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Business review on Brand Management; ISBN: 1-57851-144-5, pp. 169-189

Websites
1) http://www.auchanindia.com/about.html

2) http://en.wikipedia.org/wiki/Brand_awareness

3) http://en.wikipedia.org/wiki/retailstores

4) http://www.equitymaster.com/research-it/sector-info/retail/Retailing-SectorAnalysis-Report.asp

5) http://www.futuregroup.in/about-us/about-group.html

6) http://www.igd.com/our-expertise/Retail/retail-outlook/19669/Indiasevolving-grocery-market-unorganised-vs-modern-retail/

7) http://www.indiaretailing.com/7/23/25/9469/The-Growth-of-Private-Labelsin-India

8) http://www.morestore.com/abt_retail.html

9) http://qz.com/214306/indias-modern-retailers-are-bleeding-money-tryingto-beat-corner-stores/

10) http://india.retailmantra.com/2010/02/how-did-organized-retail-shape-inindia.html

11) https://www.starbazaarindia.com/about_starbazaar.aspx

12) http://www.totalsuperstore.com/about-us

Books
1) Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, Retail Management,
Oxford University Press, 2005, pp 03

2) David Gilbert Retail Marketing Management 2nd edition, Pearson


Education

3) Lamba, A J (2003), The Art of Retailing, Tata McGraw-Hill publishing


Company Ltd. pp-04

4) Marketing White book (2006), Business World, pp.114-15

5) NCAER Research on Indian consumers, the Great Indian Consumers,


2005

6) Plummer, J. T. (1985), Brand Personality: A Strategic Concept of


Multinational Advertising, In Marketing Educators Conference, New York:
Young & Rubicam, pp. 1-31.