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Taiwan gets a great stage and sales opportunity for its innovative fabrics made of recycled
plastic bottles at FIFA World Cup 2014. FIFA estimates that the 2014 World Cup will generate
US$40 billion in revenues, and with the apparel industry the major beneficiary, a potential
jackpot awaits for the Taiwanese enterprises that have turned waste into gold.
The fabric traces its origins back to the 1990s, when Taiwanese producers needed to respond
to declining orders that were being diverted to China to take advantage of its cheap labor.
The fabrics is a creation of environmental necessity in a country that consumes 4.5 billion
plastic bottles a year and of commercial necessity to reinvent itself after have lost many of its
orders to low-cost China in the 1990s.
Now, with several teams wearing jerseys made of these innovative fabrics in Brazil after they
were first introduced in South Africa four years ago, Taiwan's 23 million residents have
already won their World Cup.
Taiwanese textile suppliers as Ecomax Textile, Singtex Industrial, Eclat Textile and Super
Textile eventually became the pioneers in turning plastic bottles, made of polyethylene
terephthalate (PET), into fabrics, and they now have a 70 percent share of the bottle-based
fiber market.
According to Super Textile Chairman Alex Lo, the PET bottles need about 400 years to
decompose, posing a big threat to the environment in a country that has little spare room for
dumping waste, recycling was the best approach to deal with the problem.
Moreover, the PET fabrics are good at absorbing water and light, and use about 30 percent
less electricity during the production process than other materials.
Taiwans PET fabrics and jerseys are getting so popular that to meet the increasing demand,
the country now even has to import PET bottles.
Vocabulary
1. innovative, adj., using new methods or ideas:
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