Amul turns to digital platform to sell milk products

AHMEDABAD, JUL 8:
Come Gandhi Jayanti, the icon of cooperative movement, Amul will jump to the next generation
retailing of milk and milk products. The Gujarat Cooperative Milk Marketing Federation
(GCMMF) will sell its milk products through an exclusive digital platform provided by ecommerce major Infibeam.com.
More and more consumers are shifting to e-commerce. We want to be present on all platforms.
With this digital platform, we will be able to sell even perishable product like milk online with
same day delivery. The platform will be up and running by October 1," R S Sodhi, managing
director, GCMMF told BusinessLine.
Besides the liquid milk, the other products include curd, butter, cheese, cottage cheese among
others. Initially, the service will be made available only in Ahmedabad city.
Earlier this month, GCMMF executed an agreement with Ahmedabad-based Infibeam
Incorporation to obtain online e-commerce and mobile platform with integrated logistics
framework for on-demand customer purchase of Amul Products.
Amul would not need to make changes to its existing distribution network to meet the online
demand. Infibeam will take the order and pass on to an Amul distributor, who will arrange the
quickest delivery.
"Infibeam will make a special App for Amul and manage the logistics just the same as they do it
for any other products. All the products will be supplied through our distributors as per order,"
he added. Amul already has presence across India with over 10,000 dealers and more than a
million retail outlets.
It is for the first time, Amul would sell its milk products through exclusive e-commerce platform.
Some of the Amul products are available on select e-commerce platform, but a full-fledged
exclusive online B2C segment is a first for Amul.
Ahmedabad-based e-retailer, Infibeam is engaged in providing online retail services. The NSElisted e-commerce player offers cloud-based, modular, customisable and scalable technology
platform, e-commerce infrastructure and logistics support for a diverse universe of merchants,
products and services.

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SOURCE-BUSINESS LINE
THE HINDU

Amul to expand dark chocolate capacity

AHMEDABAD, APR 25:

Even as Cadbury-makers, on Monday, inaugurated its 60,000 tons per annum (TPA)
manufacturing plant in Andhra Pradesh, Amul said it is expanding chocolate making capacity
from 7,600 TPA to 20,000 TPA by the end of 2016-17, apparently in a bid to enter competition in
a big way.
According to market observers, an indigenous Amul is currently the fourth largest selling
chocolate brand in India after the imported ones like Cadbury, Nestle and Ferrero.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and dairy
products under the Amul brand, is all set to milk the response it got for its range of Dark
Chocolates. From being harbingers of the White Revolution, GCMMF may be riding a 'Dark'
Revolution this time.
Driven by the success of its 150-gram bars of Dark Chocolates among the urban consumers, the
worlds largest milk cooperative is expanding its chocolate-making capacity from 7,200 TPA to
about 20,000 TPA by end of this fiscal at its existing manufacturing facility near Anand in
Gujarat.
R S Sodhi, Managing Director, GCMMF, told BusinessLine that Amul has discovered its niche
chocolate consumer segment. "We have redefined chocolate business through a range of Amul
Dark Chocolates. We have been successful in tapping the consumers with our 150-grams bars.
This category is growing fast, and in order to meet the growing demand, we have planned this
expansion.
On Monday, market leader and Cadbury-maker Mondelz International inaugurated its latest
manufacturing plant in Andhra Pradesh with initial installed capacity of 60,000 TPA at an
investment of nearly USD 190 million (approx Rs. 1200 crore). By 2020, it plans to expand
capacity to 2.50 lakh TPA.
Meanwhile, GCMMF sees a 20-25 per cent growth in its chocolate business this fiscal. However,
it refused to divulge the details about the contribution of chocolates to the Federation's total
revenues of Rs.23,005 crore in 2015-16.
Amul currently offers Dark Chocolate in flavours such as Fruit n Nut, Milk Chocolate, Orange,
Mocha, Bitter, Crackers, among others. A latest variant, Belgian Chocolate will be launched by
mid-May.
Besides chocolate, Amul claims to be a formidable player, when it comes to overall cocoa-based
products manufacturing. Amul's in-house processing of cocoa beans into chocolates made it
India's top Ice cream brand in early 2000s, while it is the largest chocolate player in India having
cocoa-based drinks in its beverage portfolio like Amul Kool Koko and Amul PRO Chocolate
drinks.
Known for milk cooperative structure, Amul introduced chocolates in the country in the 1970s to
prevent exploitation of cocoa-bean producers of India at the hands of multinational companies.
(This article was published on April 25, 2016)

