2015

DIF ROUNDUP
CURATED BY THE ELLEN MACARTHUR FOUNDATION

THINKDIF.CO

What is the Disruptive Innovation Festival?

What you said about the DIF

The Disruptive Innovation Festival (DIF) is an online, open access event that
explores the question: The economy is changing what do I need to know,
experience and do? We invite thought-leaders, entrepreneurs, businesses,
designers, makers and learners to join us over the three weeks of the Festival
and participate in a huge range of live and interactive sessions.

Discover

New stories and insights

from innovators around
the world

Hear from some of the

worlds brightest startups
and innovators about the
latest disruptive innovations
that are shaking up the
industry and providing new
inspiration for business,
research and teaching

[The DIF is] like a rich

Scandinavian Christmas lunch
(Julefrokost); choose and pick
until all your senses are satisfied.

The DIF is education

as it should be: freely
accessible, relevant, cutting
edge, stimulating, thought
provoking and fun.

Network

Opportunities to share
innovative thinking and engage
your peers and colleagues
through the crowdsourced
Open Mic Stage

Learn

Online sessions and resources

to improve your knowledge of
specific emerging trends like
biomimicry, the sharing economy
and machine learning

With a new learning

model, the DIF
enables participation
from wherever you
are with hundreds
of sessions and
activities streamed
live to your device
- all you need is an
internet connection

I think the
DIF format is
the future of
conferencing.

Quotes sourced
from the DIF 2015
feedback form.
Thanks to all who
submitted their
comments.

DIF is the
education
agent for the
new economy
model.

On a personal level Ive learnt a lot and

its made me think differently about life
and business. Im really keen to explore
how I might play a part in the circular
economy and to find out more about it.

THE DIF HEADLINERS

Thought leadership inspiring a
generation to rethink

Think Like
a Designer
Will
Europe Seize
the Circular
Economy
Opportunity?
The Sharing
Economy Redefined
Deep Learning
Machines Is this
the Future of Global
Food Systems? Deep
Learning: How will it
change our lives? Natural
Capitalism The Internet of
Everything Connecting the
Un-connected The Values
Behind a Circular Economy
Cradle to Cradle Design

Hunter Lovins
President
of Natural
Capitalism
Solutions
(NCS)
Alison
Vincent
Chief
Technology
Officer, Cisco
Robin Chase
Co-founder,
Zipcar
Michael
Braungart
Founder &
Scientific
Director,
EPEA. Cofounder of
the Cradle to
Cradle Design
Philosophy
Professor
George
Lakoff
University of
California at
Berkeley

Michelle Unger
The voice of
Watson
Leontino Balbo
Junior Expert
in Regenerative
Agriculture
Systems
Jeremy
Howard
Founder and
CEO, Enlitic
and faculty
of Singularity
University
Rand Hindi
Founder and
CEO, Snips

Michel
Bauwens
Founder and
Director, P2P
Foundation
Neal Gorenflo
Co-founder,
Shareable
April Rinne
Expert on
the Sharing
Economy and
Shareable
Cities

Ida Auken
MP and Member of
the World Economic
Forum Meta-Council
on the Circular
Economy
Jyrki Katainen
Vice President
of the European
Commission
responsible for Jobs,
Growth, Investment
and Competitiveness

Tim Brown CEO, IDEO

PARTICIPATION FROM 181 COUNTRIES,

272 SESSIONS, 500 SPEAKERS, 6 LANGUAGES
Insects to
Feed the
World Dr Jenny
Josephs, CEO
of The Bug
Shack

The Disruptive Innovation Festival is a platform for crowdsourced

contributions from all over the world. From face-to-face discussion
panels to online workshops, the DIF connects people from different
sectors and backgrounds around a diverse range of topics relating to
the changing economy.
A Global
Perspective: What
does the Circular
Economy Offer
to Advanced
Economies?

