Вы находитесь на странице: 1из 58

Organizational study report on Trinity Pharmaceutical, Thrissur

INTRODUCTION TO THE STUDY

An organization is a social unit which is deliberately


constructed and reconstructed to seek specific goals. It is a social group
which distributes tasks for a collective goal. In order to work together
efficiently, the group must find the best way to organize the work that needs
to be done in order to meet the goals of the organization. Organizational
studies is the examination of how individuals construct organizational
structures, processes, and practices and how these, in turn, shape social
relations and create institutions that ultimately influence people It is a social
unit of people, systematically structured and managed to meet a need or to
pursue collective goals on a continuing basis. All organizations have a
management structure that determines relationships between functions and
positions, and subdivides and delegates roles, responsibilities, and authority
to carry out defined tasks. Organizations are open systems in that they affect
and are affected by the environment beyond their boundaries. Organizational
study is an effort towards understanding the organization, its policies,
structure and methodology adopted. It gives us brief description of the
overall functioning of the company or organization.

Organization study is a part of our curriculum of the MBA


program at our institute. This was done at TRINITY PHARMACEUTICAL
PVT LTD, THRISSUR to know about the functions of an entire
organization. The study was conducted for a period of one month. This study
required to be physically present at the organization and understand the

Organizational study report on Trinity Pharmaceutical, Thrissur


processes and organizational functions. This study helped to understand the
real time operations of this organization.

Organizational study report on Trinity Pharmaceutical, Thrissur

OBJECTIVES OF THE STUDY


To understand the structure and functioning of the organization.
To understand the delegation of authority and responsibility.
To understand the various policies and programs of the organization
To study the different departments in the organization.
To analyze the strength and weakness of the company

Organizational study report on Trinity Pharmaceutical, Thrissur

LIMITATIONS OF THE STUDY

Some of the information was kept confidential.


Due to busy work schedule the members of the company couldnt
spend much of their time with the researcher.

HISTORY OF THE INDUSTRY


4

Organizational study report on Trinity Pharmaceutical, Thrissur

The origins of Ayurveda have been traced back to 5,000 BC


and earlier, when they originated as an oral tradition. Some of the concepts
of Ayurveda have been discovered since the times of Indus Valley
Civilization. The first recorded form of Ayurveda as medical texts evolved
from the Vedas Ayurveda is a discipline of the upaveda or "auxiliary
knowledge" in Vedic tradition. The origins of Ayurveda are also found in
Atharvaveda, which contains 114 hymns and incantations described as
magical cures for disease. There are various legendary accounts of the origin
of Ayurveda, e.g. that it was received by Dhanvantari from Brahma,
181Tradition also holds that the writings of Ayurveda were influenced by a
lost text by the sage Agnivesa.ayurveda has been a lively system of health
with an unbroken practice since 3000 years .although ,ayurveda as a system
of medicine has been in practice in India for centuries but its growth as an
industry has commenced only few years back Ayurveda is the oldest system
among all life sciences, originated in India thousands of years ago. It is not
easy to decide the exact period of its origin as this is not the work of a single
person and of few

years but of thousands of thinkers, philosophers and

investigators through ages.


Ayurveda is evolved from the quest to have
a happy life, through a deep understanding of creation and its maintenance
perceived and conceived by the Rishis or seers of ancient India. They
revealed the deepest truths perceived and conceived by the Rishis or seers of
ancient India. They revealed the deepest truths profounder of Ayurveda the
wish to have healthy and happy life grew into the higher faculty of their
consciousness. They knew that the protective power and device was
ingrained in life itself. They observed and analyzed the events related to
living beings at higher conscious level through their meditative practices.
They could see with their higher senses, the measures and means that
protected and relieved the human beings of ailments. The life- stream carries

Organizational study report on Trinity Pharmaceutical, Thrissur


in its flow, wisdom for its own support and protection that manifests through
some enlightened persons during each cycle of time only in that sense
Ayurveda can be said to have a beginning. Otherwise it is as beginning-less
as life itself and runs parallel to it through all time.
First documentation of Ayurveda is found in the
Vedas the world's oldest existing literature. The exact period of Vedas

is

also not known because for an unknown period, the Vedic sciences have
been communicated from generation to generation through verbal means.
However historians believe that the period of documented literature falls
between 2000 BC to 1000 BC. This was the period of sincere investigations,
observations, and conclusions at higher conscious level by enlightened
scholars and disciples then to communicate them to suitable deserving
At the end of the Vedic period the progressive establishment of scientific
Ayurveda began. There were conferences of Rishis, to discuss and exchange
their experiences which they have made through sensory as well as
extrasensory perceptions, finally to establish a well accepted principle
scientifically. Minutes of these congresses are compiled in the form of
samhitas. Those are basis of Ayurvedic learnings and practice even today.
Carakasamhita, susurta samhita and astangahrdaya are the most important
and popular among these samhita those are compiled approximately
between1500 BC to 500 AD. In these texts all eight clinical branches of
Ayurveda are described together with its fundamental principles. 3rd century
onward, Ayurveda enjoyed a big revolution in the form of origin of
Rasashastra Use of mercury and several other minerals came in to practice.
These have been used after
Certain difficult processing. Medicaments prepared through these techniques
had several advantages over earlier ways of treatments. These have been fast
but safe in action and much effective in very small doses.
Even today these medicaments have very special
place in Ayurvedic medical practice and often show miraculous results in
difficult situations. In 16th Century Paracelsus, practiced and propagated this

Organizational study report on Trinity Pharmaceutical, Thrissur


system in Europe. This progress continued until the establishment of British
rule in India. With the establishment of the British rule, the flow of western
culture, science and medicine began. Patronized by the government, it put
off all chances of development and evolution for the Indian sciences.
Western medical education became dominant. At Government level
Ayurveda became a second-class option. However it has always been a
primary health care system for more than eighty percent of the population,
practiced traditionally in the families. In the latter days of British rule
Ayurveda had drawn the attention of the scholars in the country as well as
abroad. Ideologists of the west became interested in Ayurveda together with
other sciences and philosophies documented in Sanskrit language. Same
time a strong feeling for renaissance of Indian sciences grew with a patriotic
and nationalistic spirit as part of Indias freedom movement. As a result
establishment of Ayurvedic.
Institutes and publication of books took place, however with
a very slow pace and mostly without a Government support. After India
became independent in 1947, it found itself at the cross-roads. On one side,
there was a tremendous attraction towards modernization and scientific as
well as technological establishments in the hearts of the Indians desirous of
fast advancement and equality with other nations of the world and on the
other, there was also the strong attachment to the glorious past which was
not clearly in accordance with what was now regarded as logical and valid.
Not that it is irrational, but its rationale is beyond the understanding of
contemporary scientific thinking. We are today facing a world, steeped in the
spirit of science which is analytical in method and verifiable by laboratory
methods alone and which is not willing to any theory that cannot be put into
the test tube and shown though it may be proved valid in its outcomes.
Ayurveda gradually gained ground and new institutes began to be
established. Today more than 250 Ayurvedic colleges, research centers and
several hundred hospitals have been established. Interest in Ayurveda in the

Organizational study report on Trinity Pharmaceutical, Thrissur


West began in the mid 1970's as Ayurvedic teachers from India began
visiting the United States and Europe.

