How would you define a luxury life?

The Websters NewWorld dictionary defines luxury as the unusual intellectual or emotional pleasure or
comfort derived from a specific thing, something producing pleasure or comfort, and of course, the use
and enjoyment of the best and the most costly things that offer the most physical comfort and
satisfaction.
Merriam Websters dictionary defines it as a condition of abundance or great ease and comfort:
sumptuous environment lived in luxury; something adding to pleasure or comfort but not absolutely
necessarily one of lifes luxuries.
The above definitions notwithstanding, there is a twist to the definition of the word luxury. The new
definition focuses on easily attainable aspects of luxury namely Quality and Comfort. So, it is not strange
to find people defining a luxury lifestyle based on these parameters. Manufacturers of high end goods
have noticed the new definition to luxury and have latched on to the trend by producing goods that
provide quality and comfort at the same time.
A luxury lifestyle has been defined differently by people, using the following:
Production on a Mass Scale
Big name luxury brands are coming out with affordable versions of their expensive items. This makes it
affordable for more people. Such luxury items include some handbags, shoes and accessories. Even car
manufacturers are not left out. Mercedes Benz has over time come out with less expensive v ersions of
their cars. So, one sees that even though the brands are big names, people can still enjoy the betterquality products. Some people have pointed out though that if luxury is mass, it should no longer be
considered luxury. Louis Vuitton, for example, is regarded as a middle-class brand in some parts of Asia.
As a State of Mind
For some people, luxury is a state of the mind. They argue that a luxury lifestyle goes beyond the
ownership of luxury goods. It goes hand in hand with appreciation, attention and enjoyment. A lifestyle
of luxury would involve how people experienced the things around them and the things they do
everyday to make their lives more luxurious.
Desire for Better Quality
People are going back to buying quality and with quality come s comfort. This comfort lies in the
materials used which in turn affects the feel, the experience and the knowledge that the quality bought
lasts longer and retains its value. Depending on the type of product, sometimes the value appreciates
with time.
What do you think? What is your definition of a luxury lifestyle? Do you agree with the definitions?
Peoples definition of a luxury lifestyle continues to change as brands expand their markets and emerging
markets make more demands for luxury goods, services and experiences that provide both QUALITY and
COMFORT.