QUESTIONNAIRE

A Study On Customer Satisfaction towards LG Products

1.
2.
3.
4.
5.

NAME ..
AGE
a. 20-30
b.30-40
c.40-50
Gender
a. Male
b. Female
Marital Status
a. Married
b. Unmarried
Educational Qualification a. SSLC
b. HSC
c. Graduate d. Post Graduate
e. Others
6.

d. above 50

Occupation engaged in
Own Business, If own business:

No Employee

10 + Employees

Clerical / Salesman

1-9 Employees

Self Employed Professional

Officers / Executive Junior

Officers /

Executive Senior
Student

7. Annual House hold income

Upto 1 lac < 2.5 lac

2.5 lac < 5 lac

>12 lac

8. Which brand of refrigerator(s) do you own

5 lac < 8 lac

8 < 12 lac

Samsung

Whirlpool

Videocon

Godrej

Electrolux

Kelvinator

LG

9.

Others

What type(s) of refrigerator do you have

Single door

Double door

Not sure

Other

10. What were the reason(s) for your selecting the particular brand? (Can choose more than
one)
Superior Quality

Better After Sales Service

More value for

money
Recommended by family and friends

Have any other products by same

company
Other

11. Who is the major person to influence the buying decision in the family? (If Buyer)
Chief Wage earner

Spouse

Children

Friends and relatives

Others

12. Rank the following according to the importance that you attach to them: - (Rank from 1-6, 1
being the most important)

Price

Advertisements

Discounts

Promotional Schemes

More features

Opinion of friends and relatives

13. Rank the following media according to their impact on you while purchasing. (Rank from 16, 1 being the highest.)
Television Ads

Radio Commercials

Event Sponsorship

Print Ads

Banners and hoardings

Internet

14. To what extent did the dealer influence your buying decision
Not at all

To a great extent

15. How important are children while making a choice for refrigerator?
Not at all

To a great extent

16. According to you what are the top three brands of refrigerator in terms of overall quality?

17. Would you consider buying a LG Refrigerator? (If not already possessing one)
Yes

No

Why or Why not?

18. In television which are the four channels that you watch the most

19. When do you spend maximum of your time watching TV?

6-9 am

9-12 am

12-4 pm

4-8 pm

8-12 pm

12-6 am

20. Which is your favorite radio channel

All are equally preferred

93.5 Red FM

Radio Mirchi 98.3 FM

102.60 Air FM Rainbow

Radio City 91

Do not listen

21. At what time do you generally listen radio (skip if do not listen to radio)?
6-9 am

9-12 am

12-4 pm

4-8 pm

8-12 pm

12-6 am

22. Which news paper do you read?

23. Which section of the news paper do you mostly read?

Front Page

Sports

Others

24. Name the magazine that you follow?

Business

Editorial

Supplements

25. How often do you go out for a movie?

Once a week

Once a fortnight

Rarely

26. Are you fond of surfing the net?

Yes

No

27. If yes, which sites do you frequently visit?

Once a month

Once in 6 months