GLOBAL SCENARIO
Ayurveda is a Medical Science developed
from Indian heritage for the ailed people to make healthy in natural way. The
antiquity of this Medical science to carbon date is difficult, but the
references push its development is long ago even 100 million years i.e. when
the Indian continent is an Island. This prime science of the Medical
Knowledge has taken different shapes by ethnic practices and postulated the
new theories by observation. The science of result oriented Ayurveda spread
not only in the Indian continent but also globally. History reveals that the
major portion of the over sea trade is with condiments and Herbs Today
Ayurveda is institutionally trained by the governance of CCIM and AYUSH.
There are around 250 Ayurveda Institutions in India produce around 13000
Ayurveda graduates every year. Out of this picture the major portion is
occupied by the Maharashtra and Karnataka along with Kerala. The number
of Institutions placed in these provinces covers 50% of the Graduates
(approx. 8000) and the next major part is taken by Gujarat. The rest of India
is looking towards Ayurveda as this branch seems to be a flawless and

Organizational study report on Trinity Pharmaceutical, Thrissur


reaction free. Recently even the commercial banks also interested in funding
the Ayurveda Researches.
EXIM bank (Export-Import Bank of India) has offered
a loan of 4.62 crore to Traditional Ayush Cluster of Tamilnadu to set up
infrastructure and products promotion and export deals A composite herbal
formulation named Perfomax has been developed by DRDO and found to
improve physical and mental performance in High Altitude and Hypoxic
Conditions. The Minister of State for Defense Dr M Pallam Raju launched
this product at a function held in Leh, Ladakh. This is an example how
Ayurveda can help mankind in different and difficult situations. In to two
major areas as the east and west .the eastern world accepts the ayurveda long
back and included it to their heath promotion.weern world is more
commericcalized and seek the balance of their health through alternative
remedies and invites the ayurveda as alternative medicine Ayurveda is
globally being perceived in several contradictory ways. Poor quality of
Ayurveda graduates produced as a result of poorly structured and poorly
regulated education system is at least one of the important factors
responsible for this scenario. The present study was carried out to evaluate
the Global challenges of graduate level Ayurvedic education and is based
on the responses of Ayurvedic students and Ayurvedic teachers from various
educational institutions of India to a methodically validated questionnaire.
As the study indicates, the poor standard of Ayurvedic education in India is
definitely a cause of concern. The curriculum of Bachelor of Ayurvedic
Medicine and Surgery (BAMS) course of studies is required to be reviewed
and restructured. The syllabi are required to be updated with certain relevant
topics like laws governing the intellectual property rights, basic procedures
of standardization of medicinal products, fundamental methods of evaluating
the toxicity of the medicinal products, essentials of healthcare management
and the basics of cultivation and marketing of medicinal plants. Furthermore,
the study suggests that the Ayurvedic academicians are required to be trained

Organizational study report on Trinity Pharmaceutical, Thrissur


in standard methods of research and documentation skills, and the
educational institutions are required to be encouraged to contribute their
share in building up the evidence base for Ayurveda in the form of quality
education and research.

10

Organizational study report on Trinity Pharmaceutical, Thrissur

NATIONAL SCENARIO

According to some sources, up to 80 percent of people in India


use some form of traditional medicine, a category which includes Ayurveda.
In 1970 the Indian Medical Central Council Act which aimed to standardize
qualifications for Ayurveda practitioners and provide accredited institutions
for its study and research was passed by the Parliament of India. In 1971 the
Central Council of Indian Medicine was established under the Department of
Ayurveda Yoga and Naturopathy, Unani, Siddha and Homoeopathy .Ministry
of Health and Family Welfare to monitor higher education in Ayurveda in
India. The Indian government supports research and teaching in Ayurveda
through many channels at both the national and state levels, and helps
institutionalize traditional medicine so that it can be studied in major towns
and cities. The state-sponsored Central Council for Research in Ayurvedic
Sciences is designed to do research on Ayurveda Many clinics in urban and
rural areas are run by professionals who qualify from these institutes. As of
2013, India has over 180 training centers offer degrees in traditional
Ayurvedic medicine. Ayurveda is one of the great gifts of the sages of
ancient India to mankind. It is one of the oldest scientific medical systems in
the world, with a long record of clinical experience. However, it is not only a
system of medicine in the conventional sense of curing disease. It is also a
way of life that teaches us how to maintain and protect health. It shows us
both how to cure disease and how to promote longevity. Ayurveda treats man
as a whole which is a combination of body, mind and soul. Therefore it
is a truly holistic and integral medical system The quality of raw drugs used
in manufacturing as well as the finished drugs of Ayurveda and other
traditional systems from India are seen with a suspicion. We need to reassure
our global partners by providing them evidence of quality of medicines we
prepare in terms of reproducible efficacy and standardization.
11

Organizational study report on Trinity Pharmaceutical, Thrissur

Ayurveda is predominant among Indias


traditional health systems. It runs parallel to the modern health care sector
and has a seventy per cent
share of the formal medicine market. The origin of Ayurveda traces back to
Vedas: the oldest existing body of knowledge. Through all these 5000 years,
in spite of all the negative attitude and rather killer instinct of the foreign
invasions and equally worse neglect from our own government in the recent
past, this very old traditional medical system of India has survived through
ages fulfilling the mission of helping the ailing population through the ways
of nature.
The history of Ayurveda lies spread over 50 centuries and can be categorized
into 4 periods.
1. The Vedic Period
2. The Samhitha Period
3. The Revival Period
4. The Present Period
Ayurveda is believed to be the Upveda of Atharva Veda.
There are about 160 hymns about medicines in the Atharva Veda. The
knowledge of life scattered in these Vedas were collected and comprehended
in the form of principles by great Acharyas like Charak, Susruth and
Vagbhata during the Samhitha period, and these are still considered to be the
bible for the Ayurveda people
CHARAKA- the Charaka Samhita is the oldest of the three and was
probably first compiled around 1500 BC. It is considered the prime work on
the basic concepts of Ayurveda. Charaka represents the Atreya School of

