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UNIVERSITYOF MYSORE
DEPARTMENT OF COMMERCE
INTERNSHIP PROJECT ON
ORGANISATION STUDY
ST JOHN FREIGHT
SYSTEMS LTD
Submitted in partial fulfillment of the requirement for
The award of Master of Finance and Accounting
During the academic year 2015-2016
Submitted by
R.RICHLINE CORERA
MBA II SEM Reg no. 15MB5313
DEPARTMENT OF COMMERCE
GIBS BUSINESS SCHOOL
BANGALORE.
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DECLARATION
I hereby declare that report titled Organizational Study at ST JOHN FREIGHT SYSTEM
LTD is an independent and original record carried out by me under the guidance of Mr.
SHREE HARSHA SIR submitted to Mysore University, in the partial fulfillment of the
requirements for the award of the degree of Master of Business Administration.
Date:
Place:
R RICHLINE CORERA
15MB5313
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ACKNOWLEDGEMENT
It gives me the great pleasure to acknowledge with thanks, my respectful and beloved
ones for helping me bring out this project report successfully.
I would like to thank with immense Gratitude to Mrs. Aparna Rao the Director and Mr.
SHREE HARSHA SIR of GIBS permitting to undertake this project work.
I have immense pleasure in expressing my deep sense of gratitude to Project guide
(MR.SHREE HARSHA SIR) GIBS Bangalore for his valuable guidance, time cooperation and support without which this training would not have been completed.
I wish to express my heartfelt gratitude for their help and able guidance for the
completion of the project successfully.
I am also indebted to my parents for their support for completing the project
successfully.
Last but not least, I would also like to thank each and everyone especially all my friends
to their cordiality & support during my project.
R.RICHLINE CORERA
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TABLE OF CONTENTS
CHAPTER
S
PARTICULARS
Industry Profile
Company Profile
PAGE NO
Organization Hierarchy
Functional departments
SWOT Analysis
MCKINSEYs 7S Model
BIBILIOGRAPHY
Recommendations
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INDUSTRYPROFILE
LOGISTICS HISTORY
Logistics can be defined as providing the right type of
products and or services at right place right price time and in the right product
condition. A quick look back at some logistics history may prove very
enlightening.
The birth of logistics can be traced back to ancient war
times of Greek and roman empires when military officers titled as logistikas were
assigned the duties of providing services related to supply and distribution of
resources.
During the second world war logistics evolved greatly. The
army logistics of United States and counterparts proved to be more than the
German army could handle the supply location of German army forces were
inflicted with serious damages and Germany were not able to wreak the same
havoc on its enemy. The United States army ensured that supplies were provided at
the right place and at the right time. It also tried to prove these services when and
were required in the most optional economic manner. The best available options to
do the task were developed. This gave birth to the several military logistics
techniques which are still in use in a more advanced form.
Logistics has now evolved itself as an art and science.
However, it cannot be termed as an exact science logistics does not follow a
defined set of tables nor is it based on skills inherited from the time of birth. A
logistics manager performs his duties and responsibilities based on his educational
experience skills inherited from birth and intuition. These skills are nourished by a
constant application of the same by him for the betterment of the organization.
The logistics manager should ensure that the company has been benefited by the
efficient and effective system of logistics management. He also need to ensure that
the products have been reached at the right place and at right time.
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Tempo:
The success of new manoeuvrist approach to warfare requires superior
tempo at all levels. CSS function will have to reduce logistic drag and still
provide the greatest possible operational support.
Footprint:
There is clear need to reduce the logistic footprint in theatre by minimizing
stock holdings personnel and equipment to that required to achieve the
operational objectives.
Efficiency:
Over insurance from a JIC supply system and a waste of resources is that
one that cannot be afforded with shrinking defense budgets. Mass must be
replaced with speed and precision.
Expeditionary operation:
The new emphasis on rapid deployment and sustainment of resources
overseas will require a logistics infrastructure that is flexible responsive and
adaptable.
Technology:
Much of this change is dependent on harnessing of information technology
revolution and to replace inventory with information so that resources can be
tracked accurately from factory to foxhole.
