Академический Документы
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Contents
Financial Highlights
Business Overview
Letter to Shareholders
Review of Operations
14
Special Features
OLED Television
16
22
Blu-ray Disc
36
40
44
Financial Section
A Message from the CFO
Operating and Financial Review
49
92
Stock Information
100
101
Investor Information
102
184295.indd 2
48
Cautionary Statement
Statements made in this annual report with respect to Sonys current plans, estim
of Sony. Forward-looking statements include, but are not limited to, those statem
might and words of similar meaning in connection with a discussion of future o
other materials released to the public. These statements are based on manage
uncertainties could cause actual results to differ materially from those discussed
Sony to update or revise any forward-looking statements, whether as a result of
are not limited to (i) the global economic environment in which Sony operates, as
and the U.S. dollar, the euro and other currencies in which Sony makes significan
as well as achieve sufficient cost reductions for, its products and services, inclu
product introductions, rapid development in technology and subjective and chang
to recoup large-scale investments required for technology development and incre
ability to implement successfully its network strategy for its Electronics, Game an
in its Pictures segment and the music business in light of the Internet and other
capital expenditures, to correctly prioritize investments (particularly in the Electro
joint ventures and alliances; (x) the outcome of pending legal and/or regulatory p
Management in the Financial Services segment; and (xii) the impact of unfavorabl
of the Financial Services segment. Risks and uncertainties also include the impac
Financial Highlights
Operating income
6.9%
8,871.4 billion +
374.5 billion
5.2 times
More than five times the previous years level, bolstered by operating income gains in the Electronics and Pictures businesses and a
decrease in the operating loss in the Game business
(Yen in trillions)
10
(Yen in billions)
200
100
300
400
500
3.0%
7.5
2006
226.4
2006
0.9%
8.3
2007
71.8
2007
4.2%
8.9
2008
374.5
2008
0
2
Operating income
4
6
Operating margin
10
()
Net income
369.4 billion
2.9 times
504.2 billion
(Yen in billions)
100
200
300
400
4.1%
123.6
2006
(Yen in billions)
-800
-400
0
(44.4)
800
252.0
(296.4)
2006
400
3.8%
126.3
2007
(431.1)
2007
305.6
(125.5)
10.8%
369.4
2008
0
3
Net income
12
()
ROE
519.1
504.2
(14.9)
2008
Capital expenditures
R&D investment
335.7 billion
520.6 billion
(Yen in billions)
200
400
600
384.3
2006
414.1
2007
335.7
2008
*Years ended March 31
800
(Yen in billions)
200
2006
400
600
800
531.8
2007
543.9
2008
520.6
*Years ended March 31
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Video (22%)
9.7%
Electronics
Game
Pictures
Financial Services
All Other
Televisions (23%)
2008
13.7%
Information and
Communications (19%)
Semiconductors (4%)
Components (14%)
66.9%
25.5%
Japan
U.S.A.
Europe
Other
23.2%
2008
26.2%
25.1%
Other (9%)
*Year ended March 31
*Percentage of sales and
operating revenue to outside customers
Electronics
Electronics
Sales:
6,613.8 billion (+8.9%)
Operating income: 356.0 billion (+121.8%)
Sales
Operating income
6,613.8
6,072.4
5,190.2
5.4%
Also contributing to the increase in operating income was a 51.2 billion provision
2.6%
0.1%
8.8
2006
recorded in the previous fiscal year for charges related to the notebook PC battery
356.0
160.5
2007
2008
pack recalls and subsequent global replacement program, and a 15.7 billion reversal
of the same provision recorded in the period under review.
Game
Sales:
Operating loss:
Sales
(Yen in billions)
1,284.2
Hardware sales increased, due to higher sales of PLAYSTATION3 (PS3) and PSP
(PlayStationPortable). Sales of PS3 software contributed to an increase in software
sales.
Operating loss reduced by 107.8 billion.
1,016.8
958.6
The reduction in the operating loss reflects decreased operating losses in the PS3
businessa result of successful PS3 hardware cost reductions and increased sales
0.9%
8.7
2006
(124.5)
2008
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Pictures
Sales:
Operating income:
Sales
Operating income
966.3
857.9
745.9
6.3%
the home entertainment and television markets, as well as the sale of a bankruptcy
claim against a former licensee of film and television product.
3.7%
54.0
42.7
27.4
The decline in sales reflected lower worldwide motion pictures sales as fewer films were
Higher operating income was the result of the strong performance of prior year films in
4.4.%
2006
2007
2008
Financial Services
Revenue:
Operating income:
Revenue
Operating income
743.2
25.3%
649.3
581.1
13.0%
on equity securities in Sony Lifes general account led to a decrease in overall segment
188.3
84.1
3.9%
22.6
2006
2007
operating income.
2008
All Other
Sales:
382.2 billion (+7.6%)
Operating income: 50.2 billion (+73.9%)
Sales
Operating income
411.5
382.2
355.1
(Japan), Inc., and higher fee revenue from broadband connection services, particularly
13.1%
4.8%
18.8
2006
8.1%
Operating income increased mainly as a result of a gain on the sale of the Sony Center
28.9
2007
50.2
2008
Communications AB.
Notes: 1. Sales = Sales and operating revenue 2. Operating margin = Operating income Sales and operating revenue 3. Includes intersegment transactions
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I am pleased to report the results of fiscal year 2007, ended March 31,
2008, and outline our growth prospects and strategies for the future.
As I wrote in my letter to you one year ago, fiscal year 2007 represented
the culmination of our three-year restructuring initiative. I would like to
report that we achieved nearly every goal that we had set for ourselves
three years ago. We successfully re-engineered our company by dramatically reducing operating costs, streamlining our operations, and reducing
headcount and the number of our product categoriesall of which
contributed to a significant improvement in operating results. As a result,
on an annual basis and compared to three years prior, sales and operating
revenue rose 23% to nearly 9 trillion, and both operating income and
net income more than doubled to 375 billion and 369 billion,
respectively.
Success was achieved across many of our businesses. Notably, Sony
Group worked together to successfully make Blu-ray Disc the de facto
standard for high definition recording and playback. To date, more than
15 million Blu-ray Disc players, recorders and Blu-ray Disc-enabled
PLAYSTATION3 (PS3) systems have been sold.
In the Electronics segment, which represents approximately two-thirds
of our consolidated sales, operating income rose from approximately zero
three years ago to more than 350 billion in the most recent fiscal year.
The operating profit margin achieved in fiscal year 2007 was 5.4%, far
exceeding the 4% goal which we had established in 2005. From a product
perspective, Sonys LCD television business has moved from having a
limited presence three years ago to being one of the market leaders
today on the strength of the BRAVIA brand, and it is in a position to
strive for significantly improved profitability. In addition, we were the first
to market with the next generation televisionthe organic light-emitting
diode, or OLED, TVwhich is a sleek 3 millimeters in thickness. These
are but a few examples of the successes achieved.
In the Game segment, over the past three years we have benefited from
the continued strength of the PlayStation2 platform and a resurgence
in sales of the PSP (PlayStationPortable) platform, as well as the launch
of the PS3 platform. While the segment recorded a loss for the most
recent fiscal year, it was an improvement of more than 100 billion versus
the previous fiscal year, and we are expecting further improvements. With
50 million users of network-enabled PSP and PS3 units worldwide,
we have an enormous global base upon which we can build a video
delivery service.
Our Pictures segment recorded more than 50 billion of operating income
in the most recent fiscal year, benefiting from the strength of the home
entertainment releases of a number of successful titles and the continued
vitality of our television business. Over the past three years Sony Pictures
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First, we will strengthen our core businesses through improving profitability in our Television and Game businesses, strategically investing
approximately 1.8 trillion for future growth and revamping our R&D efforts,
as well as continuing to focus on operating performance.
Second, we will launch network initiatives. These include providing
network connectivity across our devicesspecifically, 90% of our key
device categories by fiscal year 2010and undertaking a number of
network initiatives to deliver content from SPE and other providers to Sony
devices, both in the home and on the go. Among consumer electronics
companies, Sony is unique in its ownership of content, and we intend to
leverage this competitive advantage.
And third, we plan to capitalize on growth in developing markets and
emerging economies such as Brazil, Russia, India and China (the BRIC
countries), with the specific goal of doubling revenues in the BRIC countries
by fiscal year 2010.
Additionally, we have targeted a consolidated annual return on equity of
10% by the end of fiscal year 2010 and identified 5% operating profit
margin as a baseline of profitability.
Many factors set Sony apart, and they are the reasons we have confidence in our ability to succeed in our mission. Today we stand on a strong
foundation of innovation, experience, talent, capital and desire. We will
leverage our unique competitive advantages. We will create exciting new
products and services that customers will crave. We will be leaders in both
our existing markets and in new, emerging markets. We have the will to
compete and to succeed versus the competition. As we demonstrated
with Blu-ray Disc, when Sony is United, Sony is Unbeatable.
We thank you for your continued support of the company.
June 26, 2008
Howard Stringer
Chairman and CEO
Representative Corporate Executive Officer
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Howard Stringer
Chairman and CEO, Representative Corporate Executive Officer
Originally from the United Kingdom, Howard Stringer was a director and producer
at CBS (one of the top four TV networks in the United States) before becoming
president of CBS News in 1986 and president of CBS Broadcast Group, CBS
Inc. in 1988. He joined Sony Corporation of America in 1997, and became its
Chairman and CEO the following year, as well as Sonys COO in charge of the
Entertainment division, where he brought the Pictures and Music businesses to
new heights. In 1999, he received the title of Knight Bachelor from Her Majesty
Queen Elizabeth II in recognition of his contribution to the broadcast industry. He
became Chairman and CEO of Sony Corporation in June of 2005.
08SonyE_P1_P13_0804.indd 7
Ryoji Chubachi
President and Electronics CEO, Representative Corporate Executive Officer
Ryoji Chubachi entered Sony Corporation after obtaining his Ph.D. in Resource
Engineering in 1977. He was involved in developing recording media, and in
1989 was transferred to Sony Magnetic Products Inc. of America. Upon returning
to Japan in 1992, he was placed in charge of the recording media business, including magnetic tapes and optical discs. In 2002, he was given command of the
entire device/component business. The following year, he became NC President
of the Micro Systems Network Company. In 2004, he was promoted to Executive
Deputy President and COO (in charge of the Device Business and Production
Strategy). He became Electronics CEO in April 2005, and subsequently President 7
of Sony Corporation in June, and currently serves in these two capacities.
08.8.7 2:17:41 PM
+23%
Operating Income
(Yen in billions)
8,871.4
374.5
Net Income
(Yen in billions)
369.4
downsized
7,191.3
+157%
+125%
reduction
163.8
145.6
consolidated
200 billion annual expenses
2005
2008
2005
2008
2005
2008
reduction
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for the year ended March 31, 2008 (fiscal year 2007), and nearly
ment given that the business had nearly zero profit just three
years prior.
increased its market share and brand image through the sale of
manufacturing sites.
Cyber-shot-branded phones
below, have had tangible results. Over three years Sonys revenues
net income more than doubled to 375 billion and 369 billion,
respectively.
* Specifically, the deterioration of net valuation gains from convertible bonds and
an impairment loss on equity securities in Sony Lifes general account, which
negatively impacted our consolidated operating income on a U.S. GAAP
basis.
Highlights by Business
In addition to the success in restructuring our cost base, each of
our businessesindependently and togetherachieved notable
lishing businesses
And finally, the very successful initial public offering of a minority
stake in Sony Financial Holdings
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LCD TVs
PC
Digital Imaging
Blu-ray
Mobile Phones
Components/Semiconductors
Game
10
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Sony Group Corporate Strategy Fiscal Year 2008 to Fiscal Year 20101
To be the leading global provider of networked consumer electronics and entertainment
Expand our PC, Blu-ray Disc-related products and component/semiconductor businesses
into trillion yen businesses,2 joining LCD TVs, digital imaging, game and mobile phones
and raising the total number of trillion yen businesses to seven
Ensure that 90% of our electronics product categories are network-enabled and wirelesscapable by the fiscal year ending March 31, 2011 (fiscal year 2010)
Roll out video services across key Sony products by fiscal year 2010, starting with service
launch on the PLAYSTATIONNetwork in summer 2008
Double the annual revenue from BRIC countries to 2 trillion3 by fiscal year 2010
1 Three-year period ending March 31, 2011
2 Businesses each generating 1 trillion or more of annual sales to outside customers, except for Blu-ray Discrelated business which includes intersegment sales
3 Includes Sony Ericsson Mobile Communications AB and SONY BMG MUSIC ENTERTAINMENT
as allocated
lower power consumption and high frame rates. Also very important
segment.
profitability.
