UNIVERSITY OF MUMBAI

PROJECT
ON
STUDY OF ICICI BANKING PRODUCTS & SERVICES
SUBMITTED BY
MADDI JYOTHI NARAYANA
THE AWARD OF THE DEGREE OF
BACHELOR OF BANKING AND INSURANCE (BBI):SEM. V
EXAM. NO. 1295661
ACADEMIC YEAR 2016-17
GUIDED BY
Ms. Reshma B. Gaikwad

PADMASHRI ANNASAHEB JADHAV BHARATIYA SAMAJ UNNATI

MANDALS
B.N.N. COLLEGE, BHIWANDI
DIST. THANE 421305

Padmashree Annasaheb Jadhav Bhartiya Samaj Unnati Mandals

B.N.N.College, Bhiwandi.
(Arts, Science & Commerce) Dist.Thane 421 305
Est. June 1966

SELF FUNDED COURSES

Bachelor of Banking and Insurance (B.B.I.)

CERTIFICATE

This is to certify that, MISS.MADDI JYOTHI NARAYANA. (Roll No.1295661) of

T.Y.B.Com (B&I), B.N.N College, Semester V (Academic Year 2016 - 2017) has
successfully completed the project entitled STUDY OF ICICI BANKING PRODUCTS
AND SERVICES and submitted the Project Report in partial fulfillment of the requirement
for the award of the Degree of B.Com (Banking & Insurance sem.-V) of University of
Mumbai.

Prof.Reshma B Gaikwad
(Project guide)

Dr. Suvarna T. Rawal

(co-ordinator)

Dr. Ashok D. Wagh

(principal)

Examiner: -

College Seal

DECLARATION

I Ms. MADDI JYOTHI NARAYANA Exam.No. 1295661 student of B.N.N College, Bhiwandi of
T.Y. BBI, Semester V, hereby declare that I have completed project on Study Of icici banking
products&services is a record of independent research work carried by me during the academic year
2016-2017 under the guidance of Ms. Reshma B. Gaikwad. The information submitted is true and
original to the best of my knowledge.

MADDI JYOTHI NARAYANA

ACKNOWLEDGEMENT
To list who all have helped me is difficult because they are so numerous and the depth is so enormous.
I would like to acknowledge the following as being idealistic channels and fresh dimensions in the
completion of this project.
I take this opportunity to thank the University of Mumbai for giving me chance to do this project.
I would like to thank my Principal, Dr Ashok D Wagh for providing the necessary facilities required for
completion of this project.
I take this opportunity to thank our Coordinator Dr. Suvarna Rawal, for her moral support and guidance.
I would also like to express my sincere gratitude towards my project guide Ms. Reshma B. Gaikwad whose
guidance and care made the project successful.
I would like to thank my College Nirlon Library, for having provided various reference books and
magazines related to my project.
Lastly, I would like to thank each and every person who directly or indirectly helped me in the completion
of the project especially my Parents and Peers who supported me throughout my project.

INDEX

CHAPTER.N
O
1
2
3
4
5
6
7

CONTENTS
HISTORY OF ICICI BANK
INTRODUCTION OF ICICI BANK
LITERATURE REVIEW
OBJECTIVE
FUNCTIONS OF ICICI BANK
TYPES OF FINANCIAL
ASSISTANCE OF ICICI BANK
BANKING PRODUCTS AND
SERVICES
SAVING ACCOUNT
SPECIAL SAVING ACCOUNT
LIFE PLUS SENIOR
CITIZENS ACCOUNT
FIXED DEPOSIT
RECURRING DEPOSIT
SALARY ACCOUNT
CHILD EDUCATION
PLANNING
TAX SAVER FIXED DEPOSIT
BANK@CAMPUS
HOME LOAN
PERSONAL LOAN
CAR LOAN
COMMERCIAL VEHICLE
LOAN
TWO WHEELER LOAN

PAGE NO
8-9
9-10
11-12
12
13
13-14
14-30

CARDS
CREDIT CARD
DEBIT CARD
PRE-PAID CARD
EASY CASH CARD
PRE-DIRECT CARD
BUSINESS CARD

INVESTMENT AND
INSURANCE
INVESTMENT
LOAN
TRADE SERVICES
BILLS PAYMENT
TRADEWAY SERVICES
RURAL SAVING ACCOUNT
FOREIGN EXCHANGE
SERVICES

RESEARCH METHODOLOGY
8

10
11

SAMPLING DESIGN
DATA COLLECTION
PRIMARY DATA
SECONDARY DATA

31

32-40
40-41

DATA ANALYSIS AND

INTERPRETATION
CONCLUSION
BIBLOGRAPHY

41

ICICI
BANKING
PRODUCTS
AND
SERVICES

HISTORY OF BANK
The history of banking refers to the development of banks and banking throughout history, with
banking defined by contemporary sources as an organization which provides facilities for acceptance
of deposits, and provision of loans.
The history begins with the first prototype banks of merchants of the ancient world, which made grain
loans to farmers and traders who carried goods between cities. This began around 2000 BC in Assyria
and Babylonia. Later, in ancient Greece and during the Roman Empire, lenders based in temples made
loans and added two important innovations: they accepted deposits and changed money. Archaeology
from this period in ancient China and India also shows evidence of money lending activity.
Many histories position the crucial historical development of a banking system to medieval and
Renaissance Italy and particularly the affluent cities of Florence, Venice and Genoa. The Bard and
Peruzzi families dominated banking in 14th century Florence, establishing branches in many other
parts of Europe. The most famous Italian bank was the Medici bank, established by Giovanni Medici
in 1397. The oldest bank still in existence is Bank a Monte de Pasch de Siena, headquartered in Siena,
Italy, which has been operating continuously since 1472.
The development of banking spread from northern Italy throughout the Holy Roman Empire, and in
the 15th and 16th century to northern Europe. This was followed by a number of important innovations
that took place in Amsterdam during the Dutch Republic in the 17th century, and in London in the 18th
century. During the 20th century, developments in telecommunications and computing caused major
changes to banks' operations and let banks dramatically increase in size and geographic spread. The
financial crisis of 20072008 caused many bank failures, including some of the world's largest banks,
and provoked much debate about bank regulation.
Finance is the life blood of trade, commerce and industry. Now-a-days, banking sector acts as the
backbone of modern business. Development of any country mainly depends upon the banking system.
The term bank is either derived from old Italian word bank or from a French word banque both mean
a Bench or money exchange table. In olden days, European money lenders or money changers used to
display (show) coins of different countries in big heaps (quantity) on benches or tables for the purpose
of lending or exchanging.

