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is
also not known because for an unknown period, the Vedic sciences have
been communicated from generation to generation through verbal means.
However historians believe that the period of documented literature falls
between 2000 BC to 1000 BC. This was the period of sincere investigations,
observations, and conclusions at higher conscious level by enlightened
scholars and disciples then to communicate them to suitable deserving
At the end of the Vedic period the progressive establishment of scientific
Ayurveda began. There were conferences of Rishis, to discuss and exchange
their experiences which they have made through sensory as well as
extrasensory perceptions, finally to establish a well accepted principle
scientifically. Minutes of these congresses are compiled in the form of
samhitas. Those are basis of Ayurvedic learnings and practice even today.
Carakasamhita, susurta samhita and astangahrdaya are the most important
and popular among these samhita those are compiled approximately
between1500 BC to 500 AD. In these texts all eight clinical branches of
Ayurveda are described together with its fundamental principles. 3rd century
onward, Ayurveda enjoyed a big revolution in the form of origin of
Rasashastra Use of mercury and several other minerals came in to practice.
These have been used after
Certain difficult processing. Medicaments prepared through these techniques
had several advantages over earlier ways of treatments. These have been fast
but safe in action and much effective in very small doses.
Even today these medicaments have very special
place in Ayurvedic medical practice and often show miraculous results in
difficult situations. In 16th Century Paracelsus, practiced and propagated this
GLOBAL SCENARIO
Ayurveda is a Medical Science developed
from Indian heritage for the ailed people to make healthy in natural way. The
antiquity of this Medical science to carbon date is difficult, but the
references push its development is long ago even 100 million years i.e. when
the Indian continent is an Island. This prime science of the Medical
Knowledge has taken different shapes by ethnic practices and postulated the
new theories by observation. The science of result oriented Ayurveda spread
not only in the Indian continent but also globally. History reveals that the
major portion of the over sea trade is with condiments and Herbs Today
Ayurveda is institutionally trained by the governance of CCIM and AYUSH.
There are around 250 Ayurveda Institutions in India produce around 13000
Ayurveda graduates every year. Out of this picture the major portion is
occupied by the Maharashtra and Karnataka along with Kerala. The number
of Institutions placed in these provinces covers 50% of the Graduates
(approx. 8000) and the next major part is taken by Gujarat. The rest of India
is looking towards Ayurveda as this branch seems to be a flawless and
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NATIONAL SCENARIO
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STATE SCENARIO
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industry has commenced only a few years back. This was mainly on account
of lack of
Awareness and initiative by its practitioners industry and even the
Government. He classical drugs like Dashmmolarishta and Arjunarishta are
also in practice since then . In recent past, the tradition of preparation of
medicines by the Ayurvedic practitioner has almost come to an end. Now we
find a much organized and commercial production of Ayurvedic medicines
in big factories. Ayurveda and its products are becoming popular with
increasing demand the world over. The pressure of the people of the
respective countries to adopt Ayurvedic products have amounted to many
countries now allowing and regularizing sale of these products in to their
countries. This has boosted the globalization process. But this initial phase is
primarily the phase of enquiry and curiosity Ayurveda has to live up to the
expectations, forever. Hence, Ayurveda needs immediate and extensive
reorientation to gain scientific credibility as this traditional old system of
medicine if given the opportunity, is poised for an unprecedented expansion
globally. There is, therefore, a need to transform Ayurveda into a dynamic,
scientifically validated and evidence based which takes its roots from rich
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decades
in
his
highly
competitive
industry.At
the
trinity
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BOARD OF DIRECTORS
NAME
Dr.B.Sreevalsan
Dr.Preethi Sreevalsan
Mr.Ajay jagan
Mr..A.Anand Aravind
Dr.Prsad Aravind
Mr.Suraj Jagan
DESIGNATION
Managing Director
Director
Director
Director
Director
Director
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Authorized capital
7,000,000.00
Paid up capital
5,921,860.00
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PRODUCTION UNIT
Amba Pharmacy
Amba Ayurveda Vaidyasala has been one of the leading names in the field of
Ayurvedic therapy in Kerala. The institution which has served the
community for over sixty years has always taken special care to maintain the
highest standards of excellence both in the potency and quality of medicines.
