Вы находитесь на странице: 1из 12

EXECUTIVE SUMMARY

Best Price Modern Wholesale Store is a part of Walmart which came in joint venture with
Bharti Group with 100% FDI in wholesale to Reseller, HORECA( HOTELS,
RESTAURANT and CATERING) and O&I ( ORGANISATION and INSTITUTION).
I carried out my project in order to increase the the market potential of Best
Price in Raipur City. In Raipur there are a lot of small retailer, hotels, restaurants,
organizations and institutions who purchase goods at bulk in wholesale and use it for
reselling and other business purpose. So there was a wide scope of market available for
Best Price Modern Wholesale Store.
I started my project by accumulating prospects for my store then I worked on
conversion of my prospects into members. Identifying the needs of the customers and
bridging the gap between the customers expectation and the available resources.
The biggest challenge for me was to highlight the store as it was new of its
kind in the area.

LIMITATIONS OF THE PROJECT


This project has faced some of the limitations. As limitations could impure the
projects transparency & its authenticity, it was necessary to minimize the
limitation to some extent. Some of the limitations cannot be minimized whereas it
was possible in some cases and due steps were taken to increase the reliability of
project.

LIMITATIONS

1. Due to time constraints, a sample was chosen on the basis of convenience


so as to be the representative of total retail shops, for Lemar.
2. Language barrier being one the main constraints in data collection process.
3. Poor feedback from some of the retailers was a hustle in carrying on the
research work effectively. It was observed that some of the employees at
Lamar super market responded partially while some refused to cooperate.
4. Giving excuses like lack of time hampered the performance.
Retailers were giving vague information. Also some time they were giving information
on the basis of their personal judgment.

LemarsupermarketchainisNorthCyprusspioneeringshoppingcentrewithitswidespreadbranches.First
LemarsupermarketchainmettheconsumersinGaziMagusa,inAugust1997,andasaresultoftheintense
interestoftheGaziMausapublic,Lemarsupermarketchainexpandedrapidlytoatotalof10branches
LemarSupermarketsistheleaderofthesupermarketsectorinTRNC.
ThemainreasonbehindthegrowthofLemarSupermarketsisitsqualityproducts,economicpricepolicy,
productrange,andaboveallitscustomersatisfaction.
LemarSupermarketspresentsthevariousproductsoflocalandforeignfirms,aswellastheproducts
manufacturedbyLeventGroupofCompaniesinhealthyandhygienicconditionstotheconsumers.

Apartfromcustomaryproductdepartments,fruitvegetabledepartment,giftandvariousgarment
departments,slippers,shoes,toysdepartmentsanddelicatessendepartmentstattractstheinterestofthe
consumerswhoseekdifferentandqualityproducts.
Thecafesthatarepresentinsidethemarketarealsovisitedbythepeoplewhowanttoescapetheshopping
tirednessorwhowanttorelax.InLemarSupermarkets,whereapproximately55000productsare
displayed,550friendlyemployeesgiveservice.
Lemar,whichisaninstitutionopentonewideasandtothedevelopmentofcurrentprojects,improvesitself
inaccordancewiththedemandsoftheconsumers.

LemarCineplex
LemarCineplex,whichwasestablishedin1999,givesservicewithits2loungesinLefkoa,2loungesin
Girneand1inGzelyurt.

LemarCineplex,aimsatpresentingtothecinemaaudience,thenewestfilmsoftheseasononthefirstday
theyarereleased.
Lemarcinemasarethebestinthecountry.

Lemar Caf
Itisagreatenvironment,inwhichchildrenandspousescanspendtimeduringshopping,wheretheycan
relaxorhaveachat.InLemarCaf,locatedinLemarmarkets,avarietyofcold/hotdrinksandappetizers
arepresented.