HISTORY OF ICICI BANK

ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was
its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public
offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on the NYSE in
fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in
fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal
2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and
representatives of Indian industry. The principal objective was to create a development financial
institution for providing medium-term and long-term project financing to Indian businesses.
In the 1990s, ICICI transformed its business from a development financial institution offering only
project finance to a diversified financial services group offering a wide variety of products and

services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999,
ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia
to be listed on the NYS.;
After consideration of various corporate structuring alternatives in the context of the emerging
competitive scenario in the Indian banking industry, and the move towards universal banking, the
managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank
would be the optimal strategic alternative for both entities, and would create the optimal legal structure
for the ICICI group's universal banking strategy. The merger would enhance value for ICICI
shareholders through the merged entity's access to low-cost deposits, greater opportunities forearning
fee-based income and the ability to participate in the payments system and provide transaction-banking
services. The merger would enhance value for ICICI Bank shareholders through a large capital base
and scale of operations, seamless access to ICICI's strong corporate relationships built up over five
decades, entry into new business segments, higher market share in various business segments,
particularly fee-based services, and access to the vast talent pool of ICICI and its subsidiaries.
In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and
two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and
ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI
and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmadabad in March 2002, and by
the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent to
the merger, the ICICI group's financing and banking operations, both wholesale and retail, have been
integrated in a single entity.

INTRODUCTION TO ICICI BANK

ICICI Bank is India's second-largest bank with total assets of about Rs.1,67,659 crore at March 31,
2005 and profit after tax of Rs. 2005 crore for the year ended March 31, 2005 (Rs. 1,637 crore in
fiscal 2004). ICICI Bank has a network of about 560 branches and extension counters and over 1,900
ATMs. ICICI Bank offers a wide range of banking products and financial services to corporate and
retail customers through a variety of delivery channels and through its specialized subsidiaries and
affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset
management.
ICICI Bank set up its international banking group in fiscal 2002 to cater to the cross border needs of
clients and leverage on its domestic banking strengths to offer products internationally. ICICI Bank
currently has subsidiaries in the United Kingdom and Canada, branches in Singapore and Bahrain and
representative offices in the United States, China, United Arab Emirates, Bangladesh and South Africa.
ICICI Bank's equity shares are listed in India on the Stock Exchange, Mumbai and the National Stock
Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York
Stock Exchange (NYSE).
As required by the stock exchanges, ICICI Bank has formulated a Code of Business Conduct and
Ethics for its directors and employees.
At April 4, 2005, ICICI Bank, with free float market capitalization of about Rs. 308.00 billion (US$
7.00 billion) ranked third amongst all the companies listed on the Indian stock exchanges.

ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was
its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public
offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on the NYSE in
fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in
fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal
2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and
representatives of Indian industry.
The principal objective was to create a development financial institution for providing medium-term
and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business
from a development financial institution offering only project finance to a diversified financial services
group offering a wide variety of products and services, both directly and through a number of
subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the
first bank or financial institution from non-Japan Asia to be listed on the NYSE.
After consideration of various corporate structuring alternatives in the context of the emerging
competitive scenario in the Indian banking industry, and the move towards universal banking, the
managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank
would be the optimal strategic alternative for both entities, and would create the optimal legal structure
for the ICICI group's universal banking strategy.
The merger would enhance value for ICICI shareholders through the merged entity's access to low-cost
deposits, greater opportunities for earning fee-based income and the ability to participate in the
payments system and provide transaction-banking services
The merger would enhance value for ICICI Bank shareholders through a large capital base and scale of
operations, seamless access to ICICI's strong corporate relationships built up over five decades, entry
into new business segments, higher market share in various business segments, particularly fee-based
services, and access to the vast talent pool of ICICI and its subsidiaries.
In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and
two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and
ICICI Capital Services Limited, with ICICI Bank.
The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High
Court of Gujarat at Ahmadabad in March 2002, and by the High Court of Judicature at Mumbai and
the Reserve Bank of India in April 2002. Consequent to the merger, the ICICI group's financing and
banking operations, both wholesale and retail, have been integrated in a single entity

DEFINITION
A Multinational finance service provider in India. It is 2nd largest bank in the country which is
headed by Chand kochhar (One amongst powerful lady by Forbes). The finance organization was

