Placement product

An advertising technique used by companies to

subtlypromote their products through a non-traditional advertising technique,
usually through appearances in film, television, or other media.
Product placements are often initiated through anagreement between a
product manufacturer and the media company in which the media
company receives economic benefit. A company will often pay a fee to have
their product used, displayed, or significantly featured in a movie or show.
For example:

Coca-Cola could pay a given fee to have the titlecharacter drinking

a Coke, instead of a Pepsi beverage, or

Toyota might pay to have one of the characters drivetheir

newest automobile.
Through product placement, companies hope that moviegoers will
take note of the products used by the characters, and therefore think more
strongly about usingthe products themselves.
Some people consider product placement to be deceptive and unethical.

Range: 1.A set of variations of the same product platform thatappeal to

different market segments.
2.A complete portfolio of products that
a companymanufactures and/or markets.
Endorsement:- A form of brand or advertising campaign that involves a well
known person using their fame to help promote a product
or service. Manufacturers of perfumes and clothing are some of the
most common business users of classic celebrity endorsement techniques,
such as television ads and launch event appearances, in the marketing of
theirproducts.

product launch
The debut of a product into the market. The product launch signifies the point
at which consumers first have access to a new product.

Placement product

introduction stage:-

First stage in a product's life

cycle. This is the point ofproduct launch, market entry, and user-trial by
theinnovators. At this stage (while there is little or nocompetition) sales are
slow and difficult, and themanufacture must incur heavy
promotional expenditure to 'educate' the public. The main objective here is to
generateprimary demand (demand for the product class) instead of
the selective demand (demand for a specific brand). Pricesmay be set high to
cream the market (skimming strategy) before imitators appear, or set low to
.deter imitators with skimpy margins (penetration strategy)

product life cycle:- the length of

time people continue to the produce
Four distinct but not wholly-predictable stages everyproduct goes through
from its introduction to withdrawal from the market: (1) introduction, (2)
growth in sales revenue, (3) maturity, during which sales revenue stabilizes,
and (4) decline, when sales revenue starts to fall and eventually vanishes or
becomes too little to be viable. As a product moves through these stages, its
pricing,promotion, packaging, and distribution are re-evaluated and changed
if required to prolong its life. In summary, it is the journey from "new and
".exciting" to "old and dated

product launch:-

The debut of a product into the market.

The product launch signifies the point at which consumers first have access to
anew product.

Interoduction of the product

to the market

Placement product

-:brand awareness
Extent to which a brand is recognized by potentialcustomers, and is
correctly associated with a particular product. Expressed usually as a
percentage of target market, brand awareness is
the primary goal of advertisingin the early months or years of
a product's introduction.