12

Organizational study report on Trinity Pharmaceutical, Thrissur


physicians. It is a systematic work divided into eight Sthanas or sections,
which are further divided into 120 chapters
SUSHRUTA- Sushruta represents the Dhanwantri School of surgeons, and
is considered in Ayurveda to be the father of surgery. Even a great American
society
of surgeons is named after Sushruta. In the Sushruta Samhita there are
sophisticated descriptions of diseases and surgical instruments.
ASHANTANGA HRIDYA- The next important authority in Ayurveda after
Charaka and Sushruta is Vagbhatta of Sindh, who flourished about the
seventh century AD. His treatise called Ashtanga Hridya.
THE BRANCHES OF AYURVEDA
o Kaya chikitsa
o Shalya tantra
o Shalakya tantra
o kaumarbhritya
o agada tantra
o Bhuta vidya

13

Organizational study report on Trinity Pharmaceutical, Thrissur

STATE SCENARIO

Ayurveda, the 5000 year old holistic system of


healing, has eight specialized branches that correspond roughly to eight
branches of western medicine. Ayurvedic physicians or lvaidyasi who are
equally proficient in all the eight branches are known as 'ashtavaidyas', for
'ashta' means 'eight'. Ayurveda or the science of life is rooted in Nature.
Kerala in South India has traditionally been the source of a rich variety of
medicinal plants and herbs, thanks to its abundant sunshine, rich soil and
generous rainfall. As a result, Kerala has a long history of folk medicine that
was practiced by healers from all levels of society. Between the 6th and 7th
century, it is believed that Vacjbhata, an Ayurvedic physician from Sind
came to Kerala in quest of rare and valuable medicinal plants. His arrival
triggered a new dynamic medical culture, and the traditional healers of
Kerala adopted his work 'Ashtanqahrdayam as the foundation of their system
of medicine. They continued to draw on fecilonal folk and medical practices
too, and with their deep knowledge of the eight branches of Ayurveda as
described in the Ashtandahrdayam, these healers became the Ashtavaidyans
of Kerala. There are very good traditional practitioners of Ayurveda in
Kerala. During olden times, the practitioners were not business minded.
They used to take this profession as a God given gift and never used to
squeeze money from the patients. But in present day world, when everything
is a business, some people have made Ayurveda as their tool for the same.
Now-a-days, one has to be extremely cautious when selecting a treatment
centre
ABHYANGAM- A whole body massage with specific herbal oils to nourish
and revitalize the body tissues and to allow the toxins to be removed from
the cells. Anhyangam has much deeper and more far reaching effects using
mineral oils and lotions. Abhyangam achieves deepest healing effects by

14

Organizational study report on Trinity Pharmaceutical, Thrissur


naturally harmonizing Body - Mind & Spirit. This massage is performed by
one therapist for one hour and is usually followed by a medicated steam bath
(Swedana). It is one of the most rejuvenating
PIZHICHIL- Pizhichil is a procedure developed in Kerala, which gives the
effects of both Snehana and Swedana. It is considered as one among the
Keraleeya Panchakarma Technique. Medicated oil is poured onto the body in
continuous streams while being gently massaged by two therapists for 45
minutes to 60 minutes. It is extremely soothing and relaxing. It acts as a free
radical scavenger, toning, strengthening and deeply rejuvenating the whole
body. It is given after a course of Abhyangam.
KATIVASTI- In this process specially prepared warm medicated oil is kept
over the lower back with herbal paste boundary. This treatment lasts for 45
minutes to 1 hour.
SHIRO DHARA- Dhara is a method of Kerala special treatment. Many
such distinctive and excellent forms of treatments, not practiced in the other
parts of India are conducted by the Kerala Physicians. A continuous stream
of medicated warm oil/herbal decoctions/medicated milk/buttermilk is
poured onto the forehead for 35 to45 to minutes. This procedure often
induces a mental state similar to a trance, which creates profound relaxation
of the mind and body. It deeply relaxes and revitalizes the central nervous
system. Shirodhara gives the best results when taken after an Abhyangam.
Dhara is good for all ailments. Changing the liquid as per the Dosha
condition, with necessary alterations in the procedure, is useful to alleviate
any Dosha.

15

Organizational study report on Trinity Pharmaceutical, Thrissur

PRESENT STATUS OF THE INDUSTRY

Ayurveda has been a lively system of health with an unbroken


practice since 3000 years Although, Ayurveda as a system of
medicine has

Been in practice in India for centuries but its growth as an

industry has commenced only a few years back. This was mainly on account
of lack of
Awareness and initiative by its practitioners industry and even the
Government. He classical drugs like Dashmmolarishta and Arjunarishta are
also in practice since then . In recent past, the tradition of preparation of
medicines by the Ayurvedic practitioner has almost come to an end. Now we
find a much organized and commercial production of Ayurvedic medicines
in big factories. Ayurveda and its products are becoming popular with
increasing demand the world over. The pressure of the people of the
respective countries to adopt Ayurvedic products have amounted to many
countries now allowing and regularizing sale of these products in to their
countries. This has boosted the globalization process. But this initial phase is
primarily the phase of enquiry and curiosity Ayurveda has to live up to the
expectations, forever. Hence, Ayurveda needs immediate and extensive
reorientation to gain scientific credibility as this traditional old system of
medicine if given the opportunity, is poised for an unprecedented expansion
globally. There is, therefore, a need to transform Ayurveda into a dynamic,
scientifically validated and evidence based which takes its roots from rich
16

Organizational study report on Trinity Pharmaceutical, Thrissur


knowledge base of oral tradition and scriptures. The major hurdle in the
wider acceptability of Ayurveda and its products is the
Lack of proper standardization techniques and its unpreparedness to accept
global challenges

17

Organizational study report on Trinity Pharmaceutical, Thrissur

HISTORY OF THE ORGANIZATION

The trinity pharmaceuticals (India) private limited thrissur is


one of the leading pharmaceutical manufactures in Kerala .This Company
was started in 1941 and it was established by sir, P.K Balakrishna Kurup in
1945. At the initial stage, the company manufactured only 2 products
Protovine&Aynaecolin .The plant was so small and they were not organized
there were only few numbers of workers and the office was not
computerized .The trinity pharmaceuticals authorized capital is Rs70lakhs.This company manufactures ayurvedic products ensuring high
quality products, reliability and value has added a special dimension to
trinity pharmaceuticals private limited, enabling us to successfully complete
6

decades

in

his

highly

competitive

industry.At

the

trinity

pharmaceutical(India)private limited a range of 20 patent and proprietary


formulations in ayurvedic segment. Their brands are Protovine data,Folifer
-12 are the mainstay of the company and have successfully stood the test of
time .Their marketing operations cover four southern states namely
Kerala,Tamilnadu,and Karnataka and Puduchery