LITERATURE REVIEW

1.Chidambram R. M and Alamelu (1994) in their study entitled, Profitability in Banks,a m a t t e r o f

s u r v i v a l , p o i n t e d o u t t h e p r o b l e m o f d e c l i n i n g p r o f i t m a r g i n s i n t h e Indian Public
Sector Banks as compared to their private sector counterparts. It wasobserved that in spite of
similar social obligations; almost all the private sector banks have been registering both high
profits and high growth rate with respect to deposits,advances and reserves as compared to the public
sector banks. Regional orientation, better customer services, proper monitoring of advances
and appropriate marketingstrategies are the secrets behind the success of public of the private sector
banks.2.Das A.( 1997) in his paper on Technical allocation and Scale Efficiency of the
PublicSector Banks in India The study found that there is decline in overall efficiency dueto
fall in technical efficiency which was not offset by an improvement in allocative efficiency.
However, it is pointed out that the deterioration in technical efficiency wasmainly on account of few
nationalized banks.
2.Deb and Kalpada (1998) in their study entitled, Indian Banking since Independence,s t u d i e d t h e
g r o w t h o f b a n k i n g i n I n d i a c o v e r i n g t h e p e r i o d f r o m 1 9 6 6 - 1 9 8 7 . T h e analysis revealed
that the structure of the banking system changed considerable over the years. It was further
pointed out that the quantitative growth of the public sector banks was no doubt significant in
some of the areas, but qualitative improvement, bya n d l a r g e l a c k e d i n d e s i r e d s t a n d a r d s .
In spite of substantial increase in deposit m o b i l i z a t i o n , t h e i r s h a r e i n n a t i o n a l
i n c o m e c o n t i n u e d t o b e v e r y l o w . I t w a s concluded that the public sector banks were
neither guided by the consideration of returns nor were they very much concerned with developmental
strategies.
3.S. and Verma, S. (1999) determined the factors influencing the profitability of publicsector
banks in India by making use of ratio of net profits as percentage of workingfunds. They
concluded that spread and burden play a major role in determining the profitability of commercial
banks.
4.Chandan, C.L. and Rajput, P.K.(2002) measured the performance of bank on basis on the basis
of profitability analysis.
5. Sangami M. (2002) in his study has suggested that the position of operating cost can be

improved with the introduction of high level technology as well as byimprovement the per employee
productivity.

6.Qamar, F (2003) in his paper examined commercial banks in terms of

e n d o w m e n t factors, risk factors, revenue diversification, profitability and efficiency parame

7. Chawla, A.S.(2006) made an attempt to analyze the emerging trends in profits

and profitability of four banks, two each from public sector and private sector banks.9 . S a n j a y J .
B h a y a n i ( 2 0 0 6 ) i n h i s s t u d y, P e r f o r m a n c e o f N e w I n d i a P r i v a t e B a n k s :
A Comparative Study, analyzed the performance of new private sector banks with the h e l p o f
C A M E L m o d e l . T h e s t u d y c o v e r e d 4 l e a d i n g p r i v a t e s e c t o r b a n k s - I C I C I , HDFC, UTI
and IDBI for a period of 5 years from 2000-01 to 2004-05.It is revealed that the aggregate
performance of IDBI Bank is best among all the banks, followed byUTI.

8.Uppal, R.K. and Kaur, R. (2007) emphasized that cost should be properly managed toi m p r o v e t h e
p r o f i t a b i l i t y o f b a n k s b e c a u s e t h e n e t p r o f i t s w e r e a f f e c t e d b y t h e increase or
decrease in operating cost.1 1 . C h o w d a r i P r a s a d a n d K . S . S r i n i v a s a R a o ( 2 0 0 4 ) i n
t h e i r p a p e r , P r i v a t e S e c t o r Banking in India- A SWOT Analysis studied the
performance of all private sector banks. As per the criteria selected like efficiency, financial
strength, profitability andsize of scale, it is revealed that the private sector banks are in
position to offer cost-effective, efficient products and services to their customers using
technology, bestutilization of human resources along with professional management and
corporategovernance principles.

OBJECTIVE
1) To study the product and services provided by icici bank to customer.
2) To study a modern banking system products &services is necessary for customer in todays
scenario.
3) So, I would like to study on this topic for knowing modern facility.
4) To know about ICICI bank and its services and products.
5) To understand the effectiveness of the bank products offered to the customers.
6) To understand the effectiveness of the bank services offered to the customers.
7) To understand about customers satisfaction level from the bank.
8)To know what the customers want and what they do not want from bank.
9) And based on the survey, on the basis of the customers feedback to provide necessary suggestions
to the bank so that it can do well in business in future.

FUNCTION OF THE ICICI BANK

In order to accomplish the above objectives, the Corporation performs the following functions:
1. Providing finance in the form of long-term or medium term loans or equity participation.
2. Sponsoring and underwriting new issues of shares and other securities,
3. Guaranteeing loans from other private investment sources.
4. Making funds available for reinvestment by revolving investment as rapidly as possible.

5. Providing project advisory services i.e. offering advice to private sector companies in the preinvestment stages on Government policies and procedures, feasibility studies and joint venture search,
and to Central and State Governments on specific policy related issues.

TYPES OF FINANCIAL ASSISTANCE OF THE

ICICI BANK

The Corporation provides finance-in the following forms:

1. Underwriting of public issues and offer or sale of industrial securities.
2. Direct subscription to such securities.
3. Securing loans in rupees payable over periods up to 15 years.
4. Providing similar loans in foreign currencies for payment of imported capital equipment and
technical service.
5. Guaranteeing payments for credit made by others.
6. Providing credit facilities to manufacturers for promoting sale of industrial equipment on deferred
payment terms.
7. Providing financial services like leasing, instalment sale and asset credit.
The ICICI sells securities from its own portfolio to the investors whenever it can get a reasonable price
for them. It does so for the dual purpose of revolving its resources for new investments and for
encouraging the investment habit in others and thereby promoting a wide spread distribution of private
industrial securities. Thus, unlike normal investors the ICICI does not retain successful investments
merely because they are profitable.
ICICI assisted manufacturing industries in all sectors, that is, the private sector, the joint sector, the
public sector and the cooperative sector but the major beneficiary was the private sector. ICICIs
assistance comprised of foreign currency loans, rupee loans, guarantees, and subscription of shares and
debentures. The Corporation showed increasing interest in the development of new industries in
backward regions.
There was a remarkably significant increase in financial the issue of capital. Assistance is also
provided for completion of formalities connected with the public issue and of legal formalities for
raising loans. assistance by ICICI in capital investment and joined the other financial institutions in
setting up SHCIL, CRISIL and OTC Exchange of India Ltd. It has recently set up its own bank and a
mutual fund like the UTI. The Corporations vision has been extending far beyond its immediate
function off funding industrial projects. It has been looking at all sectors of the economy and
wherever a was perceived, has designed either a new concept or a new instrument, or even a new
institution to cater to it. In this regard, its development activities have encompassed such diverse areas
as technology, financing, project promotion, rural development, human resources development and
publications

