Changing your behavior is hard.

Luckily, there is a scientifically proven way to do it that gives you the best chance
of success.
Anyone who is trying to change their behavior without understanding this science
needs to stop, now. Read up on the science. Learn to do it the more effective way.
Then, start again, with better strategies, and create the life youve always wanted.
Heres the other thing you should know: behavior change is hard. Hard like algebra.
You will work on it for a while before you get to that dream-life. What is a while?
Years.
But thats okay. The secret of self-development is that everybody has to work hard
and put in a lot of work, if they want to achieve something great.
It just so happens that here at Fierce Gentleman we believe that every man is
destined for greatness.
So, below we give you the keys to greatness: 10 scientific keys you need to
change anything in your life.
Of course, information alone does not lead to life change. (Thats one of the keys.)
But never before has so much high-quality, scientifically-validated information been
available for free, to anyone, to get their path started:
10 Scientific Keys to Change Any Behavior
1.
Willpower is weak. Environmental influences are much more important than
willpower. (1,2)
2.
Information does not lead to action. Emotions lead to action. (Tweet this)
This one is harder to back up with scientific studies, but it has long been my personal
experience.over 8 years of studying both my own behavior, and the behavior of
others who Im trying to help. Information allows us to know in which direction we can
go, but ultimately, emotions motivate us to take action. See also (2)
3.
The Internet destroys your ability to focus. Unless youre reading higherlevel long-form articles, like this one. Read the book The Shallows by Nicholas Carr.
4.
Facebook makes you unhappy. Delete your account (unless youre using it
for business.) (3)
5.
Todays processed foods are engineered to flood the reward centers of
your brain, and potentially trigger food addictions that will wreck your health
and wellbeing. Eat vegetables instead. (4,5)
6.
Exercise makes your brain bigger. It also gives you more self-control, lifts
depression, and stamps out anxiety. (6)
7.
Meditation makes your brain bigger. It also gives you more self-control, lifts
depression, and stamps out anxiety. (7)
8.
Give up alcohol. The breakdown of alcohol in your body creates toxins that
the body has to remove. It is also extra calories that will contribute to extra fat
storage. The additional toxic load can make you sick. And drinking and driving or just
being out around other drunk drivers can kill you. Give up alcohol. (1o)
9.
Take time off work. Overwork drains your willpower and makes you stressed
and sick. (Personal experience, common sense.)
10.
Maximize neurotransmitters oxytocin, GABA and serotonin. Minimize
activities that have you chasing the dopamine dragon. Activities that stimulate
dopamine: shopping, gambling, pornography, binge eating. Activities that stimulate
serotonin, oxytocin & GABA: getting a massage, swing in a hammock, spending time

with loved ones, meditating, praying, listening to music, reading. (See The Willpower
Instinct.)
Ready for more?
Click here to get the full ebook with 23 principles
(No email required)
Each of the above 23 principles could be a textbook in its own right, given the
amount of research that has been done in that area and there is
much, much more to be said about how to actually implement changes using these
principles in your own life.
But the information is out there. There is enough knowledge freely available
tocompletely change your life and make it into whatever you wish if you are able
to take action.
As I used to say when I was working with adult students, There are tons of ways
to be an F student, but only a few ways to be an A student.
Whenever I study another person who is really achieving greatness in life, I see them
doing one of a small number of very similar things.
If you do the things they do, you will get the results they get.

SOURCES
Im a behavior change professional. Ive spent my entire professional career helping
people change things in their lives: ability to focus, study habits, success habits,
corporate performance, brain function.
Ive read tons of books and research articles on the subject of willpower, habit
formation, interpersonal neurobiology, and cognitive science, and Ive been involved
on the ground-level of helping other people change their patterns, habits, and lives
for over 10 years.
So although the majority of the above assertions are backed by solid science, a few
of them, marked personal experience are just from my own experience with over
500 individuals and their life-change journeys.
If youre interested in further reading, see the excellent books, articles and
presentations below.
The Willpower Instinct by Kelly McGonigal
The Power of Habit by Charles Duhigg
Review this brief presentation on Tiny Habits by BJ Fogg
1. Paper The Physiology of Willpower: Linking Blood Glucose to Self Control;
see also studies by Baba Shiv at Stanford
2. Switch: How to Change Things When Change is Hard
The Shallows: What the Internet is Doing to Our Brains by Nicholas Carr
Facebook Use Predicts Decline in Subjective Well-Being in Young Adults
4. Evidence for sugar addiction
5. Daily bingeing on sugar releases dopamine
6. Spark: The Revolutionary New Science of Exercise and the Brain by John
Ratey
7. A whole host of studies on how meditation increases cortical thickness
8. Ahluwalia & Burnkrant, 2004; Burnkrat & Howards, 1984; Hotgraves &
Yang, 1990; Sheldon et all 2003.
9. Literature review of effects of sleep deprivation on decision making

10. http://www.cdc.gov/alcohol/fact-sheets/alcohol-use.htm