Asset visibility:
In view of the reduction in the defense budget total asset visibility is needed
if those scarce resources are to be managed efficiently. This will hopefully
allow the flow of resources from the home base to the theatre of operation,
and enable scarce resources and vulnerable logistics asset to be directed
where they are needed most.
Modularity:
The proposed new army structure will include a number of ground
formulation that will be organized for specific operation with the wide range
of capabilities.
Logistic drag:
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The success of future operation will be largely depending upon the logistic
drag to a minimum in order to enhance the tempo of operation.
Directed logistics:
To combat the uncertainty created by the probable peaks and trough of
demand during an operation, a proactive directed logistics system, replacing
inventory with information will needed to be created.
Contractor logistics support:
Where major capability gaps exists in the logistics area SDR highlighted the
possibility of some of those gaps being filled through partnership with
industry. The use of contractors to support operations overseas is a logical
extension of the current use of them here in UK . The aim of this use of this
use of contractors should be to release the military personal from mundane
tasks and so reduce the overstretch felt by many logistics unit. However,
they believe that contractors should not replace military assets within the
overall force structure.
Effective logistics support can provide a competitive
advantage or organization in the commercial world. The changing
operational deployments present significant challenges that differ from old
logistics approach which was agreed to support and maintain a positional
defensive battle to one that must be flexible agile and responsive yet to be
lean and focused. the need now for logistics system is to support the range of
diverse operational roles. Technological advancement will enable many of
the commercial approaches to be utilized yet to be balance between and the
understanding of commercial practices and military requirements must be a
key element of the future of logistics. Logisticians must never forget the past
always understanding the present and operate with clear vision for the
future.
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ST.JOHN has been a logistics based company from the earlier days it has been
dealing with imports and exports over the past centuries .it has well established
leader in supply chain management, 3PL services and shipping.
Over decades of rich experience in the industry having numerous accolades to its
credit .
It has ability to provide services across the globe with its own strategically well
spread international network.
It has its headquarters at TUTICORIN which is popularly called as the Pearl city.
The company has a very reputed name in the field of supply chain management
over the last few decades and has a excellent source of 3pl services.
The company has 50 offices across the 4 continents. It controls about 500000
TEUs per annum across the globe as a logistics service provider/Feeder, NVOCC,
CFS operator.
It has global workforce in excess of 1400 personal. Throughout the years the
company has established itself as the leading one in the field of supply chain
management.
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Marquee clientele and long standing relationship with various industry associations
also add to its credit making the companys image spread overseas.
It is adequately supported by strong system and processes
The company has a rich promoter experience coupled with professional
management.
St. John has established itself as a top company dealing with all the imports and
exports in and around the country.
St. John group has branches across the country providing services and excelling in
their supply chain network.
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The following are the services provided by the company across the world.
Freight forwarding
Stevedoring
Ship agency /CHA
Heavy equipment vehicles
Fumigation
Container freight station
Feeder/NVOCC services
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Currently ST.JOHN has 35 offices across the country dealing in supply chain
management
The following are the places where the company has established its branches
LUDIANA
AMRITSAR
DELHI
MORADABAD
KOLKATTA
AHMEDABAD
HALDIA
BHOPAL
INDORE
KANDLA
MUNDRA
HAZIRA
NAGPUR
PARADIP
MUMBAI
NASIK
PUNE
HYDRABAD
GUNTOOR
VISHAKAPATTINAM
KAKKINADA
BANGALORE
KRISHNAPATTINAM
CHENNAI
TRIPUR
KARUR
MADURAI
GOA
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KARAWAR
MANGALORE
COIMBATORE
KOCHI
TUTICORIN
CANADA
USA
UK
BELGIUM
NETHERLANDS
HAMBERG
RUSSIA
CHINA
HONG KONG
DUBAI
UAE
THAILAND
INDIA
VIETNAM
MALAYSIA
SINGAPORE
INDONASIA
AUSTRALIA
SRILANKHA
GUINEA
ABIDJAN
GHANA
NIGERIA
BRAZIL
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FEEDER
Started in January 2007, Tuticorin -Colombo bi weekly sailing sector32 %market share.
June 2009-Chennai weekly sailing
Combined weekly feeder capacity of the company is about 4500TEUs.
