ANNEXURE- I

Research Questionnaire
IRFAN MUMTAZ K.S.
Research Scholar,
JJT University, Jhunjhunu, Rajasthan, India
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Date:

Dear sir/madam,

I am undertaking a research titled A Study of Brand Equity on Retailers Brand

with Special Reference to Branded Products of Big Bazaar related to groceries
segment, under the guidance of Dr. Chitra Prakash, Bangalore. I enclosed here
with a questionnaire related to your personal profile and the Retailers brand that
you are using.

I shall be thankful if you could spare your most precious time and respond to the
questionnaire. The information provided by you will be kept confidential and it will
be used for academic purpose only.

Yours truly,

(IRFAN MUMTAZ K.S.)

A Study of Brand Equity on Retailers Brand with Special

Reference to Branded Products of Big Bazaar
1) Name:
2) Locality: a) Bangalore North
Bangalore South

b) Bangalore East c) Bangalore West d)

e) Bangalore Central

f) Others, please

specify__________________
3) Gender:

a) Male

b) Female

4) Marital Status:

a) Married

b) Unmarried

5) Educational Qualification: a) Matriculation

Graduate

b) Graduate c) Post

d) Professional/Techies

e)

Others
6) Occupation:

a) Housewife

Employee

b) Professional

d) Government Employee

c) Private

e) Business f) Others,

please specify __________

7) Age:
a) 18 yrs- 25 yrs

b) 26 yrs- 40 yrs

c) 41 yrs and 60yrs d) 61

yrs and above

8) Income:
a) 5000-10000 b) 10001-20000

c) 20001-30000

d) 30001 and above

9) Type of family
a) Joint

b) Nuclear

c) Other please

Specify___________________________
10) Size of the family
a) 1-3

b) 4-6

c) 7-10

d) above 11

11) How much you shop when u visits outlet?

a) 1000-2500

b) 2501-5000

c) 5001-10000

Above
12) Are you aware of Retailers Brand exists in the market?
a) Yes

b) No

13) Please specify the retailers Brand you use

d) 10001 &

a) Groceries _______________________(Golden Harvest, Auchan,

More, Reliance Fresh)

I BRAND AWARENESS

14) Brand Awareness of the Retailers Brand

Please tick mark the appropriate scale
5- Strongly Agree, 4- Agree, 3- Neither agree nor disagree, 2- Disagree, 1Strongly Disagree
Sl.

Proclamation

No.
1

I prefer to know the manufacturer/ producer before I

purchase retailers brand

I have the knowledge of the other retailers brands

Appreciation of the Retailers Brand is based on the

performance

Appearance of

the retailers brand creates the

impact on consumers awareness

5

I can distinguish retailers brand from one and others

Physical significance of the retailers brand makes

more awareness

Retailers promote their own brands

For commemoration of the retailers brand good

exposure is required

I like the retailers brand if freebies/discounts are

offered

10

The retailers brand is affirmed in my mind

11

I feel retailer brand lasts long in memory due to

usage

12

From my past experience I am able to differentiate

the retailers brand from others

II BRAND ASSOCIATION
15) Brand Association considering on retailers brand
Please tick mark the appropriate scale 5- Strongly Agree, 4- Agree, 3Neither agree nor disagree, 2- Disagree, 1- Strongly Disagree
Sl.

Proclamation

No.
1

The Advertisements and other endorsement tricks

of retailer/ Retailers Brand attracts me more to use
the retailers brand

Emotional Attachment with the retailers brand

I totalize the information of retailers brand

consistently

Usage of retailers brand is allied with my delicate

comfort

Utility of the retailers brand is connected with brand

association

III PERCEIVED QUALITY

16) Perceived Quality based on the usage of the Retailers Brand
Please tick mark the appropriate scale
5- Strongly Agree, 4- Agree, 3- Neither agree nor disagree, 2- Disagree, 1Strongly Disagree
Sl.

