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Abstract
Russia is the worlds largest geographic area, major economy, and important power in the global political-economic landscape. Over the past
quarter century, following the landmark dissolution of the U.S.S.R.,
Russia has become a premier global marketplace despite remaining
Keywords
business, commerce, culture, entrepreneurship, industries, international,
Moscow, regions, Russia, strategy, trade
Contents
Acknowledgmentsix
Chapter 1 Russian Regions: Business Dynamics and Attractiveness1
Chapter 2 Small Business, Entrepreneurship, and Business
Venturingin Russia71
Chapter 3 Russian Business Culture115
Appendix I: Information Sources on Doing Business in Russia169
Appendix II: Skill Development Exercises and Cases on Doing
Business in Russia177
Index245
Acknowledgments
The author would like to acknowledge the help of all the people involved
in this project and, particularly, express appreciation to the colleagues at
Loyola Marymount University and Business Expert Press for their outstanding editorial support.
Anatoly Zhuplev
Loyola Marymount University, U.S.A.
CHAPTER 1
Russian Regions
Business Dynamics and Attractiveness
The best thing we can do if we want the Russians to let us be A
mericans
is to let the Russians be Russian.
George F. Kennan
US diplomat, historian, explorer, and war correspondent
US Ambassador to the Soviet Union,
May 14, 1952September19, 1952
with the capitals of Tokyo and Osaka that are only 246 miles (396 km)
apart, are quite different in their market dynamics, business practices,
and strategic approaches. Variations in market dynamics require different
approaches to formulating a company marketing mix, the 4Ps ( Consumer
Lifestyles in Japan 2016). Such variations in the marketing mix are also
common in Belgium, a small, ethnically diverse European country with
a population of 11.3 million that is 58 percent Fleming, 31 percent
Walloon, and 11 percent mixed or other. Yet another example is Singapore, a small Asian country-city of just 5.7 million people. Despite its
small geographic size,2 Singapore is also ethnically diverse74 percent
Chinese, 13 percent Malay, 9 percent Indian, and 3 percent comprised
of other ethnic groups (Central Intelligence Agency 2016). In large but
ethnically homogenous countries such as Japan or small but demographically diverse countries such as Belgium and Singapore, there is an evident
need for differentiation in marketing strategies and business practices. For
a country as large and diverse as Russia, the needs for regional, ethnic,
demographic, and other regional variations in marketing strategies and
business approaches and practices tend to be even greater (Russia 2016;
Russia: Country Profile 2016).
Russian Regions 3
Russian Regions 5
Federation 2011). Until recently, the regional governance and development on the federal level had been under the jurisdiction of the Ministry of Regional Development of Russia (
). In 2014,
the Ministry of Regional Development was abolished and its responsibilities redistributed across other ministries. The task of facilitating foreign
investments in Russia was assigned to the newly created federal Russian
Investment (Invest in Russia) Agency (
).7
As noted earlier, an international corporate business expansion to
Russia or any other country is typically driven by either export-based
international marketing or foreign direct investmentbased manufacturing (foreign portfolio investment is beyond the scope of discussion in
this book). Furthermore, international expansion can be predetermined
by the dynamics of the industry or a specific business venture project.
Depending on the nature of a contemplated expansion, comparative
National Investment Agency Invest in Russia was established in December
2013 under the auspices of the Ministry of Regional Development of the Russian
Federation and in cooperation with the World Association of Investment Agencies
(WAIPA). From May 1, 2014, the Agency operates under the new nameRussian
Investment Agency Invest in Russia. Its primary objectives are attracting foreign
investment in the Russian economy by facilitating foreign investors in entering
the Russian market and promoting investment opportunities and business image
of Russia by the efficient system of communication and interaction with the
international investment community. Working closely with regional investment
agencies, the Agency creates a platform for investor-region interaction at the
federal level as well as forms a unique center of information on all regions,
ongoing projects and investors interested in projects in the R
ussian Federation.
The main task of the Agency is to function as a single Customer Center, which
serves for foreign investors as a source of extensive information on the investment
potential of Russian regions, ongoing projects, new investment opportunities,
as well as a tool to create favorable conditions for foreign companies to enter
the Russian market. More information about the Agency and its functions and
services can be obtained at http://invest-rf.com.
7
0.4
Republic of Tatarstan
2.6
2.4
20.3
6.1
6.7
Republic of Bashkorstan
3.7
1.0
9.6
2.5
0.4
3.5
0.01
Krasnodar Krai
9.5
9.8
8.3
4.9
0.3
3.8
0.01
100
Russian Federation
City of Moscow
100
27.0
Area
Moscow Oblast
Population
as of Jan. 1,
2015
2.9
2.3
16.0
2.4
3.0
6.5
4.6
10.3
21.5
4.5
35.0
100
2.4
1.4
14.1
2.4
2.9
6.4
3.3
10.9
19.5
4.1
32.1
100
Fixed capital
formation
(actual book
Regional
value at
GDP, 2013 years end)
100
Extraction
3.59
1.64
14.32
0.21
0.21
1.88
0.14
6.03
12.92
0.10
14.56
100
Manufacturing
3.93
2.97
20.98
1.08
2.20
6.10
6.94
14.16
15.34
5.87
33.94
(Continued)
2.67
2.33
18.43
2.47
2.06
6.26
3.79
12.02
12.19
5.51
29.96
100
Generation
and
distribution of
electric power,
natural gas
and water
Table 1.1 Russias economic regions and federal subjects* with the greatest regional GDP, percent
Russian Regions 7
10.6
1.1
Sverdlovsk Oblast
13.2
30.0
2.0
4.2
13.8
36.1
5.4
2.3
10.2
1.6
2.5
5.2
2.9
14.1
6.3
1.7
9.0
1.1
5.4
6.5
3.2
18.3
13.55
3.10
12.75
1.27
11.15
23.36
0.51
36.66
Extraction
1.71
2.58
10.39
1.76
0.52
1.32
4.46
11.64
Note: *Included in the table are selected federal subjects of Russia with their regional share in the national GDP equal or higher that 2 percent.
