S-Curve Market Adoption

Mathias Brandewinder, Clear Lines Consulting LLC

Time 1
Value 1
Time 2
Value 2
Peak
Alpha
T0

2000.00
2000.25
2000.50
2000.75
2001.00
2001.25
2001.50
2001.75
2002.00
2002.25
2002.50
2002.75
2003.00
2003.25
2003.50
2003.75
2004.00
2004.25
2004.50
2004.75
2005.00
2005.25
2005.50
2005.75
2006.00
2006.25
2006.50
2006.75
2007.00
2007.25
2007.50
2007.75
2008.00
2008.25
2008.50

2004.5
25.0%
2006.25
70.0%
80.0%
1.11
2005.49
Short version Long version
0.2%
0.2%
0.2%
0.2%
0.3%
0.3%
0.4%
0.4%
0.5%
0.5%
0.7%
0.7%
0.9%
0.9%
1.2%
1.2%
1.6%
1.6%
2.1%
2.1%
2.8%
2.8%
3.6%
3.6%
4.7%
4.7%
6.1%
6.1%
7.9%
7.9%
10.1%
10.1%
12.8%
12.8%
16.1%
16.1%
20.0%
20.0%
24.5%
24.5%
29.4%
29.4%
34.7%
34.7%
40.3%
40.3%
45.8%
45.8%
51.1%
51.1%
56.0%
56.0%
60.4%
60.4%
64.2%
64.2%
67.4%
67.4%
70.1%
70.1%
72.3%
72.3%
74.0%
74.0%
75.4%
75.4%
76.5%
76.5%
77.3%
77.3%

S-Curv
100.0%
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
2000.00

2001.00

2002.00

2003.00

2008.75
2009.00
2009.25
2009.50
2009.75
2010.00

77.9%
78.4%
78.8%
79.1%
79.3%
79.5%

77.9%
78.4%
78.8%
79.1%
79.3%
79.5%

S-Curve Product Adoption

2001.00

2002.00

2003.00

2004.00

2005.00

2006.00

2007.00

2008.00

2009.00

2010.00

009.00

2010.00