SOURCE- BUSINESS LINE,THE HINDU

CHANGE-OPERATIONAL CHANGE

Madhur milk now be sold under Amul brand in

Gandhinagar

AHMEDABAD, APRIL 1:
Gandhinagar District Co-operative Milk Producers Union Ltd. (GDCMPU) joined hands with
Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) to market its milk and other
fresh products in the district under the brand name Amul.
Currently, GDCMPU sells pouch milk, dahi and butter milk under its own brand name Madhur
through its distribution network in Gandhinagar district. Madhur milk holds nearly 98 per cent
market share in Gandhinagar city, with approximately 1 lakh litres a day of sales.
In 2006, the affiliated member milk unions had decided to adopt umbrella brand of Amul for
marketing of milk and other fresh dairy products in the local market within the district. Currently
more than 120 lakh litres a day (LLPD) of pouch milk is sold under Amul brand across India.
GCMMF and GDCMPU together launched Amul milk in Gandhinagar on Friday
The move will help the milk union to gain synergy in marketing in the twin cities of Ahmedabad
& Gandhingar. The arrangement will benefit 43000 members of 116 village co-operative milk
producing societies of GDCMPU Ltd and the consumers of Gandhinagar district due to
availability of a reputed Amul brand with more range of product offerings.
Jethabhai Patel, Chairman, GCMMF said, "We would be selling pouch milk and entire range of
fresh products to the 6 lakh consumers of Gandhinagar district who are brand conscious and are
willing to associate themselves with the strong brand name of Amul."
The existing pouch milk variants Gold, Shakti, Taaza, T-special & Cow milk along with two more
new milk variants namely Amul Diamond & Amul Slim n Trim will be made available to milk
consumers of Gandhinagar. Besides butter milk and dahi, GCMMF will also introduce a range of
other probiotic products like Probiotic Lassi, flavoured yoghurt (Flaavyo) & fresh paneer in
Gandhinagar market.
The milk parlours run by Madhur dairy will now be converted to Amul Parlours by complete
revamping in sync with brand identity of Amul.
The sale price of pouch milk & other fresh products under Amul brand will remain unchanged.
(This article was published on April 1, 2016)

CHANGE- OPERATIONAL CHANGE

AMUL upgrades processing through

Tetra Pak's high-speed lines
With strong growth in milk collection and in the demand for high quality Ultra-High
Temperature (UHT) treated long life milk, Amul, the flagship dairy brand of the Gujarat
Cooperative Milk Marketing Federation (GCMMF), will soon upgrade its aseptic processing
capacity by adopting Tetra Pak's new generation high speed lines.
The high speed lines will enable Amulmeet growing consumer demand for UHT milk, a
segment where the country's largest dairy cooperative has witnessed growth of 53% in FY
2012-13
Amu l Managing Director RS Sodhi said , "The 53% growth in UHT milk for Amulis a result of
growing consumer awareness and demand for good quality milk. India's growing urban
population want convenience without compromising on quality and nutrition, requirements
that are met by UHT milk. Today we sell about 4-5 lakh litres of UHT milk and other value
added products per day and expect this demand to continue growing at 25%. We are
ramping up our processing capacity and have secured our requirement for the next three
years with Tetra Pak's advanced high speed lines."
Tetra Pak Group Executive Vice-President, Development and Service Operations, Michael
Grosse added, ""India is a high-priority market for Tetra Pak and our high speed lines have
been optimised to offer Amul quality, reliability and higher productivity, at reduced operational
costs.""
Milk packaged in Tetra Pak packages undergoes UHT treatment to remove all harmful
microorganisms while retaining the nutrition in the milk. Under the UHT process there is no
need to add any preservatives, the 6-layer aseptic packaging ensures that the milk is
protected and has long shelf life.
The milk packaged in Tetra Pak packaging does not need to be boiled, making it ready for
consumption straight out of the package and does not need to be refrigerated until opened.

SOURCE- THE ECONOMIC TIMES

CHANGE- OPERATIONAL CHANGE

Dairy major GCMMF, which markets milk and dairy products under Amul brand,
will invest Rs 3,000 crore over the next four years on its expansion plans.
Gujarat Co-operative Milk Marketing Federation (GCMMF) is planning to set up
of new plants and add capacity to existing facilities.
The cooperative is also planning to enter states like Bihar, Jharkhand, Odisha,
Kerala and North-East to expand business, its managing director R S Sodhi said
The cooperative is setting up new plants in Uttar Pradesh, Maharashtra, Gujarat
and West Bengal as well as raising the capacity in existing plants, he added.
Asked about the investment, Sodhi said: We are investing Rs 600-800 crore every
year. We will invest about Rs 3,000 crore by 2020 on expansion.
GCMMF achieved a turnover of Rs 23,005 crore in 2015-16 and aiming to reach
Rs 50,000 crore by 2020.
Elaborating on expansion, Sodhi said the new plants in Kanpur and Lucknow are
expected to be operational in next two months. A cheese plant in Gujarat will start
operation soon.
The cooperative is also setting up new plants in Mumbai and Kolkata.
We are entering Assam market through third party manufacturing. We have plans
to enter Bihar, Jharkhand, Odisha and Kerala markets soon, Sodhi said.
On new products, he said the cooperative will soon launch sweet Rasmalai with a
shelf life of one year.
GCMMF has about 60 processing plants, of which 40 are in Gujarat.

