2016

WIP PROJECT

MD SADIQUE SULEMAN
DM16D19

IMRB INTERNATIONAL
IMRB was set up in 1970
Founded by Hindustan Thompson Associates
Parent ; Kantar Group
IMRB is a member of Kantar group one of the worlds largest research ,
information and consultancy network
Operation in 15 countries
IMRB established Indias first TV rating system
IMRB established Indias first Radio Audience Measurement system
IMRB established Indias first and largest Household Panel
IMRB established Instrumental in setting up of Market Research Society of
India (MRSI) in 1988 (Founding member)
IMRB established Creation of Social Economic Classification (SEC) system
by Ashutosh Sinha of MSG, now used by all MR companies in India
IMRB established Indias first IT & Internet studies endorsed by industry
associations.
IMRB is aligned with the Kantar group , an umbrella network of global
market research that together account for over $2 billion in revenues

OWNERSHIP STRUCTURE

MISSION
Client service focus, Empowered employees, Innovative research strategies
and cost effective

VISION

To sustain in Rank 1

SPECIALIZED AREA OF IMRB

Consumer market
Industrial marketing

 Business to Business marketing

Social marketing

Rural marketing

SECTORS WHERE IMRB RESEARCH

Agriculture and agro products

Alcohol
Automotive
Building and Construction
Consumer Durable
IT, Internet and Telecom
Industry and Business
Financial Services
B2B and Industrial Research
Brand Research
Customer Satisfaction Research
Corporate and Employee Research
Channel and Retail Research
Product and Packaging Research
Pricing Research
Strategic Market Research

COMPETITORS OF IMRB

Cross Tab
Delphi Research Services
Diksha Research
Lamcon Finance & Management
Market Pulse
Nielson India
Protech India
Rural Relations
Rushabh Direct Marketing
Sampling Research
Samsika Marketing Consultants
TNS India

PROJECT: CONSUMER BEHAVIOR OF COFFEE VENDING

MACHINES FOR NESTLE
SECTOR : FOOD AND BEVERAGES (F&G)

The Indian food industry is poised for huge growth, increasing its
contribution to world food trade every year

The food industry expected to grow at a Compounded Annual Growth Rate

(CAGR) of 11 per cent to 2018

The Indian food retail market is expected to reach Rs 61 lakh crore (US$
894.98 billion) by 2020.

The Indian food and grocery market is the worlds sixth larges
The Indian food processing industry accounts for 32 per cent of the
countrys total food market

It contributes around 14 per cent of manufacturing Gross Domestic Product

(GDP)

COMPANIES

COMPANY NAME
Nestle

Market Cap
(Rs. cr)
58,611.60

Britannia

34,724.04

GlaxoSmith Con

21,446.22

KRBL

6,987.55

Hatsun Agro

5,309.91

Coffee Day

4,101.49

Manpasand Bever

3,249.59

Kwality

3,029.17

Parag Milk Food

2,236.19

Heritage Foods

1,995.11

Prabhat Dairy

964.06

Tasty Bite

923.76

SEGMENTATION

COMPANY INFORMATION
NESTLE

Founded

1866; 150 years ago (as Anglo-Swiss Condensed Milk

Company)
1867 (as Farine Lacte Henri Nestl)
1905 (as Nestl and Anglo-Swiss Condensed Milk
Company)

Founder

Henri Nestl, Charles Page, George Page

 Nestl S.A. is a Swiss transnational food and drink company

headquartered in Vevey, Vaud, Switzerland. It has been the largest
food company in the world
On 28th March 1959, the Company was incorporated at New Delhi.
The Company was promoted by Nestle Alimentana S.A. through a
wholly owned subsidiary, Nestle Holdings Ltd

Parent Company

Nestle Ltd

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

Good Food, Good Life

USP

The biggest health and wellness brand in the world, top brand in
Fortune 500 list

STP
Segment

People looking for premium quality, and branded products like

foods, dairy products, baby food, pet food, confectioneries, etc.

Target Group

Urban middle and upper middle class

Positioning

A world class brand providing good quality, healthy and tasty

food and beverages

PRODUCT PORTFOLIO

Brands

Milkybar
MilkMaid
Everyday Dairy Whitener
Nescafe
Maggi Noodles
Kitkat
Bar One
8. Polo

SWOT ANALYSIS

More than 140 years in the industry

World biggest brand, top brand in Fortune 500 list
Global reach with presence in over 86 countries
An employee strength of around 328,000 people
worldwide
Wide product range including baby food, pet food, dairy
products, confectioneries, pharmaceuticals, beverages,
etc.
Popular brands owned like Maggi, Haagen-Dazs, Boost, Kit
Kat, Nescafe, etc.
Largest R&D network facilitating continuous innovation
Strong supply chain network
C.S.R. activities for rural development, environment
protection, water conservation,, etc.
Mergers and acquisitions and joint ventures to increase
market share
Strong marketing and advertising power
Strong brand loyalty and brand recall

Strengths

Weaknesses

Being a big global brand, Numerous controversies in

different countries of operation can cause issues
Strong competition by other brands

Opportunities

Introduce more health based food products to tap the

health consciousness amongst consumers
Expand with focus on developing economies
Continue with acquisitions and joint ventures to increase
its market share
Try to capture the rural markets

Threats

Failure of the complex supply chain

Economic instability and inflation in most countries
EURO zone crisis, as most of its revenue comes from
Europe
Increase in cost of raw materials
Stiff competition in all product segment

SHARE HOLDING PATTERN

Holder's Name

No of Shares

% Share Holding

ForeignInstitutions

13660675

14.17%

ForeignPromoter

60515079

62.76%

GeneralPublic

13567332

14.07%

FinancialInstitutions

4430835

4.6%

Others

2931451

3.04%

NBanksMutualFunds

1257767

1.3%

52577

0.05%

CentralGovt

3%

1%

0%

5%

14%

14%

63%
ForeignInstitutions

ForeignPromoter

GeneralPublic

FinancialInstitutions

Others

NBanksMutualFunds

CentralGovt

COMPETITORS
Name

Market Cap.
(Rs. cr.)

Sales
Turnover

Net Profit

Total Assets

Nestle

58,960.14

8,175.31

563.27

2,835.57

Britannia

34,743.84

7,955.72

764.98

1,703.51

GlaxoSmith Con

21,440.54

4,308.73

686.91

2,445.65

KRBL

6,992.26

3,358.85

371.37

2,677.65

Hatsun Agro

5,325.89

3,444.59

60.50

749.90

Coffee Day

4,116.94

48.72

-110.52

2,405.37

Manpasand Bever

3,234.43

556.71

50.56

601.57

Kwality

3,031.53

5,724.23

144.25

2,059.29

Parag Milk Food

2,226.09

1,622.95

52.51

737.79

Heritage Foods

1,985.83

2,380.58

55.43

345.10

966.02

999.70

9.39

616.85

Prabhat Dairy

PRODUCTS
How to deal with customer. How to take the precious time of others. How to maintain the difficult
situation in working time. How to do work in a team & individually.

OUR LEARNINGS
How to deal with customer/managers
How to take the precious time of others
How to maintain the difficult situation in working time
How to do work in a team & individually

Who is demanding vending machines product