Source: . - (2015).
Krasnoyarsk Krai
1.0
0.9
0.4
4.5
1.1
3.1
8.4
Area
Population
as of Jan. 1,
2015
Fixed capital
formation
(actual book
Regional
value at
GDP, 2013 years end)
Manufacturing
Table 1.1 Russias economic regions and federal subjects* with the greatest regional GDP, percent (Continued)
5.60
2.85
12.19
0.92
1.06
4.39
3.63
12.67
Generation
and
distribution of
electric power,
natural gas
and water
8
DOING BUSINESS IN RUSSIA
Russian Regions 9
6,865
69,846
9,004
56,894
Sverdlovsk Oblast
1,809
3,073
2,968
18,896
Republic of Tatarstan
1,008
10,345
1,421
12,967
937
Republic of Bashkorstan
8,628
17,159
35,249
19,330
56,013
49,000
Krasnodar Krai
118,531
182,416
City of Moscow
30,776
167,740
3,101
199,703
Moscow Oblast
4,995
1,725
9,012
3,262
2,764
15,501
356
1,069
3,507
4,053
6,571
29,071
2,473
37,955
614
940
3,571
649
372
3,415
596
585
3,213
1,105
1,750
14,214
1,898
25,342
44,941
272,323
445,478
79,258
Exports
With NIS**
countries
Russian Federation
2012
Table 1.2 Russias top exporting and importing regions, millions of US dollars
22,281
6,478
31,943
16,595
12,439
52,848
797
9,641
17,177
19,592
51,082
205,016
2,569
221,053
433,850
Exports
1,948
2,933
6,552
3,601
932
14,508
1,598
4,704
8,624
29,309
51,939
114,830
22,991
154,218
253,864
Imports
1,357
2,050
5,793
1,511
1,416
10,880
489
559
3,038
2,735
4,669
25,426
3,173
34,299
63,984
Exports
129
773
2,132
607
255
3,132
479
585
2,424
1,561
2,592
10,808
2,323
19,600
32,806
Imports
2014
10
DOING BUSINESS IN RUSSIA
8,129
31,274
1,694
10,487
8,037
25,688
270
279
4,239
3,082
30
1,883
61
265
2,370
501
70
43
28,483
7,266
30,373
2,358
507
19,416
10,436
1,038
5,848
552
157
1,238
198
466
4,597
294
0.5
1,062
217
442
2,225
34
52
44
Notes: *The unofficial term far abroad ( ) was coined after the abolition of the U.S.S.R. in the early 1990s. It signifies the nations not included in the Newly
Independent States. Despite geography, the far abroad category also incorporates countries having common border with RussiaFinland, Norway, Poland, Mongolia, PRC
(mainland China), North Korea, and sometimes the Baltic countries (Latvia, Lithuania, and Estonia).
** NIS stands for Newly Independent States.
Source: . (2015).
Krasnoyarsk Krai
452
360
3,044
31,736
997
22,114
Russian Regions 11
12
Russian Regions 13
Federation, cities, and districts on attracting investments and implementation of investment projects.
To perform these functions, the Agency and its regional affiliates
provide information and assistance that can become a starting point in
foreign companys strategic analysis and decision. More specifically, an
initial step in the regional investigation of Russia can be accomplished by
using the Agencys analytical tool that enables the user to compile comparative profiles for multiple (up to four) Russian regions with analytical
data downloadable in PDF or Excel format. Additionally, the Invest in
Russia portal houses business reports prepared by reputable global consultancies designated for the national economy at large as well as specific
priority sectors and industries in which Russia has investment potential.
They include: Pharmaceutical and Medical Industry, Real Estate, Innovations and Technology, Infrastructure, Aluminum, Iron and Steel, Lead,
Platinum-group metals, Precious metals, Nickel, Copper, Zink, Coal,
Telecommunications, Transportation, Agriculture and Food, Gas, Hotel,
and Entertainment (Russian Investment Agency 2016).
As an example, Table 1.3 presents comparative investment profiles for
Russias four leading regional entities: the City of Moscow, the City of St.
Petersburg, the surrounding Moscow region, and the Leningrad region.9
In the following section of this chapter we focus on examining the
business environment and investment potential of the City of Moscow,
Russias economic leader.
The selection of a business location within a country as large and
diverse as Russia, whether as a target destination in international marketing or a foreign manufacturing site, is a complex task that involves
multiple dimensions, analytical and decision-making criteria, and steps.
In 1914, during WWI, the name of the city was changed from Saint Petersburg
to Petrograd (), in 1924 to Leningrad (), and in 1991,
back to Saint Petersburg. Currently, the Greater St. Petersburg area is comprised
of two administrative-economic entities: the city of St. Petersburg and Leningrad
Oblast/region named after Vladimir Lenin that retains its name to date.