18

Organizational study report on Trinity Pharmaceutical, Thrissur

PRESENT STATUS OF THE ORGANIZATION

The trinity pharmaceuticals (India) pvt. Ltd. Manufactured


products in 1945 and 50 employs are working now; their factory situated at
Trichur has recently upgraded and is now a gmp certified plant. It has builtup area of land .They have facilities for the manufacture of oral soliods
(tablets and capsules), oral liquids and topical. As they have the best
production facilities in Kerala, teach skilled versatile and dedicated
professionals they undertake job-work from ayurvedic companies. In factory
row materials are taken to stock and give to laboratory for testing the quality
of materials .Then the production manager will given the intent to the store
keep. After 1 month it was came to the filling room .when the requirement
came from the office issue the finished goods to the store and from there
supply the products to the stockiest .In the factory company provides
uniform with cap once in a year .So many welfare measures provided to the
staff including tea twice daily

19

Organizational study report on Trinity Pharmaceutical, Thrissur

FUTURE SCOPE OF THE ORGANIZATION

Trinity is on right path towards a brighter future. They already


formulated several plants which will help the company forward. The future
is uncertain but planning is done for future efficient planning can achieve a
good future
1, to enter into new markets
2, Promote medical plant cultivation and conservation
3, Computerization of entire business
4, to introduce a new highly profitable product line
5, to minimize interest and financial charges by reducing loans
6, to increase their job work client by using their manufacturing facilities

20

Organizational study report on Trinity Pharmaceutical, Thrissur

OBJECTIVES OF THE COMPANY

To manufacture and market high quality medicines.


To supply quality medicines to people at affordable price
Razing of medical plant nursery and plantation
To act as a price stabilizing factor for ayurvedic medicines.

To supply quality ayurvedic medicines to all government dispensaries


and hospital in the state at subsidized price.

21

Organizational study report on Trinity Pharmaceutical, Thrissur

BOARD OF DIRECTORS

NAME
Dr.B.Sreevalsan

Dr.Preethi Sreevalsan
Mr.Ajay jagan
Mr..A.Anand Aravind
Dr.Prsad Aravind
Mr.Suraj Jagan

DESIGNATION
Managing Director
Director
Director
Director
Director
Director

22

Organizational study report on Trinity Pharmaceutical, Thrissur

CAPITAL OF THE COMPANY

Authorized capital

7,000,000.00

Paid up capital

5,921,860.00

23

Organizational study report on Trinity Pharmaceutical, Thrissur

PRODUCTION UNIT

Amba Pharmacy
Amba Ayurveda Vaidyasala has been one of the leading names in the field of
Ayurvedic therapy in Kerala. The institution which has served the
community for over sixty years has always taken special care to maintain the
highest standards of excellence both in the potency and quality of medicines.
It is this insistence on quality and standards that has given Amba Ayurveda
Pharmacy and its manufacturing unit the prestigious GMP (Good
Manufacturing Practice) certification. Amba Ayurveda Vaidyasala is one of
the few pharmacies in Kerala which has earned this distinction.
Vaidyaraj Oushadhasala

24

Organizational study report on Trinity Pharmaceutical, Thrissur


The Pride Of Each Malayalee, Who Was Born In Kerala And The One
Who Was Renowned For His Voice Padma Sree KJ Yesudas Laid Stone In
1995 For This Glorious Enterprise. Provide the most genuine and
authentic Ayurveda treatments using traditional methodologies. Extend
overall health care at affordable rates. To spread the miraculous healing
power of Ayurveda for the overall well being of society. Also we will
provide YOGA therapy to care the complicated cases.
Kunnath Pharmaceuticals
Kunnath Pharmaceuticals is engaged in the research, development and
manufacture of high quality, result giving ayurvedic medicines and food
supplements.
CE-BIOTECH (P) LTD.
Multicrore pharmaceutical companies having wide range of speciality
products

Haritha Pharmaceuticals
Haritha Pharmaceuticals formulates genuine quality Aurvedic
medicine referring ancient manuscripts and following traditional methods.
Ayurvedic medicine including classical medicines and patented medicine are
also prepared at Haritha. Away from the conventional methods Haritha
Pharmaceuticals make use of all scientific methods and equipments for
manufacturing quality Ayurvedic medicine ensuring trust and consistency of
patients and customers

25

Organizational study report on Trinity Pharmaceutical, Thrissur


Years of research and development over ayurveda medicine made Haritha
Pharmaceuticals the top ayurveda manufacturer of India. Effective Ayurvedic
medicine for treating psoriasis, skin care and diabetes made Haritha popular
in India and abroad.

Mk.pharm
We are Australian owned and operated, our business is maintained by
pharmacists and health care professional advisers with leading experience in
skincare industry who are committed to deliver a high-end skin care solution
using the latest technology in cosmetic industry to consumers who need a
specially selected and an effective anti-aging, anti-wrinkles, scar care, stretch
marks care and skin repair formulas with clinically proven results.

ORGANIZATION STRUCTURE

BOARD OF
DIREECTORS

MD
26

Organizational study report on Trinity Pharmaceutical, Thrissur

GENERAL
MANAGAGER

PRODUCTION
MANAGER

FIANANCE
MANAGER

HR
MANAGER

ASSISTANT
MANAGER

DIRECTOR
FINANCE

SUPERVISOR
S

SUPERVISOU
R

ACCOUNTS
HEAD

WORKERS

ACCOUNTS
ASSISTANT

MARKETING
MANAGER

PURCHASE
MANAGER

BRANCH
MANAGER

SENIOR
ASSISTENT

OFFICE
STAFF

SALE
EXECUTIVES

STORE IN
CHARGE

WORKERS

REPRESENT
ATIVES

OFFICE
ASSISTENT

PRODUCT LINE

27

Organizational study report on Trinity Pharmaceutical, Thrissur


GYNAECOLIN: For all utero-ovarian disorders and for tonic up of
the genitor urinary system.

PROTOVINE: A protein supplement and restorative after


confinement and in convalescence.
TRELEAF: Unique pain balm with nutmeg oil.

