Академический Документы
Профессиональный Документы
Культура Документы
Brand Strength: A Multi-attribute Setting. In 2010 International Conference on Ebusiness, Management and Economics, IPEDR, Hong Kong (Vol. 3, pp. 267
272). Retrieved from http://www.ipedr.com/vol3/55-M10031.pdf
Chron, E. J., & Propeck, J. (1997). The effects of the country of origin on the
evaluation of products: A state of the art review and research propositions.
Universit du Qubec Montral, Centre de recherche en gestion. Retrieved
from http://www.gregoriae.com/dmdocuments/1997-05.pdf
Chu, P., Chang, C., Chen, C., & Wang, T. (2010). Countering negative countryoforigin
effects: The role of evaluation mode. European Journal of Marketing, 44(7/8),
10551076. https://doi.org/10.1108/03090561011047526
Cster, F., Hwang, V., & Svensson, J. (2015). Country of origin: Does it really matter in
the current globalization? Retrieved from http://www.divaportal.org/smash/record.jsf?pid=diva2:819808
De Run, E. C., Sian, A. C. W., & Khalique, M. (2012). Attitudinal and Behavioral
Response to Coo Cues for Low Involvement Product. International Journal of
Research Studies in Management, 1(2).
https://doi.org/10.5861/ijrsm.2012.v1i2.41
Ding, Q. S. (2011). Urban adult Chinese consumers favour foreign products? An
investigation of the effects of Country of Origin and Consumer Ethnocentrism on
product preference and willingness to buy. Retrieved from
http://eprints.hud.ac.uk/23297
Dinnie, K. (2004). Country-of-origin 1965-2004: A literature review. Journal of Customer
Behaviour, 3(2), 165213.
Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, K.-P., Hennigs, D.-O. N.,
others. (n.d.). Interactions between Country Of Origin (CoO) and brand on
consumer behaviour: An international research investigation on luxury brands in
7 countries. Retrieved from http://www.marketing-trendscongress.com/archives/2010/Materiali/Paper/Fr/Godey_Pederzoli_Aiello_etAL.pd
f
Goyal, M. R. (2014). CBD Belapur, Navi Mumbai400614 APRIL 2014. Retrieved from
http://www.dypatil.edu/schools/management/wp-content/uploads/2015/11/A-
Study-on-Purchase-Intentions-of-Consumers-towards-Selected-Luxury-FashionProducts-with-special-reference-to-Pune-Region-Rimpy-Goyal_.pdf
Guo, L. (2011). A Research on Influencing Factors of Consumer Purchasing Behaviors
in Cyberspace. International Journal of Marketing Studies, 3(3).
https://doi.org/10.5539/ijms.v3n3p182
Hossain, M. A. (2015). COUNTRY OF ORIGIN EFFECTS AND CONSUMER
PRODUCT EVALUATION PROCESS. British Journal of Marketing Studies, 3(2),
17.
Jimnez Torres, N. H., & San Martn Gutirrez, S. (2007). The purchase of foreign
products: The role of firms country-of-origin reputation, consumer ethnocentrism,
animosity and trust. Retrieved from
http://gredos.usal.es/jspui/handle/10366/75189
Juwaheer, T. D., Pudaruth, S., Vencatachellum, I., Ramasawmy, D., & Ponnusami, Y.
(2013). Manuscript Info Abstract. International Journal, 1(4), 326339.
Kalicharan, H. D. (2014). The Effect And Influence Of Country-Of-Origin On Consumers
Perception Of Product Quality And Purchasing Intentions. The International
Business & Economics Research Journal (Online), 13(5), 897.
Kamwendo, A. R. (2014). The Country-of-Origin Effect and Its Influence on Consumer
Attitudes and Convenience Product Consideration in Durban, South Africa.
Mediterranean Journal of Social Sciences.
https://doi.org/10.5901/mjss.2014.v5n23p192
Lin, L.-Y., & Chen, C.-S. (2006). The influence of the country-of-origin image, product
knowledge and product involvement on consumer purchase decisions: an
empirical study of insurance and catering services in Taiwan. Journal of
Consumer Marketing, 23(5), 248265.
Maheswaran, D., Chen, C. Y., & others. (2009). Nation equity: Country-of-origin effects
and globalization. Handbook of International Marketing, 91113.
Magorzata atuszyska, M. ., Fatimah Furaiji, F. F., & Agata Wawrzyniak, A. W.
(2012). An Empirical Study of the Factors Influencing Consumer Behaviour in the
Electric Appliances Market. Contemporary Economics, 6(3), 76.
https://doi.org/10.5709/ce.1897-9254.52