We Are All
Manufacturers
Now Bram de Zwart,
Co-Founder, 3D
Hubs

DIF LANGUAGES - ENGLISH, FRENCH,

GERMAN, PORTUGESE, RUSSIAN AND SPANISH

Designing a
Business Fibre
by Fibre Carmen Hijosa,
Founder and
CEO, Ananas
Anam UK Ltd

Open Source
Movement
and Why You
Should Join it
- Kyle Wiens,
CEO, iFixit
(CA)

The DIF is a truly international experience. The 2015 Festival saw simultaneous
round-tables in Canada, Belgium and France, workshops in Sao Paulo,
presentations in Lisbon, and events in Russia. This approach seeks to encourage
the discovery and sharing of new concepts and catalyse disruptive thinking from
different parts of the globe.

Disruption
in the
Developing
World

Dont Listen
to Your
Users - Gillian
Morris, CEO,
Hitlist

What the
Informal Waste
Ecosystem in
India Could Mean
for the Circular
Economy...

Las Monedas
Sociales in
Espana

Glass in the
Circular Economy:
a Network Tear
Down Workshop
- University of
Technology,
Sydney,

SUBJECTS INCLUDE:
Enabling technology Sharing economy
Food & farming Systems thinking Artificial
intelligence Circular economy

21

Thailands
Influential
Champion of
Ecological Design
- A Conversation
With Dr. Singh
Intrachooto

Urban
Photosynthesis,
- Dr Jan Wurm,
Associate
Director, Arup
Do Emerging
Economies
= Emerging
Opportunities? and further insights
were gained on
developments in
Brazil

No Place for
Rust Belts in
the Circular
Economy

The Future of
Global Food
Production

DIF 2015 in numbers: 272 sessions,

featuring 500+ speakers 20,188
registered attendees 34,947
total session views 85,233
website visitors in 3 weeks, from
181 countries

CONTRIBUTORS
FEEDBACK

A megaphone
for innovators
and disrupters.

I was very impressed with

the quality of the questions.
Really thoughtful. And the
production values were
terrific too.

Social media reach during live

& catchup phase: 7,013,753 post
reach on Facebook 3,330
#thinkdif mentions with 9.7 million
potential impressions 590,000
@thinkdif impressions

HEADLINERS
The must-see thinkers
and thought-leaders
streamed live.

BIG TOP TENTS

University or institutionled online learning
programmes.

Whats online
at thinkdif.co?

Great job to the team!

DIF is dif-ferent, and thats fantastic.

A great platform to test out, learn and interact
with new ideas and concepts.

DIF is a global snowball

effect for innovation.
Quotes sourced from the DIF 2015 feedback form.
Thanks to all who submitted their comments.

DIF gives the

chance to regional
organisations to
share their
experiences
internationally.

ELLEN MACARTHUR
FOUNDATION STAGE
Ellen MacArthur
Foundation curated
content around the latest
big picture themes, trends
and opportunities to watch.

OPEN MIC SESSIONS

Online as well as
physical events and
contributions from
people like you all over
the world. Register to
get involved.

FESTIVAL LABS
Take part in a live,
simultaneous Teardown Lab
at participating FabLabs
and makespaces globally.

DIF 2015 Partners

BIG TOP TENTS

TECHNOLOGY PARTNER

MEDIA PARTNER

COLLABORATORS

THE DISRUPTIVE INNOVATION FESTIVAL IS CURATED BY THE ELLEN MACARTHUR FOUNDATION

GLOBAL PARTNERS OF THE ELLEN MACARTHUR FOUNDATION

THANK YOU
for the huge amount of very positive and useful feedback.
We are already working on new and exciting ideas for DIF 2016.
Next years Festival will be bigger and better.
If you have ideas about how we can improve the Festival, would like to find out
about partnerships or contributions, or just want to say hi, please get in touch at
thinkdif@ellenmacarthurfoundation.org. We look forward to welcoming you and
your contributions to DIF 2016.
Join us for DIF Sparks...
In the months leading up to DIF 2016, look out for DIF Sparks a series of events,
articles and videos inspired by the themes of the Disruptive Innovation Festival.

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