11
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Further Optimization
Network Initiatives
Open Innovation
customers.
steps are required to make this a reality. First, on the hardware front,
need for cables and clumsy data transfer. To this end, we have a
Accelerate Innovation
Commericialization
Alliances
Sony
Corporate R&D
1.8
1.4
2008-2010
12
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Summer 2008
(Key Phases)
PlayStation
the home, and then to key mobile products such as Walkman and
Financial Strategies
International Expansion
Sonys products and services are already available around the world.
Russia, India and China. These four nations are some of the worlds
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Review of Operations
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(%)
12
picture quality.
this business.
20
10.6
15
14%
12%
6.3
12%
10
2.8
2006
2007
2008
The worlds first OLED television has opened a new chapter in the innovation of display
technology. BRAVIA has emerged as one of the worlds top LCD television brands.
By linking its displays and electronics products, Sony is creating new digital
entertainment experiences.
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New Technology:
16
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Ken Kikuchi
Engineer, E Products &
Business Development Dept,
TV Business Group,
Sony Corporation
Ken Kikuchi has been involved
in Sonys OLED project since
its inauguration in the summer
of 2006. In his capacity as an
engineer in charge of panels for
televisions, Ken brought his
considerable experience in
CRT and LCD televisions to
bear in helping to realize the
commercialization of XEL-1.
What facets of the design process did you find particularly difficult?
The most difcult challenge was to create a design that was denitive, so that no matter how small the
picture, and no matter who or from where the TV is seen, anyone would immediately recognize it as a Sony
OLED television. Of course, I also sought to design a set that would accentuate the outstanding image quality and one that would stand on its own as a work of art even when switched off, no matter what angle you
look at it from. OLED panels have a particular sheen when they are off that is quite unlike LCD panels. We
chose glossy black for the main body color, which integrates the screen, bezel and base nicely and helps
the set blend into the surrounding decor as light reects off it.
17
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(Millions of units)
procurement structure.
PC sales
5.2
3.7
4.0
2006
2007
2008
Sonys vast range of electronics products and content enables us to expand the realm
of high definition from the movie and broadcasting business to television, games and
other home entertainment.
18
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HD World
XDCAM
HD camcorder and stationary deck
HD Handycam
Filming
Broadcasting
CineAlta digital cinema cameras
and the 4K SXRD film projector
Cinema
Fun
HD TV and
Blu-ray Disc player
VAIO PC with built-in
Blu-ray Disc drive
Viewing
Content
PLAYSTATION3
Storage/
Editing
(%)
10.0
80
7.6
7.7
7.5
7.5
42%
60
41%
43%
5.0
40
2.5
20
2006
2007
2008
19
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Camcorders and compact digital cameras are major profit pillars for Sony while digital
single-lens reflex (SLR) cameras offer particular promise for future market growth.
These products are supported by Sonys image sensor technologies.
As of April 2008
(%)
25
23.5
20
30
17.0
22%
13.5 21%
40
23%
20
HD World.
10
10
2006
2007
2008
20
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contributing to earnings.
design T-series.
Within the digital imaging domain, the global
21
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developed Exmor
complementary metal
Global Branding:
Sony FIFA
An initiative to strengthen the Sony brand through a partnership with FIFA
Sony has signed a global partnership program contract with Fdration Internationale de
Football Association (FIFA) making it a FIFA Partner, the highest level of FIFA sponsorship.
During the eight-year period of the contract (20072014), Sony will exercise a broad array
of rights in the Digital Life categorywhich covers a wide range of businesses, from
electronics to entertainmentat the FIFA World Cup in 2010 (South Africa) and in 2014
(Brazil), as well as at more than 50 other FIFA competitions.
As it continues to expand its presence around the world, Sony recognizes that it is increasingly important to enhance the corporate value of the Sony Group. Accordingly, Sony is
strengthening its technologies and product appeal, enabling it to offer competitive products
and services, as well as conducting effective marketing activities that enhance brand afnity and customer trust.
Through a variety of initiatives as a FIFA Partner, Sony aims to develop new businesses and reinforce and broaden global
awareness of the Sony brand. At the same time, the Sony Group will work as one to deliver dreams, happiness and excitement
to people everywhere through soccer, the worlds most popular sport.
Media
Others
Preferential negotiation rights for the production, distribution and commercial use of the ofcial music for FIFA World Cup competitions
Use of PLAYSTATION3 (PS3) as ofcial hardware for the ofcial FIFA video game (FIFA Interactive World Cup)
22
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applications.
Tomoyo Ouchi
FIFA Partnership Project
Office,
Brand Management
Department,
Sony Corporation
A PR and communications
ofcer in the FIFA Partnership
Project Ofce, Tomoyo Ouchi is
responsible for distributing
information to the public and
promoting information sharing
within the Sony Group.
23
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semiconductor business.
engineering in-house.
TransferJet
TransferJet is a close proximity wireless transfer technology that facilitates the high-speed transfer of
photographs, videos and other large files from a cellular phone, digital camera or video camera to a PC or
television simply by touching the two devices together. Straightforward enough for anyone to use, this
revolutionary technology is expanding the world of wireless communication.
What prompted you to develop TransferJet?
Cell phones, compact digital cameras and other mobile devices are popular across all age groups, but for many
people printing their photographs or watching home videos on a television is still not as easy as they would like.
We wanted to create a wireless system that would be easy for anyone to useeven people who are not entirely
comfortable with PCs and networks. This was what prompted us to develop TransferJet. Sonys superior
craftsmanship consistently inspires new lifestyles. Just as the development of FeliCa has given rise to the touch
& go style of electronic ticketing for public transportation, we believe that our new wireless technology has the
potential to signicantly transform the way people live.
Jun Iwasaki
Deputy General Manager,
TransferJet Business
Promotion Department,
Corporate R&D, Sony
Corporation
A wireless engineer, Jun Iwasaki
has been involved in technology
developmentincluding ultrawideband wireless technology
for many years. Building on his
considerable experience and
expertise, Iwasaki leads the
t e a m re s p o n s i b l e f o r t h e
development of the TransferJet
close proximity wireless transfer
technology.
24
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The market for digital music players is expanding together with the digital music
distribution industry. As developers of the Walkman brand and technologies, which
have inspired a range of products since the launch of the first Walkman in 1979, we
are working to create a new chapter in Sonys audio history.
achievements in the area of CMOS image
megapixel resolution.
two together.
25
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(%)
12
5.8
8%
4.5
4.5
7%
6
6%
2006
2007
2008
26
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enjoying music.
AB (Sony Ericsson)established as a
content.
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Alicia Keys
Bruce Springsteen
Leona Lewis
Chris Brown
Avril Lavigne
Celine Dion
YUI
Ken Hirai
LArc-en-Ciel
28
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in Germany.
The era of digital distribution has arrived, as music, films, games and other content
can now be delivered to a variety of hardware through networks. Sony aims to
maximize the potential of the digital distribution age.
favorable sales.
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gaming market.
30
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170 million.
PLAYSTATION3
31
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SOCOM: Confrontation
LittleBigPlanet
SingStar
AFRIKA
32
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40
9.2
30
3.6
9.5
14.1
20
13.9
and Europe.
November.
10
16.2
14.7
2006
PS3
2007
PSP
13.7
2008
PS2
penetration of PSP .
PSP (PlayStationPortable)
Sony Computer Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. All rights reserved. Any
depiction or recreation of real world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. SOCOM U.S. Navy SEALs Confrontation 2008
Sony Computer Entertainment America Inc. Developed by Slant Six Games Inc. Published by Sony Computer Entertainment Inc. Sony Computer Entertainment Europe. Developed by Media Molecule Ltd. SingStar is a trademark of
Sony Computer Entertainment Europe. 2007 Sony Computer Entertainment Europe. Published by Sony Computer Entertainment America Inc. Developed by SCEE London Studio. All rights reserved. Sony Computer Entertainment Inc.
All Rights Reserved. Clank and Ratchet is a trademark of Sony Computer Entertainment Inc. Developed by High Impact Games. 2008 Sony Computer Entertainment America Inc. All Rights Reserved. 2007 Sony Computer Entertainment Inc. All Rights Reserved.
33
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30 Days of Night
Superbad
Vantage Point
Surfs Up
21
10 Items or Less
Jeopardy!
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Sony Pictures Enter t ainment dist ributes mot ion pictures and television
programming to more than 100 countries. It is also a leader in the production and
distribution of digital entertainment, from the creation of world-class visual effects
for motion pictures to the development of content for the Internet, mobile phones
and other devices.
Middle East and Africa. SPTI is expanding
Spider-Man 3.
performance.6
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Sony United:
Blu-ray Disc
A new technology made possible through a group-wide effort
Akira Shimazu
Senior General Manager,
BD Strategy Office, Sony Corporation
Taking on the challenge of developing cutting-edge
technology and cultivating new markets is part of
Sonys DNA. Sony began Blu-ray development
immediately after the launch of DVD. We enlisted the cooperation of
leading companies in the AV, IT, game and content fields and worked
together with them to perfect the optimal standards for a variety
of applications. As a result of our uncompromising efforts, many
companies, retailers and consumers joined us in our support of
the Blu-ray format. Blu-ray completes your home theater. For
example, you can even record the FIFA World Cup with the
same quality of the original broadcast, keeping the resolution
as crisp and sharp as your memories. In addition, you can
enjoy interactive and network features on Blu-ray. From
where we now stand, at the dawn of the networked, high
definition age, it is clear that Blu-ray has a bright future
ahead.
Andrew House
Group Executive,
Chief Marketing Officer,
Sony Corporation
Sony was uniquely placed among
the Blu-ray companies in that we
could see the whole of the value chainin hardware, in
games and, of course, in movies. Sony leveraged this
insight to ensure Blu-ray was delivering the best
proposition to consumers as well as to hardware and
content partners.
From a marketing perspective, Sonys operating divisions
successfully collaborated for the greater good of the
initiative. For example, the electronics organization
packaged movie content with hardware, the studio and
the electronics divisions established a united approach to
retail and Sony Computer Entertainment America, in
conjunction with Sony Corporation, promoted PS3s Bluray capability alongside its game and network offerings in a
major U.S. consumer campaign.
Sony proved itself a leader, not only in technology and content
but also in communication, collaboration and alliance-building.
The company played a pivotal role as a founding member of the
Tru Blu Blu-ray promotions group that succeeded in building a
powerful joint marketing communications campaign to convey the
benefits of Blu-ray.
Players/Recorders
VAIO
Disc Manufacturing
36
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At the core of Sonys success is its ongoing commitment to exploring new technologies and developing
products and services that provide unique experiences for the customer. The development of the Blu-ray Disc
in association with our Blu-ray Disc Association partners is the latest example of a leading technology making
a significant impact on our customers entertainment experience.
Blu-ray presents an enormous opportunity for Sony. Total sales* of Blu-ray-related products such as Blu-ray
Disc players and recorders, VAIO PCs and components of Electronics business, as well as PS3 and various
contents, are expected to reach approximately 1 trillion, in the fiscal year ended March 2009. With each
core business supporting this effort, Blu-ray is a prime example of what a united Sony can achieve.
* Includes intersegment transactions
Home
Entertainment
David Bishop
President, Worldwide,
Sony Pictures Home
Entertainment
Components
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39
9
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Corporate Governance
Sony is committed to strong corporate governance. As a part
follows:
Sony Group.
Governance Structure
Committee; and
40
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pany the Sony Annual Report on Form 20-F filed with the SEC,
relating to the fair presentation of the consolidated financial statements, disclosure controls and procedures, and internal control
over financial reporting.
