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FOREWORD
The World Travel & Tourism Council (WTTC) is the global authority
on the economic and social contribution of Travel & Tourism.
WTTC promotes sustainable growth for the sector, working with
governments and international institutions to create jobs, to drive
exports and to generate prosperity.
For over 25 years, WTTC has been quantifying the economic impact of Travel & Tourism. This
year, the 2016 Annual Economic Reports cover 184 countries and 24 regions of the world. Our
10 year forecasts provide a unique perspective on the sectors potential for long-term growth,
and the continued vital contribution to the economic strength and social development of the
world.
For the fifth successive year, the growth of the Travel & Tourism sector in 2015 (2.8%) outpaced
that of the global economy (2.3%) and a number of other major sectors such as manufacturing
and retail. In total, Travel & Tourism generated US $7.2 trillion (9.8% of global GDP) and
supported 284 million jobs, equivalent to 1 in 11 jobs in the global economy.
The outlook for Travel & Tourism in 2016 remains robust, despite economic fragilities and other
sources of volatility in the wider market. The sectors GDP growth contribution is expected to
accelerate and again outpace growth of the wider economy. Stronger growth in 2016 is likely to
be underpinned by an improving global economy. The lowest oil prices in more than a decade
will continue to boost demand through lower transport costs, whilst household finances and
disposable income will benefit from reduced energy costs.
Through the last year, safety and security concerns have moved into the spotlight, and we have
to assume that these issues will continue to cause difficulties in the years ahead. We note that
the sector remains resilient and that governments are working hard to ensure the safety of
tourists and to minimise the impact of security threats. Incidents such as the ones we observed
with shock and sadness in recent months will not stop people travelling, as the world continues
to go about its business.
There are other factors which are influencing the flow of travellers around the world. Notably,
the strength of the US dollar relative to other currencies is shifting the price competitiveness
of destinations and will affect who travels where this year. Undoubtedly new developments
will emerge alongside these existing factors. Travel & Tourism is a key force for good, and it has
proven in the past that it is strong and adaptable enough to face any challenges. It will continue
to grow, to create jobs, and to bring economic and social benefits.
The Travel & Tourism sector is expected to grow faster than the wider economy and many
other industries over the next decade. It is anticipated to support over 370 million jobs by 2026.
Such strong growth will require tourism destinations across the world to provide environments
that are conducive to business development. It will require effective coordination between
public institutions and the private sector around the world.
WTTC is proud to contribute the evidence base required for public and private bodies to make
the right decisions for the future growth of a sustainable Travel & Tourism sector.
David Scowsill
President & CEO
CONTENTS
THE ECONOMIC IMPACT
OF TRAVEL & TOURISM
MARCH 2016
FOREWORD
2016 ANNUAL RESEARCH: KEY FACTS
10
11
12
13
14
GLOSSARY
15
METHODOLOGICAL NOTE
16
17
Turkey
2016 ANNUAL RESEARCH: KEY FACTS
2016
forecast
The direct contribution of Travel & Tourism to GDP was TRY98.5bn (5.0% of total GDP) in 2015,
and is forecast to rise by 0.2% in 2016, and to rise by 3.8% pa, from 2016-2026, to TRY143.4bn
(5.2% of total GDP) in 2026.
In 2015 Travel & Tourism directly supported 600,000 jobs (2.3% of total employment). This is
expected to fall by 0.2% in 2016 and rise by 3.6% pa to 851,000 jobs (2.7% of total employment)
in 2026.
In 2015, the total contribution of Travel & Tourism to employment, including jobs indirectly
supported by the industry, was 8.3% of total employment (2,193,000 jobs). This is expected to
rise by 0.7% in 2016 to 2,207,500 jobs and rise by 2.4% pa to 2,787,000 jobs in 2026 (9.0% of
total).
VISITOR EXPORTS
Visitor exports generated TRY97.3bn (17.7% of total exports) in 2015. This is forecast to fall by
2.3% in 2016, and grow by 4.2% pa, from 2016-2026, to TRY143.4bn in 2026 (17.3% of total).
