II.

MARKETING PLAN

A. Market Description and Coverage

AQUAREAL is owned by Engr. Emmanuel Casal and they already have a second
branch at Real Street, Tacloban City while the main branch is at Brgy. 95 Caibaan,
Tacloban City. The business offers clean drinking water for consumers and a good
delivering service. AQUAREAL is one of the most demanded quality product for safe
drinking water in Tacloban City.
Tacloban City has grown its population ever since and in order to meet the
demand of consumers AQUAREAL is going to open its third branch soon not only here
in Tacloban City.

B. Demand Analysis
The table below shows the consolidated historical demand of AQUAREAL
purified drinking water from the year 2013-2015.

Consolidated Historical Demand of AQUAREAL

AQUAREAL PURIFIED DRINKING WATER
YEAR
2013

16,330

2014

40,560

2015

46,800

The table below shows the projected demand of AQUAREAL and the demand is
increasing yearly.

Projected Demand of AQUAREAL Purified Drinking Water

YEAR

PROJECTED DEMAND

2017

61,893

2018

71,177

2019

81,854

2020

94,132

2021

108,252

C. Supply Analysis

The table below shows the consolidated historical supply of AQUAREAL purified
drinking water from the year 2013-2015.

Consolidated Historical Supply of AquaReal

AQUAREAL PURIFIED DRINKING WATER
YEAR
2013

18,650

2014

42,120

2015

48,360

The table below shows the projected supply of AquaReal and the supply is increasing
yearly.

Projected Supply of AquaReal Purified Drinking Water

YEAR

PROJECTED SUPPLY

2017

63,956

2018

73,549

2019

84,581

2020

97,268

2021

111,858

D. Demand and Supply Gap Analysis

The table below shows the demand and supply gap of AQUAREAL purified
drinking water for the years 2016 to 2020.

YEAR

DEMAND

SUPPLY

DEFICIT

2017

61,893

63,956

2,063

2018

71,177

73,549

2,372

2019

81,854

84,581

2,727

2020

94,132

97,268

3,136

2021

108,252

111,858

3,606

E. Proposed Marketing Program

The proposed marketing programs helps the business to be introduced to the

market. These are the following:

Product

The product of AQUAREAL is a clean and safe drinking water made

especially for consumers.

Price
P30 for delivery
P25 for pick up

Place
The location of AQUAREAL is in Brgy. 95 Caibaan. It is near a market and
is inside an Apartelle where there are a lot of people that can be their
customer.

People
Theyre target market are the people of Brgy. 95 Caibaan and the people
inside the Apartelle. They also target the people living in the subdivision
near them which is the GB Homes Subdivision and Beriso Heights.
AQUAREAL has 5 re-fillers, 6 delivery men, an assistant administrator and
a cashier.

F. Sales Promotion and Advertisement

Free Delivery Services

They offer free delivery services for the customers.

Cash Discounts
Cash discounts are available to regular and PWD and senior citizens. Also
customers who go directly to the station has a P5.00 discount for every
jug.

Posters
They have posters around selected parts of the city and tarpaulins in their
delivery vehicle.

G. Channel of Distribution

For pick up.

AQUAREAL

For delivery.

Customer