R14
Tyre type
Tubeless Radial
Alloy wheel size
14 inch
Wheel size
14x5.0J
Comfort
Air conditioner
Yes
Power steering
No
Rear AC vents
No
Engine Start/Stop button
No
Remote trunk opener
Yes
Remote fuel lid opener
Yes
Accessory power outlet
Yes
Transmission type
Manual
Adjustable seats
Yes
Cassette player
No
CD player
Yes
CD charger
No
DVD player
No
FM/AM radio
Yes
Remote control
No
Front speakers
Yes
Rear speakers
Yes
No
Yes
Yes
Yes
No
Yes
Yes
No
Yes
No
No
No
No
Yes
No
No
Yes
No
Yes
Yes
Rear camera
Front brake type
Ventilated Disc
Rear brake type
and Drum
Others
Bore x stroke
Country of assembly
India
Country of manufacture
India
No
Disc
9,15,125
20.8 KMPL
24.8
Diesel
1396 CC
88.7
219.7
-2,750rpm
(0-100KMPH)
Maximum power
bhp@4,000
Maximum Torque
nm@1750
12.2 seconds
88.7
219.7
-2,750rpm
Engine description
88.7 bhp
Diesel
Turning radius
meters
No. of cylinders
Drive type
Turbo charger
Super charger
Values per cylinder
Compression ratio
Fuel supply system
Gear box
Steering gear type
and Pinion
Capacity
Seating capacity
No. of doors
Length
Width
Height
Ground clearness
Wheel base
mm
Fuel tank capacity
(liter)
Cargo volume
1.4 liter
16V U2
Engine
5.2
4
FWD
No
No
4
17.3:1
CRDI
6 Speed
Rack
5
4
4375 mm
1700 mm
1475 mm
165 mm
2570
43
465 liter
Tyre size
Tyre type
Wheel size
Comfort
Air conditioner
Power steering
Rear AC vents
Engine start/stop button
Remote trunk opener
Remote fuel opener
Accessory power outlet
Transmission Type
Automatic
Foldable rear seat
Adjustable seats
Cassette player
CD player
CD charger
DVD player
FM/AM radio
Front speakers
Rear speakers
Bluetooth connectivity
Integrated two din audio
USB and AUX input
Automatic climate control
Air quality control
Voice Control
Fabric upholstery
Shock absorbers type
filled
Vanity mirror
Glove box Cooling
Bottle holder
Door
185/65 R15
Tubeless
15 inch
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Gas
Yes
Yes
Front and Rear
Front suspension
Strut
Rear suspension
torsion Beam
Safety
Anti lock Braking system
Parking sensors
Centre locking
Driver Air bag
Passenger air bag
Front side air bag
Rear side air bag
Rear seat belt
Seat belt warning
Crash sensor
Door ajar warning
Power door locks
Child safety locks
Side impact Beams
Front impact Beams
Day and night rear view mirror
Passenger side rear view mirror
Engine immobilizer
Centre mounted fuel tank
Rear camera
Front brake type
Rear brake type
Others
Bore x stroke
77.2x84.5 mm
Clutch type
Country of assembly
Macpherson
Coupled
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Disk
Disk
BSIV
India
Country of manufacture
India
Over hand
(front & rear)
Kerb weight
Fuel tank capacity
Interior Design
Dimensions
Length
Width
Height
Head room
(front & rear)
1005/970
Leg room
(front & rear)
Shoulder room
(front & rear)
1350/1340
Hip room
1295/1282
Wheel and Tyres
14x5.5/steel wheels with
175/70 R14 tyres
15x6.0/alloy wheels with
185/60 R15 tyres
Full size spear wheel
(alloy wheel on elite)
Exterior styling
Body coloured door handles
Body coloured side mirrors
Body coloured front and
Rear bumpers
Side repeater in exterior mirrors
Wheel size
Wheel type
Technology
815/655
1515 kg
45
1808 mm
1404 mm
1244 mm
1074/-
No
Yes
Yes
Yes
Yes
Yes
Yes
14 inch
tubeless
Sound system
AUX audio input jack
MP3/WHA/CD player
FM/AM tuner
Steering wheel audio remote
Control
6 speakers including 2
Front tweeters
Bluetooth connectivity
USB audio input with digital
(IPOD compatibility)
Roof mounted aerial
Performance
Manual
1183/1565
Automatic
1011/1585
Engine
Configuration
tranivore front
Cylinder capacity
Value system
twin
cam
Max- power
@5500
Max- torque
Bore x stroke
74.99 mm
Compression ratio
No. of cylinders
Fuel system
electronic
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
11211149-
Mounted
1.4L
16 value
Overhead
73.5
136 @4200
77 x
10.5:1
4-in-line
Multi point
Fuel injection
91rpm UCP
Transmission
Manual
Automatic
electronic
6 Speed
4 Speed
HiVEC
1515 kg
45
1808
1404
1244
Yes
No
Yes
14
tubeless
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
11211149-
driving
Cylinder capacity
Value system
twin
cam
Maximum power
@5500
Maximum torque
@4200
Bore x stroke
mm
Compression ratio
No. of cylinder
Fuel system
point
`
fuel
Injection/91rpm
Transmission
Manual
Automatic
Speed electronic
HiVEC
Mounted
Front wheels
1.4L
16 value
Overhead
73.5
136
77 x 74.99
10.5:1
4-in-line
Multi
electronic
ULP
6 Speed
4