Make proposals to
appoint/dismiss Directors
Appointment/
dismissal
Board of Directors
Determine
committee
members
Audit report
Report
Monitor
performance
of their duties
Determine
compensation
Delegation
Compensation Committee
OverDetermine
compensation sight
Oversight
Independent
Auditor
Shareholders Meeting
Monitor
performance
of their duties
Audit Committee
Oversight/
evaluation
Coordination
Management
Corporate Executive Officers
Delegation
material disclosure, and assists the CEO, the President and the CFO
in the establishment and implementation of this system and also in
Corporate Executives
(For more information about Sonys corporate governance, please refer to the
following website: http://www.sony.net/SonyInfo/IR/governance.html)
41
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Supervision
Board of Directors
Nominating Committee
Audit Committee
Compensation Committee
Execution
Corporate Executive Officers
Make decisions regarding the execution of Sony Group business activities within the scope of the authority delegated to them by the Board
of Directors.
Sir Howard Stringer** Chairman and Chief Executive Officer
Ryoji Chubachi**
President and Electronics CEO
Katsumi Ihara**
Executive Deputy President, Officer in charge of
Consumer Product Group
Yutaka Nakagawa
Executive Deputy President, Officer in charge of
Semiconductor & Component Group, Production
Strategy, Procurement and Supply Chain
Nobuyuki Oneda
Keiji Kimura
Nicole Seligman
Corporate Executives
Carry out business operations within designated areas, including business units, research and development, and/or headquarters functions, in
accordance with the fundamental policies determined by the Board of Directors and the Corporate Executive Officers.
(Names and positions of new Directors and Corporate Executive Officers as of June 20, 2008)
42
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Compliance
With the adoption of the Sony Group Code of Conduct, Sony also
the Americas, Europe, Japan, East Asia and Pan-Asia, and is ready
and structures for the Sony Group and performs crisis management
internal rules.
functions.
In July 2003, Sony established a regional compliance network
comprised of offices in the Americas, Europe, Japan,1 East Asia2
3
To ensure that all employees are aware of the Sony Group Code of
inform their employees about the Code and hotline through the
newsletters.
1 Coverage area of Japan compliance office: Japan, South Korea and Taiwan
2 Coverage area of East Asia compliance office: Mainland China and Hong Kong
3 Coverage area of Pan-Asia compliance office: Southeast Asia, Middle East,
Africa and Oceania
the workplace.
43
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Environmental Initiatives
tives for the first time to join WWF and members of Climate Savers
with the 2000 level. In fiscal 2007, Sonys greenhouse gas emissions
Leader
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UNICEF/Giacomo Pirozzi
SEE III, held in 2007, 40 children from Liberia and Rwanda learned
Japanese government and held every five years, which took place
conducts business.
photographs.
http://www.sony.net/csr/
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Financial Section
Contents
A Message from the CFO
48
49
Five-Year Summary of
Selected Financial Data
88
89
Segment Information
90
92
Consolidated Statements
of Income
94
Consolidated Statements
of Cash Flows
96
98
For the notes to Sonys consolidated financial statements for the fiscal year ended
March 31, 2008, visit Sonys website:
http://www.sony.net/SonyInfo/IR/financial/ar/2008/
47
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Nobuyuki Oneda
Corporate Executive Officer,
Executive Vice President and CFO
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TREND INFORMATION
This section contains forward-looking statements about the
possible future performance of Sony and should be read in light
of the cautionary statement on that subject, which appears on
the inside back cover page and applies to this entire document.
Issues Facing Sony and Managements Response
to those Issues
Below is a description of the issues management believes each
segment continues to face and an explanation as to how each
segment is approaching those issues.
Electronics
April 1, 2008 to produce such high-performance semiconductors with the above-mentioned production equipment made
available to the joint venture by Toshiba. In addition, on March
31, 2008, upon the expiration of their contract, Sony and
Toshiba terminated Oita TS Semiconductor Corporation,
a manufacturing joint venture located within Toshibas Oita
Operations. Following the termination of the joint venture,
Sony sold the related manufacturing equipment to Toshiba
on April 1, 2008.
Game
Services
In the Financial Services segment, the value of assets accumulated by businesses has grown continuously over the past
several years, resulting in a large portion (approximately 45
percent as of March 31, 2008) of Sonys total assets being
accounted for by the Financial Services segment. To strengthen
asset management and risk management in parallel with this
growing asset value, enhance disclosure of business details,
50
OPERATING RESULTS
Operating Results for the Fiscal Year Ended March 31, 2008
compared with the Fiscal Year Ended March 31, 2007
Overview
Sonys sales and operating revenue (sales) for the fiscal year
ended March 31, 2008 increased 6.9 percent compared with
the previous fiscal year. Sales within the Electronics segment
and the Game segment increased while sales for the Pictures
segment and revenue for the Financial Services segment
decreased. In the Electronics segment, while there was a
decline in sales of such products as LCD rear-projection
televisions, sales to outside customers increased 9.0 percent
compared with the previous fiscal year mainly due to an increase
in sales of LCD televisions, PCs and compact digital cameras.
Sales within the Game segment increased 26.3 percent compared to the previous fiscal year primarily as a result of a significant increase in sales of PS3. In the Pictures segment, sales
decreased 11.2 percent compared to the previous fiscal year as
motion pictures sales decreased primarily due to fewer films
being released during the current fiscal year. Revenues
decreased 10.5 percent within the Financial Services segment
primarily due to net losses from investments in the separate
account and the deterioration in net valuation gains from convertible bonds in the general account reflecting a significant
decline in the Japanese stock market partially offset by an
increase in insurance premium revenue at Sony Life.
Operating income increased 421.9 percent compared with
the previous fiscal year. Operating income within the Electronics
segment increased 121.8 percent mainly as a result of an
increase in sales and the positive impact from the depreciation
of the yen against the euro. In the previous fiscal year, a 51.2
billion yen provision was recorded for charges related to recalls
by certain notebook computer makers and the subsequent
global replacement program by Sony and certain notebook
computer makers involving battery packs containing Sonymanufactured battery cells. A portion of the provision totaling
15.7 billion yen was reversed in the fiscal year ended March 31,
2008 based on the actual results of recalls and replacements as
compared to original estimates. In the Game segment, operating
losses decreased by 107.8 billion yen to 124.5 billion yen primarily due to a decrease in the operating losses of the PS3
business as a result of successful PS3 hardware cost reductions
and increased sales of PS3 software. In the Pictures segment,
operating income increased 26.5 percent compared with the
previous fiscal year primarily due to the strong performance of
prior year films in the home entertainment and television markets
as well as the benefit from the sale of a bankruptcy claim against
Kirch Media GmbH & Co. KGaA (Kirch Media), a former
licensee of film and television product. In the Financial Services
segment, operating income decreased 73.1 percent as compared to the previous fiscal year as a result of deterioration in net
valuation gains from convertible bonds and an impairment loss
on equity securities in the general account of Sony Life reflecting
a significant decline in the Japanese stock market.
Operating income in the fiscal year ended March 31, 2008
included one-time gains primarily from a gain on the sale of a
portion of the site of Sonys former headquarters of 60.7 billion
yen which was recorded in Corporate, a 15.6 billion yen gain
which was recorded in the operating income of the Electronics
segment relating to the sale of a portion of Sonys semiconductor operations in Nagasaki, Japan, including machinery and
equipment, and a 10.0 billion yen gain on the sale of The Sony
51
Operating Performance
Yen in billions
2007
2008
8,871.4
Percent change
2008/2007
+6.9%
Operating income. . . . . . . . . . . .
71.8
374.5
+421.9
102.0
466.3
+357.0
78.7
100.8
+28.2
Net income . . . . . . . . . . . . . . . .
126.3
369.4
+192.4
Sales
Sales for the fiscal year ended March 31, 2008 increased by
575.7 billion yen, or 6.9 percent, to 8,871.4 billion yen compared with the previous fiscal year. A further breakdown of sales
figures is presented under Operating Performance by Business
Segment below.
Sales in this analysis of the ratio of cost of sales, including
research and development costs, and selling, general and
administrative expenses to sales refers only to the net sales
and other operating revenue portions of consolidated sales
and operating revenue, and excludes financial service revenue.
This is because financial service expenses are recorded separately from cost of sales and selling, general and administrative
expenses. The calculations of all ratios below that pertain to
business segments include intersegment transactions.
Sales and operating revenue
and operating income
(Yen in trillions)
(Yen in billions)
10.0
1,000
7.5
750
5.0
4.2%
500
3.0%
2.5
250
0.9%
2006
2007
2008
52
(%)
(%)
80
450
60
300
40
150
20
(Yen in billions)
7.8%
600
7.1%
2006
75.9%
76.8%
22.5%
23.3%
2006
2007
75.6%
6.3%
2007
2008
20.6%
2008
Cost of sales/sales
SGA/sales
* Years ended March 31
* E xcluding the Financial
Services segment
Operating Income
Operating income for the fiscal year ended March 31, 2008
increased by 302.7 billion yen, or 421.9 percent, to 374.5 billion
yen compared with the previous fiscal year. The operating
income margin increased from 0.9 percent to 4.2 percent. In
descending order by yen amount, the Electronics segment, the
Pictures segment, All Other and the Financial Services segment
53
54
(Yen in billions)
(%)
(Yen)
400
16
400
12
300
200
100
300
10.8%
200
4.1%
100
3.8%
2006
2007
2008
2006
2007
Net income
ROE
Basic
Diluted
2008
Yen in billions
2007
2008
6,613.8
1,284.2
857.9
581.1
382.2
Percent change
2008/2007
+8.9%
+26.3
11.2
10.5
+7.6
(764.2)
(847.9)
Consolidated. . . . . . . . . . . . . 8,295.7
8,871.4
+6.9
160.5
(232.3)
42.7
84.1
28.9
356.0
(124.5)
54.0
22.6
50.2
+121.8%
+26.5
73.1
+73.9
(Yen in trillions)
Sub-Total. . . . . . . . . . . . . . . .
83.9
358.4
+327.0
(12.2)
16.1
Consolidated. . . . . . . . . . . . .
71.8
374.5
+421.9
(Yen in billions)
400
5.4%
300
200
2.6%
100
0.1%
2006
2007
2008
Sales (left)
Operating income (right)
Operating margin
3.9%
6.0%
8.8%
13.2%
68.1%
Electronics
Sales and operating revenue for the fiscal year ended March 31,
2008 increased 541.4 billion yen, or 8.9 percent, to 6,613.8
billion yen compared with the previous fiscal year. Operating
income increased by 195.5 billion yen, or 121.8 percent, to
356.0 billion yen compared with the previous fiscal year and the
operating income to sales ratio increased from 2.6 percent to
5.4 percent. Sales to outside customers increased 9.0 percent
Performance
by Product Category
Sales and operating revenue by product category discussed
below represent sales to outside customers, which do not
include intersegment transactions. Refer to Note 24 of Notes
to Consolidated Financial Statements.
Audio sales increased by 35.7 billion yen, or 6.8 percent, to
558.6 billion yen. Sales of flash memory digital audio players
increased as worldwide unit shipments increased by approximately 1.3 million units to approximately 5.8 million units. Sales
of home audio, headphones and personal navigation systems
also increased. On the other hand, due to a shift in market
demand, sales of CD format headphone stereos decreased.
Video sales increased by 136.1 billion yen, or 11.9 percent,
to 1,279.2 billion yen. Sales of compact digital cameras
increased as worldwide unit shipments increased by approximately 6.5 million units to approximately 23.5 million units.
55
Manufacturing
by Geographic Area
Approximately 50 percent of the Electronics segments total
annual production during the fiscal year ended March 31, 2008
took place in Japan, including the production of compact digital
cameras, video cameras, LCD televisions, PCs, semiconductors and components such as batteries and Memory Sticks.
Approximately 60 percent of the annual production in Japan
was destined for other regions. China accounted for approximately 15 percent of total annual production, approximately 70
percent of which was destined for other regions. Asia, excluding Japan and China, accounted for approximately 10 percent
of total annual production, with approximately 60 percent
destined for Japan, the U.S. and Europe. The Americas and
Europe together accounted for the remaining balance of
approximately 25 percent of total annual production, most of
which was destined for local distribution and sale.
Game
Sales for the fiscal year ended March 31, 2008 increased by
267.5 billion yen, or 26.3 percent, to 1,284.2 billion yen compared with the previous fiscal year. An operating loss of 124.5
billion yen was recorded for the fiscal year ended March 31,
2008, which was a decrease of 107.8 billion yen from the fiscal
year ended March 31, 2007.