INVESTMENT
Travel & Tourism investment in 2015 was TRY38.8bn, or 9.9% of total investment. It should fall
by 2.7% in 2016, and rise by 3.8% pa over the next ten years to TRY54.6bn in 2026 (11.6% of
total).
1All
14
152
61
ABSOLUTE
RELATIVE SIZE
Size in 2015
Total Contribution of
Travel & Tourism to GDP
119
GROWTH
LONG-TERM GROWTH
2016 forecast
Forecast 2016-2026
2015
2015TRYbn
TRYbn
400
50
350
300
200
Employment
('000)
102
250
98
150
600
100
50
909
684
Direct
Indirect
Induced
2026
2026
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP reflects the internal spending on Travel & Tourism (total spending
within a particular country on Travel & Tourism by residents and non-residents for business and leisure purposes) as
well as government 'individual' spending - spending by government on Travel & Tourism services directly linked to
visitors, such as cultural (eg museums) or recreational (eg national parks).
The direct contribution of Travel & Tourism to GDP is calculated to be consistent with the output, as expressed in
National Accounting, of tourism-characteristic sectors such as hotels, airlines, airports, travel agents and leisure
and recreation services that deal directly with tourists.The direct contribution of Travel & Tourism to GDP is calculated
from total internal spending by netting out the purchases made by the different tourism industries. This measure is
consistent with the definition of Tourism GDP, specified in the 2008 Tourism Satellite Account: Recommended
Methodological Framework (TSA: RMF 2008).
TOTAL CONTRIBUTION
The total contribution of Travel & Tourism includes its wider impacts (ie the indirect and induced impacts) on the economy.
The indirect contribution includes the GDP and jobs supported by:
Travel & Tourism investment spending an important aspect of both current and future activity that includes
investment activity such as the purchase of new aircraft and construction of new hotels;
Government 'collective' spending, which helps Travel & Tourism activity in many different ways as it is made on
behalf of the community at large eg tourism marketing and promotion, aviation,
administration, security services, resort area security services, resort area sanitation services, etc;
Domestic purchases of goods and services by the sectors dealing directly with tourists - including, for example,
purchases of food and cleaning services by hotels, of fuel and catering services by airlines, and IT services by
travel agents.
The induced contribution measures the GDP and jobs supported by the spending of those who are directly or indirectly
employed by the Travel & Tourism sector.
160
140
5.0
120
4.0
100
80
3.0
60
2.0
40
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2026
2026
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
0.0
2006
2026
2026
1.0
20
The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply chain and
induced income impacts, see page 2) was TRY251.1bn in 2015 (12.9% of GDP) and is expected to grow by
1.1% to TRY253.8bn (12.6% of GDP) in 2016.
It is forecast to rise by 3.7% pa to TRY363.2bn by 2026 (13.1% of GDP).
TURKEY: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO GDP
% of whole economy GDP
14.0
350
12.0
300
10.0
250
8.0
200
6.0
150
4.0
100
2.0
50
0
Direct
1
2015
Indirect
2016
2026
2026
2026
Induced
0.0
2015
Direct
2016
Indirect
2026
2026
Induced
By 2026, Travel & Tourism will account for 851,000 jobs directly, an increase of 3.6% pa over the next ten years.
TURKEY: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT
'000 jobs
900.0
800.0
2.5
700.0
2.0
600.0
500.0
1.5
400.0
1.0
300.0
200.0
0.5
100.0
The total contribution of Travel & Tourism to employment (including wider effects from investment, the supply
chain and induced income impacts, see page 2) was 2,193,000 jobs in 2015 (8.3% of total employment). This is
forecast to rise by 0.7% in 2016 to 2,207,500 jobs (8.1% of total employment).
By 2026, Travel & Tourism is forecast to support 2,787,000 jobs (9.0% of total employment), an increase of 2.4%
pa over the period.
