Design innovation centre .

bangalore
Co-ordinated by : Dr. A.K Kasturba
Architectural Thesis 1 | 2010
Guided by
: Ar. Smitha G
Submitted by
: Boney Philip | b060020 ar Department Of Architecture | N I T Calicut

Creativity and innovation are subjects of urgent concern at the

highest level for any developing countries.

Why is

Why a

design important ?

design Innovation

centre ?

Innovation is driven by three forces:

Business

Derignr impacs on business.

Technology

People.

Design thinking makes businesses more competitive

Design drives successful innovation.
Design makes R&D expenditure more effective

Have you
struggled to open
a jar / beer ?

Derignr impacs on society.

Design makes a more sustainable future.

Business investigates the viability of new products or

services;
Technology explores the feasibility of new products or
services;
People judge the desirability and usability of new
products or services.

Design makes products and services more inclusive.

Derignr impacs on public services.

What is

Design makes public services more effective

design Innovation

Where you innovate, how you innovate, and what you innovate are design problems.

Tim Brown, 2005

What is

design

thinking ?

Design thinking starts with empathy.

Innovation

Design thinking is iterative and visual.

Design thinking is multidisciplinary and

collaborative.

design thinking best describes a specific approach to innovation. It is an approach

largely ignored by business professionals, educators, and even many designers.

1 / 10

Roger Martin, Rotman School of Management

A design innovation centre can be an answer for

otq cotnsqyr cqirir in bqanding recsoq.

Design innovation centre . bangalore

Introduction

Co-ordinated by : Dr. A.K Kasturba

Architectural Thesis 1 | 2010
Guided by
: Ar. Smitha G
Submitted by
: Boney Philip | b060020 ar Department Of Architecture | N I T Calicut

International scenario

Initiatives of ICSID

Most of the developed countries have formulated

design policies for the nation and to put them into
practise national/ international design councils
were establised.
International memebers of ICSID
Thailand Creative & Design Center.

Vancouver International Design Centre

The Malaysia Design Innovation Centre

Hong Kong Design Centre

India stands ?
National design policy

govt of india 8th feb 2007

Design
for
exports

vision

Design
for
industry

Design
for
quality

Design Policy Constellation

Design innovation centre . bangalore

Design education

Design centres
innovation hubs

Designed in
India made
for the
world

2 / 10

Where

Background Study

Co-ordinated by : Dr. A.K Kasturba

Architectural Thesis 1 | 2010
Guided by
: Ar. Smitha G
Submitted by
: Boney Philip | b060020 ar Department Of Architecture | N I T Calicut

Project

statement

Problem definition

The design of a Design Innovation Center , Bangalore is a thesis proposal which has taken its shape from the
future plans of the National design Council to start innovation hubs as well as center for excellence of design as a
part of National Design Policy [Govt Of India 2007].
This will be a platform where graduates with intrest in design can learn, experiment and research enableing
knowledge to be translated into useful products and services that can be commercialised and marketed. This can
act as a bussiness incubator by providing the resources and services for recently graguated entrepreneurs in the
fields of architecture ,art,design and engineering.
This can be consireded as a futurustic form of National inistitute of design which is an initiative in similar line but
more focus on design education and research , were the DIC will have its role in practical training , product branding ,
design bussiness incubation a nd various other activity schems were sudents as well as faculty will have a hands on
experence with industry. Mutinational companies will be allowed to set up their own bussiness incubators on the
campus. The kind of design graguation programs DIC offering will be decided only after live case studies.
This centre will have functional spaces under wide range of scenarios which can be categorised as

reside
academic

Bill boards /quote displays.

Display of works..
Exhibition spaces.
Media centres.
Movie screens
Memory walks.

Lecture halls
Studios
Personnel work spaces
Workstations.
Product assembly areas
Locker rooms
Storage areas
Administative offices
Faculty rooms
Purchase and storage

research
Library
Archives
Discussion spaces
Open interactive spaces.
Laborataries.
Workshops.
Bussiness incubators.
Animation labs
Photo studios
Business incubators

leisure
Coffee shops
breakout spaces
Perfomance spaces
Entertainment centre
Play courts
General amenities

inspire

Study Methodology.

Stage 1

PROJECT
FINALIZATION

specifications

Standards

Background studies
Problem Definition
Data Collection

Faculty residences
Student hostels
Guest house
Mess halls

Pilot study

Literature Case
Study
Case Study
Requirements

Site study check

list

Site identification
live Case Study

Site visit/study
inferences

Site analysis

THESIS 2

Design innovation centre . bangalore

3 / 10

Stage 2

Case Study
check list

Project Statement

Co-ordinated by : Dr. A.K Kasturba

Architectural Thesis 1 | 2010
Guided by
: Ar. Smitha G
Submitted by
: Boney Philip | b060020 ar Department Of Architecture | N I T Calicut

literature

case study

Institute of Creative Technology Limkokwing /

Malaysian Design Technology Centre. Cyberjaya
Architects : T.R.Hamzah & Ken Yeang Sdn.Bhd.
[world famous green architects ]

Entrance.

Dr. Kenneth Yeang

Designed for the future

1
2
3
4

1. Design museum
5.club house

6. residential

2. Limkokwing Inistitute

4 / 10

4. media
walk

3. multipurpose
hall

Design innovation centre . bangalore

lit case study

Co-ordinated by : Dr. A.K Kasturba

Architectural Thesis 1 | 2010
Guided by
: Ar. Smitha G
Submitted by
: Boney Philip | b060020 ar Department Of Architecture | N I T Calicut

Hall section

Hall elevation

Multipurpose hall plans

sectional view

Design museum plan

Inference
The building form as well as the spaces describes what innovation is all about.
The architect has suceeded in giving an imagery which speaks to the world about design
innovation.
Huge open spaces which imparts freel of freedom and flexiblility to work any where.