By region, although sales decreased slightly in Japan, there
was an increase in sales in North America and Europe.
Overall hardware sales increased as a result of a significant
increase in sales of PS3, as well as an increase in sales of PSP,
for which a new slimmer, lighter model was released. Sales of
PS2 decreased compared to the previous fiscal year. Overall
software sales increased as a result of an increase in PS3
software sales compared to the previous fiscal year.
Total worldwide unit sales of hardware and software were
as follows:
(Yen in billions)
(Yen in billions)
1,500
300
1,000
200
500
100
0.9%
0
124.5
2006
2007
2008
232.3
Sales (left)
Operating income (loss) (right)
Operating margin
* Years ended March 31
Pictures
* For the fiscal year ended March 31, 2008, the method of reporting hardware and
software unit sales has been changed from production shipments to recorded
sales. In accordance with this change, the numbers for the fiscal year ended
March 31, 2007 have been restated.
** Including those both from Sony and third parties under Sony licenses.
Sales for the fiscal year ended March 31, 2008 decreased by
108.3 billion yen, or 11.2 percent, to 857.9 billion yen compared
to the previous fiscal year. Operating income increased by 11.3
billion yen, or 26.5 percent, to 54.0 billion yen and the operating
margin increased from 4.4 percent to 6.3 percent. The results in
the Pictures segment consist of the results of Sony Pictures
Entertainment Inc. (SPE), a U.S.-based subsidiary.
On a U.S. dollar basis, sales for the fiscal year in the Pictures
segment decreased approximately 9 percent and operating
income increased by approximately 40 percent. Sales
decreased primarily due to lower worldwide theatrical and
home entertainment revenues as fewer films were released in
the current fiscal year, as compared to the number of films
released in the previous fiscal year. Major films released in the
57
fiscal year that contributed to both theatrical and home entertainment revenues included Spider-Man 3 and Superbad. Sales
for the fiscal year release slate decreased approximately 1.2
billion U.S. dollars as compared to the previous fiscal year. The
decrease in revenues from current year films was partially offset
by an approximately 300 million U.S. dollar increase in home
entertainment and television revenues from prior year films (i.e.,
films that had their initial U.S. theatrical release in the prior fiscal
year). Total revenues for the Pictures segment also benefited
from the sale of a bankruptcy claim against Kirch Media, a
former licensee of film and television product. Television product
revenues increased by approximately 29 million U.S. dollars
primarily as a result of higher advertising and subscription sales
from several international channels.
Operating income for the segment increased primarily due to
the strong performance of prior year films in the home entertainment and television markets. Operating income from prior
year films increased approximately 225 million U.S. dollars, due
to the strong performance from a number of films including
Ghost Rider, Stomp the Yard and Casino Royale. Operating
income also benefited from the sale of the bankruptcy claim
and the higher television business revenues referred to above.
As of March 31, 2008, unrecognized license fee revenue at
SPE was approximately 1.3 billion U.S. dollars. SPE expects to
record this amount in the future having entered into contracts
with television broadcasters to provide those broadcasters with
completed motion picture and television products. The license
fee revenue will be recognized in the fiscal year in which the
product is made available for broadcast.
Sales and operating income in
the Pictures segment
(Yen in billions)
(Yen in billions)
1,000
100
750
75
6.3%
4.4%
500
50
3.7%
250
25
2006
2007
2008
Sales (left)
Operating income (right)
Operating margin
* Years ended March 31
58
Financial
Services
Note that the revenue and operating income at Sony Life,
Sony Assurance and Sony Bank discussed below on the
basis of generally accepted accounting principles in the
U.S. (U.S. GAAP) differ from the results that Sony Life,
Sony Assurance and Sony Bank disclose on a Japanese
statutory basis.
Financial Services segment revenue for the fiscal year
ended March 31, 2008 decreased by 68.2 billion yen, or
10.5 percent, to 581.1 billion yen compared with the previous
fiscal year. Operating income decreased by 61.5 billion yen,
or 73.1 percent, to 22.6 billion yen and the operating income
margin decreased to 3.9 percent compared with 13.0 percent
in the previous fiscal year.
At Sony Life, revenue decreased by 81.0 billion yen, or
14.9 percent, to 464.1 billion yen compared with the previous
fiscal year. Although revenue from insurance premiums
increased due to an increase in insurance-in-force, revenue
decreased due to a net loss from investments in the separate
account, a deterioration in net valuation gains from convertible bonds and an impairment loss on equity securities in the
general account reflecting a significant decline in the
Japanese stock market this fiscal year. Operating income at
Sony Life decreased by 70.1 billion yen, or 85.9 percent, to
11.5 billion yen. This decrease was mainly due to a deterioration in net valuation gains from convertible bonds and an
impairment loss on equity securities in the general account
which more than offset the contribution from increased
insurance premium revenue.
At Sony Assurance, revenue increased due to higher
insurance revenue brought about by a steady expansion in
the number of automobile policies-in-force. Despite higher
insurance revenue, operating income decreased due to a
deterioration in the net loss ratio and expense ratio (the
ratio of sales, general and administrative expenses and
commissions to net premiums written).
At Sony Bank, revenue increased mainly due to foreign
exchange valuation gains from part of Sony Banks
foreign currency deposits brought about by a significant
appreciation of the yen. As a result, operating income
significantly increased.
At Sony Finance International, Inc. (Sony Finance), a leasing and credit financing business subsidiary in Japan, revenue
increased overall mainly due to revenue increases from the
electronic settlement business and the credit card business.
The operating loss at Sony Finance decreased overall primarily
due to increased profit at the electronic settlement business
and the leasing business, as well as a decrease in losses at the
credit card business.
Revenue and operating income in
the Financial Services segment
(Billions of yen)
25.3%
800
(Billions of yen)
240
600
180
13.0%
400
200
2007
120
3.9%
2006
Information
2008
60
Yen in millions
Financial Services
Years ended March 31
2007
Sony without
Financial Services
2007
2008
Consolidated
2007
2008
2008
649,341
581,121
624,282
553,216
7,680,578
8,324,828
7,671,413
8,318,198
649,341
581,121
7,680,578
8,324,828
8,295,695
8,871,414
565,199
558,488
7,694,375
7,974,630
8,223,945
8,496,932
84,142
22,633
(13,797)
350,198
71,750
374,482
9,886
(383)
27,917
100,479
30,287
91,835
94,028
22,250
14,120
450,677
102,037
466,317
33,536
11,908
(57,991)
93,373
(24,291)
96,882
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
60,492
10,342
72,111
357,304
126,328
369,435
ALL
Other
During the fiscal year ended March 31, 2008, sales within
All Other were comprised mainly of sales from Sony Music
Entertainment (Japan) Inc. (SMEJ), a Japanese domestic
recorded music business; Sony Music Entertainment Inc.s
music publishing business; So-net Entertainment Corporation
(So-net), an Internet-related service business subsidiary
operating mainly in Japan; and an advertising agency
business in Japan. Trademark royalty income from Sony
59
(Yen in billions)
600
60
13.1%
450
45
8.1%
300
30
4.8%
150
15
2006
2007
2008
Sales (left)
Operating income (right)
Operating margin
* Years ended March 31
60
Current
Assets
Current assets as of March 31, 2008 increased by 462.9
billion yen, or 10.2 percent, to 5,009.7 billion yen compared
with the previous fiscal year-end. Current assets as of March
31, 2008 in all segments, excluding the Financial Services
segment, increased by 341.7 billion yen, or 9.8 percent, to
3,836.7 billion yen.
Cash and cash equivalents as of March 31, 2008 in all
segments, excluding the Financial Services segment, increased
425.9 billion yen, or 81.4 percent, to 948.7 billion yen compared
with the previous fiscal year-end. This was primarily due to the
sale of a portion of the shares Sony Corporation held in SFH
pursuant to the global initial public offering of SFH in connection
with its listing on the TSE. Refer to Cash Flows.
Notes and accounts receivable, trade (net of allowance for
doubtful accounts and sales returns) as of March 31, 2008,
excluding the Financial Services segment, decreased 259.6
billion yen, or 19.3 percent, compared with the previous fiscal
year-end to 1,083.5 billion yen. This was primarily the result of a
decrease in sales of PS3 near the end of the fiscal year compared with the previous fiscal year-end when PS3 had just
begun shipping in Europe.
Inventories as of March 31, 2008 increased by 80.7 billion
yen, or 8.6 percent, to 1,021.6 billion yen compared with the
previous fiscal year-end. This increase was primarily due to an
increase in Electronics segment inventory resulting from a
worldwide expansion of the LCD television business. The
inventory to cost of sales turnover ratio (based on the average
of inventories at the end of each fiscal year and the previous
fiscal year) was 1.87 months compared to 1.78 months at the
end of the previous fiscal year. Sony considers this level of
inventory to be appropriate in the aggregate.
Other in current assets as of March 31, 2008 in all segments, excluding the Financial Services segment, increased
175.6 billion yen, or 10.8 percent, to 1,801.5 billion yen
compared with the previous fiscal year-end. This was primarily due to the recording of a receivable within the Electronics
segment relating to the sale of a portion of Sonys semiconductor operations in Nagasaki, Japan, including machinery
and equipment.
Current assets as of March 31, 2008 in the Financial
Services segment increased by 115.9 billion yen, or 10.6
percent, to 1,205.1 billion yen compared with the previous
fiscal year-end. This increase was primarily due to an
expansion of banking businesses.
61
IInvestments
and Advances
Investments and advances as of March 31, 2008 increased
by 446.9 billion yen, or 11.5 percent, to 4,335.6 billion yen
compared with the previous fiscal year-end.
Investments and advances as of March 31, 2008 in all
segments, excluding the Financial Services segment, decreased
by 104.8 billion yen, or 16.8 percent, to 518.5 billion yen. This
was primarily due to the receipt of a capital redemption payment
and dividends from Sony Ericsson.
Investments and advances as of March 31, 2008 in the
Financial Services segment increased by 532.0 billion yen, or
15.9 percent, to 3,879.9 billion yen compared with the previous
fiscal year-end. This increase was primarily due to investments
mainly in Japanese fixed income securities by Sony Life, which
increased assets as a result of an expansion of its business, and
an increase in mortgage loans outstanding at Sony Bank.
Property,
Other
62
Assets
Other assets as of March 31, 2008 increased by 109.2 billion
yen, or 7.0 percent, to 1,659.8 billion yen compared with the
previous fiscal year end.Deferred tax assets as of March 31,
2008 decreased by 18.3 billion yen, or 8.4 percent, to 198.7
billion yen compared with the previous fiscal year end.
Liabilities
Total current and long-term liabilities as of March 31, 2008
increased by 504.1 billion yen, or 6.1 percent, to 8,810.8 billion
yen compared with the previous fiscal year-end. Total current and
long-term liabilities as of March 31, 2008 in all segments, excluding the Financial Services segment, decreased by 173.4 billion
yen, or 4.2 percent, to 3,967.5 billion yen. Total current and
long-term liabilities in the Financial Services segment as of March
31, 2008 increased by 646.7 billion yen, or 14.9 percent, to
4,984.4 billion yen compared with the previous fiscal year-end.
Current
Liabilities
Current liabilities as of March 31, 2008 increased by 471.5
billion yen, or 13.3 percent, to 4,023.4 billion yen compared
with the previous fiscal year-end. Current liabilities as of
March 31, 2008 in all segments excluding the Financial
Services segment increased by 57.9 billion yen, or 2.2
percent, to 2,698.5 billion yen.
Short-term borrowings and the current portion of long-term
debt as of March 31, 2008 in all segments, excluding the
Financial Services segment, increased by 258.5 billion yen, or
Liabilities
Long-term liabilities as of March 31, 2008 increased by 32.6
billion yen, or 0.7 percent, to 4,787.4 billion yen compared with
the previous fiscal year-end.
Long-term liabilities as of March 31, 2008 in all segments,
excluding the Financial Services segment, decreased by 231.4
billion yen, or 15.4 percent, to 1,269.0 billion yen. In addition,
long-term debt as of March 31, 2008 in all segments, excluding the Financial Services segment, decreased by 274.3 billion
yen, or 29.6 percent, to 651.0 billion yen. This was primarily
due to the change to current liabilities of the bonds with stock
acquisition rights described above.