TURKEY: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT
'000 jobs
3,000.0
10.0
9.0
2,500.0
8.0
7.0
2,000.0
6.0
1,500.0
5.0
4.0
1,000.0
3.0
2.0
500.0
1.0
0.0
Direct
2015
Indirect
2016
Induced
2026
2026
0.0
Direct
2015
2016
Indirect
Induced
2026
2026
2026
2026
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2026
2026
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
0.0
2006
0.0
mn
160
90
20.0
140
80
18.0
120
70
16.0
60
14.0
50
12.0
40
10.0
30
8.0
20
6.0
4.0
2.0
2026
2026
2016
2015
2014
2013
2012
2011
0.0
2006
2026
2026
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
10
2006
20
2010
40
2009
60
2008
80
2007
100
14.0
60
12.0
50
10.0
40
8.0
30
6.0
20
2026
2026
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2026
2026
2016
2015
2014
2013
2012
2011
2010
2009
0.0
2008
2007
2.0
2006
10
2006
4.0
Different components of
Travel & Tourism1
Turkey
Travel & Tourism's Contribution to GDP:
Leisure spending
81.6%
Business spending
18.4%
Turkey
54.7%
Domestic spending
45.3%
Turkey
Breakdown of Travel & Tourism's Total Contribution to GDP, 2015
Direct
39.2%
Induced
20.1%
Indirect
40.7%
28.3%
b
11.9%
(c) Government collective
.5%
c
1
Country rankings:
Absolute contribution, 2015
Travel & Tourism's Direct
Contribution to GDP
2015
(US$bn)
2015
(US$bn)
8 Italy
76.3
7 Spain
192.0
9 Spain
68.8
8 Italy
185.9
13 Turkey
35.9
14 Turkey
91.6
World Average
18.5
World Average
55.7
Europe Average
14.9
Europe Average
40.3
26 Greece
14.7
29 Greece
36.0
27 Egypt
14.5
30 Egypt
33.6
45 Morocco
7.7
51 Morocco
17.6
61 Lebanon
3.6
62 Lebanon
9.9
67 Tunisia
2.5
78 Tunisia
5.5
92 Malta
1.4
93 Cyprus
99 Cyprus
1.2
2015
'000 jobs
3.7
106 Malta
2.6
2015
'000 jobs
16 Italy
1119.0
15 Spain
2901.5
17 Egypt
1110.6
17 Egypt
2619.8
21 Spain
937.3
18 Italy
2609.2
845.8
22 Turkey
2192.8
World Average
22 Morocco
731.5
29 Turkey
599.9
24 Morocco
39 Greece
401.0
43 Greece
Europe Average
302.7
World Average
Europe Average
2123.0
1687.7
821.9
762.7
64 Tunisia
185.3
75 Tunisia
400.1
83 Lebanon
120.9
83 Lebanon
326.8
135 Malta
29.2
138 Cyprus
73.4
140 Cyprus
24.1
144 Malta
50.8
2015
(US$bn)
Visitor
Exports
2015
(US$bn)
9 Spain
18.7
2 Spain
61.9
13 Turkey
14.2
9 Italy
41.0
16 Italy
9.7
11 Turkey
35.5
30 Egypt
5.0
23 Greece
16.5
World Average
4.3
Europe Average
Europe Average
4.0
40 Egypt
7.4
36 Morocco
3.6
41 Morocco
7.2
44 Greece
3.0
61 Lebanon
1.3
42 Lebanon
74 Tunisia
0.7
69 Cyprus
2.5
105 Cyprus
0.3
84 Tunisia
1.7
122 Malta
0.2
91 Malta
1.6
World Average
10.8
7.1
6.9
The tables on pages 7-10 provide provide brief extracts from the full WTTC Country League Table Rankings, highlighting comparisons with
competing destinations as well as with the world and regional average. Averages in above tables are simple cross-country averages.
The competing destinations selected are those that offer a similar tourism product and compete for tourists from the same set of origin markets.
These tend to be, but are not exclusively, geographical neighbours.