PROTOVINE GALA: An original formulation for maintain and


improving lactation.

KORIL Apaediatric coughs formula without any sedatives.

TRELEAF

GM packing

CRUSTONE

PSORADICA

28

Organizational study report on Trinity Pharmaceutical, Thrissur

BUSINESS OPERATION

C
A
S
H
B IL L S
R E C E IV
ABLE

DE
BT
OR
S

R AW
M ATE
R IA L S

F IN IS H
ED
GOODS

Each cycle start with an out flow and after a


time it ends with cash inflow. The cycle is repeated again and again during a
year. The length of cycle depends upon certain factors like nature of
business, manufacturing time, efficiency of management, and turn over etc....
longer the operating cycle, more working capital the company needs. So the
management must ensure that this cycle doesn't become too long. This
concept precisely measures the working capital requirements. Trace its
changes and determines the optimum level of working capital requirements

29

Organizational study report on Trinity Pharmaceutical, Thrissur

MARKET SHARE

1. Trinity 19%
2. Himalaya: 20%
3. Sitaram: 22%
4. Vaidyaratnamoushadhasala: 24%
5. Pharmaceutical corporation keralaltd: 15%

SHARE

1st
2nd
3rd
4th
5th

30

Organizational study report on Trinity Pharmaceutical, Thrissur

COMPANY LIFE CYCLE

Sales

Introduction

Growth

X
1945

2015

Life cycle is very important part of an organization. It indicates four stages


in a company. They are introduction, growth, maturity and decline. Trinity
pharmaceuticals pvt. Ltd is in growth stage. It is one of the fastest growing
companies that provide total solutions relate to Ayurvedic products.

31

Organizational study report on Trinity Pharmaceutical, Thrissur


Customer are aware of the product at this stage and are convinced that it
serve their needs. Customers understand the generic benefit of the product
and the company now builds sales and market share by building brand
preference. The product is redesigned to create differentiation and promotion
lays stress on the benefit of the differentiated product focus is to ensuring
repeat purchases. The company tries to achieve this purpose by focusing its
effort on building a strong brand. A strong build at this stage helps the
company to fight competition as they emerge in hordes at this stage. There is
pressure on prices due to entry of large number of competitors.
Stages are explained below:

Introduction
Company builds sales by expanding the market for the product in year 1945.
It creates awareness so that customers become aware of the generic product
benefit. The product is introduced in the market sales will be very low
because customers are not much aware about it and even when they become
aware of the availability of the product. They are not sure that if it will be
useful to them. Losses are increased because of heavy development and
promotional costs. Companies monitor speed of product adoption and if it is
disappointing may terminate the product at this stage.
Growth
The companys growth is started in the year 1977. Growth is the period of
fast sales and profile growth due to rapid market acceptance and repeat
purchase. Customers become aware of the product and are convinced that
the product is useful to them. Companies will have to spend substantially on
production and marketing as they reach out to a large number of customers
and expand their manufacturing facilities to meet the rapidly growing
demand. Availability of resources becomes a critical factor in this stage.
32

Organizational study report on Trinity Pharmaceutical, Thrissur


Profit may decline at the later stage of growth stage as rivals enter the
market attracted by fast sales growth and high profit potential. End of growth
period may be associated with the competitive shake out, where by weaker
players cease production. In 2014 the company is in growth stage. It means
company has fast sales and growth. Marketing efforts show cumulative
effect. Both sales and profitability increases. Greater care must be taken to
ensure consumer satisfaction at this stage as it can be ignored as a
consequence to the increase in volume of sales.
Maturity
The Maturity Stage is. Perhaps, the most common stage for all markets. it is
in this stage that competition is most intense as companies fight to maintain
their market share. Here, both marketing and finance become key activities.
The Maturity Stage is the time when most profit is earned by the market as a
whole. Any expenditure on research and development is likely to be
restricted to product modification and improvement and perhaps to improve
production efficiency and quality. In that period company produce variety
pharmaceutical products and maintain healthy competition. Sales at this
stage continues to grow, but at a diminishing rate. The degree of Competition
will be very high. Consumers move to substitute products. Profit declines.
Decline
In the Decline Stage, the market is shrinking, reducing the overall amount of
profit that can be shared amongst the remaining competitors. At this stage.
great care has to be taken to manage the product carefully. It may be possible
to take out some production cost, to transfer production to a cheaper facility,
sell the product into other, cheaper markets. Care should be taken to control
the amount of stocks of the product. Ultimately, depending on whether the
product remains profitable, a company may decide to end the product. In
every year increase the Trinity pharmaceutical activities. Visible decline in
sales is not noticed at this stage. Owing to the change in customer
33

Organizational study report on Trinity Pharmaceutical, Thrissur


preferences, they shift to the substitute products. The firm may now resort to
breakeven point price policy.

COMPETITORS

Success of every organization depends upon the ability and capacity to meet
the competition. Trinity pharmaceutical pvt Ltd faces tough competition in
this field. Major competitors are:

HIMALAYA
Our phytopharmaceutials address lifestyle disorders, chronic illnesses like
diabetes and osteoporosis and life-threatening diseases like Hepatitis B. Our
complete range of preventative care products enhance immunity and assist in
the management of health. Derived from herbs, each product is backed by

34

Organizational study report on Trinity Pharmaceutical, Thrissur


eight to ten years of research, undergoing clinical trials, mutagen studies and
toxicity tests to ensure safety and efficacy.
Today, Himalaya is ranked thirty-one amongst 500 top pharmaceutical
companies in India. Our brands, Liv.52, Cystone, Bonnisan and Septilin are
leaders in their categories. In fact, Liv.52, a hepato-protective, is the only
herbal medicine to be ranked amongst the top ten bestselling medicines in
the country.
SITARAM
Sitaram Ayurveda Pharmacy is considered among the oldest Ayurvedic
institutes in Kerala. Its history dates back to 1921, when the company started
with the blessings of Maharaja of Cochin of erstwhile Kochi princely state,
Rama Varma. Sitaram Ayurveda Pharmacy Ltd is a private company which
manufactures ayurvedic medicines in Thrissur City ofKerala State. It is the
first ayurvedic company in India to get Good Manufacturing Practice (GMP)
Certificate for its production facility in Thrissur City. The company has a
multi-specialty Ayurvedic hospital, which has the facilities to practice all the
eight branches (Ashtanga) of Ayurveda as described in Ashtangahridayam
in Thrissur City. It has a 100-bed super specialty hospital in the Thrissur City
and produces 450 medicines in which 25 of them are patented medicines.
VaidyaratnainOushadhasala
Vaidyaratnam Oushadhasala is an ayurvedic pharmaceutical company
situated in Thaikkattussery near Ollur (Thrissur Kerala).[1] It is managed by
Thaikkattusseri Eledathu Thaikkattu Family, one among the Ashtavaidya
families of Kerala. Leveraging on the age old science and wisdom of
Ayurvedic tradition, we, Ashtavaidyan Thaikkkattu Mooss Vaidyaratnam
Oushadhasala, are offering an exclusive range of herbal health care
products. Our product range includes Arishtam, Asavas, Oils, Kuzhambu,
Gritham, Leham, Kazhayam, Choornams and more. Our products are the
35

Organizational study report on Trinity Pharmaceutical, Thrissur


complete solution to many health problems such as arthritis, diabetes,
cardiac diseases, high BP, obesity, skin problems etc. Our Ayurvedic
solutions are developed by the legendary family of Thaikkattu Mooss, who is
is engaged in the practice of Ayurveda since last many decades.