NVOCC
IN 2004 started NVOCC operations
Owns about 2000+TEUs and leases about 2000 TEUs
Operates in India Singapore Srilanka Bangladesh Malaysia and UAE
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Market leader for Tuticorin and Chennai Colombo sectors capturing about
80%of the market
STEVEDORING
Leading in handling sugar and timber cargo
Currently ,stevedoring operations are undertaken in TUTICORIN and
CHENNAI and the group plans to expand to KOCHI by 2012 and
KANDLA by 2015 ports
Will extend Tuticorin stevedoring operations to handle iron ore coal
and other bulk commodities with mechanized material handling
systems.
Holds national record of discharging over 11540 MCBM of timber
logs and more than 12000 tons of import sugar per day
TAFE
TATA
MINDTRAC
ASHOK LEYLAND
BIRLA TYRES
APOLLO TYRES
MITSUBSHI MOTORS
AGROBASED
OLAM
PARRYS
CARGILL
SAKTHI SUGARS
SKM EGG PRODUCTS
TEXTILES
TEA
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COATS
METALS AND ENGINEERING
VEDANTA
SUZLON
FENNER
DUPOINT
BALCO
GRAPHITE INDIA LIMITED
SUNDARAM FERTILISERS LIMITED
CONSUMER GOODS
WHIRLPOOL
SAINT GOBIN
PARAGON
FMCG
NESTLE
UNILEVER
BHARATHI
ITC
OTHERS
GE
AIRTEL
AICATEL LUCENT
THE FIEO-MoU
This FIEO the apex body of the Indian export promotion organization was set up
jointly by the ministry of commerce, government of India and private trade
industry in the year 1965. It is thus a partner of Indiain promoting Indian exports.
This MOU is a confirmation of the groups growing presence in the ANTWERP
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These are the awards and standards received by the company and the standards
maintained by the company this is one of the reasons for the reputation of the
company. There are many other networks also contributing to the welfare of the
company they include FICCI, IGLN ,AHK ,IATA, IACC, CONQUEROR. These
networks have been a main source of link or doing business in worldwide level.
OTHER ACTIVITIES UNDERTAKEN BY THE COMPANY
COPORATE SOCIAL RESPONSIBILITY
ST.JOHN has been actively participating in the national mission SWACHH
BHARAT since December . A group of hundred staff with requisite materials and
machine involve in cleaning in Tuticorin area periodically. The management of
ST.JOHN group assists and encourage the team in all respects to carry on the
mission relentlessly.
SUPPLY OF RELIEF MATERIAL TO CHENNAI TO CUDDALORE
ST.JOHN shared a grief o people of Chennai who were severely affected by
incessant rain that devastated them in the first week of December. The
management and the staff of this group has enthusiastically contributed for the
noble cause and dispatched a lot of relief material to them to the affected people
through SATHIYAM TV.
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NETWORK
GROUP CORPORATE OFFICE: Tuticorin
LOGISTICS HEAD OFFICE: Chennai
INTERNATIONAL HEAD OFFICE: Singapore
INDIAN BRANCH OFFICES [25 branches /35 offices]
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an established logistics service user wanting better efficiencies from your existing
supply chain we can service your needs cost effectively.
SUPPLY CHAIN MANAGEMENT
ST JOHN is one of the leading providers of integrated logistics
solution. The company manage and improve the orchestration of our customers
supply chain from the time of planning and procurement through the arrival and
delivery of the products at their final destination.
FRIEGHT FORWARDING
-OCEAN FREIGHT STATION
OCEAN LOGISTICS has been our core area of operation.
Our philosophy of cultivating long term relationship with the carriers has earned
respect among them. The company is well equipped to handle any volume of
cargo. The company has contact rates globally across all our offices especially to
Europe and USA.
The company philosophy is very simple. It assumes the cargo
shipped is the companys and provide the same service we would expect if we
were customer.
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The vision statement of ST.JOHN has been differentiated from year to year. The
following were the vision statement from the year 2010-2025.
In the year 2010 the vision statement was
[END TO END LOGISTICS SOLUTIONS].
In the year 2015 the vision statement is
[CONSOLIDATE LEADERSHIP POSITION IN SOUTH EAST ASIA].