WTTC Travel & Tourism Economic Impact 2016
Country rankings:
Relative contribution, 2015
Travel & Tourism's Direct
Contribution to GDP
2015
% share
15.1
23 Malta
27.7
31 Lebanon
8.1
30 Lebanon
22.1
34 Morocco
7.7
39 Cyprus
19.3
35 Greece
7.6
40 Greece
18.5
42 Cyprus
6.4
42 Morocco
17.5
47 Tunisia
5.8
47 Spain
16.0
48 Spain
5.8
61 Turkey
12.9
56 Turkey
5.0
62 Tunisia
12.6
58 Egypt
4.9
69 Egypt
11.4
72 Italy
4.2
84 Italy
10.2
Europe
3.5
World
9.8
World
3.0
Europe
9.6
2015
% share
2015
% share
10 Malta
16.5
19 Malta
28.8
21 Greece
11.3
27 Greece
23.1
32 Lebanon
7.9
30 Lebanon
21.3
40 Morocco
6.8
33 Cyprus
20.1
42 Cyprus
6.6
47 Spain
16.2
55 Tunisia
5.3
49 Morocco
15.6
57 Spain
5.2
63 Italy
11.6
60 Italy
5.0
64 Tunisia
11.5
70 Egypt
10.5
4.4
76 Egypt
Europe
3.6
World
9.5
World
3.6
Europe
9.1
2.3
105 Turkey
8.3
140 Turkey
Travel & Tourism Investment
Contribution to Total Capital Investment
2015
% share
Visitor Exports
Contribution to Total Exports
2015
% share
28 Greece
14.8
20 Lebanon
51.9
31 Cyprus
14.0
47 Greece
25.8
34 Egypt
12.5
48 Cyprus
24.5
35 Morocco
12.4
55 Morocco
21.2
45 Malta
10.4
58 Egypt
20.7
47 Turkey
9.9
65 Turkey
17.7
48 Lebanon
9.9
71 Spain
15.6
60 Tunisia
8.4
85 Malta
10.3
67 Spain
Europe
World
137 Italy
12 Malta
2015
% share
7.7
4.8
93 Tunisia
101 Italy
9.1
7.5
4.3
World
6.1
3.2
Europe
5.7
Country rankings:
Real growth, 2016
Travel & Tourism's Direct
Contribution to GDP
2016
% growth
2016
% growth
36 Malta
5.1
26 Lebanon
5.3
38 Lebanon
4.8
43 Malta
4.4
49 Cyprus
4.3
46 Cyprus
4.4
81 Spain
3.4
World
3.5
World
3.3
82 Spain
3.5
Europe
2.9
Europe
2.9
124 Italy
2.1
130 Morocco
2.0
132 Morocco
2.0
136 Italy
1.9
156 Egypt
0.7
152 Turkey
1.1
161 Turkey
0.2
154 Egypt
1.0
170 Greece
-0.5
174 Tunisia
-0.9
175 Tunisia
-1.0
180 Greece
-1.8
2016
% growth
2016
% growth
24 Lebanon
4.1
14 Lebanon
4.4
48 Malta
2.6
38 Cyprus
3.0
51 Spain
2.6
53 Spain
2.4
71 Italy
2.0
World
2.2
World
1.9
75 Malta
1.8
Europe
1.8
84 Italy
1.7
123 Greece
0.6
Europe
1.4
124 Morocco
0.4
118 Turkey
0.7
134 Cyprus
-0.1
126 Morocco
0.4
136 Turkey
-0.2
151 Egypt
-0.6
153 Egypt
-0.9
152 Greece
-0.6
160 Tunisia
-1.3
165 Tunisia
-1.3
2016
% growth
Visitor
Exports
2016
% growth
48 Spain
6.3
34 Malta
5.5
64 Lebanon
5.6
47 Spain
4.7
70 Italy
5.3
52 Cyprus
4.5
74 Cyprus
5.3
Europe
World
Europe
4.7
4.1
84 Lebanon
World
3.4
3.3
3.0
108 Morocco
3.9
106 Italy
2.4
112 Turkey
3.7
109 Morocco
2.3
117 Malta
3.5
116 Greece
2.2
129 Egypt
2.8
172 Turkey
-2.3
169 Tunisia
-0.1
180 Egypt
-4.0
184 Greece
-7.6
182 Tunisia