BANKING PRODUCTS&SERVICES

1) Saving account

The 'saving account' is generally opened in bank by salaried persons or by the persons who have a
fixed regular income. This facility is also given to students, senior citizens, pensioners, and so on .
Saving accounts are opened to encourage the people to save money and collect their savings
In India, saving account can be opened by depositing 100 (approx. US $2) to 5000 (approx. US $100).
The saving account holder is allowed to withdraw money from the account as and when required. The
interest which is given on saving accounts is sometime attractive, but often nominal.
At present, the rate of interest ranges between 4% to 6% per annum in India. The interest rates vary as per
the amount of money deposited (lying) in the saving bank account, scheme opted, and its maturity range. It
is also subject to current trend of banking policies in a country.

2)Special Savings Account

ICICI Banks Special Savings Account provides comprehensive banking services to non profit motive
organizations like Trusts, Associations, Societies, Clubs, NGOs, Hospitals, Educational and Research
Institutes and section 25 companies and entities eligible for a Savings
Account as per RBI Guidelines

3)Life Plus Senior Citizens Account

Carry out your day-to-day banking transactions independently with ICICI Banks Life Plus Senior Citizens
Savings Account, a saving account designed for our customers above 60 years of age.

We have special Senior Citizen desks at all our branches, where you can carry out all your banking
transactions, without having to wait in queues

4)Fixed deposit

A sum of money given to a bank, financial institution or company whereby the receiving entity pays
interest at a specified percentage for the time duration of the deposit. At the end of the time period of
the deposit the amount that is originally given is returned to the
investor. Fixed deposits are also known as term deposits. Fixed
deposits are operated by ideal money. the interest is charge 9 to10%
per annum. the facilities are provided by fixed deposit receipt.

5)Recurring Deposit

Recurring deposit are a good investment option for small

investors if they do not have a lump sum amount to invest at one go, but wish to save a smaller sum of
money on a regular basis. As one of the leading private sector banks in India, ICICI Bank offers its
customers highly flexible RD options at competitive interest rates. ICICI Bank RD is a good savings solution
for investors who want high returns on short term investments with low constraints on liquidity. The bank
offers both traditional RD scheme, as well as Flexible Recurring Deposit Scheme called i-Wish which allows
an optimal balance between liquidity and returns. Flexible holding periods and easy payouts let depositors
plan their investments to suit their individual goals. A Recurring Deposit account with ICICI Bank provides
additional benefits such as: loan against the deposit, Tax Deduction at Source (TDS) is not applicable, etc

6)Salary Account

ICICI Bank Salary Account is a benefit-rich payroll account for Employers and Employees.

As an organization, you can opt for our Salary Accounts to enable easy disbursements of salaries and enjoy
numerous other benefits. Additionally, ICICI Bank offers a host of advantages for your employees like
instant credit of salaries, offers on bill payments, Phone Banking, Free Internet Banking and much more. To
know more about the ICICI Bank Salary Account

7)Child Education Planning

Planning for your childs special education needs isnt an easy task, but its not insurmountable either.
While support services vary from state to state, all states are required to assist your child in receiving
the same education they provide every other child in school. The resources in this section can help you
develop a plan to address your childs education needs

8)Tax saver fixed deposit

Tax saver fixed deposit is a type of fixed deposit by investing in which you can get tax deduction under
section 80C of the Indian Income Tax Act, 1961. Normally, tax saver deposits are of two types - Single
holder Type Deposits" and Joint holder Type Deposits. Such deposits are offered for a lock-in period
of 5 years. Any investor can claim a deduction of maximum Rs.1, 50,000 by investing in tax saver fixed
deposi

9)Bank@Campus

With ICICI Banks Bank @Campus, your child can now transact
from
his account at the click of a mouse. Bank @Campus is a technology-enabled service, which allows your
child to get the bank account to his computer screen. He need not visit the branch at all. Maximum
convenience and easy access. Yes, your child can now surf the Net and access all the details of his / her
account at the click of a mouse! No need to visit the bank branch at all.

10)HOME LOAN

ICICI Bank is provider home loan in the country. It offers some unbeatable benefits to its
customers like doorstep services.

a)PERSONAL LOAN

ICICI Bank provides personal loan to its customers which is easy to

get and is absolutely hassle free. The public can get Rs.15 lakh loan with minimum documents .

b)CAR LOAN

ICICI Bank has also become the countries bank in giving car loans. It has tied up with all the
leading automobiles manufacturers to ensure the best deals. It has flexible schemes and quick
processing.

c)COMMERCIAL VEHICLE LOAN

It has services like funding of new vehicles, refinance on used

vehicles, balance transfer on high cost loans top-up on existing
loans,

d)TWO WHEELER LOANS

ICICI Bank also provides two wheeler loans at competitive

interest rates and has also became the no.1 bank in financing
two wheelers loans. It finances 90 percent of the ON ROAD
Cost of the vehicle. And it also provides convenient options
and comfortable tenors from 6 month to 36 months.

