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Business Plan of Online Selling Portal for

Kaalchu Garments Business

The Business Plan Project
The Business Plan must include the following topics.
The Company

Company Description (proposed new organization)

Type of Business and Legal Structure, e.g., Partnership, sole proprietorship
Vision and Mission statements
Core Values
Business Goals

Management and Ownership

Board of directors
Management staff structure

Strategic Plan

External Assessment/Environmental Scanning

Significant factors in the macro environment
PEST Analysis
Clear statement of the opportunities and threats

Industry Overview and Analysis

The history of the industry
Size of the Industry
The key players in the industry
Porters 5 Industry forces Analysis
Competition strengths and weaknesses

Internal Plan
Clear Statements of Strengths and Weakness
SMART Business Objectives for 5 years

Marketing Plan

Consumer Research and Marketing Strategy

SMART Marketing Objectives
Consumer Audit A complete research plan, with methods to be employed for data
collection and data analysis must be presented.
Identification of market segments
Selection of Target Market
Marketing Objectives
o Product Strategy
Product Line
o Pricing Strategy
Cost Structure
Pricing Strategy (skimming, penetration, prestige)
Payments methods
o Promotions Strategy
Promotions Mix (Advertising, Sales Promotions, PR, Social Media etc.)
Media Planning
Media Costs

Human Resources Plan

SMART Human Resources Plan Objectives

A brief organizational chart of the business
Employee Recruitment and Selection
Compensation and benefits