Long-term liabilities as of March 31, 2008 in the Financial
Services segment increased by 241.2 billion yen, or 7.1 percent,
to 3,621.4 billion yen. This was primarily due to an increase in
insurance-in-force at Sony Life.
Interest-bearing liabilities
(Yen in billions)
1,200
900
600
300
Interest-bearing Debt
Total interest-bearing debt as of March 31, 2008 decreased
by 12.3 billion yen, or 1.1 percent, to 1,084.2 billion yen,
compared with the previous fiscal year-end. Total interestbearing debt as of March 31, 2008 in all segments, excluding
the Financial Services segment, decreased by 15.7 billion
yen, or 1.6 percent, to 990.5 billion yen.
2007
2008
Stockholders Equity
Stockholders equity as of March 31, 2008 increased by 94.4
billion yen, or 2.8 percent, to 3,465.1 billion yen compared with
the previous fiscal year-end. Retained earnings increased 339.9
billion yen, or 19.8 percent, to 2,059.4 billion yen compared
with the previous fiscal year-end, primarily due to net income of
369.4 billion yen. Unfavorable foreign currency translation
adjustments of 212.5 billion yen, dividends declared of 25.1
billion yen and pension liability adjustments of 26.1 billion yen
decreased shareholders equity by a total of 263.7 billion yen.
The ratio of stockholders equity to total assets decreased 1.2
percentage points compared to the end of the previous fiscal
year, from 28.8 percent to 27.6 percent.
Stockholders equity per share
of common stock
(%)
(Yen)
4,000
40
4,000
3,000
30
3,000
2,000
20
2,000
1,000
10
1,000
30.2%
Total
2006
2006
28.8%
2007
27.6%
2008
Stockholders equity
Stockholders equity ratio
Stockholders equity ratio =
Stockholders equity/Total assets
2006
2007
2008
* As of March 31
* As of March 31
63
Condensed Balance Sheets Separating Out the Financial Services Segment (Unaudited)
Financial Services
March 31
2007
Yen in millions
Sony without
Financial Services
2007
2008
Consolidated
2007
2008
2008
Assets
Current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,089,254
1,205,119
3,494,971
3,836,667
4,546,723
5,009,663
277,048
137,721
522,851
948,710
799,899
1,086,431
Marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
490,237
424,709
3,078
3,000
493,315
427,709
29,163
14,143
1,343,128
1,083,489
1,369,777
1,090,285
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
292,806
628,546
1,625,914
1,801,468
1,883,732
2,405,238
Film costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
308,694
304,243
308,694
304,243
3,879,877
623,342
518,536
3,888,736
4,335,648
187,400
116,843
38,671
38,512
1,382,860
1,204,837
1,421,531
1,243,349
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
501,820
502,151
1,100,795
1,203,849
1,550,678
1,659,836
394,117
396,819
394,117
396,819
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
107,703
105,332
1,100,795
1,203,849
1,156,561
1,263,017
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,977,642
5,625,659
7,098,062
957,459
1,362,956
2,640,601
2,698,522
3,551,852
4,023,367
Short-term borrowings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
48,688
44,408
80,944
339,485
95,461
355,103
13,159
16,376
1,167,324
906,281
1,179,694
920,920
752,367 1,144,399
752,367
1,144,399
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
143,245
157,773
1,392,333
1,452,756
1,524,330
1,602,945
4,787,434
3,621,407
1,500,314
1,268,951
4,754,836
Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
129,484
111,771
925,259
650,969
1,001,005
729,059
8,773
8,034
164,701
223,203
173,474
231,237
3,298,506
3,037,666
3,298,506
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
204,317
203,096
410,354
394,779
542,691
528,632
5,145
919
32,808
37,509
38,970
276,849
Stockholders equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
634,798
640,377
2,924,339
3,179,993
3,370,704
3,465,089
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,977,642
5,625,659
7,098,062
64
Investments
The following table contains available-for-sale and held to maturity securities, breaking out the unrealized gains and losses by
investment category.
Yen in millions
March 31, 2008
Cost
Unrealized
gain
Unrealized
loss
Fair market
value
77,456
(2,644) 2,639,657
481,159
998
(10,412)
471,745
Sony Life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
181,256
47,557
(14,513)
214,300
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11,452
1,036
(1,504)
10,984
Equity securities
Held to maturity
Debt securities
Sony Life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
56,737
773
(34)
57,476
127,820
(29,107) 3,394,162
Non-Financial Services:
Available-for-sale securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
52,935
26,992
(3,574)
76,353
1,103
1,103
54,038
26,992
(3,574)
77,456
Consolidated. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,349,487
154,812
(32,681) 3,471,618
65
Within
1 year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.8%
to 5 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.9%
5 to 10 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.6%
Above 10 years. . . . . . . . . . . . . . . . . . . . . . . . . . . . 86.7%
66
and comparable valuations of similar companies. The impairment losses that were recorded in each of the three fiscal
years related to the unique facts and circumstances of each
individual investment and did not significantly impact other
investments.
Sony Life and Sony Banks investments constitute the
majority of the investments in the Financial Services segment.
Sony Life and Sony Bank account for approximately 84 percent
and 14 percent of the investments of the Financial Services
segment, respectively.
Sony Lifes fundamental policy in managing the investments
of its general account assets is to maintain the soundness of
its assets and build an investment portfolio capable of ensuring stable mid- to long-term returns, taking into account
anticipated risks and returns and responding quickly to
changes in financial market conditions and the investment
environment. Moreover, Sony Life utilizes basic idea of ALM
and considers the long-term balance between assets and
liabilities in an effort to ensure stable and sustainable returns.
Sony Lifes investment policy places emphasis on risk management and seeks to achieve the goals of quality, liquidity,
stability and profitability. In the fiscal year ended March 31,
2008, considering the investment environment and its liabilities, Sony Life invested mainly in long-term (10 years) and
super long-term (more than 10 years) Japanese government
bonds. As for its investments in convertible bonds, Sony Life
diversified its portfolio by responding to changes in market
condition and issue status.
Sony Bank seeks to build a portfolio that will maintain the
strength and stability of its financial base while ensuring profitability, taking into account appropriate risk management
activities in light of the relevant risks associated with its investments. Sony Banks securities portfolio consists mainly of
Japanese government bonds, Japanese corporate bonds and
foreign bonds. In addition, Sony Bank invests in non-yendenominated foreign bonds as a means of matching its exposure to foreign exchange risk with respect to a portion of the
foreign currency deposits of its account holders. Separately,
Sony Bank also holds other non-yen-denominated foreign
bonds as a means of diversifying its portfolio, and hedges the
majority of those investments against foreign exchange risk by
using derivative instruments. With respect to loans, Sony Bank
mainly offers mortgage loans to individuals and does not have
any corporate loan exposure.
Yen in millions
Total
Less than
1 year
1 to 3 years
3 to 5 years
After 5 years
51,889
9,328
11,636
6,341
24,584
969,049
282,551
372,314
148,357
165,827
189,313
42,736
57,750
29,095
59,732
62,044
61,869
175
57,258
44,841
11,928
452
37
22,944
3,306
7,389
8,166
4,083
282,098
666
* The total amount of expected future pension payments is not included in either the above table or the total amount of commitments outstanding at March 31, 2008 discussed below as such amount is not currently determinable. Sony expects to contribute approximately 34.0 billion yen to Japanese pension plans and approximately 5.0
billion yen to foreign pension plans during the fiscal year ending March 31, 2009 (Note 14).
* The total unused portion of the line of credit extended under loan agreements in the Financial Services segment is not included in either the above table or the amount of
commitments outstanding at March 31, 2008 discussed below as it is not foreseeable how many loans will be executed. The total unused portion of the line of credit
extended under these contracts was 298.8 billion yen as of March 31, 2008 (Note 23).
* The five-year Revolving Credit Agreement with SONY BMG, which matures on August 5, 2009 and initially provided for a base commitment of 300 million U.S. dollars,
which was decreased to 200 million U.S. dollars on August 5, 2007, and additional incremental borrowings of up to 150 million U.S. dollars, are not included either in the
above table or the amount of commitments outstanding at March 31, 2008 discussed below as such amount is not currently determinable. Sonys outstanding commitment under this Credit Agreement as of March 31, 2008 was 17.5 billion yen (Note 23).
A second Revolving Credit Agreement with SONY BMG, which matures on August 5, 2011 and provides for a base commitment of 138 million U.S. dollars is not
included either in the above table or the amount of commitments outstanding at March 31, 2008 discussed below as such amount is not currently determinable. Sonys
outstanding commitment under this Credit Agreement as of March 31, 2008 was 13.8 billion yen (Note 23).
** The total amounts represent the liability for gross unrecognized tax benefits in accordance with FIN No. 48. Sony estimates 666 million yen of the liability is expected to be
settled within one year. The settlement period for the remaining portion of the liability, which totaled 281.4 billion yen, cannot be reasonably estimated due to the uncertainty associated with the timing of settlements with the various taxing authorities (Note 20).
Yen in millions
9,762
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
40,043
49,805
67
68
Cash Flows
Operating Activities: During the fiscal year ended March 31,
2008, Sony generated 757.7 billion yen of net cash from
operating activities, an increase of 196.7 billion yen, or 35.1
percent compared with the previous fiscal year. Of this total, all
segments excluding the Financial Services segment generated
519.1 billion yen of net cash from operating activities, an
increase of 213.5 billion yen, or 69.9 percent, compared with
the previous fiscal year, and the Financial Services segment
generated 242.6 billion yen of net cash from operating activities,
a decrease of 13.9 billion yen, or 5.4 percent, compared with
the previous fiscal year.
During the fiscal year, a variety of factors had a positive impact
on operating cash flow, including the contribution of net income
from the Electronics segment, after taking into account depreciation and amortization, and an increase in insurance premium
revenue reflecting a steady increase in insurance-in-force at
Sony Life. Partially offsetting these contributions was an increase
in inventory, primarily within the Electronics segment.
Compared with the previous fiscal year, net cash provided by
operating activities increased during the fiscal year mainly as a
result of the increase in net income after taking into account
depreciation and amortization.
Investing Activities: During the fiscal year, Sony used 910.4
billion yen of net cash in investing activities, an increase of 195.0
billion yen, or 27.3 percent, compared with the previous fiscal
year. Of this total, all segments, excluding the Financial Services
segment, used 14.9 billion yen of net cash in investing activities,
a decrease of 416.2 billion yen, or 96.5 percent, compared with
the previous fiscal year. The Financial Services segment used
873.6 billion yen in net cash, an increase of 596.9 billion yen, or
215.7 percent compared with the previous fiscal year.
During the fiscal year, semiconductor fabrication equipment
was purchased and Sony/ATV acquired Famous Music, a
U.S.-based music publishing company. Partially offsetting these
uses of net cash were proceeds from the sale of a portion of
SFH shares, the sale of The Sony Center am Potsdamer Platz
in Berlin and the sale of a portion of the site of Sonys former
headquarters. Within the Financial Services segment, payments
for investments and advances, carried out primarily at Sony Life,
and at Sony Bank where operations are expanding, exceeded
proceeds from the maturities of marketable securities, sales of
securities investments and collections of advances.
Compared with the previous fiscal year, net cash used in
investing activities decreased significantly within all segments
excluding the Financial Services segment, primarily due to the
sale of a portion of SFH shares. On the other hand, net cash
used in investing activities within the Financial Services segment
increased significantly compared to the previous fiscal year
500
500
1,000
2006
2007
2008
69
Yen in millions
Financial Services
Years ended March 31
2007
Sony without
Financial Services
2007
2008
Consolidated
2007
2008
2008
256,540
242,610
305,571
519,112
561,028
757,684
(276,749)
(873,646)
(431,086)
(14,925)
(715,430)
(910,442)
179,627
491,709
59,598
(12,100)
247,903
505,518
3,300
(66,228)
3,300
(66,228)
159,418
(139,327)
(62,617)
425,859
96,801
286,532
117,630
277,048
585,468
522,851
703,098
799,899
277,048
137,721
522,851
948,710
799,899
1,086,431
70
Capital expenditures
(additions to property,
plant and equipment)
(Yen in billions)
(Yen in billions)
480
480
360
360
240
240
120
120
2006
2007
2008
2006
2007
2008
Ratings
Sony considers one of managements top priorities to be the
maintenance of stable and appropriate credit ratings in order to
ensure financial flexibility for liquidity and capital management
and continued adequate access to sufficient funding resources
in the financial and capital markets.