11)CARDS

ICICI Bank offers a variety of cards to suit our different transactional needs. Their range
includes Credit Cards, Debit Cards and Prepaid cards. These cards offer the customers
convenience for their financial transactions like cash withdrawal, shopping and travel. These
cards are widely accepted both in India and abroad. Details and features of each types of cards
are given below. CREDIT CARDS DEBIT CARDS TRAVEL CARDS PREPAID CARDS
PURCHASE CARDS BUSINESS CARDS

a)CREDIT CARDS

ICICI Bank Credit Cards give the customers the facility of cash, convenience and a range of
benefits, anywhere in the world. These benefits range from life time free cards, Insurance
benefits, global emergency assistance service, discounts, utility payments, travel discounts and
much more.
Some of the important features of CREDIT CARDS are as follows-Balance transfer facility
Global emergency assistance service Wide acceptance Photo card Self set limit Cash advance
facility

b)DEBIT CARDS

The ICICI Bank Debit Card is a revolutionary form of cash that allows customers to access their
bank account around the clock, around the world. The ICICI Bank Debit Card can be used for
shopping at more than 3.5 Lakh merchants in India and 24 million.
This debit card enables instant on-line debit to their ICICI Bank account. Every time they can
swipe their card at restaurants, shops, petrol pumps, multiplexes, etc., the amount that they have
spent is debited to their account
Its debit card is accepted at over 3.5 Lakh merchant establishments in India i.e. restaurants,
department stores, grocery stores, petrol pumps, etc. Besides, they can use it conveniently at
more than 3,000 ICICI Bank ATMs and more than 18,000 VISA/MasterCard ATMs all over
Travel the world and enjoy the freedom of using the debit card. This debit card gives then access

to over 24 million shops and 1 million Visa ATMs all over the world giving them the freedom of
payment anywhere in the world.
TRAVEL CARDS ICICI Bank also provides Travel Cards. The Hassle free way to Travel the
world. Traveling with US Dollar, Euro, Pound Sterling or Swiss Francs; Looking for security
and convenience; take ICICI Bank Travel Card. Issued in duplicate. Offers the Pin based
security. Has the convenience of usage of Credit or Debit card.
ICICI Banks travel cards have many benefits. Some of they are given below- Easy purchase
Easy cash withdrawal Easy shopping Replacement card Online account access Internet
transaction Best exchange rates Best security features Emergency medical and travel assistance

c)PRE-PAID CARDS

ICICI Bank brings to the customers a complete bouquet of pre-paid cards providing payment
solutions at their fingertips. ICICI Bank pre-paid cards are a safe & convenient way for
associate payments, disbursements, gifting & small ticket transactions. Pre-paid cards are
available on a VISA platform thus providing accessibility to over 3.5 Lakh merchant
establishments & cash withdrawal from all VISA ATMs in India.
Pre-Paid cards have three types of cards
Annuity cards Pre-direct cards Easy cash cards Annuity cards ICICI Bank along with ICICI
Prudential Life Insurance has created a unique offering for the Annuity Plan holders. Annuity
plan holders usually get the annuity paid through bank cheques. They have made life easier for
the customers by introducing the first card based Annuity payment program. Annuity payment
solution will be managed by ICICI Bank. ICICI Bank will issue prepaid cards to the Annuity
plan holders. The monthly annuity will be loaded on the prepaid card held by the customer. The
customer will be able to use the ICICI Bank ICICI Prudential Life Annuity Card at the
merchant outlets and all the ICICI Bank ATMs.

d)EASY CASH CARDS

Easy Cash Pre-paid Card is a non-photo card. It is a pre-paid card with magnetic stripe. Reloadable prepaid card: The card will be a pre-paid card with magnetic stripe and can be loaded
in rupees

Minimum balance requirement:

There is no minimum balance requirement.
Spending limits
Daily usage of up to Rs.25000 can be done through this card.
24 hour cash withdrawal
The card can be used to withdraw cash and do on-line POS transactions from any VISA ATM.
The VISA ATM can be accessed using 4 digits PIN provided with welcome kit.
Accepted at all visa merchants:
The card is accepted by all merchants accepting VISA electron cards. One can just present the
card, sign on charge slip & be debited for exact amount. The card is free of transaction fee.
Validity:
The Card will be valid up to 3 years. Before the end of 3years, a new card will be issued to all
the active cardholders.
Balance enquiry:
The balance on the card can be determined at ICICI Bank ATM or by calling at ICICI call
center

e)PRE-DIRECT CARDS
Minimum Balance
There is no minimum balance requirement for the Annuity card
Transactions Supported:
The Annuity card can be used to withdraw cash and do online POS transactions from any VISA
ATM or merchants accepting VISA cards. The card can be used in India, Nepal and Bhutan.
Spend Limits:
You can withdraw up to a maximum of Rs. 25,000/- per day in cash from ATMs
Prepaid Value
Annuity Card can be loaded in rupees for any amount.
Validity
The card will be valid for a period of ten (10) years. Before the end of three years a new card will
be mailed to your mailing address
Statement
You will receive an e-statement through email to the given e-mail address once every month
On-line Account Access:

You will get Internet Login Id and password to log into the system on-line and check on card
balance and statement.
Cash withdrawal Fee
cash withdrawals will be free at ICICI Bank ATMs per month. At non-ICICI Bank
ATM, the charges will be Rs 30/- per transaction

f)BUSINESS CARDS

The ICICI Bank Business Card is aimed at SMEs as an enabler for their business. The Business
card is a smart alternative to cheques, cash, and personal credit cards. With its purchasing
convenience, cost savings, available credit, and detailed reporting facilities, the ICICI Bank
Business Credit offers what their business needs to stay on top

FEES & CHARGES

Transaction type

Transaction charges

Joining Fee

ZERO

Annual Fee

ZERO

Interest Charge

1.99% Per Month.