9
14
St. Petersburg
Moscow
region
Leningrad
region
8,248
1,431
1,646
383
123
109
127
105
Equity investments
per capita, RUB
thousand
131.4
100.03
88.02
112.36
4.49
1.30
3.00
0.509
64,667
7,504
8,067
3,423
Region population
size, thousand people
12,198
5,192
7,231
1,776
Regional center
population size,
thousand people
12,198
5,192
12,198
5,192
440
163
480
n/a
Shortest highway
distance to the
nearest sea port, km
720
0 km
710
14
Highway distance
from regional center
to the nearest million-plus population
city, km/population
size in m
illion-plus
population city,
million people
0/12.11
0 km,
St.Petersburg,
5mln people
12/12.11
0/5.0
Geography
Russian Regions 15
Moscow
St. Petersburg
Moscow
region
Leningrad
region
n/a
Railway freight
transportation, MT
4.20
6.00
10.60
26.80
4,971.10
2,468.70
5,328.60
1,300.10
75.6
77.3
75.6
101
Motor transport
freight turnover,
MT/km
Electricity generation/consumption,
% (2014)
59.50
38.60
40.10
24.00
4,474.50
1,057.60
1,724.70
304.50
Products shipped
in manufacturing
sector, RUB million
3,731,063.00
2,123,814.00
1,892,723.00
772,574.00
Labor market
Average monthly
salary, RUB thousand
Economically active
population, thousand people
62.50
43.50
40.20
33.10
7,140.20
2,968.20
3,911.00
959.10
Human capital
Number of students
per 10,000 people
(at the last reporting
date) (2014)
1,164
956
248
107
Mortality of working
age (per 100,000
people of working
age3-year average)
(2014)
415.5
514.4
686.5
693
(Continued)
16
Migration balance
(3-year average) per
thousand people
(2014)
Moscow
St. Petersburg
Moscow
region
Leningrad
region
98.97
154.79
149.43
123
Russian Regions 17
18
6.7
Hong Kong
7.3
London
10.4
Paris
10.9
Istanbul
13.5
Moscow
16.6
Sao Paulo
20.6
New York
20.7
22.7
Shanghai
23.6
Seoul-Incheon
Tokyo-Yokohama
37.8
0
10
20
30
40
Million people
Moscow
Moscow region
16%
Other regions
6%
78%
Russian Regions 19
1,200
971
900
USD*
650
600
493
300
Russia
Saint Petersburg
Moscow
20
In rubles
337
Thousand roubles
6...
304
248
160
135
4...
121
351
105
2...
300
262
370
326
370
208
2010
2011
2012
2013
Year
2014
2015
1KB 2016
24
RUB trln
+10%
+10.7%
+5.1%
12
+10.9%
+11.5%
7.2
2011
2012
8.9
9.3
2013
2014
10.4
2015
the trade sector (31.3 percent of the GRP) as well as activities that provide business and financial services, working with real estate and scientific
research and development (21.2 percent of the GRP). The manufacturing
industry accounts for 18.6 percent of the gross value added (including
machine manufacturing, which is 14.9 percent).
Russian Regions 21
60
46,5
45
28,6
30
14,7
15
0
Saint Petersburg
Russia
Moscow
bn rubles
bn rubles
12,000
8,000
8 376
100
9 949
102.8
10 667
105.9
11 815
106.9
12 809
107
105
4,000
115
95
2010
2011
2012
Year
2013
2014
In % compared to 2010
16,000
85
Economic-Geographical Position
Moscow is located in the heart of the most developed and diversified
region of the European part of the vast Russian land (Figures 1.13
to1.14), still far away from major global commercial destinations. The
flight time to some global financial centers (New York, Hong Kong, and
Singapore) is within 10 hours, and European financial centers (London,
Zurich, Frankfurt on the Main) can be reached by plane within 4 hours.
22
8 355
Krasnodar Krai
8 551
Moscow region
9 758
Leningrad region
10 451
Republic of Tatarstan
11 256
Krasnoyarsk Krai
12 910
St. Petersburg
13 310
Tyumen region**
13 522
Moscow
27 303
0
7,500
15,000
30,000
22,500
USD
Sao Paulo
20 650
Shanghai
24 065
Istanbul
24 867
Seoul-Incheon
34 355
Kln-Dsseldorf
41 763
Moscow
45 803
London
57 157
Paris
57 241
Hong Kong
57 244
Singapore
66 864
New York
New York
0
20,000
40,000
USD
69 915
60,000
80,000
Russian Regions 23
Wholesale and retail trade
Business services, working
with real estate, R&D, IT
Manufacturing
Social sphere and state
management
Transport and connections
Construction
Other
4.4%
7.9%
35.4%
10.8%
18.7%
19.8%
12
10
10.5
9
9
6
4
3.5
3.5
Zurich
Frankfurt am
Maine
3
0
London
of the European part of Russia and the Volga region, and to the cities of
Belarus and Ukraine is within 24 hours.
Business Activity
As the nations political-economic, cultural, and educational center, and
business hub, the City of Moscow is characterized by high density of
global companies, media, Russian federal government agencies and
regional representative agencies, and diplomatic and trade representatives
24
Archangelsk
17
Murmansk
23.5
St. Petersburg
Riga
10
Minsk
9
14
Rostov-on-Don
Novorossiysk
19
Astrakhan
18
Samara
12
Kazan
10
0
12
Journey time, hours
18
24
located in the city (Figure 1.15). Many of the largest international companies have their offices in Moscow. On this indicator, Moscow is one of
the top 10 business hubs in the world, outperforming Beijing, Dubai,
Madrid, Paris, and New York.
As Russias top business and financial center, Moscow is home to
about 1.3 million enterprises and organizations (about 25 percent of the
total number of all the companies registered in Russia). Over the past five
years, the number of enterprises and organizations operating in Moscow
has increased by 20 percent. Moscow accounts for about half of the operating banks and credit organizations in Russia. Banks headquartered in
Moscow account for 80 percent share of the total bank assets in Russia.
Investment Activity
In 2015, Moscow registered around 1.5 trillion rubles (38.3 billion USD)
of investment stock in fixed assets, or 10.9 percent of the total volume of
investments in fixed assets in Russia (Figures 1.16, 1.17, and 1.18). Over
70 percent of investments came from nonbudget (private) sources. Over
Russian Regions 25
Warsaw
New York
Paris
Dubai
Madrid
Beijing
Moscow
Shanghai
London
Tokyo
Singapore
Hong Kong
53.6
55.4
55.7
56.1
59.6
60.4
60.7
61.4
63.2
63.9
67.5
68.2
50
55
60
65
70
International companies, %
100
4,0%
15,3%
5,1%
9,4%
10,1%
75
7,0%
35,1%
37,8%
Manufacturing
Manufacturing and distributing
of electrical energy, gas, and
water
Wholesale and retail trade,
repairs
Transport and connections
Financial activity
Using real estate, renting, and
business activities
Other types of activity
50
9,6%
25
16,1%
5,9%
19,5%
12,9%
12,2%
2011
2015
2,000
400
1 612
1 542
1 413
1,500
300
RUB bn
1 220
1,000
500
856
733
141.9
161.3
158.8
152
200
106.6
100
100
2010
2011
2012
2013
2014
2015
26
Year
44
45
USD bn
35
36
36
30
30
19
15
0
13
21
22
23
26
26
17
19
16
17
14
16
17
the past four years, investments in fixed assets in comparable prices grew
by 52.2 percent at the 2010 comparable prices. In Q4 of 2015, Moscow
attracted 17 billion USD in foreign direct investment inflows outstripping
by wide margin other Russian regions in the incoming flows of foreign
direct investment on a per capita basis. In 2013 this indicator in Moscow
reached 855 USD in foreign direct investment per capita compared to 668
Russian Regions 27
USD in the Kaluga region, 570 USD in the Primorsky Krai, 517 USD in
the Leningrad region, and 245 USD in the Moscow Oblast/region.