Proclamation

No.
1

My Satisfaction on performance of Retailers brand

The Retailers Brand lasts long

I am satisfied with the quality of the retailers brand

The appearance of the retailers brand is up to the

mark

In retailers brand, the defects are less

The

quantity

offered

by

retailers

brand

appreciable
7

I believe the price of the retailers brand is less

The attribute of the retailers brand is good

The ingredients of the retailers brand is good

10

The retailers brand offers me good service

is

IV BRAND LOYALTY
17) Brand loyalty based on satisfaction
Please tick mark the appropriate scale
5- Strongly Agree, 4- Agree, 3- Neither agree nor disagree, 2- Disagree,
1- Strongly Disagree
Sl.

Proclamation

No.
17.1

I feel quality and price of Retailers brand is

persuasive

17.2

I buy the Retailers Brand regularly

17.3

I rate retailers brand based on my satisfaction

17.4

I rely on retailers brand

17.5

I trust retailers brand completely

17.6

Retailers brand influence me in purchasing

17.7

I do not switch to other brand if retailers brand is

not available

17.8

I am a happy customer of retailers brand

17.9

My loyalty towards retailers brand is good enough

17.10

I recommend my family and friends to buy retailers

brand

18) Since from how many years you are associated with the Brand

Retailers Brand (Groceries)

0-2 years

2-5 years

5 years and
above

Golden Harvest (Big Bazaar)

Auchan (Auchan)
More
Reliance Fresh
Others

19) Where do you buy the Retailers Brand?

a) Big Bazaar

b) Reliance Fresh

c) Auchan d) More

e)Others

specify _______

20) How often do you visit the retailing outlets?

a) Very often

b) Often

c) Sometimes

d) Rarely

e)

Never

21) Which retail outlet do you visit the most?

a) Big Bazaar

b) Reliance Fresh

c) Auchan d) More

e)Others

specify _______

22) Rank the reason to buy the retailers brand from the specified outlet

Sl.

Reasons

No.

Ranks
1

Reasonable price and good quality

Proximity (Close to my premises)

Availability of goods

Discount and Freebies

Multiple mode of payment

Incredible Services

Free home delivery

Acceptance of gift coupon/ passes

Pleasant Ambience for shopping

10

Renowned retail outlet

11

Reflects the Status

12

Availability of number of
alternatives under one roof

13

Excellent Parking Facilities

23) Have you ever switched to retailers brand

a) Yes

b) No

24) If yes, please rank the suitable reason

Sl.

Reasons

No.

Ranks
1

Pleasing offers

Sales Executive

Influenced by relatives and

friends

Less Quantity

Poor Quality

Expensive (Costly)

More number of option available

Just for a change

V FACTORS AFFECTING THE RETAILERS BRAND

25) Reasons to buy retailers brand
Please tick mark the appropriate scale

5- Strongly Agree, 4- Agree, 3-

Neither agree nor disagree, 2- Disagree, 1- Strongly Disagree

Sl. No. Motive to buy retailers brand

1.

Reasonable price

2.

Good quality

3.

Less price with good quality

4.

Design of the product is convincing

5.

Desired quantity for less price

6.

More variety in the segment

7.

Bad experience from previous brand

8.

Proximity (Close to my premises)

9.

Availability of goods

10.

Scarcity of my old brand so I switched

11.

They deliver the fresh products directly from the

factory

12.

It makes me feel that products are pure n

hygiene

13.

I believe no old stock

14.

I trust no chemicals are used

15.

I feel there is no blend in product

16.

I can check and verify the product in my desired

manner

17.

I think using the brand feels me proud

18.

Satisfied in the last experience

19.

Discount and Freebies

20.

Multiple mode of payment

21.

Incredible Services

22.

Free home delivery

23.

Acceptance of gift coupon/ passes

24.

Innovative offers/combo offers

25.

Pleasant Ambience for shopping

26.

Renowned retailers name

27.

Just for a change

28.

Influenced by the advertisements

29.

My favorite celebrity endorse it

30.

Enforced by the relatives and friends

31.

Pushed by the sales executive

32.

Just wanted to try new

33.

Reflects the High Status

34.

Availability of number of alternatives under one

roof

35.

Excellent Parking Facilities

36) What is your overall experience in purchasing retailers brand?

a) Excellent

b) Good

c) Fair

d) Poor

37) Any suggestions to improve the Big Bazaar or on the Retailers Brand

***************************************Thank You ****************************************