Cash withdrawal from VISA ATM's

1% of withdrawal amount subject

to a minimum of Rs.100

Late Payment Charge

1% of Total Amount Due subject to

a Min of Rs.100 and Max. Rs. 500

12)INVESTMENT AND INSURANCE

Apart from deposits products and loan offerings ICICI Bank also offers various investment
options that ranges from ICICI Bank tax savings bond to equity investments through initial
public offer and investment in pure gold.
It provides following investment products.
ICICI Bank Tax Saving Bonds
Government of India Bonds
Investment in Mutual Funds
Initial Public Offers by Corporate
Investment in "Pure Gold"
Foreign Exchange Services
Senior Citizens Savings Scheme, 2004
Any investment can be made through any branch of ICICI Bank. It also provides the ease of
investing through electronic channels like ATMs and Internets. DEMAT SERVICES ICICI
DEMAT service has over 11.5 lakh account holders .It offers following features to its customers.

e-Instructions:
Through this anyone can transfer securities 24 hours a day and 7 days a week through internet
at a lower cost. It can also be done through customer care officer.

Consolidation Demat Account

Through this anyone can dematerialize their physical shares in various holding patterns and
consolidate all such scattered holdings into their primary demat accounts at reduced costs.

DIGITALLY SIGNED STATEMENT

Through this any account holder can receive their account statement and bill by email.

Mobile Request
Account holder can access their de-mat account by sending sms to enquire about holdings,
transactions ,bills & ISIN details.

Mobile Alerts:
The account holder can receive sms alerts for all debits, credits as well as any request which
cannot be processed. Dedicated customer care executives specially trained at their call centre, to

handle all queries. Countrywide network of over 235 branches, one is never far from an ICICI
Bank Demat Services outlet Private Banking ICICI Bank also provides private banking services.

NRI BANKING
Under NRI Banking ICICI Bank provides a variety of services
MONEY TRANSFER
BANK ACCOUNTS
INVESTMENTS
PROPERTY SOLUTIONS
INSURANCE
LOANS

MONEY TRANSFER
Under NRI Service ICICI Bank provides money transfer facility from one place to another place
of the world.

BANK ACCOUNTS
Under bank accounts ICICI Bank provides a number of accounts facilities .
Some of they are as followsRupee savings account
Fixed deposits
Special accountStudents accounts
Seafarers account

Rupee savings account

Under rupee savings account ICICI Bank provides two types of account facilities.
They areNRE savings account
NRO savings account
Under fixed deposit it provides various account services. Some of they are as follows
NRE fixed deposit
NRO fixed deposit
NRE recurring deposit
FCNR fixed deposit

And under special accounts it provides two types of accounts. They are students accounts and
seafarers accounts.

13)INVESTMENTS

Under investments it provides various services. Some of they are as followsInternational deposit
Mutual fund
Online share trading
Structured deposit
Private equity
Commercial real state

PROPERTY SOLUTIONS
Under property solutions it provides some services to the customers. Like it provides home loan
to the customers. It also provides help to the customers in searching houses.

INSURANCE
Under insurance ICICI Bank provides both general as well as life insurance services to its
customers.

14)LOANS
ICICI Bank provides loans to the customers against their deposits.

CORPORATE BANKING
ICICI BANK gives a number of facilities under corporate banking services.
CORPORATE NET BANKING
.CASH MANAGEMENT TRADE SERVICES
TRADEWAY

FOREX ONLINE
SME SERVICES
ONLINE TAXES

CORPORATE NETBANKING
Corporate Internet Banking (CIB), facilitates banking from their desk. At the click of a mouse
the customers can access their accounts at ICICI Bank and also keep track of their accounts at
its various branches in India.

Account Information
Real time balance information and summary of days transaction.

Fund Transfers
Manage their Supply-Chain network, effectively by using its Corporate Internet Banking fund
transfer mechanism.

CASH MANAGEMENT
ICICI Bank is a leading player in the field of Cash Management Services (CMS) market. Its
Cash Management Service is technology driven with a versatile software, hardware and network
support. Customized daily transaction reports and web-enabled reports are offered regularly to
its clients. CMS solutions are designed to be company-specific allowing a corporate to efficiently
manage its treasury. Cash management products covers both collections and payments.
Collection Products
Local Cheque Collections
One of the largest network spanning over 488 locations
Courier pick-up can be provided
Process flow can be structured to suit the companys requirements
Cash Collections
Cash Collection from dealers and business associates on behalf of companies
Cash pick-up facility in 28 locations
Customized MIS for cash collection
Payment Products
Anywhere Banking Cheques issued payable at par at various ICICI Bank locations
single account to be operated at any ICICI Bank branch for this facility Ideal for small value,
large volume payments
Fund Transfers
Online transfer of funds between accounts maintained with any branch of ICICI

15)TRADE SERVICES
ICICI Bank offers a wide range of Trade Services designed to assist you in building on your
strengths, so that your company can size business opportunities across the world. ICICI Bank
has in place a Centralized Trade-Services Unit, which adheres to six sigma standards. As a
result, ICICI Bank customers experience fewer delays in receiving payment, require less effort in
locating collection information, gain increased control over foreign receivables and experience
improved cash flows.

Online Trade Services

ICICI Bank customers can effect remittances as well as get their applications for issuance of
Letters of Credit and Bank Guarantees processed online.
This not only extends tremendous convenience to the entire process, but also allows the customer
to enjoy the benefits of simplified documentation, online verification of status and savings in cost
and time. Online Trade Services can be availed by enrolling for Corporate Internet Banking
(CIB) offered by ICICI Bank.
Besides it also provides various other services.
Advisory services
Export document tracking facilities
Trade facilitation services
Country scan
Concepts in international trade

16)BILLS PAYMENT
Electronic Bill Presentment and Payment is a powerful tool for managing Supply-Chain
network. EBPP facilitates online presentment and payment of bills, which eliminates all the
paper work, minimizes risks and leads to better relationship between customer.