-4.8
9 7
Country rankings:
Long term growth, 2016 - 2026
Travel & Tourism's Direct
Contribution to GDP
10 Lebanon
6.8
81 Egypt
4.6
World
4.2
99 Malta
100 Morocco
9 Lebanon
90 Egypt
102 Morocco
World
2016 - 2026
% growth pa
6.8
4.3
4.1
4.0
110 Greece
3.9
3.8
102 Greece
4.0
114 Malta
3.8
119 Turkey
3.7
123 Cyprus
3.7
124 Cyprus
3.6
Europe
2.9
Europe
2.8
2.2
171 Tunisia
2.3
174 Tunisia
2.1
177 Spain
2.0
175 Spain
2.1
179 Italy
1.9
2016 - 2026
% growth pa
2016 - 2026
% growth pa
16 Lebanon
4.1
12 Lebanon
4.0
32 Turkey
3.6
54 Greece
3.0
47 Egypt
3.3
55 Egypt
2.9
67 Greece
2.7
World
2.5
77 Italy
2.6
81 Turkey
2.4
78 Malta
2.5
90 Malta
2.2
World
2.1
94 Cyprus
Europe
2.0
100 Italy
122 Morocco
1.6
118 Morocco
151 Cyprus
1.1
Europe
2.2
2.0
1.6
1.6
158 Spain
0.9
166 Spain
0.7
173 Tunisia
0.4
174 Tunisia
0.4
2016 - 2026
% growth pa
Visitor Exports
Contribution to Exports
2016 - 2026
% growth pa
30 Lebanon
6.2
25 Egypt
6.5
World
4.5
46 Lebanon
5.7
96 Morocco
4.1
94 Malta
4.4
3.8
96 Greece
4.4
111 Greece
118 Turkey
3.7
128 Egypt
3.3
105 Turkey
4.2
3.3
114 Morocco
3.9
129 Spain
Europe
10
4.0
4.0
114 Turkey
172 Italy
10
2016 - 2026
% growth pa
3.1
World
Europe
4.3
3.7
140 Cyprus
2.9
121 Cyprus
3.6
156 Malta
2.6
170 Spain
2.0
171 Italy
1.8
174 Italy
1.8
178 Tunisia
1.5
178 Tunisia
1.5
Summary tables:
Estimates & Forecasts
2015
Turkey
US$mn1
% of total
Growth3
35,897.8
5.0
0.2
52,292.8
5.2
3.8
91,552.1
12.9
1.1
132,422.0
13.1
3.7
599.9
2.3
-0.2
850.5
2.7
3.6
2,192.8
8.3
0.7
2,786.9
9.0
2.4
Visitor exports
35,487.7
17.9
-2.3
52,284.3
17.1
4.2
Domestic spending
29,403.5
4.1
3.9
42,683.7
4.2
3.4
Leisure spending
52,934.5
4.1
-0.2
77,812.3
4.2
4.0
Business spending
11,956.7
0.9
3.9
17,155.8
0.9
3.3
Capital investment
14,155.8
9.9
3.7
21,177.1
11.6
3.7
2015 constant prices & exchange rates; 22016 real growth adjusted for inflation (%); 32016-2026 annualised real growth adjusted for inflation (%); 4'000 jobs
2015
2015
2016
2
2026
US$bn
% of total
Growth
2.9
956.4
3.9
2.9
9.6
2.9
2,573.5
10.5
2.8
14,229
3.6
1.8
17,646
4.3
2.0
35,848
9.1
1.4
42,628
10.4
1.6
Visitor exports
506.7
5.7
3.4
753.7
6.0
3.7
Domestic spending
1,045.8
5.3
2.1
1,327.0
5.4
2.2
Leisure spending
1,197.0
2.7
2.3
1,609.2
3.0
2.8
Business spending
355.5
0.8
3.4
474.2
0.9
2.6
Capital investment
186.6
4.8
4.1
262.3
5.2
3.1
US$bn
% of total
Growth
698.7
3.5
1,896.0
Europe
Direct contribution to GDP
Total contribution to GDP
4
2015 constant prices & exchange rates; 22016 real growth adjusted for inflation (%); 32016-2026 annualised real growth adjusted for inflation (%); 4'000 jobs
