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INDUSTRIAL
VISIT TO YAKULT DANONE
INDIA PVT. LTD.
SUBMITTED TO
CCR
SUBMITTED BY
HIMANSHU(2K16GA010)
SEPTEMBER 12,2016
INDEX
1)Introduction
2)Introductory Presentation on Yakult
a) History
b)What is Yakult
c) What is Probiotic Drinks
d)Distribution Process
3)Factory Tour
a) Production Process
b)Conclusion
c) Recommendation
d)
Report on
Industrial visit to Yakult Danone India Pvt. Ltd.
Introduction:
The students of Asia-pacific Institute of Management, PGDM section - A
were taken on an industrial visit to Yakult Danone India, Sonepat, Haryana
in India. The largest Probiotic Drink producer and distributor in India. We
reached the plant at about 12 PM on 22 august, 2016 and was greeted by
Mr. Abhishek, HR of Yakult.
The Industrial visit was divided into two phases:
An introductory presentation on Yakult.
The Factory Tour.
History:
1930: Dr. Minoru Shirota succeeds in culturing and utilizing lactic acid
bacteria (Lactobacillus casei strain Shirota).
1935: Yakult is introduced in the Japanese market.
1938: Yakult is registered as a trademark.
What is Yakult?
Yakult is a fermented milk drink containing over 6.5 billion Probiotic
bacteria (Lactobacillus casei strain Shirota). Unlike most bacteria found in
normal yoghurt, these Probiotic bacteria are able to survive the acidic
environment of the stomach and reach the intestines alive, helps to
restore the balance of the friendly bacteria in the gut. The friendly
bacteria in Yakult help to improve digestion, build immunity when
consumed everyday.
Distribution Process:
Retail Shop
Yakult is available at selected supermarkets and high volume retailers,
bakeries, chemists, hospitals and small retailers in Delhi/NCR, Nasik,
Chandigarh, Punjab, Jaipur, Mumbai, Pune, Ahmedabad, Hyderabad,
Chennai, Bangalore, Kolkata and Lucknow who have an established cold
storage facility. It is their Endeavour to make Yakult available to
consumers at all times, anywhere. They Track the need of availability of
Yakult and act accordingly for supplying.
Home Delivery by Yakult Ladies
Ever since this system was introduced in 1963, Yakult has successfully
used it to deliver its products worldwide through a network of over 80,000
ladies. This system was created to help customers fully understand the
benefits of probiotics and bring Yakult products to them every day as
ladies are homemaker and they are easily available at home. In India too
there are 150 Yakult ladies involved in this unique distribution system.
They all are called as Ambassador of Yakult.
2. Factory Tour:
Production Process:
There we student observed various stages to produce a probiotic drink
Yakult, as follow:
Printing Machine
Packaging Machine
Refrigeration Room
SEED ROOM:
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MOULDING ROOM:
5. Injection Blow Moulding Machine
The plastic bottles are produced on site. The bottles are made from polystyrene.
65ml bottle are moulding for Indian customers.
FILLING ROOM:
6. Bottling and Packaging
The bottles are wrapped with individual bottle labels. Then, they are filled with
Yakult, capped with a foil lid, sealed and transferred along the conveyor belt to
the packaging facility. Single bottles of Yakult are sorted into groups of five and
shrink-wrapped in polypropylene film. Ten "5-packs" are grouped together and
wrapped again in polyethylene film and then heat shrunk, forming a 'carton' of
50 Yakult bottles.
PLACING ROOM:
7. Refrigeration Room
Finished products are kept refrigerated before delivery to stores.
CONCLUSION:
MY EXPERIENCE ABOUT YAKULT DANONE INDIA Pvt. Ltd.
It was a great experience of the visit, student learned about the benefits
and importance of the probiotics in our life. Learned about the strategies
which we study in our PGDM course how they are practically implied, how
to do a proper plant layout and also the use of skilled labour with the new
advanced technology. Mr. Abhishek gave us a sound about the plant and
the production process. The concept of the YAKULT ladies is awesome like
this they are generating employment for ladies and also doing the
marketing and selling of their product efficiently and effectively. The
tracking system of Demand of Yakult to be Supplied is very much
sustainable. There Tag line Daily piyo, Healthy jiyo is much effective to
generate awareness about the product and is very catchy. Over all the
entire trip was very beneficial to all of us.
RECOMMENDATION:
Student got limited time to discuss on some important matters, so
industrial visit should be for more time. Time is essential but
discussion needs time.
Indians are not much aware of this Yakult product. So they should
take measures accordingly.
Though their supply chain is very much sustainable but to expand
the supply with awareness they should open new factory in every
region like, we have Yakult Danone in Sonepat in northern region,
they should open factory in eastern, western and southern as well.
Which will eventually help them to expand business and make good
profits.
They need diversification. New product with new line of segment.
Selling only product cant help them as product itself is not that
much capable of beating other substitute products.
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