In the year 2020 the vision statement is
[BECOME A LEADER IN INTERGRATED LOGISTICS AND SHIPPING
BUISNESS IN ASIA AND MENA REGION].
By the year 2025 the vision statement is
[BECOME A GLOBAL LEADER IN INTERGRATED LOGISTICS AND
SHIPPING BUISNESS ACROSS THE WORLD]
Thereby the company wishes to improvise its service and service providers in
order to attain its vision statement by the end of the year 2025, establishing itself as
the global leader in the field of supply chain management.
The company also is working toward its fullest to cope up with the vision
statement that is established year after year by just indulging itself in serious
logistics activities and services
VALUE AND QUALITY POLICY OF ST JOHN FREIGHT SYSTEM
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delight.
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PRODUCT PROFILE
AIR FREIGHT DIVISION
ST JOHN is an IATA- approved, FIATA approved Air freight
service provider offering services from all major Indian metro cities as well as
minor airports.
A commitment and efficient team of professionals at ST JOHN has
developed a worldwide network of associates and an effective system to cater to
challenging customer.
OTHER FEATURES
CONSOLIDATION/LCL SERVICE
LCL is today the main line of focus in freight forwarding
business, as mass markets move towards niche market of customized
fragmentation
NVOCC
NVOCC division is one of the fastest growth in the business.
Launched in 2008,the division acts in true NVOCC tradition like a carrier but
without operating the vessels ourselves.
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FEEDER OPERATOR
STJOHN has charted feeder vessels operating bi-weekly
sailings between Tuticorin and Columbo from January 2007. And weekly
sailing between Chennai and Columbo from 2009. In short period of operations
so far, ST JOHN is already a major market share player in both these sectors,
reflecting its long standing customer and liner relationships which have rubbed
of positively on its performance.
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PRODUCT PROFILE
LOGISTICS has been the core product of the ST JOHN
freight system. It has been dealing in logistics over the last few decades. In the
beginning ST JOHN first started its carrier from CNF which is otherwise called as
clearing and forwarding agent. Now it has been one of the largest company in the
supply chain management.
The product profile of ST JOHN consists of the following
AFD [AIR FREIGHT DIVISION]
It is a type of logistics done through air all the consignments
here are sent through air. There are an IATA air cargo agency and give you access
to the best deals in air freight shipments. Our qualified air cargo executives at all
the companies branches put the most viable airlines to carry your cargo at your
disposal. A sophisticated on line computerization network that is linked to every
major airline worldwide. The head of air freight division comes with vast
experience in the field to mastermind critical take offs and landing in this crucial
business. We offer door to door services both for inbound and outbound air
shipments, through our network of agents worldwide.
It has been divided into two types
IMPORT
EXPORT
SFD [SEA FREIGHT DIVISION]
It is a type of logistics done through sea, here all the
consignments are sent through sea. [VESSEL]. The SFD undertakes multi country
consolidation freight forwarding services in association with the well-established
and well reputed forwarders across the world. Rest assured that any transaction that
has to take place between the continents across the globe is just a phone call away.
The close monitoring of the container movements is possible through a
comprehensive and fully computerized network of offices in India and abroad that
work throughout together in close tandem for optimum efficiency.
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Thus these are the products the company is dealing with, these are the important
reasons behind the development of the company. The company is in the state of
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improvement in various fields rather than the current product it is dealing with.
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AREA OF OPERATION:
Currently ST.JOHN has 35 offices across the country dealing in supply chain
management
The following are the places where the company has established its branches
LUDIANA
AMRITSAR
DELHI
MORADABAD
KOLKATTA
AHMEDABAD
HALDIA
BHOPAL
INDORE
KANDLA
MUNDRA
HAZIRA
NAGPUR
PARADIP
MUMBAI
NASIK
PUNE
HYDRABAD
GUNTOOR
VISHAKAPATTINAM
KAKKINADA
BANGALORE
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KRISHNAPATTINAM
CHENNAI
TRIPUR
KARUR
MADURAI
GOA
KARAWAR
MANGALORE
COIMBATORE
KOCHI
TUTICORIN
These are the area of operation of the company which has led to
the increase in the popularity of the company in the upcoming years. The
company is still thinking to enhance its branches across the world for the
purpose of profit maximization and optimal use of available resources. The
company has maintained a good level of reputation in the branches
established so far.