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Company profile
Who We Are
Hyundai Motor India Limited (HMIL) is a wholly owned
subsidiary of Hyundai Motor Company (HMC). HMIL is the
largest passenger car exporter and the second largest car
manufacturer in India. It currently has ten car models
across segments Eon, i10, Grand i10, Elite i20, Active
i20, Xcent, Verna, CRETA, Elantra and Santa Fe. HMILs
fully integrated state-of-the-art manufacturing plant near
Chennai boasts advanced production, quality and testing
capabilities.
HMIL forms a critical part of HMCs global export hub. It
currently exports to over 92 countries across Africa,
Middle East, Latin America, Australia and the Asia Pacific.
HMIL has been Indias number one exporter for the last
10 years consecutively. To support its growth and
expansion plans, HMIL currently has 445 dealers and
more than 1,100 service points across India. In its
commitment to provide customers with cutting-edge
global technology, Hyundai has a modern multi-million
dollar R&D facility in Hyderabad. The R&D center
endeavors to be a center of excellence in automobile
engineering.
COMPANY PROFILE OF HYUNDAI
SINCE 2005 Hyundai forklifts Australia has been a
successful part of the global equipment network for
Hyundai heavy industry. As we continue to evolve and
pursue excellence.
As stated in our mission statement, our customers and
environment are the central focus of our business we
work with our customers, striving to provide you with the
m
aterials handling requirements from small pedestrian
machines through to our 25 tonne container handlers.
Our new warehouse range will be supported by the same
factory warranty as our existing range, providing our
: Auto Manufacturing
Asset.............................
2
Company profile........................................................27
Who We Are...............................................................27
COMPANY PROFILE OF HYUNDAI............................27
SINCE 2005 Hyundai forklifts Australia has been a
successful part of the global equipment network for
Hyundai heavy industry. As we continue to evolve and
pursue excellence.........................................................27
As stated in our mission statement, our customers and
environment are the central focus of our business we
work with our customers, striving to provide you with
the quality products and services that meet your
production needs and make your business more
prosperous....................................................................27
Our equipment is designed to be economical and
ergonomic with outstanding performance. Fuel
efficiency, easy maintenance and operator comfort are
all top priority in a Hyundai machine. We also offer a
standard warranty that is best in the industry and our
comprehensive Hyundai intelligent management system
(HIMS) to ensure your customer satisfaction and
optimum equipment performance................................27
Our product lines and customer service tools are
constantly being improved and expanded including the
introduction of our new range of warehousing
equipment in mid 2016. This series focuses on quality
and now brings Hyundai to the industry forefront able to
support all of our customers materials handling
0 - 5th in 50 years
The power of new thinking has helped Hyundai become
the world's fifth largest motor group in less than fifty
years,
selling
4.05
million
vehicles
in
2011.
In 1967, in an innovative arrangement, Chung Ju-Yung
started the Hyundai Motor Company to build the Cortina
in
Korea,
in
association
with
Ford.
Smart enough to realise world-class expertise could
unlock lucrative new markets, Chung hired former Austin
Morris boss George Turnbull in the 1970s to lead
development
of
the
very
first
Hyundai
car.
Within two decades Hyundai was exporting in volume, to
the huge US market among others.
4)People:
We believe the future of our organization lies in the
hearts and capabilities of individual members and
will help them to develop their potential by creating a
corporate culture that respects talent.
5)Globality:
We respect the diversity of cultures and customs,
aspire to be the worlds best at what we do, and
strive to become a respected global corporate
citizen.
The statement is customer oriented, which means
that Hyundai focuses on customer needs rather than
on what products to produce or services to offer.
