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Abstract
The number of electronic commerce (e-commerce) transactions has developed phenomenally with boundless Internet use.
The privilege to protection is especially critical in web based business. As of late, the security insurance for purchaser
exchanges has turned out to be increasingly vital in online business. This paper expects to build up the study on the
legislation of online business buyer rights insurance. It is a relative study on important directions of the privilege to security
in European Union, the United States, and Malaysia. The most illustrative arrangement may be the Data Protection Directive
in the EU, which not just controls the rule for web based business customer ideal to security insurance, additionally lays out
criteria to be tolerated. The present status and existing issues in Malaysia are likewise broke down and a few
recommendations are made to enhance the legitimate arrangement of ideal to protection. The paper distinguishes headings
for the future advancement of the security assurance from a lawful viewpoint.
1. Introduction
E-commerce is developing fast over the time
aligning with the advancement of information
and network technology. When people come
across the term e-commerce, it is usual to
think that it is an internet shopping activity.
However, the fundamentals of e-commerce are
way deeper than that. E-commerce revolves
around the bases of commercial transaction on
the foundation of electronic processing and
transmission of datum, text, sound and image.
Electronic transactions are made between a
company and a consumer as well as between
different companies. Both have issues of
technical security, but, the first transaction
type that mainly raises privacy issues, as the
privacy protection for consumer transactions
in e-commerce has become more and more
important. Therefore, it is essential to
strengthen the study on the legislation of ecommerce consumer rights protection.
Malaysia has paid some attention to
the consumers rights protection all along and
constituted relevant laws and regulations to
protect consumer rights. However, most of
these laws and regulations have only been
made for the protection on general consumer
rights without specific provisions of the
consumer rights protection in e-commerce.
This is totally opposite in comparison to
developed countries with more advanced
information technology set -up, for example,
European Union (EU) and the United State of
America (US), have established some
sophisticated system of legal protection of ecommerce consumer rights.
The right to control ones personal
information becomes an increasing subject of
Malaysia
has
also
introduced
Consumer Protection (Electronic Trade
Transactions) Regulations 2012, to be
enforced in 2013. These Regulations impose
certain obligations on online traders and online
marketplace operators, with the objective to
increase the consumers confidence to shop
and trade online, which will further spur the
growth of e-commerce in the country.
the voice of calling for enacting on ecommerce purchaser security insurance has
emerged. The United States government still
affirms that the issue ought to be taken care of
by Internet organizations.
The United States has not instituted far
reaching and systemic government enactment
to secure web based business buyer ideal to
protection, be-reason for the thought of special
advancement of internet business. It fears
frustrating the improvement of Internet
because of rushed enactment. What's more, the
United States is a nation of case law and case
law additionally assumes an important part in
ensuring the privilege to security of online
business customers
5. Comparison on the Protection Right to
Privacy
At present, there is no nation with an
exhaustive authoritative assurance of online
business buyer security, however numerous
nations are more worried with this issue than
some time recently. A few nations with created
organize innovation have given various laws to
handle the issue. From an administrative point
of view, there are two methodologies. One is
total enactment, which is embraced by EU and
the United States. This approach alludes to
laws are controlled by open offices and private
ventures. The other is divisive enactment,
which takes open and private establishments as
various control subjects.
From a defensive stance, there are
likewise two sorts of methodologies. One is
administrative approach, received in EU. The
legislature orders laws and directions. The
other is industry self-control approach
generally embraced in the United States.
Malaysia has made, and is making,
endeavours to present different laws and rules
particularly identified with digital issues, on
the web and online business exchanges. It is
likewise a member in APEC's endeavours to
attract up understandings to set up baselines
for internet business exchanges globally. In
any case, there are still a few issues to be
settled. The clear majority of these rules centre
on the most proficient method to empower,
encourage, and advance e-business and web
based business to loan to the genuinely
necessary financial development of the nation.
Little thought is given to guarantee steps are
eof
ee-
Comparatives
Study
Between
Malaysia and the United States of
America. J. Pol. & L., 1, 102 2008.