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Employer Branding
Maitri Shah*
Talent management refers to the process of developing and integrating new workers, developing and keeping
current workers and attracting highly skilled workers to work for company. Employer branding is a new
dimension in managing the talent of organization from the perspective of retention and attraction management.
This paper focuses on how creating an employer brand in the minds of employees can help in this direction. A
fact remains true forever that for any organization talent is the key to growth. Looking at the present market
scenario, we know that the growth during a recession in order to promote the brand of the organization should
not be considered a waste of money instead should become a necessity. It defines about the companies
strengths relating to policies, procedures, culture etc and creates a loyalty among the employees and aids in
retention management as well as generates an improvement in candidate attraction, engagement, commitment,
and motivation. It serves as an HR perspective.
Introduction
Training
and
opportunities
Retention programs
development
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Establish metrics
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Career website
Company intranet
Careers fair brochures
Company newsletters
Policy and procedures templates
Recruitment advertising
Sponsorship
References
Talent acquisition and retention Eta Ascon Experience, Scale 2007, Bangalore: Aug09 10, 2007
Wp/Cor/Mkg01, Employment Branding Attracting Talent, Live The Brand Manpreet Kaur Gujrat Nov 29,2006
Employer Branding: A Ripple Effect For Organisational Effectiveness Ms. Vijt Chaturvedi, faculty Icfai University
Talent management A critical Review: Robert A Lewis, Robert J Heckman: Human Resource Management Review 16(2006)
Employees Branding Guidelines November 16th, 2005.
Employee-branding-online. PDF
Employer branding using employee branding BCjobs_ca.htm
Internal Branding and Employee Engagement August 22nd, 2006 1 Comment 2,884 views
Employee branding - Wikipedia, the free encyclopedia.htm
Employees Branding Guidelines.htm
Google Search
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