Pharmaceutical Corporation Kerala Ltd


Oushadhi (The Pharmaceutical Corporation I.M Kerala Ltd) originated as
Sree Kerala Varma Government Ayurvedic Pharmacy in 1941 at the instance
of His Highness Kerala Varma VI the Maharaja of Cochin from 1941 to
1943.

He

is

also

known

as

Midukkan

Thampuran.

Oushadhi or Pharmaceutical Corporation (Indian Medicines) Kerala Ltd is


an Ayurvedic medicine manufacturing company situated in Kuttanellur,
in ThrissurCity of Kerala state. It is a 100% Governmen of Kerala
owned company and produces around 450 ayurvedic formulations. Oushadhi
has two factories at Kuttanellur, Thrissur City and Pariyaram in Kannur
District. The company has established 30-bed Pancha Karma Hospital and
Research Institute at Thrissur City and a specialty centre for Ayurveda and
Yoga

at Sasthamangalam near Thiruvananthapuram.

Oushadhi

is

also

supplying Ayurvedic medicines to 1,035 Government hospitals, dispensaries


and five other states at concessional prices.

FUTURE PROSPECTS & GROWTH PLANS

To enter into new markets


To market their products in all southern states
To introduce a new highly profitable products line

36

Organizational study report on Trinity Pharmaceutical, Thrissur


Establishing branches in neighboring state to promote trinity
Promote medical plant cultivation and conservation
Establishment of new processing and value addition units
Establishment of export oriented production unit for selected
high demand item

37

Organizational study report on Trinity Pharmaceutical, Thrissur

DEPARTMENTS

In every organization there are certain departments for effective functioning


of the organization. When companies plan an organizational structure, one
important set of decisions addresses how to group jobs together to best
accomplish work. The departmentalization process results in groupings of
functional areas, divisions or teams. The departmental organizational
structure, the most traditional setup, does have some disadvantages, and
other organizational structures have arisen to mitigate or eliminate those
disadvantages. While some of these newer structures deconstruct the
traditional departmental structure, others build on it. Department is
Specialized functional area within an organization or a division, such as
accounting, marketing, planning. Generally every department has its own
manager and chain of command. the departments and functions very
organization to organization trinity pharmaceutical Pvt Ltd has certain
department for the purpose of its effective functioning and management of
the organization. The departments are divided in are mainly depends upon
main functions of the organization and areas to which the management is
needed

DEPARTMENTAL OBJECTIVES
Improve communication and collaboration with customers and
Among department to build and support relationships
Provide transparency and information security in program operations.
Promote a culture of openness, trust, diversity, and equality

38

Organizational study report on Trinity Pharmaceutical, Thrissur


Promote efficient use of department resources by expanding energy
conservation measures and use of existing technology.
Provide employees with a work environment where teamwork is
paramount, ideas are rewarded, creativity and risk taking are
encouraged, and successes are celebrated.
Encourage managers to be mentors and leadership role models to
their staff
Promote professional growth and development opportunities through
an improved employee recruitment, selection, retention and training
process as outlined in the department's Workforce Development Plan
Provide ongoing safety training
Report accidents/incidents in an accurate and timely manner.
Increase employees' awareness and understanding of their individual
safety responsibilities.

The departments maintained in trinity pharmaceuticals Pvt Ltd

Production departments
Purchase departments
Finance departments
Human resource departments
Marketing department

39

Organizational study report on Trinity Pharmaceutical, Thrissur

PRODUCTION DEPARTMENT
Production manager

Assistant
Manager

supervisor

workers

Production refers in the manufacture or assembly at goods. Production is the


conversion of input into output. The department includes the raw material
department and different section in the production department line tablet,
Kashayam, Arishtam. Production department is the department in which raw
materials are converted to finished products. Production department does all
the activities reacting to production. The activities at production start with
the purchase at raw materials. The raw materials are purchased through four
different channels.
They follows: Through purchase agencies
Through local purchase

40

Organizational study report on Trinity Pharmaceutical, Thrissur


Through purchase from either districts or through brokers
Through interstate purchase
Equipment/ unit operation involved in the manufacturing process.

Following are the some of the equipments that are used during
manufacturing process. Raw materials cleaning, drying and presentation
Ayurvedic herbs, roots, leave and dried well. Machine is used for washing
the materials and these washed materials have to be well dried.
RAW MATERIALS CUTTING
Certain raw materials are in big size. For reducing size at
such raw materials, these have to put into a machine. Earlier the activities
were carried manually.
CRUSHING MACHINE
In this section crushing of drug is being done in nice 10 HP
double head crushing machine. The machine has two feeding heads of which
one is being used presently. One person is being engaged for the crushing
operation. This work man has to collect materials from the store weight, feed
into the machine and collects the crushed material in the bags. Presenting the
operator is changing the material through the left head of crushing machine.
This method of changing operation is a awkward method. The operator has
to push the materials outward with his right hand. Instead of changing
through the left hand the changing can be done through the right hand. So
next the changing will be easier. In the present layout of crushing machine,
the right head is kept on the further side of the entrance. Hence it the left side
is to be used, the layout has to be changed.
41

Organizational study report on Trinity Pharmaceutical, Thrissur


CROPPING OF RAW DRUGS
Drugs which are parts of certain trees and plants have to be chopped into
small pieces before pulvarising. The drugs which are chopped includes of
Asokapatta, RakthaChandanam, Desamoolametc.
The work men engaged in cropping has to collect the material of required
quantity from the store, drop it into source pillar and collect it in bags it
required.
PULVARISING MACHINE
The dropped material and other raw materials are to be pulvarised before
extraction. This operation is for powdering the raw material to facilitate easy
and complete extraction at medicinal extracts from these drugs.