BurgerCity
BurgerKing,whichisoneofthebiggestfastfoodchainsintheworld,establishedbyJamesMcLamore
andDavidEdgertonin1954,metthepeopleofTRNCundertheumbrellaofLeventGroupofCompanies.
BurgerCity,whichistheleadinginstitutionofthissectorinTRNC,hasbecomeanindispensableflavor
andoneofthemuchfrequentedplacesinashorttime.BurgerCity,whichgivesservicetotheconsumerin
Lefkoa,GaziMausaandKaraolanolu,hasmanagedtobecomeclosertotheconsumersthroughits
packageservices.Alongwithitspackageservice,BurgerCityalsoattractstheinterestofthepublicwithits
luminousandcleanambiance;andyoucanseecostumersofallagegroupsintherestaurants.
ThemostprominentroleinthesuccessofBurgerCityarethehighqualitystandardsitemploysitshygiene,
productionharmonizedwiththeenvironmentandnature,itsrichassortments,aswellasitstrainedstaffand
flavor.

Lemar is a supermarket chain which operates in Northern Cyprus.[1] [2] Lemar is one of the
only supermarket chains in Northern Cyprus,[3] and it is the largest one.[4] As of January
2015, Lemar has 15 stores in Cyprus.[5] Lemar was established in August 1997 in Lefkoa,
Northern Cyprus. Competitors include supermarkets such as Tempo, Supreme and
Starling. Fresh fruit and vegetables are sold,[1] which are sourced from local farms. The
subsidiaries of Lemar are Lemar Cineplex, Lemar Caf and Burger City. Burger City is a
fast food hamburger restaurant chain that has seven stores in Northern Cyprus.
The Lemar group is one of the few that can compete with those in
South Cyprus. It employs 600 staff directly and provides employment
for many suppliers.
As LEMAR (Levent Gda (Foods) Ltd.), the first key to our success is "human". Since
our establishment, the point reached in the TRNC and of course all of our employees
have a great share in success.
Levent is one of the players of the group of companies and LEMAR supermarkets, the
biggest chain store of the island; The aim of the company is to raise the standards in the
field of supermarkets where it is active and to maintain sustainable quality, respectability
and leadership in the sector with an understanding of customer satisfaction.
LEMAR Human Resources aims to develop systems that will provide continuous
improvement, education, motivation and management of human resources that will create

a competitive advantage in the realization of these strategies and institutional principles.


Our main task is to establish and implement the objective Human Resources systems that
serve employee happiness and commitment, which are in line with company strategies
and values.
OUR VALUES:
Skip Navigation LinksLemar Supermarket K.K.T.C. On the basis of its
strong position in the market lies a qualified democratic environment
with common moral and human values as well as a shared democratic
environment based on Labor and Labor legislation.
Lemar aims to satisfy its customers by continuously developing with its
employees and offering products and services in international quality
and standards. That is why the country aims to be a credibility,
continuity and respect symbol for its customers, its employees, its
trade and business relations.
Our clients are paramedical.
Our employees are our main capital.
We work with our suppliers with win-win principle.
We have our corporate principles and values.
In order to realize our company's goals and objectives, we will best
fulfill our dedication.
We always protect our company's rights and interests.
We respect the environment and nature.
We never compromise our company's loyalty and honesty.
Innovation and change are open, lifelong learning is our basic
philosophy.
We are solution-focused, we do not see problems as a source of
conflict.

We work together with team spirit to achieve the right result.


We have a positive attitude towards constructive criticism of our
strengths and weaknesses.

Strategic advantage
In Lemar the goal of income management is to increase the
commitment, satisfaction, motivation and synergy of the employees to
Lemar.
In this direction, parallel to the strategies and targets of Lemar and
Human Resources, rewarding and rewarding models are targeted to
gain new talents, keep employees and increase performance.
In Lemar, fair wage bands were created in line with the internal
balance, taking into account business values, duties and titles so that
wage management can be achieved. When determining the position of
Lemar employees in the tape, the content of the work is taken into
account in factors such as job values and career paths.
Each task at hand has policies that are determined by taking into
consideration criteria such as the size of responsibility, job size,
professional knowledge and skill requirements, availability in the sector
and breadth of management.
It is aimed that the policies determined by participating in wage and
fringe rights researches with at least 2 independent consultancy
companies a year are at the target level compared to the current and
sectoral level.
There is a wage increase once a year. Lemar and Human Resources
strategies, sector raises, inflation expectations, and performance.
Salaries are paid over 12 months a year, at the beginning of each
month and on a net basis. Compensation and per diem are applications
like duty.
Employees are managed with annual bonus or monthly / quarterly /
semi-annual premium awarding models based on value added they will