The main vision of the company is to make its business flourish
all over the world and making it a leading company in the freight forwarder
business and establish a strong link in the field of supply chain management.
The company is working hard to make its vision come true and also
concentrating on giving its employees full satisfaction regarding the
company.
The company has its main headquarters situated on two main cities
which contributes a huge level of revenue in the field of logistics that is
TUTICORIN AND CHENNAI.
The company has established its business almost in all parts of
INDIA it has also spreaded its branches towards the important areas across
the globe it has vision to further improve its business across the various parts
of the globe in order to be listed as the top company in the field of supply
chain management and freight forwarding business across the world.
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INFRASTRUCTURE FACILITIES;
ST john freight system the flag ship company has grown from a clearing and
forwarding agent into freight forwarder with much wider scope of responsibility
and range of services. It can today boast of being the leader in Total freight
management. It is committed to be providing excellence in freight forwarding and
value added services such as professionalized customer service multi model
operation, group page etc.
It has the following infrastructural facilities they are listed below;
CFS PARK of its own;
The company has CFS park is the first CFS in India to be certified to ISO 9002
Standards by BVQI ensuring continuity of quality. Our acres is 50 acres private
container freight station is one of the strengths as the company prepare for the next
phase of growth.
The company has a container parking area 135000 sq feet. Rapid
response engineering support is available.
FUMIGATION DIVISION;
As a part of diversification and with the view to provide all required
services for the vale added customer under one umbrella. The company under its
fold fumigation activities in 1988.Plant protection Quarantine and Storage
department.
Ministry of agriculture Government of India has approved the
company to be the PEST CONTROL OPERATOR to carry out fumigation of
import and export.
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COMPETITORS INFORMATION
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FICCI
The company is also the member of FEDERATION OF
INDIAN CHAMBERS OF COMMERCE AND INDUSTRY.
IACC
The company is also the member of INDO AUSTRALIAN
CHAMBER OF COMMERCE.
OWNERSHIP PATTERN;
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ST JOHN being proving itself as the best among the freight forwarders vessel
chattering break bulk cargo and many other divisions. The company has been
showering in the business of freight forwarding. The ownership pattern means the
pattern and distribution of ownership and use of land greatly affects the ability to
sustain natural resources. Management options resource demand and ecological
process are affected by how the land is managed fragmented and patterned.
Successful sustainable management depends upon the degree of functional
connectivity across ownerships boundaries and landscapes.
The ownership pattern of ST JOHN started as sole
proprietorship business it is also known as sole trader or sole proprietorship is an
incorporated business with a single owner who pays personal income tax on profits
earned from the business. With the little government regulation, the business is the
simplest of all business to set up or take apart making this business popular among
individual self-contractors consultants or small business owners.
Many sole proprietors do business under their own names
because creating a separate business or trade name isnt necessary. That is the
reason the company ST JOHN got its name from its CEO AND FOUNDER of the
company that is MR.JOHNSON.
The company has grown to be the leading company in the field
of logistics and has been the leading company in the field of supply chain
management. It is all because of the efforts taken by the owner of the company.
Thus the ownership pattern has been discussed above which
briefly explains how the ownership pattern affect the growth and improvement of
the company.
ORAGANISATIONAL HIERARCHY
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FUNCTIONAL DEPARTMENTS
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interviewing program.
Prepares employees for assignments by establishing and conducting orientation
structure revisions.
Ensures planning, monitoring, and appraisal of employee work results by
training managers to coach and discipline employees, scheduling management
conferences with employees; hearing and resolving employee grievances;
employees.
Maintain human resource staff job results by counselling and disciplining
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Recruitment
Selection
Placement
Induction
Maintenance
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The sales division takes the lead in setting strategies and decides what
customers.
Listening to customer requirements and presenting appropriately to make a
sale.
Maintaining and developing relationships with existing customers in person and
business
Responding to incoming email and phone enquiries.
Negotiating the terms of an agreement and closing sales.