A pulvariser sun powdered by a 10 HP induction motor is being usual


for pulverizing. One operator is engaged for diarecting the material
into the pulveriser. He has to collect the pulverized output in bags
after pulverizing.
The standard time requirements for pulverizing one batch of
Gynecorin are calculated as 6m. hrs the quantity at wood to be
pulverized for one batch of Gynecolin is 13 k.g. which includes hard,
soft and semi hard woods. The time requirement for one batch of
protovine is 2 m hrs. the quantity of wood to be pulverized for one
satch of protovine is 14 k.g. which also includes hard, soft and semi
hard woods.
CONCENTRATE EXTRACTOR
Extraction of the concentrates from the crude drug is done in the concentrate
extractor capacity of the extractor is 2000 litres. The vessel is covered with

42

Organizational study report on Trinity Pharmaceutical, Thrissur


pipes in order to circulate stream for heating. The pulverized material is
loaded through the top opening of the extractor. The required quantity of
water is added into the vessel and it is heated for 24 hrs. after this the
concentrate is pumped out into the kitchen vats. The sediments are removed
to the incinerator premises in or trolley.

KITCHEN VATS

The come concentrate extractor in the use hart or vessel is pumped to the
kitchen vessels. Four vessels of 1000 liters capacity are used in the kitchen
for boiling the extracts with jaggery. The jobs in the kitchen are
pumping the boiled solution of the earlier batch in the valls to the
fermentation room, cleaning the vats, pumping the extractor to
the vessels, adding jaggery, stirring properly to prepare the
solution.

FERMENTATION VATS
The clear solution from the kitchen vessel is pumped to the fermentation
vats. The fermentation vats of protovine and Gynecolin is kept in different
rooms. The capacity excluding the vats of 200 litres and 150 litres are 4500
litres for protovine and 4250 litres for Gynecolin.

FILLING & SEALING ACTIVITIES


Product filling and bolting for liquid products are done in semi automotive
machines. Semi liquid products are filled in containers manually. Sealing is
done on the bottles with the machinery. Pills are sundried after forming and
fixed by poly firm peedicular and packed in sealed containers.

43

Organizational study report on Trinity Pharmaceutical, Thrissur


BLENDING & TABLE TING MACHINES

These machines are required for the products that are manufactured in tablet
form

FINANCE AND ACCOUNTS DEPARTMENT

Finance manger

Director finance

Accounts head

44

Organizational study report on Trinity Pharmaceutical, Thrissur


Accounts assistants

45

Organizational study report on Trinity Pharmaceutical, Thrissur


Finance is the life blood of every business organization. The ambitious plan
of a business man would remain mere dreams unless adequate money is
available to convert them into reality. Financial function calls for skillful
planning and control of various financial activities. The finance & accounts
department of the TRINITY plays a vital role for the smooth functioning of
the organization. This department is involved in all the activities that take
place in the TRINITY. Marketing, production, & purchase departments have
to greatly depend upon finance &accounts departments for the availability of
the fund. The financial controller is the head of the department in TRINITY.
The finance department is under the control of finance manage HUMAIN

RESOURCE & ADMINISTATION DEPARTMENT

Hr manager

Supervisors

Office Staff

Workers

Human resource & administration department is one, which


facilities smooth working of the organization by looking into the human
resource side and also the overall administration of organization. Human
resource department refers to a set of programs, activities of functions
46

Organizational study report on Trinity Pharmaceutical, Thrissur


designed to carry out in order to maximize both employee as well as
organizational effectiveness

Non financial incentives include;


Providing training facilities to the employees.
Giving suitable promotions to employees.
Employees are allowed to participate in managerial decision
making.
Family trip
Holiday trips are conducted by the organization.

PURCHASE DEPARTMENT

Purchase manager

Senior assistant

Store in charge

Office assistant

The Purchasing Department is responsible for coordinating the acquisition


raw materials and other needs of the company and ensuring that they are
bought at the minimum cost and offer value for the money spent. The
47

Organizational study report on Trinity Pharmaceutical, Thrissur


purchase department headed by purchase manager who is assisted by
assistant manager. This department is responsible for purchasing all the
goods and raw materials needed for TRINITY; hence they are following a
centralized purchasing system. They purchase raw materials through open
tender. TRINITY uses a large number of raw materials, more than 600
varieties such as herbs consisting of whole plant, roots, rhizomes, twinners,
fruits, flowers, leaves, minerals and certain animal based items etc for the
production purposes. More than 60 % raw materials come from the forest.
Majority of purchase is done through tenders system in which traders from
different parts of India participate. The materials are purchased after
conducting a vigorous quality test. They also maintain data base of raw
materials. As an effort to encourage farmers those who are cultivating
medicinal plants, TRINITY is purchasing 25% of
the total requirement of raw materials directly from farmers. The
department's general purchasing procedures is as follows:

Keep a record of approved suppliers


Refer this record to invite quotations from suppliers directly
Obtain the surplus stock in the stores section.
Obtain quotations from their source of supply.
Select one supplier who supplies for lowest price, and who also
is consistent with quality, delivery schedule and terms of

payment.
Finally prepare the purchase orders.

48

Organizational study report on Trinity Pharmaceutical, Thrissur

MARKETING DEPARTMENT

Marketing manager

Branch manager

Sale executives

49

Organizational study report on Trinity Pharmaceutical, Thrissur

Representatives

Marketing involves a range of processes concerned with finding out what


consumers want, and then providing it for them .There are two main types of
market research: Quantitative research involves collecting a lot of
information by using techniques such as questionnaires and other forms of
survey. Qualitative research involves working with smaller samples of
consumers, often asking them to discuss products and services while
researchers take notes about what they have to say. The marketing
department will usually combine both forms of research. The marketing
department will seek to make sure that the company has a marketing focus in
everything that it does. It will work very closely with production to make
sure that new and existing product development is tied in closely with the
needs and expectations of customers. TRIN1TYi s gifted with an efficient
marketing system
which shows how to create effective production systems and consequently
prosperity. Three major functions are:-exchange function which includes
buying, selling and pricing; physical function which includes assembling,
transport and handling, storage and handling, grading and standardization;
facilitating function which includes financing and risk bearing, information
about market demand and supply creation and market research. TRINITY is
having a strong and exclusive network of agents and dealers. These agents
are exclusive showrooms of TRINITY products.