Conditions for Investment
Labor Force
Moscow is one of the worlds largest cities in terms of the size of its economically active population and availability of skilled labor. It is also the
leader among Russian regions nationwide (Figures 1.19 to 1.22).
The size of the economically active population pool in Moscow is over
7 million and it is experiencing an upward trend. Moscows population is
characterized as having a high level of education: on average, 815 out of
1,000 residents, age 15 years and older have professional education; 42
percent of the residents have higher and postgraduate education. According to the Cities of Opportunity2012 study by Pricewaterhouse
Coopers, a global consultancy, Moscow ranks #5 among the worlds
largest cities in terms of the share of residents with higher education.
Moscows unemployment rate of 1.5 percent (compared to 5.5 percent nationwide in 2015) is lower than it is in many other metropolitan
cities around the world. Moscow also has a comparative advantage in
labor costs over major cities worldwide (a drastic downward trend in the
USD/RUB exchange rate in 20142016 has partially contributed to the
decline of labor cost in Russia in dollar terms).
7.5
7.09
Mln. people
7.0
6.8
6.88
6.64
6.5
6.44
6.0
5.5
2010
2011
2012
Year
2013
2014
28
18.1%
Istanbul
27.7%
Hong Kong
28.0%
Vienna
Berlin
37.0%
New York
37.2%
Prague
37.5%
41.4%
Paris
42.1%
Moscow
44.4%
Stockholm
52.1%
San Francisco
52.9%
London
0
15
30
45
60
1.5%
Moscow
3.3%
Hong Kong
Seoul
4.2%
Warsaw
4.3%
Shanghai
4.4%
Sao Paulo
5.3%
New York
6.1%
London
6.6%
Berlin
8.3%
8.9%
Paris
Istanbul
11.6%
0
12
Russian Regions 29
6.2
Moscow*
6.9
Sao Paulo
Shanghai
7.8
Warsaw
8.6
Prague
8.8
Tel Aviv
19
Paris
21.8
Berlin
25.9
London
26.2
32.9
New York
0
10
20
30
40
USD/hour
Figure 1.22 Average hourly labor rates in cities around the world
Source: Euromonitor International, Rosstat, Moscow City Investment Agency calculations.
Notes: *Average monthly salary according to Rosstat in 2014 at the USD exchange rate of the
Bank of Russia on January 1, 2015 (based on 22 working days a month and an 8-hour working day).
30
Expenditures, RUB bn
Proficit/defict, % of GRP*
2,000
3,6
2,4
0,2
1,8
1,5
1,3
0,4
0,4
0,4
0,8
1,750
1,1
1665
1480
1,500
1529
1546
1521
1482
1,5
1399
1,250
% GRP*
RUB bn
1601
1535
1488
10
1126
1106
1,000
2010
2011
2012
2013
2014
2015
15
Year
160
132
% of GRP
120
104.7
80
40
40
11.7
0
Dubai
Singapore
Shanghai
New York
5.8
1.1
Hong Kong
Moscow
of the low budget deficit, Moscow outperforms the cities of Hong Kong
(5.8-percent budget deficit), New York (11.7-percent budget deficit),
Shanghai, Singapore, and Dubai. For the past four years Moscows ratio
Russian Regions 31
of public debt to GRP has been reduced in 2.5 times, from 3.6 percent of
GRP in 2010 to 1.4 percent of GRP in 2014. In contrast, the public debt
to GRP ratio in the cities of Shanghai and Dubai reached 40 percent and
56 percent accordingly. This is reflected in Moscows strong international
macroeconomic environment rating (according to the Economist Intelligence Unit, Moscow in this rating is ahead of such big cities worldwide as
New York, Istanbul, and London).
The 2014 balanced financial results of large-scale and medium-sized
organizations in Moscow amounted to RUB 1.46 trillion (USD 37.7 billion at the average annual USD exchange rate of the Bank of Russia).
About 76.2 percent of Moscows profitable organizations account for
25percent of the aggregate profit of enterprises in Russia.
Taxation of Legal Entities
In contrast to some major global cities, the City of Moscow levies a rather
moderate tax burden on corporations. The corporate (legal entities) profit
tax rate in Moscow is 20 percent, which is lower than London (21 percent), Shanghai (25 percent), and Paris (33.3 percent). The standard value
added tax rate in Russia is 18 percent, which is less than in most European Union countries. For instance, the standard value added tax rate
in Germany is 19 percent, in the United Kingdom20 percent, and in
Italy22 percent (Figures 1.25 and 1.26).
Additionally, Moscow laws and regulations provide special tax benefits to the entities engaged in investment activities. For example, under
certain conditions a reduced 13.5 percent rate of corporate profit tax payable to the budget of Moscow applies to legal entities that manufacture
cars within Moscow, are residents of science parks, technology parks, and
industrial parks, and are residents of the special economic zone for technical innovation such as Zelenograd.13 Tax exemptions are provided to residents of the special economic zone of Zelenograd for vehicles registered
Additional specifics can be obtained from the Moscow City Investment
Agency as well as KPMGs Doing Business in Russia. Your Roadmap to Successful Investments (2015) and Baker & McKenzies Doing Business in Russia
(2015) reports.
