POORNIMA UNIVERSITY, JAIPUR.

END SEMESTER EXAMINATION, December 2013

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3MB2021

MBA III - Semester (MAIN) End Semester Examination, Dec 2013

MBX03101- Business Policy & Strategic Management
Time : 3 Hours.
Total Marks: 60
Min. Passing Marks: 24
Attempt five questions selecting one question from each Unit. There is internal choice from Unit I to Unit V. Marks
of each question or its parts are indicated against each question / parts. Draw neat sketches wherever necessary
to illustrate the answer. Assume missing data suitably (if any) and clearly indicate the same in the answer.
Use of following supporting material is permitted during examination for this subject.

1.-------------Nil----------------Q.1

2.------------------Nil-----------------------

UNIT - I
How will you correlate the strategy implementation at corporate, business and functional
level? Describe with suitable example.

(3+3+
3+3)

OR
Q.2

MNC, (Multi-National Companies) give more attention towards corporate social

responsibilities, ethical & social considerations while doing business as compared to
domestic companies. Write your view points on this. Take one-one example from MNC &
Domestic companies to explain.

(4+4+
4)

UNIT-II
Q.3

What is porter five forces model of competition? Take example from Indian Telecom
sector to explain. Draw diagram of model.

(4+4+
4)

OR
Q.4

How do companies get strategic and competitive advantage through core competence
model? Banks are selling third party products, (Insurance, mutual funds etc.) Is it violation
of core competency model? How?

(6+6)

UNIT-III
Q.5

Differentiate the BCG matrix and GE 9 cell model for business portfolio analysis. Draw
diagram.

(6+6)

OR
Q.6

What are the growth strategies for corporate? Write short notes on following:(a) Vertical Integration Strategies

(b) Merger & acquisition

(3+3+
3+3)

(c) Strategic alliances

UNIT-IV
Q.7

Write short notes on business model of the following companies:

(a) Amazon.com

(b) Ebay.com

(4+4+
4)

(c) Flipkart.com
OR
Q.8

Write a story on India-post (Bhartiya Dak Seva) for it life cycle analysis.

(12)

UNIT-V
Q.9

How do companies use balance scorecard for their effectiveness? Take two examples
from two different industries.

(6+6)

OR
Q.10

3MB2021Q

Draw and analyze the McKinsey7s framework. Explain for three companies where it best
fits and 3 companies where it does not fit.

(3+3+
3+3)

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