It is this insistence on quality and standards that has given Amba Ayurveda
Pharmacy and its manufacturing unit the prestigious GMP (Good
Manufacturing Practice) certification. Amba Ayurveda Vaidyasala is one of
the few pharmacies in Kerala which has earned this distinction.
Vaidyaraj Oushadhasala
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Haritha Pharmaceuticals
Haritha Pharmaceuticals formulates genuine quality Aurvedic
medicine referring ancient manuscripts and following traditional methods.
Ayurvedic medicine including classical medicines and patented medicine are
also prepared at Haritha. Away from the conventional methods Haritha
Pharmaceuticals make use of all scientific methods and equipments for
manufacturing quality Ayurvedic medicine ensuring trust and consistency of
patients and customers
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Mk.pharm
We are Australian owned and operated, our business is maintained by
pharmacists and health care professional advisers with leading experience in
skincare industry who are committed to deliver a high-end skin care solution
using the latest technology in cosmetic industry to consumers who need a
specially selected and an effective anti-aging, anti-wrinkles, scar care, stretch
marks care and skin repair formulas with clinically proven results.
ORGANIZATION STRUCTURE
BOARD OF
DIREECTORS
MD
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GENERAL
MANAGAGER
PRODUCTION
MANAGER
FIANANCE
MANAGER
HR
MANAGER
ASSISTANT
MANAGER
DIRECTOR
FINANCE
SUPERVISOR
S
SUPERVISOU
R
ACCOUNTS
HEAD
WORKERS
ACCOUNTS
ASSISTANT
MARKETING
MANAGER
PURCHASE
MANAGER
BRANCH
MANAGER
SENIOR
ASSISTENT
OFFICE
STAFF
SALE
EXECUTIVES
STORE IN
CHARGE
WORKERS
REPRESENT
ATIVES
OFFICE
ASSISTENT
PRODUCT LINE
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TRELEAF
GM packing
CRUSTONE
PSORADICA
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BUSINESS OPERATION
C
A
S
H
B IL L S
R E C E IV
ABLE
DE
BT
OR
S
R AW
M ATE
R IA L S
F IN IS H
ED
GOODS
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MARKET SHARE
1. Trinity 19%
2. Himalaya: 20%
3. Sitaram: 22%
4. Vaidyaratnamoushadhasala: 24%
5. Pharmaceutical corporation keralaltd: 15%
SHARE
1st
2nd
3rd
4th
5th
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Sales
Introduction
Growth
X
1945
2015
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Introduction
Company builds sales by expanding the market for the product in year 1945.
It creates awareness so that customers become aware of the generic product
benefit. The product is introduced in the market sales will be very low
because customers are not much aware about it and even when they become
aware of the availability of the product. They are not sure that if it will be
useful to them. Losses are increased because of heavy development and
promotional costs. Companies monitor speed of product adoption and if it is
disappointing may terminate the product at this stage.
Growth
The companys growth is started in the year 1977. Growth is the period of
fast sales and profile growth due to rapid market acceptance and repeat
purchase. Customers become aware of the product and are convinced that
the product is useful to them. Companies will have to spend substantially on
production and marketing as they reach out to a large number of customers
and expand their manufacturing facilities to meet the rapidly growing
demand. Availability of resources becomes a critical factor in this stage.
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COMPETITORS
Success of every organization depends upon the ability and capacity to meet
the competition. Trinity pharmaceutical pvt Ltd faces tough competition in
this field. Major competitors are:
HIMALAYA
Our phytopharmaceutials address lifestyle disorders, chronic illnesses like
diabetes and osteoporosis and life-threatening diseases like Hepatitis B. Our
complete range of preventative care products enhance immunity and assist in
the management of health. Derived from herbs, each product is backed by
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He
is
also
known
as
Midukkan
Thampuran.
Oushadhi
is
also
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DEPARTMENTS
DEPARTMENTAL OBJECTIVES
Improve communication and collaboration with customers and
Among department to build and support relationships
Provide transparency and information security in program operations.
Promote a culture of openness, trust, diversity, and equality
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Production departments
Purchase departments
Finance departments
Human resource departments
Marketing department
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PRODUCTION DEPARTMENT
Production manager
Assistant
Manager
supervisor
workers
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Following are the some of the equipments that are used during
manufacturing process. Raw materials cleaning, drying and presentation
Ayurvedic herbs, roots, leave and dried well. Machine is used for washing
the materials and these washed materials have to be well dried.
