CHAPTER II

MARKET STUDY
PROJECT DESCRIPTION
Paintball is a game where players of two teams compete in an
enclosed field by shooting their opponents with a paintball
gun. Its the one sport that comes closest to an actual gun
battle without anybody getting killed or seriously hurt. There
are variations to the game, including the number of players, but
the object of the game is usually for one team to kill all the
players in the other team. You cannot win in paintball just by
hiding under cover, pointing your gun from time to time and
shooting. One must need to be aggressive and must learn to run,
duck,

roll,

crawl,

and

scream

if

needed.

Anticipating

the

movement of your opponents and coordinating with your teammates

at the same time is an important key to winning the game.
Paintball is now among the most popular outdoor games that
can be played by people of all ages. Paintball is played as a
recreational activity among family and friends and as a bonding
activity among business colleagues. Paintball is so exciting that
it draws more and more adherents every day making it the fastest
growing sport in the world. Paintball has become so popular that
it has grown so explosively, its now the third most popular
extreme sport with 11 million players around the globe making it
a potentially profitable business entrepreneurs can engage in.
The business will carry a variety of paintball guns, and a
number

of

accessories

commonly

used

within

amateur

and

professional paintball games. The revenue source for the business

will come from the ongoing usage of the business paintball field
coupled with the rental of paintball equipment. A game field is
scattered with barrels, which players use for tactical cover.
Game types in paintball vary, but can include capture the flag,
elimination, defending or attacking a particular point or area,
or capturing objects of interest hidden in the playing area.
Depending on the variant played, games can last from seconds to
hours. Customers will pay a flat rate of P60 to P200) for renting
gear and using the Companys paintball field facility.
The paint used for paintballs is soluble in water, so that
it washes easily out of players' clothes. It is nontoxic, as
well, in case a player is hit in the mouth and accidentally
swallows the paint.
Paintball is a sport fit for Filipinos because there is no
advantage in being taller. Small, athletic players actually have
an advantage because they are more difficult to spot.
A. DEMAND
The study of the demand for paintball is central to proving
the

feasibility

questionnaire

of

was

Paintball
designed

Business
and

in

Ozamiz.

survey

was

The

conducted

determine the following information from the respondents:

A. Respondents interest in playing Paintball.

Number

Very Interested

survey

of Percentage

Respondents

Equivalent

43

28.67

to

Interested

52

34.67

Not so Interested

47

31.33

Uninterested

5.33

Total

150

100

B. Willingness of the respondents to spend P60-P150 to play

Paintball.

Number

of Percentage

Respondents

Equivalent

Very Willing

31

20.67

Willing

66

44

Not so Willing

45

30

Unwilling

5.33

Total

150

100

C. The

respondents

respond

if

they

would

play

paintball here in Ozamiz if given a chance.

Number

of Percentage

the

game

Respondents

Equivalent

Yes

85

56.67

Maybe

50

33.33

No

15

10

Total

150

100

Based on the results shown above, it is clear that the

demand for paintball here in Ozamiz is high and that many people
are interested to play the sport. Despite of the amount they have
to sacrifice to play paintball, many people are still eager to
save and spend money to experience the fun and excitement that
this sport is willing to offer.
B. SUPPLY
Equally

fundamental

to

the

feasibility

study

of

the

Acceptability of Paintball in Ozamiz City is the ability and

willingness of the people in Ozamiz including people residing
outside Ozamiz to enjoy playing paintball. Like the data shown in
the demand section, the survey questionnaire was also designed
and

survey

was

also

conducted

to

determine

the

information:
A. Respondents experience in playing paintball

Number

of Percentage

following

Respondents

Equivalent

Have Experience

36

24

Have not Experience

114

76

Total

150

100

B. Respondents familiarity to Paintball Sport.

Number

of Percentage

Respondents

Equivalent

Very Familiar

27

18

Somewhat Familiar

75

50

Unfamiliar

48

32

Total

150

100

Based on the results shown above, many people are not so

familiar with the sport and that most of the respondents have not
yet

experience

considering

that

playing
only

paintball.
big

cities

This
in

the

is

rather

expected

Philippines

namely

Quezon, Marikina, Cebu, Davao and Quezon City are the ones that
offers the paintball sport. Therefore, the supply of paintball is
very limited and only those people that are residing near the big

cities and those that have enough money to travel to the city to
play the game paintball has the chance to experience playing
paintball.
C. DEMAND-SUPPLY ANALYSIS
The gathered data suggests that the demand for paintball
sport

in

Ozamiz

is

significantly

high

without

any

existing

business supplying such services within the vicinity of the city

and nearby areas. It would be impractical in terms of time and
money for those people demanding to experience the paintball game
to travel to the nearest known locality which offers the services
in

Davao,

just

to

play

the

recreational

sport.

Thus,

the

researchers strongly believe that establishing the business is

highly feasible.
D.

PRICE STUDY
The price of the paintball game will be set at least P60.00

per 10 rounds. This price estimation is based on the price set in

Davao

Paintball

which

is

P50.00

inclusive

of

10

rounds

of

paintballs and free use of equipment and gears such as mask,

marker, and vest. Their additional paintballs are set at P5.00
each,

the

business

would

have

P10.

Special

packages

may

be

offered in order to attract more customers and anticipatively

obtain increased sales. Accordingly, Davao Paintball offers a
discounted rate of P2000.00 among the players and get a 1 bag (or
500 rounds) of paintballs and free use of the equipment and
gears. A group is allotted a maximum of 1 hour playing time only.
Thus, the special packages of our business will not be less than
P2000.00 with the same privileges. Davao Paintball was chosen as
the price reference since it is the nearest verified business
offering paintball sports.

E. FACTORS AFFECTING PAINTBALL BUSINESS

Participation

in

paintball

largely

hinges

on

consumers'

available free time and income. Shifting demographics and leisure

time will create uncertainty over its customers.
The decline or increase in the number of adolescents aged 13
to 25 will likely affect business growth over the next years.
This age group represents the prime segment of the population
that joins paintball leagues which means bottom-line profit for
the facility will increase or decrease.
F. MARKETING
The

business

will

establish

marketing

program

through

local radio and television advertisement. Tarpaulins and online

pages will also be made for promotion. Aside from the general
public, the business will also promote paintball as a teambuilding program to schools, companies, and others. The target
market for paintball is young and even middle-aged, predominantly
male adults. There are many females who also participate in
paintball games but, usually, they are drawn as either part of a
corporate work outing or from some similar situation. Paintball
is a demanding sport and though some degree of basic physical
fitness

will

essential

to

add
be

to

the

enjoyment

completely

fit

in

of

the

order

to

game,
play.

it

is

not

Young

and

middle-aged males tend to be the target demographic audience,

advertising will be geared to attract these types of players.