13
32
Sao Paulo
15
Berlin
15.8
17
Singapore
Prague
19
Moscow
20
Istanbul
20
21
London
Stockholm
22
Shanghai
25
Tel-Aviv
26.5
33.3
Paris
0
10
20
Tax rate, %
30
40
Figure 1.25 Corporate profit tax rates in cities around the world
Source: Moscow City Investment Agency.
18
Russia
Germany
19
Cyprus
19
United Kingdom
20
France
20
22
Italy
24
Finland
15
18
21
24
27
Tax rate, %
in their name. This tax benefit is granted for a five-year term, effective
from the month of vehicle registration. Under certain conditions, corporate property tax exemptions are provided to the residents of science
parks, technology parks, or industrial parks, management companies of
Russian Regions 33
Office
Warehousing
Trade
32.89
mln sq.m.
30
28.74
26.19
6.56
20
10
7.16
34.13
8.98
9.58
9.15
9.7
14.76
14.85
7.48
7.93
12.46
13.33
2012
2013
2014
2015
Year
14
34
150
100250
150350
80300
120300
200500
200
300
400
500
229
Seoul
344
Mumbai
Istanbul
387
Toronto
505
Moscow
506
Shanghai
568
Paris
724
New York
796
854
Singapore
Hong Kong
1,102
London
1,218
0
400
800
1,200
1,600
Figure 1.29 Average class A office rent in cities around the world
Source: Colliers International, Moscow City Investment Agency calculations. Global Office
Highlights.
Notes: *Rental rates in national currencies as of the end of 2014 in USD to national currency
exchange rate on January 1, 2015.
Russian Regions 35
200
Class A
150
Class B
132
117
110
140
140
120
115
100
90
97
100
80
70
50
2010
2011
2012
2013
2014
2015*
Year
769 (USD 290) for class B offices. Operating costs vary from RUB 2,500
to 6,700 per sq. m. a year (USD 43116).
The aggregate volume of high-quality warehousing in the Moscow area
as of April 1, 2015 amounted to 9.7 million sq. m. (including 7.7million
sq. m. of class A warehousing), the vacancy rate for the segment as a
whole being 9.8 percent. The range of rents in Ruble terms is from RUB
3,500 to 5,500 per sq. m. per annum (USD 6095), operating costs from
RUB 1,000 to 1,300 per sq. m. per annum (USD 1723).
As of April 1, 2015, the aggregate volume of high-quality retail premises in Moscow amounted to 9.6 million sq. m. (including 5 million
sq.m. of rented areas), with 8 percent vacancy. The base rents vary from
USD 100 to 400 per sq. m. per annum for anchor tenants and from 200
to 3,500 USD per sq. m. per annum for gallery tenants.15
More detail on real estate in Moscow and Russia at large can be obtained from
Global Property Guide (2016).
15
36
40.1
Sao paolo
56.1
San Francisco
56.9
Hong Kong
63.3
Seoul
64.9
Moscow
76.8
Istanbul
80.4
Shanghai
87.4
Paris
90.1
New York
114.7
London
0
40
80
million passengers
120
143.8
160
Transportation Infrastructure
The Greater Moscow is Russias major transportation and logistics center
that possesses a well-developed air, road, and rail transportation infrastructure16 (Figures 1.31 to 1.38).
As the nations largest aviation hub, Moscow includes three major
international airports (Sheremetyevo, Domodedovo, and Vnukovo), as
well as the second-tier Ostafyevo International Business Airport17 and
Bykovo regional airport. In 2014, passenger traffic in the Moscow air
transportation hub reached 77 million passengers. In terms of the number of airline passengers, Moscow is ranked among the top 10 cities in
Russian Regions 37
6.0
km per sq.km.
4.5
4.2
3.0
2
1.5
0.9
0.0
New Moscow
Greater Moscow
Old Moscow
Turkey
480
USA
683
780
Moscow area
817
Israel
Republic of Korea
978
0
250
500
km per 1000 sq. km.
750
1,000
Figure 1.33 Road density in the Moscow region and countries around
the world
Source: Rosstat, EMISS.
38
65
Republic of Tatarstan
86.8
119.7
Krasnodar Krai
126.8
Krasnoyarsk Krai
Moscow area
157.1
0
50
100
million tonnes
150
200
Moscow*
0.59
New York
0.84
1
Sao Paolo
1.2
Shanghai
1.56
Berlin
Singapore
1.58
Seoul
1.62
Paris
1.63
Istanbul
1.81
London
1.88
Hong Kong
2.14
0.0
0.6
1.2
1.8
2.4
such countries as Israel, the United States, and Turkey.18 In terms of the
cargo transportation volume, the Moscow region is ahead of many other
One would be prudent to keep in mind Moscow road traffic jams; they are
notoriously known as being among the worst in the world.
18
Russian Regions 39
Tokyo
22
30
London
Hong Kong
38
40
Toronto
Moscow area
58
New York
70
236
Paris
0
60
120
180
240
Moscow area
Other Russian regions
39.9%
60.1%
40
800
Total, RUB bn
11.9
Budgetary funds, %
Extra-budgetary funds, %
24.6
33
37.3
38.9
75.4
550
552
549
62.7
61.1
100
88.1
456
400
67
382
50
25
200
75
Source of financing, %
Total, RUB bn
600
2013
2014
2015
2016
2017
Year
Russian Regions 41
Moscow
0.057
Seoul
0.072
Paris
0.09
Berlin
0.103
Sao Paulo
0.105
Shanghai
0.108
0.114
NY
Hong Kong
0.147
0.165
London
Singapore
0.00
0.191
0.05
0.10
0.15
0.20
42
22%
4.2%
73.9%
37.9
United Kingdom
36.2
Moscow
31.5
USA
30.2
28.2
Japan
OECD members
27.4
Italy
22.5
Czech Republic
17.7
Russia
16.9
Poland
15.8
Turkey
11.4
0
10
20
30
40
Russian Regions 43
Russia
187.8
256
252.5
Moscow region
Krasnodar Krai
218.2
199
Samara region
Kaluga region
187.9
Novosibirsk region
182.7
172.8
Republic of Tatarstan
180
150
210
240
270
Russia
17
Moscow
32.9
Novosibirsk region
29.3
St Petersburg
29.1
Republic of Tatarstan
22.8
Samara region
19.1
Kaluga region
18.5
Krasnodar Krai
14.9
0
10
20
30
40
44
Russia
26
Moscow
54
35
St Petersburg
Novosibirsk region
33
31
Krasnodar Krai
Samara region
26
25
Kaluga region
23
Republic of Tatarstan
0
30
15
45
60
Russia
26
54
Moscow
St Petersburg
35
Novosibirsk region
33
Krasnodar Krai
31
Samara region
26
Kaluga region
25
Republic of Tatarstan
23
0
15
30
PC per 100 employees
45
60
Figure 1.45 Number of PCs with Internet access, 2013, per 100
employees in organization
Source: Rosstat.
