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Agency Launch
Launch of Full Service Advertising Agency Project. The following is a part of
project for launching an advertising agency plan. The details are as given
below. All time values in days. The penalty for completing the project is 650/
per day if completed beyond 100 days.
Activity
A - Conduct Quantitative
Research to find what
promotion is most
favourable for the Brand.
B - Get Suggestions for
positioning of campaign
C - Test & Make creative
D - Approve creative by
client
E - Make story line for
campaign using creative
F - Prepare storyboard
(Visual representation of
story)
G - Preproduction using
creativities.
H - Filming of story using
creatives.
I - Postproduction using
creatives & storyboard.
J - Place the spots
K - Launch & Run the
Campaign
Preced
ing
activit
y
Optimis
tic Time
Most
Likely
Time
Pessimi
stic
Time
Cra
sh
Tim
e
10
13
1000
1900
A,B
10
15
15
18
20
21
13
16
1000
1500
1800
2700
15
17
19
13
2000
3200
11
5000
8000
21
3000
19
25
15
8000
4100
1025
0
D,F,G
22
D,F
H
11
10
12
20
13
54
9
23
5000
1000
0
4000
6400
1240
0
4400
I,J
20
26
26
24
5000
5500
Norm Cras
al
h
Cost Cost
A
B
C
D
E
F
G
H
I
J
K
% Actual Completion
100
100
100
65
100
20
60
0
0
0
0
Actual Cost
1100
1150
1600
1400
4900
700
5000
0
0
0
0
What can you say about the Progress of the Project? Estimate revised Project
Duration & Project Cost.