S.

N
O
1.

AUTHOR

VARIABLES

CONCLUSION

Azeem, A., Zia ul

Ha. (2012)

Employees,
Entrepreneurs &
Students

2.

Sebastian, M.
(2015).

3.

Jain,P., Kumar,S.
(2016)

Five factors which are entertainment,

information, credibility, economy and
value are significant predictors of
attitude towards internet advertising.
Global ad spending is expected to
climb 5% year-over-year in 2016,
according to the report.
Belief factors are better predictor of
attitude toward internet advertising
then behavioural variables

4.

Farhan, M.,
Yousaf, A. (2016)

5.

D. S. Chaubey,
D.S., Sharma,
L.S., Pant, M.
(2013)

6.

Philip, C.S.
(2002)

7.

Ghasem,S.A.,
Mancuso, L.C.,
Obyung,K(2015).
Vida, D.(2012
Wang, Y., Sun, S.
(2010)
Danaher,P.J.,
Mullarkey, G.W.
(2003)

8.
9.
10.

Belief factors or
advertising
values, Attitude
and behavioural
response/intensi
on towards
internet
advertising
Social media
sites
Embedded
Video, Floating
Advertisement.
Pop up
advertisement,
Animated
advertisement
and Banner plain
text

Ad presentation, content, celebrity,

placement, celebrity endorsement
make ads more effective.
Animated advertisement and Banner
plain text make online
advertisements effective in recalling
advertisement.

Advertisers increase and shift more

of their budgets online, it is now
overtaking radio in terms of market
share