HRT 226- ONA Event Execution Fall 2016

Request for Proposal

Humber Short Duration Trip Fundraiser
Background:
Humber College offers numerous global study opportunities, reflecting the growing
internationalization of education and internship opportunities. These experiential
learning global adventures help broaden the students horizons and provide
professional development opportunities. Each year, the School of Hospitality,
Recreation and Tourism offers short duration trips that are 10 - 14 days in length
and travel in May or June. They are not connected to curriculum however they are
focused on experiential learning. Trip destinations may change each year and are
championed by faculty in the School of HRT. The cost of the trips average $2500 to
$3000 per student.
In previous years, each group of students who are selected to go on each trip have
been responsible for fundraising for their trip. To assist and streamline this process,
this year for the first time, the School of HRT is earmarking events to fundraise for
these trips.
The trips in 2017 are Peru, Australia, Nunavut and Las Vegas. This RFP is
specifically for the Las Vegas trip.
The Las Vegas trip is focused on the Event Management and Hospitality
Management programs.
The dates of travel are June 18 - 24, 2017 6 nights. The content of the trip
includes the MPI World Education Congress. Approximately 20 30 students will
attend with 2 faculty. This trip will open the students eyes to employment
prospects outside the GTA and unique networking opportunities with industry
professionals. Once the students have been confirmed (early November), these
students are to also participate in the fundraising event.

Objectives:
The objectives of the 2017 event are:

To raise $2,500 for the Las Vegas Short Duration Student trip
Provide opportunities for the students traveling on this trip to contribute to
the
Increase awareness of the trips and the education regarding

Estimated Attendance: 80
Target Audience: Humber faculty and students, family and friends
Date: Thursday, December 1, 2016 tentative 530pm -830pm
Venue: The Humber Room note that the venue has been reserved for this date.
Event Format Ideas

HRT 226- ONA Event Execution Fall 2016

Interactive
Wing night
Awareness re Las Vegas trip

Budget
Self-financing event
The following elements are to be included:
Develop an event to meet the objectives
Creative/Theme of the event
Communication Plan - promotion including Social Media and Media Releases
Save the Date, invitation and online ticket sales
Event website
Venue management
Onsite activities- possibly draw prizes.
Trip awareness content
Entertainment
Food and Beverage (wing night)
Sponsorship
Budget Management including Final Reconciliation
Onsite execution
Event evaluation/survey
Post event stewardship of guests and sponsors
Post-event debrief , Event Binder and Legacy Report
Client Briefing and Proposal Submission:
In class briefing Thursday, September 13, 2016 at 4pm
In class Client presentation -TBA
Proposal to include:
Objectives of event
Creative re theme, slogan and graphic
Promotion and marketing recommendations
Invitation guest list resource recommendations/target audience
Outline agenda of event
Recommended ticket price
Budget include draft outline with suggested areas of expenses and income
Sponsorship suggestions
Written proposal and PowerPoint presentation
Client
TBA
Trip Student Leader and/or Faculty Leader

HRT 226- ONA Event Execution Fall 2016