Russian Regions 45
3.95
Paris
Istanbul
3.49
3.4
Hong Kong
3.08
New York
Singapore
2.85
2.77
London
Berlin
2.29
1.53
Sao Paulo
1.43
Prague
Shanghai
1.12
0.65
Moscow
0
Sydney
78.34
83.72
Berlin
83.91
New York
Paris
85.04
Prague
85.45
London
87.32
Warsaw
87.4
Moscow
87.88
Singapore
87.95
75.00
78.75
82.50
86.25
90.00
46
Download, Mbit/s
Singapore
114.7
94
102.4
98.6
Hong Kong
Paris
85.4
40.5
New York
52.8
19.1
Prague
36.5
18.1
Shanghai
35.2
14.1
31.5
28.5
Moscow
Sao Paulo
11.5
London
10.8
Berlin
4.1
27.6
27
Istanbul
28.2
15
30
60
Mbit/s
90
120
37.9
United Kingdom
36.2
Moscow
31.5
USA
30.2
28.2
Japan
27.4
OECD members
Italy
22.5
Czech Republic
17.7
Russia
16.9
15.8
Poland
Turkey
11.4
0
10
20
30
40
Russian Regions 47
There are 450 banks operating in Moscow, 149 of them with the participation of nonresidents in their authorized capital, including 69 that
are 100 percent foreign-owned.
International comparisons indicate that Moscow is ranked ahead of
New York, London, and other major cities internationally in terms of
the number of companies operating in the financial services sector. The
change in the citys economic structure is accompanied by a rise in the
proportion of the population employed in the business and financial
services, R&D, and IT services sectors. More than 1.6 million people
in Moscow are engaged in this sector, thus constituting 24.4 percent of
the total employed population of the city. In this respect, Moscow outperforms Sao Paolo, Prague, Shanghai, and Tokyo, In terms of employment in the financial and business services sphere (18 percent in 2013),
Moscow outstrips Tokyo and Shanghai, slightly trailing the worlds main
financial centers, where this level tops 20 percent.
Research and Development
The Moscow metropolitan area that includes the City of Moscow and
Moscow region (togetherthe Greater Moscow) is Russias top R&D
and innovation hub. The Moscow metropolitan area hosts five science
% of total number of
organizations in the industry in
Russia
75%
% of total number of
organizations in Moscow
77.1%
25%
Moscow
22.9%
Other
48
Cleaning services
783
1,121
Employment agencies
Audit services
1,494
Accounting services
1,960
2,027
Consulting
3,013
Design services
Advertising and PR services
3,566
5,717
Legal services
0
1,500
3,000
4,500
Number of companies
69
20
Without nonresident
participation
60
301
Russian Regions 49
3.1
Berlin
6.6
Vienna
Zurich
Paris
27.3
Seoul-Incheon
29.3
Tokyo
38
New York
43.5
London
45.6
Moscow
63.9
0
20
40
Companies, thousands
80
60
30
27
24.4
23.4
24
21.3
21.6
21.5
2007
2008
2009
22
22.3
2010
2011
21
18
2012
2013
Year
50
Tokyo
10.7
Shanghai
15.8
16.4
Prague
Sao Paulo
17
18
Moscow
18.5
Berlin
London
21.6
Paris
21.6
24.5
New York
0.0
7.5
15.0
22.5
30.0
Moscow
Moscow region
Other Russian regions
20.2%
6.5%
73.3%
Russian Regions 51
32.7%
Moscow
Moscow region
Other Russian regions
55.3%
12%
Moscow
Moscow region
Other Russian regions
33.4%
60.1%
6.5%
Taxation
The Russian government applies a flat (proportional) scale for income
tax. Thus, if a natural person is a tax resident of the Russian Federation,
the largest part of his/her income is subject to tax rate at 13 percent
(Figure 1.59). Such income, for instance, includes wages and incomes
from sale of property. The law of the Russian Federation and laws and
regulatory provisions of the City of Moscow for natural persons allow for
52
Russia*
13
Czech Republic
15
Slovakia
25
Poland
32
Turkey
35.8
Great Britain
45
The USA
46.3
47.5
Germany
54.5
France
Sweden
56.9
0
15
30
Rate, %
45
60
special tax deductions for income tax, as well as property, land, and transport tax deductions. More details on taxes in Russia can be obtained from
Deloitte (2015), Doing Business in Russia (2016), and Doing Business in
Russia. Your Roadmap to Successful Investments (2015).
Urban Environment
Housing and Hotels
Information on the dynamics and availability of housing and hotels may
be important both as part of the companys logistical preparation for
expansion overseas and as an indication of the dynamics, business opportunities, and constraints in this sector.
More than 3 million sq. m. (approximately 32 million sq. ft.) of residential houses are built in Moscow each year. Moscows housing stock
contains around 233 million sq. m., or around 19.2 sq. m. per resident. In
2014, 3.3 million sq. m. of housing were installed in Moscow (including
Russian Regions 53
1.6 million sq. m. in New Moscow). Moscow accounts for 4.1 percent
of the volume of housing construction in Russia. In the State Housing
Program for the City of Moscow, the budget and nonbudgetary sources
financing will ensure the construction of around 9.4 million sq. m. of
new housing in 20152017 (Figure 1.60).