Bills Payment features and benefits.

Creation of a Closed User Group, between a company and its channel partners for online
presentment and payment. For e.g. A vendor can present
Bills to a company and the company can make an online payment to the vendor. There is
flexibility of making immediate or a scheduled payment.
The bill payment gateway can also be seamlessly integrated to a web based ordering system of a
corporate, facilitating online presentment and payment
The payment of utility bills like electricity, telephone, mobile, etc. can also be done. ICICI Bank
has tied up with around 50 utility companies across the country.

Online Trade Services

ICICI Bank customers can effect remittances as well as get their applications for issuance of
Letters of Credit and Bank Guarantees processed online. This not only extends tremendous
convenience to the entire process, but also allows the customer to enjoy the benefits of simplified
documentation, online verification of status and savings in cost and time. Online Trade Services
can be availed by enrolling for Corporate
Internet Banking (CIB) offered by ICICI Bank. By clicking on any of the links to enter CIB .If
one become an existing ICICI Bank customer.
Besides this ICICI Bank also provides Advisory services to its customers. So that they can know
forex markets, currency movements, regulatory issues, risk management and other issues in
trade finance. So According to that they can plan their business.
ICICI Bank also provides latest movements in currency to their customers.
ICICI Bank constantly customizes solutions and introduces innovative products for its trade
services clients.
Apart from these facilities ICICI Bank provides a number of other trade related services to its
customers. some of they are gives hereunder.
Export development facility Service
Trade facilitation service
Country scan
Concepts in international trade

17)TRADEWAY SERVICE
ICICI Bank introduced trade way service to provide international banking gateway for India
related trade business. It has some benefits to its customersSingle point of contact for all the India bound collections.
Efficient Document Handling and Payment Collection Services..
Cost / Time Advantages through economies of scale..
Online status enquiry facility.
Leveraging of ICICI Banks extensive domestic network and area coverage.
Specialized processing team with expertise in Trade Services.
Pre-transaction and post-transaction analytical tools available on the site.
It allows us to monitor our transactions at any time we wish.

ICICI Bank also provides mobile banking services to all its bank, credit card, demat and its loan
customers.
ICICI Bank Mobile Banking can be divided into two broad categories of facilities:
ALERT FACILITY
REQUEST FACILITY
Alert Facility

18)RURAL SAVING ACCOUNT

This facility keeps the customers informed about the significant transactions in their accounts. It
keeps them updated at regular point of time. Request Facility-This facility enables the customers
to carry for their account balance.
Rural Bank specialises in providing banking products and services to farmers and the general
population alike. Farmers can choose from various loans to help grow their farm businesses, and
they can also open day to day banking, savings, and investment accounts. If youre not a farmer,
you can still look forward to being an account holder.

19)Foreign Exchange Services

Competitive rates

Free Replacement Card along with ICICI Bank Travel Card on purchase

Online purchase of Foreign Exchange and delivery at doorstep in select cities.

24x7 international toll free numbers for ICICI Bank Travel Card holders in select countries

Wide network of 1600+ Foreign Exchange serving branches in India .

Foreign Currency

Most convenient and easy way of transacting while abroad

Offered in 13 currencies

Accepted everywhere

ICICI Bank Travel Card

Offered in 9 currencies

Chip Based card offered in 4 currencies

Access money anytime, anywhere

Access at any Merchant establishments with a card-swipe terminal or VISA ATM

Free Replacement Card

Insurance facility

Remote reload facility

Emergency assistance services

American Express Traveller's Cheques

Safest form of currency

Alt

ernative to cash

Offered in 6 currencies

Safety and security because of dual signature facility

Can be replaced within 24 hours if lost / stolen

Accepted virtually anywhere in the world

Easier to plan, track and control travel expense

Outward Remittance

Extensive network

Reach to most parts of the world

Transfer in 16 currencies

Online Transfer facility for Residents through Internet banking

Simple way to send money outside India

Remit money abroad quick, and reliable

Send money for education, gift money or maintenance for loved ones or donation for a cause.

RESEARCH METHODOLOGY
Research is an art of scientific investigation. In other words research is a scientific and systematic search for
pertinent information on a specific topic. The logic behind taking research methodology into consideration is
that one can have knowledge regarding the method and procedure adopted for achievements of objective of
the project. With the adoption of this others can also evaluate the results too.
So keeping in view the nature of requirement of the study to collect all the relevant information regarding
the products and services of icici bank direct personal interview method with the help of structured
questionnaire was adopted for collection of primary data.
Secondary data has been collected through the various magazines and newspaper and by surfing on internet
and also by visiting the websites of Indian Banking Association.
SAMPLE DESIGN A sample design is a definite plan for obtaining a sample from a given population.It
refers to the techniques or the procedures that the researchers would adopt in selecting items for the
samples.Sampledesignmay as well lay down the number of items to be included in the sample i.e the size of
the sample. Sample design is determine before data are collected. Here we select the population as sample in
our sample design. The selected respondents should be as representatives of the total population.
POPULATION The persons holding bank accounts in the cachar district were taken into consideration

DATA COLLECTION
Data was collected by using two main methods i.e. primary data and secondary data.
PRIMARY DATA primary data is the data which is used or collected for the first time and it is not used
by anyone in the past. There are number of sources of primary data from which the information can be
collected. We took the following resources for our research.
a) QUESTIONNAIRE This method of data collection is quite popular, particularly in case of big
enquiries. Here in our research we set 10 simple questions and requested the respondents to answer these
questions with correct information.
SECONDARY DATA Secondary data is the data which is available in readymade form and which has
already been used by other people for various purposes. The sources of secondary data are newspaper,
internet, websites of IBA, journals and other published documents.