In order to facilitate access to global capital markets, Sony
obtains credit ratings from two rating agencies, Moodys and
S&P. In addition, Sony maintains a rating from Rating and
Investment Information, Inc. (R&I), a rating agency in Japan,
for access to the Japanese capital market.
Sonys current debt ratings from each agency as of June 2, 2008
are noted below:
Moodys
S&P
R&I
P-1
A-2
a-1+
Cash Management
Sony is centralizing and working to make more efficient its
global cash management activities through SGTS. The excess
or shortage of cash at most of Sonys subsidiaries is invested
or funded by SGTS on a net basis, although Sony recognizes
that fund transfers are limited in certain countries and geographical areas due to restrictions on capital transactions. In
order to pursue more efficient cash management and in the
event of surplus capital generation among Sonys subsidiaries,
uneven cash distribution is managed directly or indirectly
through SGTS so that Sony can reduce unnecessary cash
and cash equivalents and borrowings.
Financial Services segment
In the Financial Services segment, the management of SFH,
Sony Life, Sony Assurance and Sony Bank recognize the
importance of securing sufficient liquidity to cover the payment
of obligations that they incur in the ordinary course of business, and these companies abide by the regulations imposed
by regulatory authorities and establish and operate under company guidelines that comply with these regulations. Their purpose in doing so is to maintain sufficient cash and cash
equivalents and secure sufficient means to pay their obligations. For instance, cash inflows for Sony Life and Sony
Assurance come mainly from policyholders insurance premiums and Sony Life and Sony Assurance keep sufficient liquidity
in the form of investments primarily in various securities. Sony
71
Bank, on the other hand, uses its cash inflows, which come
mainly from customers deposits in local or foreign currencies,
in order to offer mortgage loans to individuals or to make bond
investments, and establish a necessary level of liquidity for the
smooth settlement of transactions.
Sony Life currently obtains ratings from five rating agencies:
A+ by S&P for insurer financial strength rating, Aa3 by Moodys
for insurance financial strength rating, A+ by AM Best Company
Inc. for financial strength rating, AA by R&I for insurance claims
paying ability and AA by the Japan Credit Rating Agency Ltd.
for ability to pay insurance claims. Sony Bank obtained an Arating from S&P for its long-term local/foreign currency issuer
ratings and an A-2 rating from S&P for its short-term local/
foreign currency issuer rating.
72
Dividend Policy
Sony believes that continuously increasing corporate value
and providing dividends are essential to rewarding shareholders.
It is Sonys policy to utilize retained earnings, after ensuring
the perpetuation of stable dividends, to carry out various
investments that contribute to an increase in corporate value
such as those that ensure future growth and strengthen
competitiveness.
A fiscal year-end cash dividend of 12.5 yen per share of
Sony Corporation Common Stock was approved at the Board
of Directors meeting held on May 14, 2008 and was paid on
June 2, 2008. Sony Corporation has already paid an interim
dividend for Common Stock of 12.5 yen per share to each
shareholder; accordingly, the total annual cash dividend per
share of Common Stock is 25.0 yen.
In regards to the annual dividend for the fiscal year ending
March 31, 2009, upon careful consideration of Sonys results in
that fiscal year and other factors, Sony Corporation plans to
increase its regular dividend per share by 15 yen to 40 yen per
annum. Sony Corporation also plans to distribute a special cash
dividend of 10 yen per share as part of the interim dividend,
which would be paid in December 2008. This special dividend
would reward our shareholders for the successful global initial
public offering of shares of SFH and be in appreciation of their
support during the implementation of our three-year restructuring
program and other corporate initiatives which resulted in record
consolidated net income during the fiscal year ended March 31,
2008. As a result, Sony Corporation plans to pay a total annual
dividend for the fiscal year ending March 31, 2009 of 50 yen per
share, comprising an interim dividend of 30 yen per share and a
year-end dividend of 20 yen per share.
Employees
As of March 31, 2008, Sony had approximately 180,500
employees, an increase of approximately 17,500 employees
from March 31, 2007. The total number of employees increased
as a result of a significant increase of employees at manufacturing sites in East Asia and East Europe with an expansion of
business in the Electronics segment.
Risk Factors
This section contains forward-looking statements that are
subject to the Cautionary Statement appearing on the inside
back cover page of this annual report. Risks to Sony are also
73
74
75
76
77
80
81
Investments
Valuation
82
of inventory
Sony values its inventory based on the lower of cost or market.
Sony writes down inventory in an amount equal to the difference between the cost of the inventory and the net realizable
valuei.e., less reasonably predictable costs of completion
and disposal. However, if actual market conditions are less
favorable than projected and further price decreases are
needed, additional inventory write-downs may be required.
Additionally, as Sony evaluates its manufacturing cost in yen
while it sets its sales prices in euros and U.S. dollars for some
products, Sonys results may be negatively impacted by future
exchange rate fluctuations.
Impairment
of Long-Lived assets
Sony reviews the recoverability of the carrying value of its
long-lived assets held and used and long-lived assets to be
disposed of whenever events or changes in circumstances
indicate that the carrying value of the assets may not be
recoverable. This review is performed using estimates of future
cash flows by product category (e.g. CRT TV display) or entity
(e.g. entertainment complex in the U.S.). If the carrying value of
the asset is considered impaired, an impairment charge is
recorded for the amount by which the carrying value of the asset
exceeds its fair value. Fair value is determined using the present
value of estimated net cash flows or comparable market values.
Management believes that the estimates of future cash flows
and fair value are reasonable; however, changes in estimates
resulting in lower future cash flows and fair value due to unforeseen changes in business assumptions could negatively affect
the valuations of those long-lived assets.
During the fiscal year ended March 31, 2006, Sony recorded
impairment charges for long-lived assets totaling 59,762 million
yen, which included 25,506million yen for the impairment of
long-lived assets of CRT TV display manufacturing facilities to be
held and used in the U.S. in connection with certain restructuring activities in the Electronics segment. Fair value of these
assets was determined using estimated future discounted cash
flows which were based on the best information available. The
impairment charge also included 8,522 million yen for the
impairment of long-lived assets of Sonys entertainment complex
to be held for sale in the U.S. in connection with restructuring
activities of non-core businesses in All Other. The impairment
charge was based on the negotiated sales price of the complex.
During the fiscal year ended March 31, 2007, Sony recorded
impairment charges for long-lived assets totaling 16,762 million
yen, which included 3,572 million yen for the impairment of
long-lived assets of CRT TV display manufacturing facilities to be
held and used in the U.S., East Asia and Southeast Asia in
connection with certain restructuring activities in the Electronics
segment. Fair value of these assets was determined using
estimated future discounted cash flows which were based on
the best information available.
During the fiscal year ended March 31, 2008, Sony recorded
impairment charges for long-lived assets totaling 19,413 million
yen, which included 6,457 million for impairment of long-lived
assets of LCD rear-projection television manufacturing facilities
to be held and used worldwide in connection with certain
restructuring activities in the Electronics segment. Fair value of
these assets was determined using estimated future discounted
cash flows which were based on the best information available.
Goodwill
83
Benefits Costs
Employee pension benefit costs and obligations are dependent
on certain assumptions including discount rates, retirement
rates and mortality rates, which are based upon current statistical data, as well as expected long-term rates of return on plan
assets and other factors. Specifically, the discount rate and
expected long-term rate of return on assets are two critical
assumptions in the determination of periodic pension costs and
pension liabilities. Assumptions are evaluated at least annually,
or at the time when events occur or circumstances change and
these events or changes could have a significant effect on these
critical assumptions. In accordance with U.S. GAAP, actual
results that differ from the assumptions are accumulated and
amortized over future periods. Therefore, actual results generally
affect recognized costs and the recorded obligations for
pensions in future periods. While management believes that the
assumptions used are appropriate, differences in actual experience or changes in assumptions may affect Sonys pension
obligations and future costs.
Sonys principal pension plans are its Japanese pension plans.
Foreign pension plans are not significant individually, to total plan
assets and pension obligations.
To determine the benefit obligation of the Japanese pension
plans, Sony used a discount rate of 2.3 percent for its Japanese
pension plans as of March 31, 2008. The discount rate was
determined by using currently available information about rates
of return on high-quality fixed-income investments available and
expected to be available during the period to maturity of the
pension benefit obligation in consideration of amounts and
timing of cash outflows for expected benefit payments. Such
available information about rates of returns is collected from
Bloomberg and credit rating agencies. The 2.3 percent discount
rate remains unchanged from fiscal year ended March 31, 2007
and reflects current market interest rate conditions.
To determine the expected long-term rate of return on pension
plan assets, Sony considers the current and expected asset
allocations, as well as historical and expected long-term rates of
return on various categories of plan assets. For Japanese
pension plans, the expected long-term rate of return on pension
plan assets was 3.7 percent and 4.0 percent as of March 31,
84
Yen in billions
Pre-tax
PBO
Pension
costs
Equity
(net of tax)
/+2.0
+/1.2
/+1.2
+/0.7
Stock-based
compensation
Sony accounts for stock-based compensation using the fair
value based method. Fair value is measured on the date of grant
using the Black-Scholes option-pricing model. Sony estimates
the forfeiture rate based on its historical experience for the stock
acquisition rights plans, and recognizes this compensation
expense, net of an estimated forfeiture rate, only for the stock
acquisition rights expected to vest over the requisite service
period. The expense is primarily included in selling, general and
administrative expenses.
Accounting
An aspect of film accounting that requires the exercise of
judgment relates to the process of estimating the total revenues
to be received throughout a films life cycle. Such estimate of a
films ultimate revenue is important for two reasons. First, while a
film is being produced and the related costs are being capitalized, it is necessary for management to estimate the ultimate
revenue, less additional costs to be incurred, including exploitation costs which are expensed as incurred, in order to determine
whether the value of a film has been impaired and thus requires
an immediate write off of unrecoverable film costs. Second, the
amount of film costs recognized as cost of sales for a given film
as it is exhibited in various markets throughout its life cycle is
based upon the proportion that current period actual revenues
bear to the estimated ultimate total revenues.
Management bases its estimates of ultimate revenue for
each film on several factors including the historical performance of similar genre films, the star power of the lead actors
and actresses, the expected number of theaters at which the
film will be released, anticipated performance in the home
entertainment, television and other ancillary markets, and
agreements for future sales. Management updates such
estimates based on the actual results to date for each film.
For example, a film that has resulted in lower than expected
theatrical revenues in its initial weeks of release would
generally have its theatrical, home entertainment and television
distribution ultimate revenues adjusted downward; a failure to do
so would result in the understatement of amortized film costs for
the period.
Future
Equity
85
Accounting
Accounting
86
RECENT PRONOUNCEMENTS
Fair
value measurements
In September 2006, the FASB issued FAS No. 157, Fair
Value Measurements. FAS No. 157 establishes a framework
for measuring fair value, clarifies the definition of fair value,
and expands disclosures about the use of fair value measurements. FAS No. 157 applies under other accounting
pronouncements that require or permit fair value measurements and does not require any new fair value measurements. FAS No. 157 will be effective for Sony beginning
April 1, 2008. In February 2008, the FASB issued FASB Staff
Positions (FSP) FAS 157-1, Application of FASB
Statement No. 157 to FASB Statement No. 13 and Other
Accounting Pronouncements That Address Fair Value
Measurements for Purposes of Lease Classification or
Measurement under Statement 13 and FSP FAS 157-2,
Effective Date of FASB Statement No.157. FSP FAS 157-1
removes certain leasing transactions from the scope of FAS
No. 157. FSP FAS 157-2 partially delays the effective date
of FAS No. 157 for one year for certain nonfinancial assets
and liabilities. The adoption of FAS No. 157 as it relates to
financial assets and liabilities is not expected to have a
material impact on Sonys consolidated results of operations
and financial position. Sony is currently evaluating the
impact for nonfinancial assets and liabilities.
Fair
Business
combinations
In December 2007, the FASB issued FAS No. 141(R), Business
Combinations, which applies prospectively to business combinations for which the acquisition date is on or after the beginning
of the first fiscal year beginning on or after December 15, 2008.