50

Organizational study report on Trinity Pharmaceutical, Thrissur

PRICING

He main objective of trinity is to produce high quality products


and to reasonable price. The pricing method adopted by the firm includes:-

Cost plus pricing.


Competitors pricing.

PRODUCT POLICY

The various product policies adopted by Trinity are given below: To produce medicines of high quality.
To sell the products through suitable distribution structure.
Pack and sell products in convenient pack and to use and store.

ADVERTISING POLICIES AND PROCEDURE


Trinity has created a high brand image among the customers. To educate the
customer them aware of new product, trinity advertise their products through
various Medias.

News paper.
Television channel
Internet
Magazines

51

Organizational study report on Trinity Pharmaceutical, Thrissur

SWOT ANALYSIS
Swot analysis is a comparison of strength, weakness, opportunity and threat.
The central purpose is to identify the strategies that will create a film specific
business model that will best align, fit or match companies resources and
capabilities to the demands of the environment in which operates. In other
words, it is the foundation for evaluating the internal potential and
limitations and the probable/likely opportunities and threats from the
external environment. It views all positive and negative factors inside and
outside the firm that affect the success. A consistent study of the
environment in which the firm operates helps in forecasting/predicting the
changing trends and also helps in including them in the decision-making
process of the organization.
Ones they become aware of the threats and opportunities in the external
environment and the strength and weakness in the internal environment of
the organization a comprehensive analysis of these elements assist
organization in relation to its environment. This comprehensive analysis is
known as swot analysis.

STRENGTH:Strengths are the qualities that enable us to accomplish the organizations


mission. These are the basis on which continued success can be made and
continued/sustained. Strengths are the beneficial aspects of the organization
or the capabilities of an organization, which includes human competencies,
process capabilities, financial resources, products and services, customer
goodwill and brand loyalty. Examples of organizational strengths are huge
financial resources, broad product line, no debt, committed employees, etc.
Brand image
52

Organizational study report on Trinity Pharmaceutical, Thrissur

Large employment opportunities


Technical Advancement
Efficient and dedicated work force
Sound Financial position

Less employee turnover


Pollution free atmosphere
Better utilization of working Capital and raw materials.

WEAKNESS:Weaknesses are the qualities that prevent us from accomplishing our


mission and achieving our full potential. These weaknesses deteriorate
influences on the organizational success and growth. Weaknesses are the
factors which do not meet the standards we feel they should meet.
Weaknesses in an organization may be depreciating machinery, insufficient
research and development facilities, narrow product range, poor decisionmaking, etc. Weaknesses are controllable. They must be minimized and
eliminated. For instance - to overcome obsolete machinery, new machinery
can be purchased. Other examples of organizational weaknesses are huge
debts, high employee turnover, complex decision making process, narrow
product range, large wastage of raw materials, etc.

Weak distribution channel


High production expenses.
Less advertisement and sales promotion.
Low degree of performance appraisal programmed.

OPPORTUNITIES:
Opportunities are presented by the environment within which our
organization operates. These arise when an organization can take benefit of
conditions in its environment to plan and execute strategies that enable it to
become more profitable. Organizations can gain competitive advantage by
making use of opportunities. Organization should be careful and recognize
the opportunities and grasp them whenever they arise. Selecting the targets
53

Organizational study report on Trinity Pharmaceutical, Thrissur


that will best serve the clients while getting desired results is a difficult task.
Opportunities may arise from market, competition, industry/government and
technology. Increasing demand for telecommunications accompanied by
deregulation is a great opportunity for new firms to enter telecom sector and
compete with existing firms for revenue.
Company is in a lucrative area where scope for development and
growth.
Exploring the new markets including the foreign markets or
expanding the market glossary.
The global demand supply situation is favorable to Ayurvedic
medicines.
Due to the increase in growth rate the demand for the product is
linely to be high in near future.

THREATS
Threats arise when conditions in external environment jeopardize the
reliability and profitability of the organizations business. They compound
the vulnerability when they relate to the weaknesses. Threats are
uncontrollable. When a threat comes, the stability and survival can be at
stake.
Scare Resources:
The main raw material hence is a scare resource and is likely to be of
shortage in the
Long run.
Environmental threats:
Deforestation and similar environmental treats are a severe problem for the
company.
Competition:
Company faces severe competition from local and international markets.

54

Organizational study report on Trinity Pharmaceutical, Thrissur

STRATEGIC FACTOR ANALYSIS SUMMARY


SFAS, as framework thus, scores over the traditional SWOT analysis
framework, in terms, of its ability to quantify strengths, weakness,
opportunities & threats respectively based on the potential degree of effect of
each strategic factor being analyzed and the company's commensurate
degree of responsiveness to that, thereby making it effective from the
perspective of strategic planning and from a competitive assessment
&analysis standpoint with the creation of quantitative strategic snapshot on
the company.
Trinity Pharmaceutical Thrissur, efficient employees and management of
organization these are strength of the organization. Main weakness involved
is high production cost incurred. Opportunity involved in increasing sales of
the organization is online sites, availability of employees etc...
Internal analysis
Company must know how to improve internal operations before worrying
about the external business environment. Analyzing a company's product or
service focuses on quality, production time, reducing defects increasing
efficiency, customer satisfaction, technology or information and potential
aspect of this method looks at its capabilities of growth.

55

Organizational study report on Trinity Pharmaceutical, Thrissur

External analysis
The aids the company in understanding how to maximize environmental
analysis their strengths. The external analysis looks competitive rivalries in
the market place the competition stay power, possibility of market
penetration, demographic information and the and the trend for the products
or services and the price sensitivity

56

Organizational study report on Trinity Pharmaceutical, Thrissur

CONCLUSION

The organization study at TRINITY PHARMACEUTICALS PVT LTD


THRISSUR helped me to understand the various functions of an
organization. It helped me to understand the functioning of different
departments and how the coordinated and managed to achieve a common
goal. It helped me to understand how the management principles are set in to
practice. The study had helped me to cooperate with challenges like
difficulty in getting data, communication, base information, processing of
raw data and time. The new product development, entrance into the field of
social responsibility, exploring new markets and providing more customer
satisfaction etc are the future prospectus of the company. Trinity products are
manufactured as per strict quality guidelines. The commitment and
efficiency of employees helped Trinity's products to capture the highly
competitive market. Product quality enables the organization to get the
prominent place among the competitors. When we analyzed various
departments we understood that dedicated employees are the key factor in
the success of the organization. The vision of management helped to win the
competitive market. The marketing strategy and financial decisions are
sufficient to capture the market.

57

Organizational study report on Trinity Pharmaceutical, Thrissur

58

Вам также может понравиться