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11/28/2016 9:09 PM

10 tricks to spend less while shopping and beat that urge - The Economi...

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http://economictimes.indiatimes.com/wealth/spend/10-tricks-to-spend-l...

10 tricks to spend less while shopping

and beat that urge
By Riju Dave, ET Bureau |May 04, 2015, 10.06 AM IST

READ MORE ON University Of Twente In The Netherlands | Toronto | ET Wealth | EBay | Brigham
Young University US | Brigham Young

Drink Water Before you set out from home,

drink five cups of water and by the time you get
to the market or mall, you will make wiser
buying decisions. If this sounds outlandish,
trust the psychologists at the University of
Twente in the Netherlands.

0
Comments

If you end up splurging at every trip to

the mall, go through these research-

As per a study in Psychological Science, the

self-control needed to hold a full bladder

backed strategies to curb your instincts

extends to restraint in purchase decisions. This

is because it triggers the part of brain that
activates feelings of desire and reward. So the next time you're shopping, plain
old water can help you spend less.

Wear high heels Women, here's a seemingly simple solution to scale down
shopping binges. According to research by Brigham Young University, US,
high heels lead to better buying decisions. The logic is that the effort required
to maintain balance will have a moderating effect on spending as well.
So, if you are stuck at a product that is available in cheap, mid-range and
expensive versions, wearing high heels will make you veer towards the
midpriced, reasonable choice. The same result can be achieved by doing
things that require you to be steady, such as yoga or riding an escalator.

Avoid shops playing soft music According to the European Journal of

Scientific Research, various studies over the years have shown that playing
soft, popular music in the background makes people spend more time in the
store and more amenable to buying.
On the other hand, music with fast beat and tempo will make them sift through
the store faster. However, according to Psychology Today, overstimulation can
also result in lower self-control and, hence, more impulsive purchases.

Use new, fresh notes According to a study in the US Journal of Consumer

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