The cooperatives milk procurement for 2015-16 increased to 186 lakh litres per
day as against 148.50 lakh litres in the previous fiscal.

Published: June 29, 2016 4:09 pm

Source- The Indian Express

CHANGE-OPERATIONAL CHANGE, TRANSFORMATIONAL
CHANGE

Amul Raises Milk Prices By Re 1 Per Pouch In DelhiNCR

New Delhi: Dairy major Amul has hiked its milk prices by Re 1 per pouch of both half and
one litre in the Delhi-NCR region, effective today.
"We have decided to increase the milk prices in Delhi-NCR region by Re 1 per pouch of both
half litre and one litre effective tomorrow morning, as procurement prices have increased by
19-20 per cent in last two years," Amul Managing Director R S Sodhi told PTI.
He added that this is first increase in milk prices in last two years.
As per the proposal, there will be a rise of Re 1 per packet of both 500 ml or one litre.
Following the proposed increase in milk prices, Amul Slim & Trim (double tonned milk) 500
ml pouch will be available for Rs. 18.
The new prices of Amul Taza (toned milk) will be Rs. 20 for 500 ml pouch and Rs. 39 for one
litre, Amul Gold (full cream milk) will be available at Rs. 25 for 500 ml pouch and Rs. 49 for
one litre.
Amul Diamond (full cream premium milk) will cost Rs. 26 for half a litre pouch.
After Delhi-NCR, the dairy cooperative is also planning to increase rates in other regions like
Gujarat and Maharashtra, Sodhi said.
Amul sells about 30 lakh litres of milk per day in the Delhi-NCR region.

Meanwhile, Mother Dairy, another major milk supplier to Delhi-NCR, said it has no such
plans.
The company is not increasing their prices. Whereas the Delhi-based dairy firm is looking to
push its token milk sales as it is cheaper by Rs. 3-4 a litre compared to packed milk, a Mother
Dairy spokesperson said.
Story first published on: June 03, 2016 10:54
Source- http://profit.ndtv.com/news/your-money/article-amul-hikes-milk-prices-by-rs-2per-litre-in-delhi-ncr-1415057

CHANGE- INCREAMENTAL CHANGE

Amul offers sponsorship to IOA for Rio

Olympics 2016

Dairy major Amul on Wednesday announced to sponsor the Indian contingent for Rio 2016
Olympic Games, to be held in August.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells its product
under the brand Amul, will pay Rs 1 crore to the Indian Olympic Association (IOA) for the
sponsorship.
The agreement for the official sponsorship of the Indian contingent in 2016 Olympic games,
was signed by IOA Secretary General Rajeev Mehta and GCMMF Managing Director R S
Sodhi
Amul is committed to strengthening the Olympic movement in India and encourage young
generation from all over the country to take up sports, Sodhi told reporters.
Asked about the sponsorship amount, Mehta said, Amul will pay Rs 1 crore for the
sponsorship.

Explaining the reason behind this association, Sodhi said there is a synergy between Amul
and athletes as milk is natures original energy drink and plays a pivotal role in building the
physical and mental strength of the athletes.
Sodhi added in the last edition of 2012 London Olympics games also, Amul had sponsored
the Indian contingent.
Amul will launch a series of advertising campaigns for milk and various dairy products to
promote this association in the coming months.
Rio Olympics will play host to the largest Indian contingent ever, with more than 100 sports
persons taking part in the event.
Mehta said, I am happy that Amul family is supporting Indian Olympic Association from
past sometime.
The preparations for our athletes are in full swing and till date more than 100 athletes have
qualified for Rio Olympics, this is the largest ever contingent we are sending, he said.
Amul had reported a turnover of Rs 23,005 crore for 2015-16. The cooperative has about 60
various processing plants and there are 17 member unions of GCMMF associated with more
than 36 lakh farmers across 18,600 villages of Gujarat.
SOURCE--http://indianexpress.com/article/business/companies/amul-to-providesponsorship-to-ioa-for-rio-olympics-2016-2883540/

