Impact of social media on company performance (Adani Power &

Tata Power)

A Revised Proposal & Pilot Study submitted to Prof. Subrat Sahu

In Partial Fulfillment of the Requirements of the Course
Marketing Research

By (GROUP-7)
Mayank Sah

25

Nisarg Chokshi

30

Nitesh Mata

31

Rohan Amin

38

Tejas Shah

48

On
14/12/2016

Adani Institute of Infrastructure Management

Ahmedabad

PRPOSAL:
Title: Impact of social media on company performance (Adani Power & Tata Power)
Objective:

To study how companies use social media in their business processes which will transform their
relationships with customers?

To study the importance of social media and how companies can use social media as an important
tool to reach out to their customers.

Research Methodology:
A secondary study will be done to find out how companies use social media for various functions for their
products/services and improve their companys performance. Information from journal articles and
websites will be taken to get information. A literature review will be done to get a clear understanding of
the topic. Then a primary study will be done on 2 companies from same sectors (B2B) to find out whether
and how they used social media for promoting their products/services and how they are improving the
companys performance.
Data collection:

Literature
Questionnaire
Online study

Research Question:
How use of social media can help a company to
1.
2.

Reach out to more customers

Increase its sales

Hypothesis:

We need to see whether there is any relationship between use of social media and reaching out to
more customers.
o
o

H0: There is no relation between use of social media and reaching out to more customers.
H1: There is a relation between use of social media and reaching out to more customers.

We need to see whether there is any relationship between use of social media and increase in
sales.
o
o

H0: Increase in sales depends on use of social media and increase in sales.
H1: Increase in sales does not depend on use of social media and
increase in sales.

Questionnaire
How does your company use social media
o Frequently
o Rarely
o Often
o Never

 Do you feel customers like to be approached through social media

o Strongly agree
o Agree
o Uncertain
o Disagree

 Are you able to reach more customers by social media

o Strongly agree
o Agree
o Uncertain
o Disagree

 What kind of customer problems do you face in using social media?

o unclear message
o Chaos
o Online image not matching with the brand image

 What is the additional Benefits of social media

o Increase in product awareness
o Increase in sales
o Enhancing the brand image
o All of the above

 What kind of Problems posed by social media

o Poor feedback affecting sales
o Lack of security
o Image of product not highlighted properly by social media
o Customers getting repelled online

 Why you are using social media?

o My competitors uses it
o I can satisfy my customers needs better
o I can reach more customers
o It supplements use of traditional media

 Does your company use social media Increase in sales.

o Strongly agree
o Agree
o Uncertain
o Disagree

 Is that your companys objective to join social media is fulfilled?

o Strongly agree
o Agree
o Uncertain
o Disagree

 Are you able to reach your target audience?

o Strongly agree
o Agree
o Uncertain
o Disagree

Which social media do you prefer?

o
o
o
o

Linkdin
Facebook
Twitter
Youtube

High frequency of posting updates is beneficial?

o Strongly agree

o
o
o

Agree
Uncertain
Disagree

Are you able to connect to customers emotionally and conveys your brands
visuals and messaging?
o Strongly agree

o
o
o

Agree
Uncertain
Disagree

Do social media help to reduce cost?

o Strongly agree
o Agree

o
o

Uncertain
Disagree

Do social media help to reduce manpower?

o Strongly agree
o Agree

o
o

Uncertain
Disagree

Do brand image increases after using social media?

o Strongly agree
o Agree

o
o

Uncertain
Disagree

Does it helpful to know competitors?

o Strongly agree
o Agree

o
o

Social
o
o
o

Uncertain
Disagree

media is useful to provide customer service?

Strongly agree
Agree
Uncertain

Disagree