2015
2015
2016
2
2026
US$bn
% of total
Growth
3.3
3,469.1
3.4
4.2
9.8
3.5
10,986.5
10.8
4.0
107,833
3.6
1.9
135,884
4.0
2.1
283,578
9.5
2.2
370,204
11.0
2.5
Visitor exports
1,308.9
6.1
3.0
2,056.0
6.2
4.3
Domestic spending
3,419.9
4.7
3.3
5,245.5
5.2
4.0
Leisure spending
3,621.9
2.3
3.0
5,645.8
2.6
4.2
Business spending
1,106.9
0.7
3.9
1,658.8
0.8
3.7
Capital investment
774.6
4.3
4.7
1,254.2
4.7
4.5
Worldwide
US$bn
% of total
Growth
2,229.8
3.0
7,170.3
2026
2016
Growth2
2015
% of total
US$mn
2015 constant prices & exchange rates; 22016 real growth adjusted for inflation (%); 32016-2026 annualised real growth adjusted for inflation (%); 4'000 jobs
% of total refers to each indicator's share of the relevant whole economy indicator such as GDP and employment. Visitor exports is shown relative to total exports of goods and
Domestic spending is expressed relative to whole economy GDP. For leisure and business spending, their direct contribution to Travel & Tourism GDP is calculated as a share of
whole economy GDP (the sum of these shares equals the direct contribution). Investment is relative to whole economy investment.
WTTC Travel & Tourism Economic Impact 2016
11
11
2010
2011
2012
2013
2014
2015
2016E
2026F
1.
56.4
66.7
69.6
77.4
87.4
97.3
95.1
143.4
62.6
70.3
74.5
76.9
79.0
80.6
83.8
117.1
119.1
137.0
144.1
154.2
166.5
178.0
178.9
260.5
-53.2
-61.8
-64.9
-69.5
-74.5
-79.5
-80.3
-117.0
65.9
75.2
79.2
84.8
91.9
98.5
98.6
143.4
47.6
54.4
57.2
61.2
66.4
71.1
71.3
103.6
2.
3.
Visitor exports
Domestic expenditure
(includes government individual spending)
4.
5.
Direct contribution of
Travel & Tourism to GDP
(= 3 + 4)
7.
Capital investment
22.6
38.8
30.4
34.1
37.0
38.8
37.8
54.6
8.
1.1
1.1
1.2
1.2
1.2
1.2
1.3
2.0
9.
-7.7
-9.9
-8.0
-6.0
-8.2
-8.9
-5.8
-11.6
10. Induced
33.7
39.7
40.2
43.8
47.0
50.4
50.6
71.1
163.2
199.3
200.1
219.1
235.4
251.1
253.8
363.2
466.0
505.7
530.1
548.1
575.8
599.9
598.9
850.5
1,700.4
1,990.2
1,949.6
2,049.0
2,130.5
2,192.8
2,207.4
2,786.9
11.4
11.1
9.5
11.2
12.2
14.6
15.3
19.6
(= 5 + 6 + 7 + 8 + 9 + 10)
12
12
2010
2011
2012
2013
2014
2015
2016E
2026F
1.
39.2
50.2
56.1
66.2
81.0
97.3
101.7
248.6
43.5
53.0
60.0
65.8
73.3
80.6
89.7
202.9
82.6
103.2
116.1
132.0
154.3
178.0
191.4
451.5
-36.9
-46.5
-52.3
-59.4
-69.1
-79.5
-85.9
-202.9
45.7
56.7
63.8
72.5
85.2
98.5
105.5
248.6
33.0
40.9
46.1
52.4
61.6
71.1
76.2
179.6
2.
3.
Visitor exports
Domestic expenditure
(includes government individual spending)
4.