create at Lemar.
All employees are covered by the social insurance organization.
K.K.T.C. The Labor Code is valid.
All our employees are also able to benefit from the special discount
Lemar Ailem card.

LEMARhas15branchesovertheislandnowandcontinuestoimprovetheservicethey
givetocustomers.Thesupermarketchainhasledthewayonsocialresponsibility
projectssuchasHelpthosewithCancerAssociationandanimalshelterprojects.
MemberoftheboardRustemOnkal,speakingtoKIBRISPOSTASIreporterEniz
Orakcioglu,saidthattheserviceconditionsofsupermarketschangedtothelevelofthe
publicincome;thiswasthesameinTurkey.HowevertheLEMARchainservedall
sectorsofthepublicfromlowincometohigherincomeindividuals.
LEMARhasannouncedtherewillbea20%reductionmidweekonacategoryofgoods
everyweek;forexample,onMondaystherewillbea20%reductiononmeats;the
followingdaycouldbeonvegetables.
OnkalpointedoutthatthechainisplanningonopeningabranchinBogaz,Girne
bringingthetotalto16branches.

RESEARCH PROCESS

Secondary data
Selection of
sample size
collection
Questionnaire
preparation
Primary data
collection
Data analysis

Findings and
suggestions
Limitations

Conclusion

Sampling Method Used:


The sampling method used for filling the questionnaire is Non Probability
Sampling in which Convenient Sampling was used.

METHODS OF DATA COLLECTION


Data is nothing but simply collection of facts and figures. There are two types of data:

1) Primary Data The primary data are those, which are collected fresh and for
the first time, and thus happen to be original in character. The methods used for
this Project for primary data collection are:

Interview method

Questionnaire

Questionnaire method
For the collection of primary data, questionnaire method was used in this project. A
formal list of questions is prepared, and the respondents are asked to answer these
questions. There are some merits of this method. These as under:

Merits: 1.

Low cost even when universe is large.

2.

It is free from bias of interviewer.

3.

Respondents have proper time to answer.

4.

Respondents who are not easily approachable can also be reachable.

5.

Large samples can be made.

Collection of data through questionnaire is quite popular, particular in case of big


enquiries. It is being adopted by private individuals, research workers, private and public
organizations and even by governments.
.

2) Secondary data:
These are those data, which are not collected afresh and are used earlier also and
thus they cannot be considered as original in character. There are many ways of
data collection of secondary data like publications of the state and central govt.,
website, journals, companies reports, reports prepared by researchers, reports of
various associations connected with business, Industries, banks etc. For this
project secondary data was taken from companys reports and websites.
Secondary data used for this research is:

Internet

Company in-house brochures

Literature

Personal meetings with company employees

Research Design
Type of research: Analytical research
Sources of data: Primary Data & Secondary Data

Primary Data - Questionnaire

Secondary Data Internet, company in-house brochures, literature.

Data collection method: Survey Method

Survey instrument: Questionnaire (Close Ended)

Sampling technique: Convenient sampling

Sample size: 11 customers, 15 employees, including the head of the marketing


department.
Area of survey: Lefkosa

RECOMMENDATIONS
1. Lemar Super markets should also concentrate and more link ups with
organizations and industries so as to expand their business.
2. As per customers it is found that Lemar store should increase the Credit
periods as per the customers need.
3. Lemar Store should increase the number of billing counter so as to avoid the
wastage of time at counter.
4. Lemar Super markets should give proper training session to their staff
members according to their appointed sections.