Nonetheless , the mission does little to address all
the important information about the business to the
public. It also does not fully reveal Hyundai core
purpose and serves poorly as a communication tool.
HYUNDAI
EMPLOYEE
BENEFITS AND
ADVANTAGES:
Hyundai offers benefits that are competitive and
focused on the wellbeing of our employees. Designed
to promote a healthy life/work balance, our
substantial benefits package includes the following
benefit options and more:
1)Health care benefits:
Medical, prescription, dental and vision insurance.
2)Paid time off:
Vacation, holidays, and sick time.
3)Survivor benefits:
Life and business travel accident insurance.
4)Income protection benefits:
4. Grandparents/ in laws
Employee generation E- plan certificates must
verify relationship to buyer and confirm
eligible family conditions above. Any fradulant
E- plan sales outside of the immediate family
will be subject to disciplinary actions up to and
including termination.
Customer must present their E- plan certificate
to a participating dealer in order to receive the
discount.
Customer name on the Hyundai circle
customer certificate listed on the purchase
agreement.
2)Obtain your E- plan coupon:
Log into the Hyundai circle website and select
your company affiliation.
Enter your employee id and password.
Choose the correct plan
Enter your customer information
E-mail confirmation with E- plan pin number will
be in your inbox.
3)Insurance
You must carry full coverage insurance with no
more
than
a
$500.00
deductible
on
comprehensive and collision with minimum
liability of $300,000/ $500,000/ 50,000
STRENGTH:
1)
2)
3)
4)
5)
6)
7)
8)
9)
OPPORTUNITIES:
1)
Manufacture low price and fuel efficient cars for
third world countries.
2)
Enter into untapped markets.
3)
Joint venture to open assembling plants.
4)
The fuel prices are increasing therefore; its right
time for Hyundai to start focusing on manufacturing
hybrid cars.
5)
It should launch its electric cars ahead of other
competitor to get first move advantage.
6)
Provide training to dealers to improve customer
service.
7)
Boosting fuel efficiency.
8)
Increase production efficiency of manufacturing
plants to increase global sales.
THREATS:
1) Conflict between south and north korea could
impact the largest production facility of Hyundai
2)
3)
4)
5)
6)
Natural Advantages
1) Demanding nature of KoreansThe demanding nature of Korean consumers is an
example of a natural advantage. Lee (2010) explains
that many companies use south korea as a product
testing ground as consumers in the country are
believed to be the most demanding globally. In order
to satisfy the domestic company, it will push the
company to seek continual product improvement
that can provide a competitive advantage over
competitors globally.
2)Weak currencyThe weak Korean won in the past years is also a
natural competitive advantage for Hyundai. The
favorable international exchange rate reduces the
price for exported cars to consumers globally. Ihlwan
(2008) describes affiliate, kia, motors.
3)Effective laborThe country has an abundance of cost effective labor
and knowledhe workers with lower wages than other
advanced economies. The presence of such labor
forces and human resources in the country is a
comparative advantage for Hyundai.
ACQUIRED ADVANTAGES:
In addition to the natural advantages that Hyundai
employs to succeed there are also a number of
1)
Consistent values:
In some organizations, employees observe
that core values appear to be abandoned
2)
3)
4)
5)
6)
7)
feedback is now.
2. Likelihood to recommend
3. Likelihood to stay
4. Employee loyalty
Research shows that employee attitude
are a better predictor of future employee
behavior than past behavior. Employee
retention surveys are specifically
designed to accurately measure attitudes
that affect real business metrics. Like
employee retention rates and turnover.
Employee retention survey results data is
useless without insightful analysis.
EMPLOYEE SATISFACTION SURVEY _ PROS
AND CONS OF DIFFERENT ENVIRONMENT
DRIVEN SATISFACTION SURVEY:
1)IN CONDUCIVE ENVIRONMENT
a) More impact
b)Innovative ideas
c) Employee motivation is high
d)Reactive
e) Employee loyalty
f) Talent enhancement
g)Motivated managers
h)Communications channels are open
i) Overall satisfied employee
2)IN RETENTION SCENARIO:
a) Lesser impact
b)More grievances
c) Low employee motivation
d)Proactive
e) Employee retention
f) Talent retention
g)De- motivated employees
h)Poor working environment
i) Communication is informal and in
forms of rumors
j) Irritate employee
STEP 2:
DESIGNING A EMPLOYEE SATISFACTION
SURVEY:
DO*S:
1. Customized as per the company or
department requirements.
2. Periodically there should be reviews of the
projects based on which the questionnaire
can get some meat
3. There should be clear communication that
the employee who has filled the
questionnaire will be kept anonymous.