5.
Direct contribution of
Travel & Tourism to GDP
(= 3 + 4)
7.
Capital investment
15.7
29.2
24.5
29.2
34.3
38.8
40.4
94.7
8.
0.8
0.9
0.9
1.0
1.1
1.2
1.4
3.5
9.
-5.3
-7.5
-6.4
-5.1
-7.6
-8.9
-6.2
-20.1
10. Induced
23.4
29.9
32.4
37.4
43.6
50.4
54.2
123.3
113.2
150.2
161.3
187.4
218.2
251.1
271.5
629.5
466.0
505.7
530.1
548.1
575.8
599.9
598.9
850.5
1,700.4
1,990.2
1,949.6
2,049.0
2,130.5
2,192.8
2,207.4
2,786.9
7.9
8.3
7.6
9.6
11.3
14.6
16.3
34.0
(= 5 + 6 + 7 + 8 + 9 + 10)
*Concepts shown in this table align with the standard table totals as described in the 2008 Tourism Satellite Account: Recommended
Methodological Framework (TSA: RMF 2008) developed by the United Nations Statistical Division (UNSD), the Statistical Office
of the European Communities (EUROSTAT), the Organisation for Economic Co-operation and Development (OECD) and the World Tourism
Organization (UNWTO).
Historical data for concepts has been benchmarked to match reported TSA data where available.
WTTC Travel & Tourism Economic Impact 2016
13
13
2010
2011
2012
2013
2014
2015
2016E
2026F
1.
-8.1
18.1
4.4
11.1
13.0
11.3
-2.3
4.2
4.4
12.3
5.8
3.2
2.8
2.0
3.9
3.4
-1.9
15.1
5.2
7.1
7.9
6.9
0.5
3.8
-0.3
16.1
5.1
7.0
7.3
6.7
1.0
3.8
-3.2
14.2
5.2
7.1
8.4
7.1
0.2
3.8
-3.2
14.2
5.2
7.1
8.4
7.1
0.2
3.8
-14.2
71.4
-21.6
12.2
8.5
5.0
3.7
3.7
4.7
1.5
2.7
3.4
1.3
1.8
2.6
4.6
145.3
27.3
-17.0
-20.7
31.1
8.9
-6.1
5.8
10. Induced
-10.5
18.0
1.1
8.9
7.4
7.2
0.5
3.5
-9.2
22.2
0.4
9.5
7.4
6.7
1.1
3.7
0.3
8.5
4.8
3.4
5.1
4.2
-0.2
3.6
-10.2
17.0
-2.0
5.1
4.0
2.9
0.7
2.4
4.3
-3.0
-14.3
18.0
8.9
20.3
4.3
2.5
2.
3.
Visitor exports
Domestic expenditure
(includes government individual spending)
4.
5.
Direct contribution of
Travel & Tourism to GDP
(= 3 + 4)
7.
Capital investment
8.
9.
(= 5 + 6 + 7 + 8 + 9 + 10)
14
14
GLOSSARY
KEY DEFINITIONS
INDUCED CONTRIBUTION
The broader contribution to GDP and employment of spending by
those who are directly or indirectly employed by Travel & Tourism.
OTHER INDICATORS
OUTBOUND EXPENDITURE
Spending outside the country by residents on all trips abroad. This is
fully aligned with total outbound tourism expenditure in table 3 of
the TSA: RMF 2008.
15
METHODOLOGICAL NOTE
WTTC has an on-going commitment to align its economic impact research with the UN Statistics Division-approved 2008 Tourism Satellite
Account: Recommended Methodological Framework (TSA:RMF 2008). This involves benchmarking of country reports to official, published
TSAs. This year the Ecuador TSA was integrated for the first time, alongside new data for Austria, Bermuda, Canada, Czech Rep, Ecuador,
France, Lithuania, Malaysia, New Zealand, Nicaragua, Qatar, South Africa, Switzerland, UK, and the USA.