Bioclimatic techniques used in the building makes it a vision beyond tha basic program.

Design innovation centre . bangalore

5 / 10

Spaces like media walk , thought corridors keeps designers inspired and fresh.

lit. Case study

Co-ordinated by : Dr. A.K Kasturba

Architectural Thesis 1 | 2010
Guided by
: Ar. Smitha G
Submitted by
: Boney Philip | b060020 ar Department Of Architecture | N I T Calicut

literature

School of Design and Media Technological University

case study 2

Nanyang Singapore

Welcoming Entry

Student Display Space:

Art, Music, Performance:

Interior and Exterior Vistas:

6 / 10

Transparency:

Local Signature:

Design innovation centre . bangalore

lit. Case study 2

Co-ordinated by : Dr. A.K Kasturba

Architectural Thesis 1 | 2010
Guided by
: Ar. Smitha G
Submitted by
: Boney Philip | b060020 ar Department Of Architecture | N I T Calicut

User

study

Being a design innovation center there is only one major kind of users Designers in the role
of students as well as teachers. So to designing a space for them ,analysis of their
behaviours, the designing process, the kind of tools they use , the kind of atmosphere they
prefer etc have great relevance.

analysis of their behaviours and activities

Their work spaces will be always
messy with bill boards , sketches ,
design tools
They may work in
the work shop till
the prototype
take the shape of
his designs.

Their interactions and discussions can

happen any where.

Their most
innovative idea
can struck
while doodling
during a boring
lecture

designer

designer

designer

They hardly sleep on their bed

the

designing process

To produce an aesthetically pleasing , practically useful and well functioning end products a
designer have to deal with both precise and vague ideas, should call for systematic and chaotic
thinking, need both imaginative thought as well as mechanical calculation. Most of design fields
proceed through the middle of this spectrum of design activity.

Understand

observe

Know and
comprehend
the problem

Watch
attentively

synthesis
Reasoning
from general
to particular

prototype
Scale model
of idea

the kind of tools they use

iterate

implement

Revisions
nullifying
errors

Reality of
idea.

inferences
An intimate work space is essential for some stages of design process
Flexibility in work spaces , like one shpold be able to work any where..
Interactive/ meeting spaces are essential preferably informal
Case spesific labs and studios.

Multiple computer
screens and lap tops.

Rapid Prototyping.

Design innovation centre . bangalore

7 / 10

Design tablets where one can

draw direcly on screen or else
on a pad with tablet pen.

user study

Co-ordinated by : Dr. A.K Kasturba

Architectural Thesis 1 | 2010
Guided by
: Ar. Smitha G
Submitted by
: Boney Philip | b060020 ar Department Of Architecture | N I T Calicut

Pilot

study
Indian Initute Of Science .Bangalore
Centre for Product Design And Manufacturing

virtual reality lab.

visual and haptic reality design lab.

Virtual Assembley Planing Simulating And Evaluation.

Virtual Product Design And Evalution.

Transportation lab
Design Of Automobile Systems.

CAD / CAM / CAE Lab.

Design innovation centre . bangalore

8 / 10

impact modelling and testing.

Crash worthiness of automobiles
multifunctional optimaization of vehicle platforms.
integration of automobile design with agile manufacturing.
Fanuc cnc machine cutting.

pilot study

Co-ordinated by : Dr. A.K Kasturba

Architectural Thesis 1 | 2010
Guided by
: Ar. Smitha G
Submitted by
: Boney Philip | b060020 ar Department Of Architecture | N I T Calicut

IDeaS lab

Scale Lab
computerized antropometry and ergonomics simulation lab.
computer aided ergnomics.
haptics in product design and evaluation.
digital human modelling.
articulated and flexible assembly simulation.
rapid prototyping
Prototyping technologies

Base materials

Selective laser sintering (SLS)

Thermoplastics, metals powders

Fused deposition modeling (FDM)

Thermoplastics, eutectic metals.

Stereolithography (SLA)

photopolymer

Laminated object
manufacturing (LOM)

Paper

Electron beam melting (EBM)

Titanium alloys

3D printing (3DP)

Various materials

General workshops

Data collection [standards]

class C inistitutional oppupancy [ NBC 2005]

library

Height of five shelf unit

Design innovation centre . bangalore

Minimum distance
between tables

9 / 10

Minimum distance

Floor area for

individual reading

pilot study/ standards

Co-ordinated by : Dr. A.K Kasturba

Architectural Thesis 1 | 2010
Guided by
: Ar. Smitha G
Submitted by
: Boney Philip | b060020 ar Department Of Architecture | N I T Calicut

Stantard lecture hall

Lecture halls

More steeply rakedlecture hall

Typical cross section for
museum / exhibition spaces.

Ceeling shape and sound reflection

Gallery space lit from one

side only .lower part only
with indirect attenuated.

Foldable seating

Exhibition spaces

Exhibition room with side lighting

Field of vision : height and distance

Different cross sections showing natural

lighting options in a museum
Well lit exhibition hall
{boston experiments}

Ideal uniform lighting

from both sides

Movie hall

10 / 10

The exhibition space will be collection

and display of student project work as
well as annual innovative product award
wining entries available for public viewing
through exhibits that may be permanent
or temporary.

Design innovation centre . bangalore

standards

Co-ordinated by : Dr. A.K Kasturba

Architectural Thesis 1 | 2010
Guided by
: Ar. Smitha G
Submitted by
: Boney Philip | b060020 ar Department Of Architecture | N I T Calicut