DATA ANALYSIS & INTERPRETATION

1. About satisfaction with its services among its customers
Response
No.
customers
Percent

Excellent
of 4
40%

Good

Average

Bad

30%

20%

10%

excellent
good
average
bad

Analysis and Interpretation

Among all customers 40% customers said that its service is excellent whereas 30% said that it is good and
according to 20% customers found it is average and 10% said that it is bad. Most of the customers are happy
with this but the bank should always introduce innovative services for the customers.
2.Which service do you feel the best?

Net banking
3
30%

Share trading
2
20%

Mutual fund
3
30%

Commodity trading
2
20%

net banking
share trading
mutual fund
commodity trading

Analysis and Interpretation

About its different services offered by it to the customers among hundred customers 30% said that its net
banking is good whereas 20% customers said that its share trading is good and 30% of its customers said
that mutual fund service is quite good and 20% of its customers said that its commodity trading service is
good enough. Many customers are liking net banking and mutual fund more than share trading and
commodity trading so it should also focus on these areas. So that it also become more interesting for the
customers.

3. Does it give good return on your investment-?

Response
Customers
Percent

Yes
5
50%

No
4
40%

Average
1
10%

yes
no
average

Analysis and Interpretation

About this particular question 50% customers said that it gives good return to its investors whereas 40%
customers said that they do not give good return to its investors in comparison to other foreign banks and
10% said that it gives average return to its customers. Many customers are happy with its return but there are
also few who said that it is not providing good return in comparison to other banks so it should fix its rate of
return in such a way so that the customers become more interested in investing their money in it.

4. Are you satisfied with its Credit Card &other Card facilities

Response

Yes

No

Ok

Customers
Percent

4
40%

3
30%

3
30%

yes
no
ok

Analysis and Interpretation

About 40% of its customers said that yes it provides good services and is also convenient enough to handle
where as another 30% customers said that it is not completely useful and 30% another customers said that it
is ok. Many customers have given their consent but there are some other customers according to them it
should be better, So the bank should improve itself in these areas so that some other customers will also be
satisfied. And they could not move to other banks.

5. Does it provide you loan at convenient rate of interest whenever you need Response
Customers
Percent

Yes
5
50%

No
2
20%

Ok
3
30%

yes
no
ok

Analysis and Interpretation

About this question 50% customers say that Yes they provide loan at reasonable rate of interest to the
customers and 20% customers said that it is not convenient and they should charge some lower rate of
interest and 30% other customers said that it is ok. Many customers are satisfied with it and few customers
said that it should be provide more return to its investors.

6 .Should it bring new schemes for its customers at regular time intervals

Response
Customer
Percentage

Yes
5
50%

No
4
40%

Ok
1
10%

yes
no
ok

Analysis and Interpretation

About 50% of its customers said that yes it provides new schemes for regular interval and is also not
convenient to the new schemes for there bank 40% customers said that is no and 10% another customers
said that it is ok. Many customers have given their consent but there are some other customers according to
them it should be better, So the bank should improve itself in these areas so that some other customers will
also be satisfied. And they could not.

7.ICICI Bank Provide better facilities than SBI & HDFC Bank?
Respond
Customer
Percentage

ICICI BANK
5
50%

SBI
3
30%

HDFC BANK
2
20%

COMPERITION

ICICI BANK
SBI
HDFC

Analysis and Interpretation

About 70% customers are satisfied for the ICICI Banking services it may provide more services to
other bank&in SBI Bank also provide better service but 65% customers only satisfied for sbi bank in
case there may provide the HDFC Bank .

8.What Type Of Account Do You Have In Bank?

Respond
Customer
Percentage

Saving
2
20%

Current
3
30%

Fixed
2
20%

NRI
1
10%

Other
2
20%

saving
current
fixed
NRI
other

30

Analysis and Interpretation

About this question 20% customers have account in saving account and 30% customers
have account in current account that means more customers have account in current deposit
20% customers have account in fixed deposit account and 10% customers have account in
NRI means less customers have account in NRI deposit account and 20% customers have
account in other account
9. Would you recommend ICICI Bank to other?
Respond
Customer
Percentage e

Yes
5
50%

No
5
50%

yes
no

Analysis and Interpretation

About this question 50% customers said that yes they recommended icici bank to others
because they satisfied with icici bank services but 50% customer customers said that no they
not recommended icici bank to others because they not satisfied with icici bank services.

CONCLUSION
ICICI Bank offers a wide range of banking products and financial services to corporate and retail
customers through a variety of delivery channels and through its specialized subsidiaries and affiliates
in the areas of investment banking, life and non-life insurance, venture capital and asset management.
The principal objective was to create a development financial institution for providing medium-term and
long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a
development financial institution offering only project finance to a diversified financial services group
offering a wide variety of products and services, both directly and through a number of subsidiaries and
affiliates like ICICI Bank
In tradition the bank provides less products and services but today in modern economy the bank provides lot
of products and services which are not available in prior.And this lot of products and services more helps to
customer in business, personal,saving,investment,ect.
Today customer are more demanded products and services for saving and investment purpose.
The merger would enhance value for ICICI shareholders through the merged entity's access to low-cost
deposits, greater opportunities forearning fee-based income and the ability to participate in the
payments system and provide transaction-banking services. The merger would enhance value for
ICICI Bank shareholders through a large capital base and scale of operations, seamless access to

ICICI's strong corporate relationships built up over five decades, entry into new business segments,
higher market share in various business segments, particularly fee-based services, and access to the
vast talent pool of ICICI and its subsidiaries.

BIBLIOGRAPHY
Economics Times
DNS
Times of India

WEBLOGRAPHY

www.icicibank.com
www.google.com