4. To get valid information for building the
questionnaire we should try to get the
information from the key client groups who
interact
5. After the first cut of the draft is launched
there should be heavy marketing by the
employee satisfaction survey team. They
should hit the floor to meet the
6. If required it can be customized at a
particular vertical
7. Involve the whole top management in the
survry process.
STEP 3:
1. Selecting the methodology for your employee
satisfaction survey.
2. There are two primary methodologies for
conduction employee satisfaction surveysinternet and paper-and-pencil
STEP 4:
1. Proofing and testing the employee satisfaction
survey.
2. After the test has been prepared it should be
administered on a sample group to check its
validity.
STEP 5:
MARKETING OF EMPLOYEE SATISFACTION
SURVEY TO THE EMPLOYEE
To market the employee satisfaction survry we
need to:
1. Determining the target audience
2. Creating awareness of the product or
service.
3. Communicating the benefits of the product
or service.
4. Letting people know how to obtain the
product or service
5. Assign a champion for the survey who will
be mode of communicating the employee
satisfaction survey to all
STEP 6:
EMPLOYEE SATISFACTION SURVEY RESULTS:
It is astounding how much data can be
created by a survey. Each scale has multiple
possible answers, each of which must be
reported along with each items average
scope there are results for various
subgroups and there is statistical analysis.
The data must first be packaged into
CHUNG-MONG-KOO
Net worth:
Education:
Parents:
Chung-Ju-Yung (Father)
Siblings:
Chung-Mong-Joon
(Brother)
Chung-Mong-Hun
(Brother)
Chung-Mong-Il
(Brother)
Chung-Mong-Kun
(Brother)
Chung-Mong-Pil
(Brother)
Chung-Mong-Yoon
(Brother)
Chung-Mong-Woo
(Brother)
(SOURCES OF DATA
Primary date:
Primary data are those which are collected a fresh and for
the first time and thus happen to be original in character.
It was collected through questationnaire and personal
interviews.
CORRELATION MATRIX
Component
1
Which model of
.691
.171
.277
=229 =06
1
.123
.354
=347
.587
-005
.217
.360
.371
.425
=092
=005
.217 .184
.360 .111
.371 .430
=30
2
=092
-424
-347
Preference for
-207
choosing particular
car
.085
.335
-342
.568
.257
=424
.610
.258
.610
.258
=20
4
.023
provided by the
company
.615
Do you prefer
Hyundai Insurance
.213
.482
=219
=219
.244
=086
=086 .054
-223
.531
.419
.379
.488
.389
.389
=318
.581
.581
.059
serviced
Do you find easy
.216
availability of spare
parts
Would you like to
recommend the
Hyundai car to your
friends relatives?
In which sector do you
think/feel Hyundai
should improve?
Would you like to re
purchase the
Hyundais car?
Extraction Sums of
Squared Loadings
% of
Cumulative Total %of
Cumalative
Varianc %
Varianc %
e
e
1.848 15.403
15.403
1.727 14.388
29.791
1.403 11.693
41.484
1.359 11.328
52.813
1.026
8.547
61.360 1.026
61.360
.960
8.004
69.364
.862
7.185
76.549
.729
6.076
82.625
.703
5.861
88.486
10
.629
5.244
93.730
11
.457
3.810
97.540
12
.295
2.460
10.000
8.547
CONCLUSION
It has been observed that most customers are satisfied
twith pre sales services similarly most of these customers
are dissatisfied with the post sales service which is the
matter of concern for the company. Hyundai needs to
improve some parts of products specifically the interiors.
High customer satisfaction level helps the company to
retain its existing customer as well as generate new
customer through word to mouth publicity.
Customer satisfaction index is a good tool to make
improvements in the products and services of the
company. And therefore should utilize carefully and kept
as Confidential as possible.
SUGGESTION
After conducting the survey and knowing the market. I
realized that:
The company should keep in mind the need of young
generation
Company should improve the promotion strategy of
product.
Company should improve the promotion strategy of
Add-on services.
It will be beneficial for the company to make the
warehouse near to the showrooms and there should
be roof facility, adequate security facility in the
Warehouse.
for
QUESTIONNAIRE
Name
..
Address
.
Contact No.
...
1. Which Model of Hyundai are you using?
Car:-
d) 4-5 years
a) Comfort
b) Mileage
c)Feature
d) Performance
e) Looks
f) Price
b) Mileage
c)Feature
d) Performance
e) Looks
f) Price
b) Good
c) Average
d) Below Average
b) Good
d) Below Average
b) Quality
d) Others