RAW MATERIALS CUTTING
Certain raw materials are in big size. For reducing size at
such raw materials, these have to put into a machine. Earlier the activities
were carried manually.
CRUSHING MACHINE
In this section crushing of drug is being done in nice 10 HP
double head crushing machine. The machine has two feeding heads of which
one is being used presently. One person is being engaged for the crushing
operation. This work man has to collect materials from the store weight, feed
into the machine and collects the crushed material in the bags. Presenting the
operator is changing the material through the left head of crushing machine.
This method of changing operation is a awkward method. The operator has
to push the materials outward with his right hand. Instead of changing
through the left hand the changing can be done through the right hand. So
next the changing will be easier. In the present layout of crushing machine,
the right head is kept on the further side of the entrance. Hence it the left side
is to be used, the layout has to be changed.
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KITCHEN VATS
The come concentrate extractor in the use hart or vessel is pumped to the
kitchen vessels. Four vessels of 1000 liters capacity are used in the kitchen
for boiling the extracts with jaggery. The jobs in the kitchen are
pumping the boiled solution of the earlier batch in the valls to the
fermentation room, cleaning the vats, pumping the extractor to
the vessels, adding jaggery, stirring properly to prepare the
solution.
FERMENTATION VATS
The clear solution from the kitchen vessel is pumped to the fermentation
vats. The fermentation vats of protovine and Gynecolin is kept in different
rooms. The capacity excluding the vats of 200 litres and 150 litres are 4500
litres for protovine and 4250 litres for Gynecolin.
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These machines are required for the products that are manufactured in tablet
form
Finance manger
Director finance
Accounts head
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Hr manager
Supervisors
Office Staff
Workers
PURCHASE DEPARTMENT
Purchase manager
Senior assistant
Store in charge
Office assistant
payment.
Finally prepare the purchase orders.
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MARKETING DEPARTMENT
Marketing manager
Branch manager
Sale executives
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Representatives
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PRICING
PRODUCT POLICY
The various product policies adopted by Trinity are given below: To produce medicines of high quality.
To sell the products through suitable distribution structure.
Pack and sell products in convenient pack and to use and store.
News paper.
Television channel
Internet
Magazines
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SWOT ANALYSIS
Swot analysis is a comparison of strength, weakness, opportunity and threat.
The central purpose is to identify the strategies that will create a film specific
business model that will best align, fit or match companies resources and
capabilities to the demands of the environment in which operates. In other
words, it is the foundation for evaluating the internal potential and
limitations and the probable/likely opportunities and threats from the
external environment. It views all positive and negative factors inside and
outside the firm that affect the success. A consistent study of the
environment in which the firm operates helps in forecasting/predicting the
changing trends and also helps in including them in the decision-making
process of the organization.
Ones they become aware of the threats and opportunities in the external
environment and the strength and weakness in the internal environment of
the organization a comprehensive analysis of these elements assist
organization in relation to its environment. This comprehensive analysis is
known as swot analysis.
OPPORTUNITIES:
Opportunities are presented by the environment within which our
organization operates. These arise when an organization can take benefit of
conditions in its environment to plan and execute strategies that enable it to
become more profitable. Organizations can gain competitive advantage by
making use of opportunities. Organization should be careful and recognize
the opportunities and grasp them whenever they arise. Selecting the targets
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THREATS
Threats arise when conditions in external environment jeopardize the
reliability and profitability of the organizations business. They compound
the vulnerability when they relate to the weaknesses. Threats are
uncontrollable. When a threat comes, the stability and survival can be at
stake.
Scare Resources:
The main raw material hence is a scare resource and is likely to be of
shortage in the
Long run.
Environmental threats:
Deforestation and similar environmental treats are a severe problem for the
company.
Competition:
Company faces severe competition from local and international markets.
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External analysis
The aids the company in understanding how to maximize environmental
analysis their strengths. The external analysis looks competitive rivalries in
the market place the competition stay power, possibility of market
penetration, demographic information and the and the trend for the products
or services and the price sensitivity
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CONCLUSION
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