An average cost of housing (a typical average quality apartment, data
from Rosstat for the 4th quarter of 2014) on Moscows primary real estate
market is RUB 141,000 (USD 3,000) for 1 sq. m., and on the secondary
market it is RUB 168,000 (USD 3,500) for 1 sq. m. According to the
ratio of housing costs to disposable income, Moscow is comparable to the
mega-cities of Southeast Asia, and is below the level of cities in Western
Europe and the United States.
Moscow has more than 350 hotels, mini-hotels, and hostels. The
industry development scheme will make provisions for the construction
of 172 hotels (32,000 rooms) for 70,000 people in Moscow until 2016.
By 2025, Moscows hotel network will increase to 720 hotels, with the
growth in the 23 star hotel categories to 65 percent (Figure 1.61).
The cost of a hotel room at a 34 star hotel in Moscow is lower
than in New York, London, or Hong Kong. Hostel prices for a 12 star
accommodation are comparable with prices in most major cities, such as
Shanghai or Paris.
Introduction of housing (million sq m)
3.50
350
3,33
3,14
3.00
3,05
262
229
300
3,10
3,12
3,14
3,16
230
233
235
237
250
200
2.75
2.50
200
2012
2013
2014
2015
Year
2016
2017
2018
150
RUB bn
Million sq m
3.25
1,000
Number of hotels
Amount of hotels
750
200
150
724
127.9
541
500
79.5
369
250
100
50
47.8
2012
2016
2025
54
Year
Russian Regions 55
attractive or unattractive for living in the eyes of the company personnel, including expatriates. If the expanding company operates in trade or
catering, information on the infrastructure of trade and public catering
becomes of vital direct importance.
Moscow possesses an extensive retail infrastructure (Figures 1.62
to 1.70) with more than 25,000 retail trade facilities, including more
than 1,000 hypermarkets and supermarkets, as well as more than 4,000
mini-markets and convenience stores. The trade premises in Moscow take
up 780 sq. m. per 1,000 residents (for hypermarkets and supermarkets
this is 340 sq. m. per 1,000 residents). Over the last four years, the volume of the retail market in Moscow has grown by 15 percent (in comparable prices in rubles) and exceeded RUB 4.4 trillion in 2014 (USD 115
billion). Moscow is among the top five cities worldwide in terms of the
presence of major international consumer brands (44 new brands arrived
onto Moscows markets in 2014 and 31 in 2013).
The food stuff prices in Moscow tend to be lower compared to many
major cities worldwide; there food is about 3540 percent less expensive
than in Paris, London, or New York.
Hypermarkets and supermarkets
1,136
2,124
6,267
6,325
Nonspecialized shops
4,585
1,916
1,814
Shops discounters
916
0
2,500
5,000
Retail, units
7,500
10,000
56
Billion rubles
160
Billion rubles
3,750
140
3,640
3,322
2,500
2,882
106.6
1,250
108.4
112.2
114.9
100
2010
120
100
2011
2012
2013
2014
Year
80
4,437
4,017
Russian Regions 57
42.1
Madrid
Beijing
43.4
Singapore
43.4
Paris
43.7
Hong Kong
43.7
Shanghai
44
New York
45
Moscow
45
Dubai
55.3
London
57
20
30
40
50
60
Istanbul
43.2
Moscow
56.8
Shanghai
58.8
67.3
Berlin
81.8
Hong Kong
88.4
Singapore
91.3
London
93.6
Seoul
Paris
98.5
100
New York
San Francisco
111.9
0
30
60
The index of the cost of food*
90
120
58
8.4%
9.5%
43.2%
18.9%
15.8%
The public
Closed network
(organizations)
31%
69%
similar to trade and public catering, the quality of the educational environment can make the country/region attractive or unattractive for living from the company personnel standpoint (particularly important for
expatriate personnel). Figures 1.71 to 1.74 characterize the educational
environment in Moscow.
Moscow is home to more than 1,000 preschool educational centers. At
the beginning of 2014, 414,000 children of preschool age were enrolled
in kindergarten, which is almost 34 percent higher than the 2010 level.
Russian Regions 59
200
Billion rubles
165
Billion rubles
150
120
118
140
118.8
109.7
107.3
50
174
145
135
100
160
100
120
% by 2010
100
2010
2011
2012
Year
2013
2014
80
Singapore
44
63
Sydney
99
Sao Paulo
111
Hong Kong
166
Paris
189
Shanghai
237
New York
295
London
478
0
150
300
450
Restaurants per 100,000 people
600
60
53.7
58.8
Hong Kong
Berlin
64.1
74.8
Toronto
Sydney
85.7
Moscow
91.2
Paris
97.7
San Francisco
99.2
New York
100
London
101.7
Zurich
146.9
0
40
80
Price index in restaurants*
120
160
Figure 1.70 Price index for restaurants in cities around the world
Source: Numbeo.
Russian Regions 61
500
375
407
414
2013
2014
365
310
328
250
125
2010
2011
2012
Year
Thousands of childrens
900
800
763
782
794
2010/11
2011/12
School year
830
837
2012/13
2013/14
700
600
500
2009/10
62
New York
Vienna
Paris
Seoul
Moscow
4
5
Shanghai
London
10
Singapore
28
Hong Kong
0.0
7.5
15.0
22.5
30.0
43.5
London
Berlin
45.6
Hong Kong
46.2
54.2
New York
61
Stockholm
68.7
St. Petersburg
73.3
Moscow
116
Prague
144
Paris
0
40
80
120
150
Russian Regions 63
64
Total
5.48
6.83
0.21
1.32
Taxi
Railway transport
0.1
0.68
2.5
Metro
4.84
0.01
0.48
2
2.35
2.5
2010
2014*
Year
bn passengers
Road passenger
transport
2.2
2.8
2020*
Sao Paulo
78.4
Istanbul
86.4
Berlin
147.4
Singapore
150.8
Hong Kong
178
Paris
219.9
Seoul
326.5
Moscow
327.5
New York
368
London
402
Shanghai
533
0
150
300
450
km
Russian Regions 65
0.64
Shanghai
Istanbul
0.8
Moscow
0.85
Seoul
1.02
Hong Kong
1.03
Sao Paulo
1.15
Singapore
1.35
Paris
2.01
New York
2.75
3.02
Berlin
London
0
2
USA dollars per trip
3.79
4
Figure 1.77 Average public transport fares in cities around the world
Source: Numbeo.