FAS No. 141(R) requires that the acquisition method of accounting be applied to a broader range of business combinations,
amends the definition of a business combination, provides a
definition of a business, requires an acquirer to recognize an
acquired business at its fair value at the acquisition date and
requires the assets and liabilities assumed in a business combination to be measured and recognized at their fair values as of
the acquisition date, with limited exceptions. Sony will adopt
FAS No. 141(R) as of April 1, 2009, and its effects on future
periods will depend on the nature and significance of any
acquisitions subject to FAS No. 141(R).
The
Financial
Noncontrolling
interests in consolidated
financial statements
In December 2007, the FASB issued FAS No. 160, Noncontrolling Interests in consolidated financial statements
an amendment of ARB No. 51. FAS No. 160 requires that
the noncontrolling interest in the equity of a subsidiary be
accounted for and reported as equity, provides revised guidance on the treatment of net income and losses attributable
to the noncontrolling interest and changes in ownership
interests in a subsidiary and requires additional disclosures
that identify and distinguish between the interests of the
controlling and noncontrolling owners. Pursuant to the transition provisions of FAS No. 160, Sony will adopt the statement as of April 1, 2009, via retrospective application of the
87
2004
Yen in millions
(Yen per share amounts)
2005
2006
2007
2008
7,530,635
7,191,325
7,510,597
8,295,695
8,871,414
Operating income. . . . . . . . . . . . . . . . . . . . . . . . . . .
133,146
145,628
144,067
157,207
226,416
71,750
374,482
286,329
102,037
466,317
Income taxes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
52,774
1,714
16,044
176,515
53,888
203,478
29,039
13,176
78,654
100,817
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
88,511
163,838
123,616
126,328
369,435
95.97
175.90
122.58
126.15
368.33
Diluted. . . . . . . . . . . . . . . . . . . . . . . . . . . .
87.00
158.07
116.88
120.29
351.10
Cash dividends. . . . . . . . . . . . . . . . . . . . . . . . .
25.00
25.00
25.00
25.00
25.00
923,650
931,125
997,781
1,001,403
1,003,001
(41.80)
17.21
3,072
3,072
366,269
372,865
378,264
356,818
384,347
414,138
335,726
514,483
502,008
531,795
543,937
520,568
381,140
746,803
Stockholders equity. . . . . . . . . . . . . . . . . . . . . . . . .
2,378,002
2,870,338
common stock. . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,563.67
2,872.21
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9,090,662
9,499,100
10,607,753
11,716,362
12,552,739
Common stock. . . . . . . . . . . . . . . . . . . . . . . . . . .
926,418
997,211
1,001,680
1,002,897
1,004,443
3,072
3,072
381,843
400,009
428,010
AT YEAR-END
569,296
3,203,852
994,871
3,370,704
986,296
3,465,089
3,363.77
3,453.25
* Including amortization expenses for intangible assets and for deferred insurance acquisition costs
Note: Effective April 1, 2006, Sony reclassified royalty income as a component of sales and operating revenue, rather than as a component of other income as previously
recorded. In connection with this reclassification, sales and operating revenue, operating income and other income for the fiscal years ended March 31, 2004, 2005
and 2006 have been reclassified to conform with the presentation of these items for the fiscal year ended March 31, 2007. The amounts of royalty income
reclassified from other income to sales and operating revenue for the fiscal years ended March 31, 2004, 2005 and 2006 were 34,244, 31,709, and 35,161 million
yen, respectively. In addition to the above, certain reclassifications of the financial statements for the fiscal years ended March 31, 2004, 2005 and 2006 have been
made to conform to the presentation for the fiscal year ended March 31, 2007.
88
1st quarter
2nd quarter
2007
2008
1,744.2
27.0
54.0
24.8
1,976.5
99.3
83.8
39.7
3.6
32.3
22.0
66.5
66.29
63.14
104.0
3rd quarter
4th quarter
2008
2007
2008
1,854.2
(20.8)
(26.1)
(7.6)
2,083.0
90.5
87.9
34.9
2,607.7
178.9
179.8
61.5
2,859.0
189.4
288.5
135.2
2,089.6
(113.4)
(105.7)
(24.9)
1,952.8
(4.7)
6.2
(6.3)
19.7
1.7
21.1
73.7
43.0
159.9
46.9
200.2
12.3
(67.6)
10.8
29.0
1.68
1.60
73.50
70.09
159.70
152.49
199.60
190.29
(67.44)
(67.44)
28.95
27.63
93.7
100.6
99.9
109.7
115.2
113.8
95.0
126.0
90.0
143.5
75.8
131.7
88.0
133.5
67.1
125.5
102.1
147.6
97.9
137.4
7,190
5,860
5,360
4,610
6,580
5,050
5,190
4,340
6,410
5,100
6,540
5,120
6,300
3,910
$ 59.84
49.77
$ 46.40
39.30
$ 54.12 . $ 43.78
43.86
37.24
$ 56.75
44.57
$ 53.34
42.73
$ 57.19
39.91
2007
2007
2008
* Including amortization expenses for intangible assets and for deferred insurance acquisition costs
89
Segment Information
Sony Corporation and Consolidated SubsidiariesYears ended March 31
Yen in millions
2006
Electronics
Customers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,796,061
Percentage of sales and operating revenue** . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
63.9%
Intersegment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
394,167
2007
2008
5,443,336
65.6%
629,042
5,931,708
66.9%
682,102
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5,190,228
6,072,378
6,613,810
Game
Customers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percentage of sales and operating revenue** . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intersegment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
918,252
12.2
40,368
974,218
11.7
42,571
1,219,004
13.7
65,239
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
958,620
1,016,789
1,284,243
Pictures
Customers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percentage of sales and operating revenue** . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intersegment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
745,859
9.9
966,260
11.7
855,482
9.7
2,452
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
745,859
966,260
857,934
Financial Services
Customers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percentage of sales and operating revenue** . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intersegment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
720,566
9.6
22,649
624,282
7.5
25,059
553,216
6.2
27,905
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
743,215
649,341
581,121
All Other
Customers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percentage of sales and operating revenue** . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intersegment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
329,859
4.4
81,676
287,599
3.5
67,525
312,004
3.5
70,194
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
411,535
355,124
382,198
Elimination. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(538,860)
(764,197)
(847,892)
8,295,695
8,871,414
* Electronics intersegment amounts primarily consist of transactions with the Game segment, Pictures segment and All Other. All Other intersegment amounts primarily
consist of transactions with the Electronics and Game segments.
** Percentage of sales and operating revenue to outside customers.
Electronics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Game. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pictures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Yen in millions
2006
2007
2008
8,820
8,748
27,436
188,323
18,837
160,536
(232,325)
42,708
84,142
28,871
356,030
(124,485)
54,011
22,633
50,212
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate and elimination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
252,164
(25,748)
83,932
(12,182)
358,401
16,081
Consolidated total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
226,416
71,750
374,482
* Commencing with the first quarter ended June 30, 2007, Sony has partly realigned its business segment configuration. In accordance with this change, results of the
previous year have been reclassified to conform to the presentation for the fiscal year ended March 31, 2008.
90
2006
Audio. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 536,187
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11.2%
Yen in millions
2007
2008
522,879
9.6%
558,624
9.4%
Video. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,021,325
21.3
1,143,120
21.0
1,279,225
21.6
Televisions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
927,769
19.3
1,226,971
22.5
1,367,078
23.0
842,537
17.6
950,461
17.5
1,098,574
18.5
Semiconductors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
172,249
3.6
205,757
3.8
228,711
3.9
Components . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
800,716
16.7
852,981
15.7
847,131
14.3
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
495,278
10.3
541,167
9.9
552,365
9.3
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,796,061
5,443,336
5,931,708
Note: The above table is a breakdown of Electronics sales and operating revenue to external customers by product category. The Electronics segment is managed as a
single operating segment by Sonys management. Effective for the fiscal year ended March 31, 2007, Sony has partly changed its product category configuration. The
main change is that the low-temperature polysilicon thin film transistor LCD product group has been moved from Semiconductors to Components. Accordingly, sales
and operating revenue for the fiscal year ended March 31, 2006 have been restated to conform to the presentation for the fiscal year ended March 31, 2007.
2006
Japan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,203,812
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
29.3%
Yen in millions
2007
2008
2,127,841
25.6%
2,056,374
23.2%
U.S.A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,957,644
26.1
2,232,453
26.9
2,221,862
25.1
Europe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,715,775
22.8
2,037,658
24.6
2,328,233
26.2
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,633,366
21.8
1,897,743
22.9
2,264,945
25.5
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7,510,597
8,295,695
8,871,414
Note: Classification of geographic segment information shows sales and operating revenue recognized by location of customers.
91
Yen in millions
2007
ASSETS
Current assets:
Cash and cash equivalents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketable securities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes and accounts receivable, trade. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for doubtful accounts and sales returns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
799,899
493,315
1,490,452
(120,675)
940,875
243,782
699,075
1,086,431
427,709
1,183,620
(93,335)
1,021,595
237,073
1,146,570
4,546,723
5,009,663
Film costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
308,694
304,243
448,169
3,440,567
381,188
3,954,460
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,888,736
4,335,648
167,493
978,680
2,479,308
64,855
158,289
903,116
2,483,016
55,740
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
LessAccumulated depreciation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,690,336
2,268,805
3,600,161
2,356,812
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,421,531
1,243,349
Other assets:
Intangibles, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred insurance acquisition costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
233,255
304,669
394,117
216,997
401,640
263,490
304,423
396,819
198,666
496,438
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,550,678
1,659,836
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11,716,362
12,552,739
92
2008
Yen in millions
2007
52,291
43,170
1,179,694
968,757
70,286
752,367
485,287
2008
63,224
291,879
920,920
896,598
200,803
1,144,399
505,544
3,551,852
4,023,367
Long-term liabilities:
Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued pension and severance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Future insurance policy benefits and other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,001,005
173,474
261,102
3,037,666
281,589
729,059
231,237
268,600
3,298,506
260,032
4,754,836
4,787,434
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8,306,688
8,810,801
38,970
276,849
Stockholders equity:
Common stock, no par value
2007Shares authorized 3,600,000,000, shares issued 1,002,897,264 . . . . . . . . . . . . . . . . . . . .
2008Shares authorized 3,600,000,000, shares issued 1,004,443,364 . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive income
Unrealized gains on securities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized losses on derivative instruments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension liability adjustment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
626,907
1,143,423
1,719,506
630,576
1,151,447
2,059,361
86,096
(1,075)
(71,459)
(129,055)
70,929
(3,371)
(97,562)
(341,523)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(115,493)
(371,527)
(3,639)
(4,768)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,370,704
3,465,089
11,716,362
12,552,739
93
Yen in millions
2006
2007
2008
7,567,359
624,282
104,054
8,201,839
553,216
116,359
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7,510,597
8,295,695
8,871,414
5,151,397
1,527,036
531,809
73,939
5,889,601
1,788,427
540,097
5,820
6,290,022
1,714,445
530,306
(37,841)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7,284,181
8,223,945
8,496,932
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
226,416
71,750
374,482
Other income:
Interest and dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange gain, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of securities investments, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on change in interest in subsidiaries and equity investees. . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
24,937
9,645
60,834
23,039
28,240
14,695
31,509
20,738
34,272
5,571
5,504
82,055
22,045
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
118,455
95,182
149,447
28,996
3,878
3,065
22,603
27,278
1,308
18,835
17,474
22,931
13,087
21,594
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
58,542
64,895
57,612
286,329
102,037
466,317
Income taxes:
Current. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
96,400
80,115
67,081
(13,193)
183,438
20,040
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
176,515
53,888
203,478
109,814
(626)
13,176
48,149
475
78,654
262,839
(5,779)
100,817
Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
123,616
126,328
369,435
Other expenses:
Interest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on devaluation of securities investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange loss, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
94
Yen
2006
2007
2008
122.58
116.88
25.00
126.15
120.29
25.00
368.33
351.10
25.00
95
Yen in millions
2006
96
2008
123,616
126,328
369,435
381,843
286,655
150
(7,563)
400,009
368,382
3,838
(22,759)
428,010
305,468
4,130
(17,589)
(73,472)
73,939
(5,767)
5,820
(13,387)
(37,841)
7,583
(44,986)
(60,834)
80,115
9,794
(11,857)
(31,509)
(13,193)
(68,179)
56,543
(82,055)
20,040
(13,527)
17,464
(164,772)
(339,697)
(9,078)
29,009
143,122
(51,520)
(357,891)
(119,202)
(320,079)
362,079
(14,396)
172,498
(61,563)
185,651
(140,725)
(353,343)
(235,459)
138,872
166,356
(62,951)
(35,346)
(8,792)
105,865
(49,887)
31,732
(35,133)
73,222
86,268
(57,271)
(24,312)
51,838
48,831
399,858
561,028
757,684
2007
Yen in millions
2006
(462,473)
38,168
(1,368,158)
(36,947)
2007
2008
(527,515)
87,319
(914,754)
(100,152)
(474,552)
144,741
(2,283,491)
(103,082)
857,376
679,772
1,441,496
24,527
75,897
346
22,828
43,157
(6,085)
51,947
307,133
5,366
(871,264)
(715,430)
(910,442)
246,326
(138,773)
(11,045)
190,320
86,100
(24,810)
4,681
6,937
128
270,780
(182,374)
6,096
273,435
(100,700)
(25,052)
5,566
2,217
(2,065)
31,093
(34,701)
15,838
485,965
(25,098)
7,484
28,943
(4,006)
359,864
247,903
505,518
35,537
3,300
(66,228)
(76,005)
779,103
96,801
703,098
286,532
799,899
703,098
799,899
1,086,431
Supplemental data:
Cash paid during the fiscal year for
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
70,019
24,651
104,822
23,000
126,339
18,817
19,682
13,784
7,017
97
Yen in millions
Accumulated
Subsidiary
Additional
other
Treasury
tracking
Common
paid-in
Retained comprehensive stock, at
stock
stock
capital
earnings
income
cost
Total
Comprehensive income:
Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . .
123,616
Other comprehensive income, net of tax
Unrealized gains on securities:
Unrealized holding gains (losses) arising
during the period . . . . . . . . . . . . . . . . . . .
79,630
Less: Reclassification adjustment
Less: included in net income . . . . . . . . . . .
(41,495)
Unrealized losses on derivative instruments:
Unrealized holding gains (losses) arising
during the period. . . . . . . . . . . . . . . . . . .
7,865
Less: Reclassification adjustment
Less: included in net income . . . . . . . . . . .
(7,424)
Minimum pension liability adjustment. . . . . . .
50,206
Foreign currency translation adjustments
Translation adjustments arising during
the period . . . . . . . . . . . . . . . . . . . . . . . .
140,473
Less: Reclassification adjustment
Less: included in net income . . . . . . . . . . .
(17)
Total comprehensive income. . . . . . . . . . . . . . .
123,616
79,630
(41,495)
7,865
(7,424)
50,206
140,473
(17)
352,854
126,328
(3,785)
6,963
(21,671)
6,907
(5,933)
(2,754)
86,313
192,368
98
Yen in millions
Accumulated
Subsidiary
Additional
other
Treasury
tracking
Common
paid-in
Retained comprehensive stock, at
stock
stock
capital
earnings
income
cost
Total
Comprehensive income:
Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . .
369,435
Cumulative effect of an accounting change,
net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(4,452)
Other comprehensive income, net of tax
Unrealized gains on securities:
Unrealized holding gains (losses) arising
during the period . . . . . . . . . . . . . . . . . . .
3,043
Less: Reclassification adjustment
Less: included in net income . . . . . . . . . . .
(18,210)
Unrealized losses on derivative instruments:
Unrealized holding gains (losses) arising
during the period. . . . . . . . . . . . . . . . . . .
(1,807)
Less: Reclassification adjustment
Less: included in net income . . . . . . . . . . .
(489)
Pension liability adjustment . . . . . . . . . . . . . .
(26,103)
Foreign currency translation adjustments
Translation adjustments arising during
the period . . . . . . . . . . . . . . . . . . . . . . . . (213,160)
Less: Reclassification adjustment
Less: included in net income . . . . . . . . . . .
692
Total comprehensive income. . . . . . . . . . . . . . .
369,435
(4,452)
3,043
(18,210)
(1,807)
(489)
(26,103)
(213,160)
692
108,949
99
Stock Information
Ownership and Distribution of Shares
2006
Years ended March 31
Number of
shares held
502,219,220
184,831,560
270,118,452
35,031,017
9,479,415
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,001,679,664
2006
2007
Number of
shareholders
Number of
shares held
1,375
293
712,033
4,650
98
Number of
shares held
1,380
269
624,770
4,054
81
Number of
shareholders
508,166,485
216,107,606
234,246,294
31,101,417
14,821,562
1,371
297
633,045
4,108
124
630,554 1,004,443,364
638,945
50.1%
18.5%
27.0%
19.8%
21.5%
50.6%
2008
528,218,332
198,775,896
231,442,469
33,163,266
11,297,301
718,449 1,002,897,264
52.7%
2007
2008
Number of
shareholders
Other
Japanese
corporations
3.5%
Japanese
securities
firms
0.9%
23.1%
3.3%
1.1%
23.3%
3.1%
1.5%
Stock Price Range and Trading Volume on the Tokyo Stock Exchange
Years ended March 31
20,000
15,000
10,000
5,000
Trading volume
(Million shares)
300
200
100
0
2004
2005
2006
2008
2007
Notes: 1. This trading volume shows the monthly volume of trade on the Tokyo Stock Exchange. Each fiscal year starts in April and ends in March.
2. Stock prices and the Nikkei stock average is based on a simple average of daily closing prices for each day of every month at the Tokyo Stock Exchange.
Years ended March 31
2004
4,360
4,670
2,720
+3.8%
2005
4,270
4,710
3,550
2.1%
2006
5,450
6,040
3,660
+27.6%
2007
5,990
6,540
4,340
+9.9%
2008
3,970
7,190
3,910
33.7%
926,418
997,211
1,001,680
1,002,897
1,004,443
4.04
4.26
5.46
6.01
3.99
25.0
87.00
2,563.67
25.0
158.07
2,872.21
25.0
116.88
3,200.85
25.0
120.29
3,363.77
25.0
351.10
3,453.25
100
December 9, 2002
(December 8, 2012)
9,878
Percentage of
SARs exercised (%)
987,800
5,396
9,374
937,400
U.S.$36.57
35.2
8,216
821,600
4,101
41.2
8,980
898,000
U.S.$40.90
26.6
9,798
979,800
3,782
31.2
8,294
829,400
U.S.$40.34
17.8
10,239
1,023,900
4,060
8.9
10,814
1,081,400
U.S.$34.14
20.9
10,579
1,057,900
4,756
1.1
The thirteenth series of common stock acquisition rights November 16, 2006 (November 16, 2016)
13,792
1,379,200
U.S.$40.05
4.9
The fourteenth series of common stock acquisition rights November 14, 2007 (November 13, 2017)
The fifteenth series of common stock acquisition rights
17.7
7,962
796,200
5,514
15,844
1,584,400
U.S.$48.15
Note: All series of Stock Acquisition Rights were issued for the purpose of granting stock options. Accordingly, no cash payment was required for the allocation.
Total number of
SARs issued
Number of shares to be
issued or transferred
Exercise price
50,000
44,603,033
5,605
Percentage of
SARs exercised (%)
Note: Bonds with Stock Acquisition Rights (total amount of issue being 250 billion yen) were issued in overseas markets mainly in Europe in order to raise funds for the
development of and equipment expenditures for the next-generation semiconductors and key devices in Sony Group.
Convertible Bonds
Name
Date of issue
Years
Interest rate
(%)
Total amount
of issue
Conversion
price
Outstanding balance
(Percentage of bonds converted)
U.S.$45,550.thousand
(0%)
U.S.$46,122.thousand
(0%)
U.S.$33,295.thousand
(6.2%)
Note: All convertible bonds were issued to provide equity-based compensation to certain executives in Sonys U.S. subsidiary companies. The outstanding balance of each
series is not equal to the total amount of issue of such series since Sony Corporation repurchased and canceled certain portion of each series which were not used for
such purpose.
Straight Bonds
Years
Outstanding balance
Name
Date of issue
10
(Note 2)
5,000 million
4,900 million
10
2.04
50,000 million
50,000 million
10
1.52
50,000 million
50,000 million
September 8, 2005
0.80
50,000 million
50,000 million
September 8, 2005
1.16
40,000 million
40,000 million
September 8, 2005
10
1.57
30,000 million
30,000 million
1.01
40,000 million
40,000 million
1.52
35,000 million
35,000 million
10
1.75
25,000 million
25,000 million
Notes: 1. Sony Corporation assumed responsibility for the eighth (2) series of unsecured bonds as a result of its merger with AIWA Corporation. Sony Corporation
repurchased and canceled 100 million yen of the eighth (2) series of unsecured bonds.
2. The interest rate of the eighth (2) series of unsecured bonds is calculated by subtracting 2-year interest rate swap from 20-year interest rate swap and then adding
1.00 percent. (If the result of this calculation is negative, the interest rate is 0 percent.)
101
Investor Information
SONY CORPORATION
7-1, Konan 1-chome, Minato-ku,
Tokyo 108-0075, Japan
INVESTOR RELATIONS OFFICES
If you have any questions or would like a copy of our Form 20-F,
filed with the U.S. Securities and Exchange Commission, or our
Annual Report to shareholders, please direct your request to:
Japan
SONY CORPORATION
IR Department
7-1, Konan 1-chome, Minato-ku,
Tokyo 108-0075
Phone: 81-(0)3-6748-2111
Facsimile: 81-(0)3-6748-2244
U.S.A.
U.K.
102
Address:
JPMorgan Service Center
P.O. Box 64504
St. Paul, MN 55164-0504
U.S.A.
Phone: U.S.
1-800-990-1135
International 1-651-453-2128
Cautionary Statement
Statements made in this annual report with respect to Sonys current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance
of Sony. Forward-looking statements include, but are not limited to, those statements using words such as believe, expect, plans, strategy, prospects, forecast, estimate, project, anticipate, aim, may or
might and words of similar meaning in connection with a discussion of future operations, financial performance, events or conditions. From time to time, oral or written forward-looking statements may also be included in
other materials released to the public. These statements are based on managements assumptions and beliefs in light of the information currently available to it. Sony cautions you that a number of important risks and
uncertainties could cause actual results to differ materially from those discussed in the forward-looking statements, and therefore you should not place undue reliance on them. You also should not rely on any obligation of
Sony to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Sony disclaims any such obligation. Risks and uncertainties that might affect Sony include, but
are not limited to (i) the global economic environment in which Sony operates, as well as the economic conditions in Sonys markets, particularly levels of consumer spending; (ii) exchange rates, particularly between the yen
and the U.S. dollar, the euro and other currencies in which Sony makes significant sales or in which Sonys assets and liabilities are denominated; (iii) Sonys ability to continue to design and develop and win acceptance of,
as well as achieve sufficient cost reductions for, its products and services, including newly introduced platforms within the Game segment, which are offered in highly competitive markets characterized by continual new
product introductions, rapid development in technology and subjective and changing consumer preferences (particularly in the Electronics, Game and Pictures segments, and the music business); (iv) Sonys ability and timing
to recoup large-scale investments required for technology development and increasing production capacity; (v) Sonys ability to implement successfully business reorganization activities in its Electronics segment; (vi) Sonys
ability to implement successfully its network strategy for its Electronics, Game and Pictures segments, and All Other, including the music business, and to develop and implement successful sales and distribution strategies
in its Pictures segment and the music business in light of the Internet and other technological developments; (vii) Sonys continued ability to devote sufficient resources to research and development and, with respect to
capital expenditures, to correctly prioritize investments (particularly in the Electronics segment); (viii) Sonys ability to maintain product quality (particularly in the Electronics and Game segments); (ix) the success of Sonys
joint ventures and alliances; (x) the outcome of pending legal and/or regulatory proceedings; (xi) shifts in customer demand for financial services such as life insurance and Sonys ability to conduct successful Asset Liability
Management in the Financial Services segment; and (xii) the impact of unfavorable conditions or developments (including market fluctuations or volatility) in the Japanese equity markets on the revenue and operating income
of the Financial Services segment. Risks and uncertainties also include the impact of any future events with material adverse impacts.
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