Gathering market and client information.
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Sales order
Availability
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Packing
Dispatch
Delivery status
3.3: OPERATION DEPARTMENT
Operation management involves overseeing,
designing, controlling the process of service and redesigning business operations in
services.
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Designing
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Jobcard
Executive workers
In-process
inspection
Executive workers
Assembly
Final inspection
Godown
Finance department will be responsible for all the day to day transitional
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Accounts
Purchase order
Invoice
Taxation
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Outstanding (C-form)
Payment reminder
(SMS)
Incoming inspection
report
C-form issue/
collection
Receipt
C-form supplier
invoice
Processing
Payment
SMS
3.5: SUPPLY CHAIN MANAGEMENT
The end goal of any company is a satisfied customer. The process of locating, obtaining
and transporting the inputs needed to do this is the core function of supply chain
management.
Service firms typically have little need for physical inputs other than office supplies, and
often work with a much smaller group of suppliers.
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Demand management is managing the demand for services along the supply chain.
The basic demand is the demand for the ultimate service from the end user. To meet
this demand of end user, different links in the supply service to the following link in the
chain.
Logistics
Logistics refer to all the processes involved in storing, moving, transporting or in any
other way handling material.
Purchasing
It acts as a link between the vendors and the company to get involvement and help of
vendors in matters like purchased material specification, matching of lot sizes.
MCKINSEY 7S MODEL
The McKinsey 7S Framework is a management model developed by well-known
business consultants Robert H. Waterman, Jr. and Tom Peters. The 7-S framework of
McKinsey is a Value Based Management (VBM) model that describes how one can
holistically and effectively organize a company. Together these factors determine the
way in which a corporation operates.
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Hard Elements
Soft Elements
Strategy
Shared Values
Structure
Skills
Systems
Style
Staff
"Hard" elements are easier to define or identify and management can directly influence
them. These are strategy statements; organization charts and reporting lines; and
formal processes and IT systems.
"Soft" elements, on the other hand, can be more difficult to describe, and are less
tangible and more influenced by culture. However, these soft elements are as important
as the hard elements if the organization is going to be successful.
The way the model is presented below depicts the interdependency of the elements and
indicates how a change in one affects all the others.
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Figure 8
S1: STRUCTURE
Business needs to be organized in a specific form of shape that is generally referred to
as organizational structure. Organizations are structured in a variety of ways, dependent
on their objectives and culture. The structure of the company often dictates the way it
operates and performs. Traditionally, the businesses have been structured in a
hierarchical way with several divisions and departments, each responsible for a specific
task such as human resources management, production or marketing. Many layers of
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S2: STRATEGY
Strategy is the plan of action an organization prepares in response to, or anticipation of,
changes in its external environment. Strategy is differentiated by tactics or operational
actions by its nature of being premeditated, well thought through and often practically
rehearsed. It deals with essentially three question.
1) Where the organization is at this moment in time,
2) Where the organization wants to be in a particular length of time and
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WHERE ARE WE
NOW?
HOW DO WE GET
THERE?
WHERE DO WE
WANT TO BE?
Product Upgradation:
1
Technology upgradation
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S3: SYSTEMS
Every organization has some systems or internal processes to support and implement
the strategy and run day-to-day affairs. For example, a company may follow a particular
process for recruitment. These processes are normally strictly followed and are
designed to achieve maximum effectiveness.
ST JOHN has been following a bureaucratic-style process model where most decisions
are taken at the higher management level and there are various and sometimes
unnecessary requirements for a specific decision to be taken.
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S4: STYLE
It includes the dominant values, beliefs and norms which develop over time and become
relatively enduring features of the organizational life. It also entails the way managers
interact with the employees and the way they spend their time. Culture remains an
important consideration in the implementation of any strategy in the organization.
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S5: SKILLS
Skills refer to the capabilities of the staff within the organization as a whole. The
employees of ST JOHN FREIGHT SYSTEM possess different skills which are relevant
for their work. They use both on the job and off the job training methods.
On the job training:
This kind of training is provided to specific employees like operators, engineers,
technicians, security personnel, commercial etc. The period of training depends upon
the nature of job.