66
2,400
1,886
1,871
1,800
1,622
1,469
1,512
1,453
1,501
2011
Year
2012
2013
2014
1,200
600
2008
2009
2010
200
150
118.4
109.8
102.6
102.2
100.8
94
92.9
2010
2011
Year
2012
2013
2014
100
50
2008
2009
Russian Regions 67
Sao Paulo
26.1
Rome
44
Paris
45.1
Dublin
45.4
Moscow
45.9
Brussels
47.2
New York
52.9
London
53.4
54.4
Beijing
67.5
Berlin
Shanghai
72.5
0
20
40
60
80
Security index
1,000
750
715
500
591
595
600
Moscow
New York
London
453
250
Hong Kong
Singapore
References
Brookings Institution. 2015. Global Metro Monitor. www.brookings.edu/
research/global-metro-monitor/.
Central Intelligence Agency. 2015. The World Factbook 2015. Washington,
DC: Central Intelligence Agency. www.cia.gov/library/publications/theworld factbook/index.html
68
Russian Regions 69
Index
Accredited representative offices, 94
Agreements, 164165
Attitudes and styles, 160161
Avtoframos, 207208
Bargaining, 161163
Bridgestone, 238242
Business culture
attribution and rationalization,
117118
demographics
challenges, 125
dependency ratios, 124
overall life expectancy, 121,
123124
Russias Slavic ethnic groups, 121
Russia vs. United States, 122,
123
urbanization, 124125
determinants, 117
forces and forms, 117
generalizations, 116
geography and history, 118119
highly centralized governance
industrial revolution, 119
politico-economic liberalization,
121
problem-solving attitudes, 121
repressive political system, 120
socioeconomic dependency, 119
Soviet laws, 119120
Soviet penitentiary system, 120
individual and organizational
behavior, 115116
mental programming, 116
national profile (see Russias
national profile)
practical applications, 153156
agreements and contracts,
164165
attitudes and styles, 160161
bargaining, 161163
246 Index
Consumer-to-business, 72
Consumer-to-consumer marketing,
72
Contracts, 164165
Corruption, 148149
Cost, insurance and freight (CIF)
value, 110
Council of International Schools
(CoIS), 62
Country Commercial Guide, 89
Decision-making, 163164
Demographics
challenges, 125
dependency ratios, 124
overall life expectancy, 121,
123124
Russias Slavic ethnic groups, 121
Russia vs. United States, 122, 123
urbanization, 124125
Dependency ratios, 124
Direct marketing, 9899
East-West Digital News (EWDN)
report, 106
Economic regions, 34
Elderly dependency ratio, 124
Electronic commerce
cash-on-delivery, 106
Chinese retailers, 106
cross-border sales, 105
current economic downturn, 107
customer service, 105
domestic e-commerce market, 105
EWDN reports, 106
FOM report, 106
foreign online stores, 104105
Research agency Data, 104
Russian data localization law, 107
Entrepreneurial business. See also
Small- and medium-sized
enterprises
accredited representative offices,
94
agents, 91
branch offices, 94
companies and taxation
dividends, interest, and royalties,
97
import duties, 95
Index 247
nonstandard communication
methods, 108
social networking, 108
U.S. Commercial Service, 87
Executive Planet, 143
Expat, 143
Federal districts, 34
Federal Tax Service of the Russian
Federation (FTS), 9394
Franchising, 9798
Get Taxi, 209211
Global Entrepreneurship Monitor
report, 76
Globalization and World Cities
Research Network, 17
Global Leadership and Organizational
Behavior Effectiveness
(GLOBE) study
autonomous style, 136138
charismatic/value-based style, 135
cultural dimensions, 134
cultural parameters, 137
humane style, 135
leadership and societal culture,
134
participative style, 135
self-protective style, 136
team-oriented style, 135
Highly centralized governance
industrial revolution, 119
politico-economic liberalization,
121
problem-solving attitudes, 121
repressive political system, 120
socioeconomic dependency, 119
Soviet laws, 119120
Soviet penitentiary system, 120
Hofstedes cultural dimensions
comprehensive framework,
128129
Individualism versus Collectivism,
129130
masculinity versus femininity, 130
Power Distance Index (PDI), 129
Uncertainty Avoidance Index, 130
Horizon framework, 151
248 Index
Index 249
250 Index
characteristics, 79
economic activity, 82
financial instruments, 8384
GEM reports, 76, 8485
limitations, 80
microenterprises, 80
product innovation/
competitiveness index, 8687
regional structure, 83
revenue growth, 8283
Russia vs. European countries, 81
sectorial/industrial structure, 81
structural renewal, 85
technological innovations, 80
turnover, 80, 82
state-owned enterprises, 74
TACIS program, 75
total entrepreneurial activity key
indicators, 77
Social welfare taxes, 96
Stalins harsh prosecution system, 120
Starbucks, 211213
State-owned enterprises (SOEs), 74
Sukhoi Superjet 100, 219238
Survival values, 139
Targeted Investment Program of
Moscow, 40
Technical Assistance to the
Commonwealth of
Independent States (TACIS)
program, 75
Total dependency ratio, 124
Uncertainty avoidance, 133
Uncertainty Avoidance Index (UAI),
130
Value added tax (VAT), 95
World Association of Investment
Agencies (WAIPA), 5
World Intellectual Property
Organization (WIPO), 98
World Investment Report, 9
World Values Survey (WVS),
138140
Youth dependency ratio, 124