Published: June 29, 2016 4:09 pm

CHANGE- ANTICIPATED CHANGE
Sun, 17 May 2015-05:45 PM

MILK VENDORS BOYCOTT MAY HIT

AMUL,GOKUL MILK SUPPLY

The distributors have been seeking an increase in commission rate and the Thane
City Milk Business Welfare Association's boycott comes after it gave time to five
companies Amul, Gokul, Mother Dairy, Mahananda and Warna to increase the
same from 1-2 per cent to at least 7-8 per cent.
City residents and residents of Thane, Kalyan and Navi Mumbai are unlikely to get
their share of Amul and Gokul brand milk packets from today after the Thane
district's milk distribution association decided to boycott the brands.
The distributors have been seeking an increase in commission rate and the Thane
City Milk Business Welfare Association's boycott comes after it gave time to five
companies Amul, Gokul, Mother Dairy, Mahananda and Warna to increase the
same from 1-2 per cent to at least 7-8 per cent. The had been agitating against the
companies since April 22. As the boycott intensified across Mumbai, the big milk
brands sought 15 days from the vendors association to look into the matter and
assured them that their commission rate would be increased.
"Mother Dairy, Warna and Mahananda have agreed to give us an increased
commission of 7-8 oer cent," said Pandurang Chodnekar, joint secretary of the Thane
City Milk Business Welfare Association. "Gokul and Amul are still not ready to shell
out anything more. Hence we have decided to boycott these two milk brands."
The boycott will start from Thane and spread to Dombivli, Kalyan, Panvel, Navi
Mumbai and Mumbai. In Thane, the areas near the station, such as Charai, Khopat,
Panchpakhadi and Naupada will be most affected while Pokharan Road and
Ghodbunder road areas will be least affected.
Incidentally, while the association has been demanding higher commission rates, the
heat is gradually turning on them as people have been complaining about being
overcharged for milk packets. Thane's measures and weight department has received
more than 200 complaints about the same recently.
SOURCE- dnaindia.com
http://www.dnaindia.com/mumbai/report-milk-vendors-boycott-may-hitamul-gokul-milk-supply-2086487

CHANGE- HAPPENED CHANGE

Amul starts first bio-CNG generation, bottling plant

Vadodara/ Anand: The Kaira District Co-operative Milk Producers Union Limited popularly
known as Amul Dairy has become the first in India's food industry to start a fully automated
bio-CNG generation and bottling plant to utilize energy from its plant's waste.
Earlier, the dairy union used to flare the biogas into the atmosphere by burning it. While
burning raw biogas some elements like carbon dioxide and hydrogen sulphide used to get
released into atmosphere harming the environment. But a few months back as part of its
green initiative, Amul decided to reutilize the biogas and adopted medium pressure swing
adsorption (MPSA) technology to convert biogas into bio-CNG. "We are the first in the dairy
sector as also the food industry of the country to design, install and commission such a
technology along with our Ahmedabad-based technical partner Atmos Power Private
Limited," said Amul Dairy's managing director Dr K Rathnam.

For every litre of milk that is processed at the dairy, one litre water (two million litre a day) is
used for chemical cleaning of plant and machinery. This water has residual milk solids which
earlier emitted 2,500 cubic metre of methane per day with 60 to 65 % purity.
Now, the raw biogas from digesters is first collected in double membrane raw biogas balloon
having capacity 1,000 cubic metre.
From raw biogas balloon, it is transferred for purification where it is passed through various
phases like de-sulphuriser to remove sulphur, energizer for heat exchange, inter cooler for
chilling of gas, moisture separator for separation of moisture, energizer again for heat
exchange and dryer to absorb moisture.
MPSA tower is used for further purification and then passed to surge tank for storage of
purified bio-CNG having more 93 percent of methane content. From surge tank, it is
transferred and stored into another double membrane purified biogas balloon having capacity
1000 cubic metre. Finally, it is compressed and filled into cylinders for use.
"Purified biogas is as good as CNG having more than 93 percent of methane content. We
have started using the purified biogas at our food complex at Mogar," said Rathnam.
The co-operative has invested Rs 1.75 crore for implementing this technology. "After
deducting our investment, we are saving Rs 25 per cubic metre of gas which is a saving of Rs
12 lakh per month," he said, adding that the payback period is less than two years. "In the
process, we are helping protect environment.
Mar 8, 2016, 08.15 AM

http://timesofindia.indiatimes.com/city/vadodara/Amul-starts-first-bio-CNGgeneration-bottling-plant/articleshow/51301185.cms
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