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EMMA HANSON

(224) 234-8000 | hanson34@purdue.edu


5230 Sunset Drive | Palatine, IL 60067
OBJECTIVE:
To obtain a full time position upon graduation from Purdue University in May 2017 in the field of communications, with
a concentration in advertising or marketing.
EDUCATION:
Purdue University, Brian Lamb School of Communication, West Lafayette, IN
Bachelor of Arts in Public Relations, Strategic Communication & Advertising
Minor: Organizational Leadership and Supervision

May 2017
GPA: 3.5/4.0

WORK EXPERIENCE:
August Jackson Communications Design, Account/Production Intern, Chicago, IL
Summer 2016
Created a mock Request for Proposal with a $1.5MM budget; which included client branding & identity, social
media strategy, and coordination of a national sales conference. RFP was kept within established budget; Final
deliverable was presented and received strong endorsement from August Jackson executive staff.
Researched and analyzed historical social media performance and industry trends, and leveraged learnings to
lead August Jackson social media campaigns over a two-week span.
Communicated with multiple internal and external clients, producers, and vendors to build accurate price models
within client budgets; Resulted in exceeding timelines, meeting budgets, and client satisfaction.
Led and participated in multiple cross-functional brainstorming sessions to concept creative assets for client
projects; Crafted new ad copy as a member of the client project team.
AbbVie, Internal Ad Agency, Creative Project Manager Intern, North Chicago, IL
Summer 2015
Supported agency account managers in managing and directing the activities and people associated with small to
large scale projects.
Directed multidimensional and mission-critical projects through the Full Project Life Cycle, meeting project
deadlines and budget parameters by utilizing strategic and transparent communication throughout projects.
Collaborated with both Brand clients, including Technivie, proCeed, Humira, and Viekira Pak, and agency
personnel to identify project scope and focus, ensuring brand goals were met.
Ensured projects were routed through the agency by implementing project requirements and assigning project
staff to assure project success.
Created and implemented a new process and inventory management system for the agency's internal sample
library of about 100 samples using Microsoft Excel.
Communicated expectations and administration tasks at video shoots to be sure client satisfaction was met and
project success was accomplished in a timely fashion.
American Advertising Federation, Media Director, West Lafayette, IN
August 2015-May 2016
Created a holistic Brand campaign for Snapple; Selected to compete with Purdue Chapter Team in the National
Student Advertising Competition in Spring 2016; Received 4th place in the national competition.
Collaborated with team to brainstorm creative strategies and concepts for Snapple, designed to increase volume
and brand awareness across the United States; Key goals were to raise store sales, brand affinity, and overall
ROI on marketing mix.
Established analytic tool (via Excel) to assess Snapples historical social media campaign data to optimize future
performance while better meeting key performance indexes for the brand.
Participated in presentation to panel of judges in the national competition, successfully answering all questions
and inquires posed by judging panel.
CAMPUS INVOLVEMENT & VOLUNTEER WORK:
Boys and Girls Club of America, Lafayette, IN
Public Relations Student Society of America, Active Participant, West Lafayette, IN
Chi Omega Sorority, Chi Beta Chapter, West Lafayette, IN
Lavazza Espressions, Cashier and Barista, West Lafayette, IN
BoilerSTeam, Active Participant, West Lafayette, IN
The Lala, PR & Marketing Rep, thelala.com

2016-Present
2015-Present
2013-Present
2013-Present
2013-Present
2015-2016