In addition to producing data on 184 countries, WTTC also produces reports on 24 other regions, sub-regions and economic and geographic
groups. This year, there are 8 reports for special economic and geographic groups.
16
Aruba
Morocco
Bahamas
Tunisia
Barbados
Chad
Guadeloupe
Haiti
Comoros
Jamaica
Martinique
Ethiopia
Puerto Rico
Gabon
Gambia
Ghana
St Lucia
Guinea
Belize
Mali
Bolivia
Mauritius
Brazil
Mozambique
Chile
Namibia
Niger
Rwanda
Sao Tome & Principe
Uganda
Zambia
Zimbabwe
NORTH
AMERICA
Togo
REGION
SUB-REGION
Belarus
Bosnia Herzegovina
Maldives
Georgia
Nepal
Iceland
Pakistan
Kazakhstan
Indonesia
Laos
Kyrgyzstan
Macedonia
Moldova
Montenegro
Malaysia
Norway
Myanmar
Russian Federation
Philippines
Serbia
Singapore
Switzerland
Turkey
Ukraine
Ecuador
Belgium
Guatemala
Bulgaria
Bahrain
Guyana
Croatia
Iran
Uruguay
Tanzania
Azerbaijan
Uzbekistan
Suriname
Swaziland
India
Austria
Peru
Sudan
Armenia
El Salvador
Paraguay
South Africa
Albania
Tonga
Vietnam
Panama
Sierra Leone
UK
Solomon Islands
Thailand
Nicaragua
Seychelles
Sweden
Costa Rica
Honduras
Senegal
Other Oceania
Papua New Guinea
Colombia
EUROPEAN UNION
Reunion
LATIN AMERICA
Nigeria
Republic of Congo
Malawi
Spain
Cambodia
Argentina
Slovakia
Kiribati
Brunei
US Virgin Islands
Portugal
Romania
Slovenia
Vanuatu
UK Virgin Islands
Poland
Fiji
Sri Lanka
EUROPE
Madagascar
AMERICAS
Lesotho
Taiwan
Bangladesh
Ivory Coast
SUB-SAHARAN
Grenada
SOUTH ASIA
Dominican Republic
ASIA-PACIFIC
CARIBBEAN
Cape Verde
OCEANIA
Dominica
Cameroon
Netherlands
Macau
New Zealand
Burundi
Malta
South Korea
Australia
Cuba
Burkina Faso
Luxembourg
Mongolia
Cayman Islands
Botswana
China
Hong Kong
Cyprus
Iraq
Czech Republic
Israel
Denmark
Estonia
Finland
France
Germany
Greece
Venezuela
Hungary
Canada
Ireland
MIDDLE EAST
Benin
Kenya
SUB REGION
Bermuda
Lithuania
EUROPEAN UNION
Libya
COUNTRY
Japan
OTHER EUROPE
Egypt
COUNTRY
EUROPE
Anguilla
NORTHEAST ASIA
Algeria
Angola
AFRICA
COUNTRY
REGION
SUB REGION
COUNTRY
REGION
SUB REGION
NORTH AFRICA
REGION
WORLD
Jordan
Kuwait
Lebanon
Oman
Qatar
Saudi Arabia
Syria
Mexico
Italy
UAE
USA
Latvia
Yemen
17
The World Travel & Tourism Council is the global authority on the
economic and social contribution of Travel & Tourism.
WTTC promotes sustainable growth for the sector, working with governments and
international institutions to create jobs, to drive exports and to generate prosperity. Council
Members are the Chairs, Presidents and Chief Executives of the worlds leading, private
sector Travel & Tourism businesses.
Together with its research partner, Oxford Economics, WTTC produces annual research
that shows Travel & Tourism to be one of the worlds largest sectors, supporting 285 million
jobs and generating 9.8% of global GDP in 2015. Comprehensive reports quantify, compare
and forecast the economic impact of Travel & Tourism on 184 economies around the world.
In addition to the individual country reports, WTTC produces a world report highlighting
global trends and 24 further reports that focus on regions, sub-regions and economic and
geographic groups. To download reports or data, please visit www.wttc.org
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