WeText Provides Pasadena Tournament of Roses with Real-Time Emergency

Text Messaging
Orlando, FL, January 04, 2017 --(PR.com)-- WeText, a leading mobile communications technology
company based in Orlando, Fla., was selected by the Pasadena Tournament of Roses to provide a
best-in-class, SMS/Text-based Emergency Alert System for internal communication during 2016-2017
Tournament of Roses events.
The WeText Emergency SMS Alert System allows users to send and receive instant text message alerts in
the event of a public safety or medical emergency to enable the most rapid and efficient response.
WeText's 2-way text chat enabled real-time communications between teams, volunteers and organizers
during official Tournament of Roses events including the Rose Parade and the pre- and post-parade
viewing of the floats on Monday, Jan. 2, 2017 in Pasadena, Calif.
Providing for the safety of the public and our dedicated volunteers is our top priority during the Rose
Parade, said Ed Corey, Tournament of Roses Chief Operating Officer. Naturally, we hope we will
never need to use the Emergency Alert text service, but having the WeText technology available will be a
valuable tool in our internal communications efforts.
More than 1,000 volunteers helped to support the 128th Rose Parade, themed Echoes of Success.
We are extremely proud to support the Tournament of Roses with our mobile text platform that is at the
forefront of direct messaging technology, said WeText creator and CEO Mitesh Patel.
Text has a 95 percent open rate compared to 25 percent for email. As a leader in database optimization
and two-way SMS/MMS marketing, WeText provides highly personalized, one-to-one interactive
messaging to target audiences. Requiring no additional apps, software or hardware, WeText uses an
easy-to-understand, web-based console to manage content and distribution.
WeText's proprietary hybrid technology can reach over 6 billion text-enabled cell phones in more than
140 countries around the world, while allowing clients to sell tickets, merchandise, gift cards or
subscriptions, facilitate surveys, voting, polling and RSVPs, offer live stream or pay-per-view events and
even conduct fundraising. Users can enhance the power of text messaging by embedding multi-media
content, plugins and credit card processing directly in the body of the text, solving an array of problems
for a wide range of industries.
Media contact: Augie Jurgensen 919-996-9279 augie@wetext.co
About WeText
WeText serves small, medium and large businesses, driving customers from digital and social media
platforms into a powerful text marketing database, permitting clients to have two-way conversations with
their customers with rapid delivery and pinpoint accuracy. Boasting the lowest digital marketing cost for
business and the highest ROI with text open rates up to 95 percent, text redemption rates 10X higher than
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print or emails, and text-to-web click-through rates over 36 percent. For more information, please visit
www.WeText.co.
About the Pasadena Tournament of Roses
The Tournament of Roses is a volunteer organization that annually hosts America's New Year
Celebration with the Rose Parade presented by Honda, the Rose Bowl Game presented by
Northwestern Mutual and a variety of accompanying events. The 128th Rose Parade will take place on
Monday, January 2, 2017, followed by the 103rd Rose Bowl Game. For more information, visit
www.tournamentofroses.com. Like us on Facebook, follow us on Twitter, Instagram and YouTube, and
visit our blog at blog.tournamentofroses.com.

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Contact Information:
WeText
Augie Jurgensen
919-996-9279
Contact via Email
https://wetext.co/

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/700603

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