Off the job training:
Under this method, employees are trained through lectures, written material etc. So the
employees can place their entire concentration in learning rather than spending time in
performing job.
S6: STAFF
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Safety
Service
Excellence
Teamwork
Accountability
Social responsibility
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SWOT ANALYSIS
SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic
position of the business and its environment. Its key purpose is to identify the strategies
that will create a firm specific business model that will best align an organizations
resources and capabilities to the requirements of the environment in which the firm
operates. In other words, it is the foundation for evaluating the internal potential and
limitations and the probable/likely opportunities and threats from the external
environment. It views all positive and negative factors inside and outside the firm that
affect the success. A consistent study of the environment in which the firm operates
helps in forecasting/predicting the changing trends and also helps in including them in
the decision-making process of the organization.
STRENGHTS
What do we do well?
WEAKNESS
What could we improve?
Where do we have fewer
resources than other?
What are the others likely to
see as weakness?
OPPORTUNITIES
What trends could we take
advantage of?
How can you turn your
THREATS
What trends could harm us?
What
threats
do
our
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STRENGHTS
1
WEAKNESSES
1
OPPORTUNITIES
1
India shipping industry is growing faster and will continue to grow as the GDP
increases, and the trend is predicted to continue once the slowdown recedes.
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Solving internal issues regarding workforce can hugely boost image and
operations.
THREATS
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The other company has been established their supreme control and has been
offering special discounts to make themselves the leading companies in the field
of supply chain management.
LEARNING EXPERIENCE
I gained so much knowledge from this organization study in ST JOHN FREIGHT
SYSTEM LTD. It gave me an exposure to aviation industry. The employees and my
guide were very cooperative. They spent their valuable time in explaining and guiding
me throughout this study. This study will be very helpful in my career. During this
exposure my objectives of the study as mentioned under were successfully fulfilled.
1
I started my training under the guidance of Mr. JAI who gave me an insight of
how the organization works.
The nature and importance of all the departments in the organization was
studied.
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10
The theoretical aspects we learn in class room were implemented here like
recruitment process, training programs, human resource planning, performance
appraisal etc.
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FINDINGS
1
ST JOHN lacks the competency in dealing with its fellow competitors; revenue of
the company has decreased to greater extent, ever since many private firms
entered the aviation industry.
There are multiple trade unions, now a days strikes have become very common
from the employees.
Since the financial crisis arousesJOHN is not able to pay salaries to the
employees on time.
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11
ST JOHN fall Par behind than its competitors in promotional and aggressive
marketing activities.
12
Promotions to the employees are based on seniority and experience, rather than
the efficiency and achievements of the employees.
13
Major Key designations are occupied by the aged personnel, so it lacks creative
ideas and thoughts to promote the organization.
14
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There are more number of complaints regarding poor customer service and rude
staff.
16
Now a days the company is hiring lower level and middle level employees on the
contract basis.
17
SUGGESTIONS
Widen the domestic market by providing new fare scheme (competitive pricing).
IAL too separate its maintenance facilities into an independent business unit:The maintenance of ST JOHN is carried out at four major bases located at Delhi
Mumbai Calcutta & Hyderabad, however the facilities prefer by these bases are
not optimally utilized by the current Indian logistics.
It is therefore recommended that ST JOHN SYSTEM separates its maintenance
facilities into an independent business unit to take on repairs and maintenance
activities of other shipping.
This would then take in additional profit & optimum utilization of these bases. The
challenge would be to transform into a leading company in the field of supply
chain management.
To capture more international destinations ships, the grant of bilateral do continues &
subsequently bilateral to other countries would increase, thereby augmenting the
revenue generated from the profitable sectors.
Increase the frequency of consignments in a day to meet the demand. Effect should be
made to increase the current load factor through various marketing initiatives.
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Increase international consignments by developing a flow in the shipping industry:International consignments do not fall under the same regulatory constraints as
scheduled operation because typical bilateral treaties provide that consignment may be
flown between two countries without restriction by licensed authorities from each
country.ST JOHN is recommended to deploy a few additional flying hours to charter
flight services.
CONCLUSION
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BIBLIOGRAPHY
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www.dgcv.gov.in
www.google.com
www.st john freight system.com
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